Hotjar

Vorteile

Einfache Handhabung der Tools; tolle Möglichkeiten, die Kundenansichten zu sehen; Preisleistung ist gut.

Nachteile

Bisher hab ich nichts Negatives erlebt. Auch das Basispaket ist schon hilfreich und wir nutzen es bereits seit 3 Jahren. Also wir haben keine schlechte Erfahrung gemacht.

Vorteile

Hotjar helps to identify patterns in user behavior to uncover problems with UX and conversions. I use scrollmaps and heatmaps the most, and compare them by device since Hotjar will show the different maps on desktop, tablet, and mobile.

Other features that I don't use as much but my clients and colleagues do are session recordings and polls. I rarely use session recordings as I find them time consuming, even after narrowing my choices with filters. And I use the polls sparingly when I have a specific question I need to dig into. A lot of clients don't want the intrusion to distract their site's users on a regular basis though.

Nachteile

I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic. Mega menus also appear to be a blindspot.

Vorteile

Hotjar has some neat features that can help any site owner better understand their customers.

Nachteile

After the product was acquired the price was instantly increased while the pricing tiers became extremely hard to follow which added additional friction and made me move to other tools and services.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Hotjar

Vorteile

Heatmaps as they can help us understand about the website experience which the users get.

Nachteile

Pricing and lack of platform independence

Vorteile

- easy to set up surveys to rate & get feedback from users
- weekly stats in email notifications
- very helpful insights to A/B test websites! (the most important to me, when launching mvp version of a web based application was: top pages and recordings from them; top console errors; av. session duration; top exit pages (to see when users drop off)

Nachteile

pricing. Clarity from Microsoft has most of the high priority features & it's for free (but doesn't have this awesome surveys!)

Vorteile

It gives you so much insights into how your visitors behave and think.

Nachteile

The pricing... it's too expensive. Even though the functionality is brilliant, I would rather pay less for another service than using this one.

Vorteile

For individuals looking to increase revenue and maximize their conversion rate, this product is perfect. With Hotjar's features, teamwork will be easier and everyone on our team can gather the data required to make the right modifications to our website pages. They offer 24/7 support and customized training in the meantime to make sure I can get the most out of user behavior analysis on our website.
Hotjar allows me to store data for a maximum of one year. If I want to know what's going on our website for an extended amount of time, this is a good alternative.
One feature we've refined in FullSession is visitor recordings. In contrast to Hotjar, FullSession doesn't slow down our website aside from offering sophisticated filtering tools and comprehensive analytics.

Nachteile

A few customers mentioned that they would have preferred a user behavioral analysis tool with greater depth.
Predictive analytics, which could be useful in predicting user behavior, is not available in the software.

In Betracht gezogene Alternativen

Warum Hotjar gewählt wurde

Gründe für den Wechsel zu Hotjar

Vorteile

Hotjar can handle massive datasets and traffic, enabling granular user segmentation. Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale patterns and continually improve user experience.

Nachteile

I've been very satisfied with this tool and haven't experienced any negative aspects.

Vorteile

Initially used it as part of green field platform launch - really helped us understand user behavior (via heatmaps, session recordings, conversion funnels), which is always useful, but particularly crucial this early on in the product lifecycle. Integration and use can be done by most non-techies, which gave us time and space to focus our engineers where it really mattered. Surveys are also available (though should be used sparingly as we quickly learned too many can also be annoying for the customer :d).

Nachteile

not really a con, but performance is something to consider when integrating

Vorteile

Ease of implementation and its alerts features.

Nachteile

Screen recording is not perfect, many of our dom interactions were not recorded leading to us identify them as bugs. Took us some time to get used to it.

Vorteile

Lots of features, feels like a modern platform, and pricing is very reasonable.

Nachteile

There are some limits to customization in survey creation, for example when it comes to having two separate thank you pages based on user's answers or different formats for the steps of the survey.

Vorteile

The most crucial component of our platform—and the one that has gained it the most popularity among our research teams—are the heatmaps. Heatmaps are used to show users where they can scroll and click on our website after they arrive.Contrary to popular belief, knowledge is not only useful but may really be quite helpful to marketing teams. There are two possible explanations for why someone would scroll down our page: either they don't like what they are reading or they want to read more of it.I can only benefit from this feature if our website has a sign-up form or requests that visitors fill out forms. Form Analysis, as the name implies, informs me of how users interact with and utilize our forms. Utilizing such data will help me lower the amount of unsuccessful attempts to complete our form.

Nachteile

Some features should be improved compared to other platform. Price should be customized. Heatmaps feature may be upgraded more.

Vorteile

Easy set up and I quickly got results that led to positive changes in my website

Nachteile

Sometimes bots come into my website and use the limited amount of screen captures for the heatmap

Vorteile

About hot jar application look videos and create

Nachteile

In the hot jar application we can see feedback of videos

Vorteile

This is an easy to use app that most people could easily figure out and use without a problem.

Nachteile

I don't know if this happens for everybody but I get phased out of a lot of surveys for some reason.

Vorteile

I use this tool to track users and their behaviour when they interact with my website.

Nachteile

I would have liked it to integrate marketing automation systems like Adobe Campaign, which I also use from time to time.

Vorteile

It was the best tool I've ever used to study the behavior of website users. It allows you to obtain incredible insights for the strategic management of websites.

Nachteile

It is not very easy to use or configure. In terms of learning, it requires some time.

Vorteile

I love how it is shown the heatmaps, it helps a lot to change some pages

Nachteile

nothing I do not like, they give a lot of information about how users flows over the page

Vorteile

Have been using Hotjar for more than a couple of years and is the opinion on the tool
1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters.
2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns.
3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly.
4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content.
5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website.
6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic.
7. Multiple filter feature saves our time in analyzing the important pages and metrics.
8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow.
9. Hotjar can be used by any team member like Digital Marketers, Support Agent

Nachteile

Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.

Vorteile

User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including heatmaps, session recordings, and polls.Easy to use: Hotjar has a user-friendly interface that makes it easy to set up and use, even for users who are new to web analytics.Customization: Hotjar allows you to customize your tracking and feedback tools to suit your specific needs and goals.Integration: Hotjar can be easily integrated with a range of other tools and platforms, including Google Analytics.Affordability: Hotjar offers a range of pricing plans to suit different budgets and needs, including a free plan for small websites.

Nachteile

Data privacy: Some users may be concerned about the data that Hotjar collects and how it is used.Limited functionality: Hotjar has a range of features, but it may not have all the advanced functionality that some users require.Limited support: While Hotjar offers online resources and a knowledge base for users, it may not provide as much personal support as some users would like.Dependence on cookies: Hotjar relies on cookies to track website visitors, which means it may not accurately track users who have disabled cookies in their web browsers.Resource-intensive: Hotjar's tracking and feedback tools can be resource-intensive, which may impact the performance of your website.

Vorteile

The support team and user interface of Hotjar are first in class. Over the last 5 years I have seen the product grow to become an industry leader. It is easy to implement and execute on the insights gained with Hotjar. I used full hearty recommended this product to everyone I have met.

Nachteile

On November 25th, their pricing policy update also impacted us legacy account holders. It used to be that you paid per Organization. Ie if your Organization had 4 sites you would be pay for 1 account. Also if you were a old customer you maintained your original terms. However with the move to Billing v2, it is now changed to per site and new terms. What does this mean, a minimum price increase of 400%. Example old rate of 9 EUR for Plus was applicable to all sites within that organization, if that organization only had 1 site then 9 EUR, now it is 39 EUR. Obviously the more sites / higher the tier upgrade you have the higher price increase.

Unfortunately this is not a pricing policy I can endorse and hence want to make it very clear that I no longer support Hotjar. It is an abusive pricing policy change.

While the pricing is a matter of perspective, I do believe Hotjar still provides great value, it unfortunately shows a change in attitude towards their customer based who have helped develop all their years. Today it might just be pricing, but what is next? No more customer support similarly to how Facebook does it.

Vorteile

I like the fact that this platform is easy to use and has a freemium offering. This provides a great ROI for us.

Nachteile

Customer support and implementation guidebooks are not that great and can be better highlighted. Also, I don't see any notifications about product updates and the latest trends.

Vorteile

The insights we got from Hotjar were instantly used by our team. We understood our user's journey and pain points better after reviewing the heatmaps and screen recordings.

Nachteile

It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost.

Vorteile

- Can actually record user's sessions and accurately identify the same user who is using the site/app after a certain duration
- The dashboard is seamless.
- Allows categorization based on events and tags.

Nachteile

- Sometimes, when trying to hide the private information of a customer, it went overboard and aggressively hid a lot of information which was part of the app itself and not the customer's data. This led us to not have an accurate depiction of the app state for the customer.

In Betracht gezogene Alternativen

Vorteile

The amount of information you can get from it: heatmaps, user behavior analysis, usage insights...there's a lot of information you can get and that can help you furhter optimize the user experience of your website.

Nachteile

I think that some guidance or initial support is needed, in order to understand how to leverage all the platform capabilities.

Vorteile

Great analytics tool.
It records the sessions of people who visit your site - great information if you're looking to improve e-commerce conversions or design behavior.

Nachteile

I don't have much to suggest. It was easy to install the script onto my site.
I do wish they'd make it easy to filter out my own device though - you have to manually filter out your own devices, which clouds the data.

Vorteile

Facile d'instalation
Facile de compréhension et d'utilisation
Grosse couverture fonctionnel

Nachteile

Trop cher lorsque le nombre d'event est important

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Hotjar

Vorteile

Le heatmaps e il comportamento degli utenti sulla pagine. Ritengo che sia molto utile per migliorare le pagine e monitorare se le proprie modifiche (in termini di design e funzionalità) siano funzionali allo scopo del sito.

Nachteile

Il prezzo e alcune limitazioni legate alle sessioni degli utenti. Inoltre mi dispiace, dopo tutti questi anni, non avere il tool tradotto in italiano.

Vorteile

Easy to set up. Useful to see what our user do on website or application. Possibility to start hotjar on event. The heatmap allow us to see some unclickable zone. Possibility to add notes on recording.

Nachteile

It's not a problem with hotjar, but when we start to recording user action, we have a lot of recording to analyse. But always intersting to see what our users really do.

Vorteile

Hotjar lets us really see where our customers are going and doing on our website instead of just following the trail after the fact with typical analytics. We've gotten so much great insight into the flow of our site and even identified some issues on some mobile phones.

Nachteile

Hotjar adds a lot of overhead to the website. Load times slowed a little bit, and ad blockers started making our site respond weirdly. Users of our website didn't really know what the feedback button was for and started using it as a review of our services, not the site itself. Additionally, javascript makes the viewing of a page obscured, so we don't know what the user is doing within a dynamic piece of content.

Vorteile

In-depth tools to monitor visitor usage on our website, helps provide data for us to make decisions!

Nachteile

Would love to see more automated insights on the products - sometimes you end up setting up a number of tools but never find the time to assess them.

Vorteile

The best parts of Hotjar are the intuitive heatmaps, and visitor recordings, that offer deep insights into user behavior and user interaction based on real visitor data. Once you've implemented the tool - it's easy to of use to get all the data information from your users and visitors, to do research or to improve your website experience.

Nachteile

The only issue besides the learning curve could include the sampling limits on larger sites, which may prevent you from getting a complete picture of visitor behavior.

In Betracht gezogene Alternativen

Vorteile

I like Hotjar's heatmaps and recordings since they provide good insights into user behaviour. Same for tracking funnels and conversion rates in the user journeys.

Nachteile

I find integrating with google analytics to interpret users' behaviour a bit confusing. and also I don't see a specific merit in using Hotjar's survey tool instead of other products built specifically for surveys.

Vorteile

Ce que j’ai le plus apprécié dans Hotjar, c’est la facilité avec laquelle on peut visualiser le comportement des utilisateurs grâce aux heatmaps et aux enregistrements. L’interface est intuitive, et les sondages intégrés permettent de collecter rapidement des retours clients très utiles.

Nachteile

Ce que j’ai moins aimé, c’est que certaines fonctionnalités avancées, comme les analyses plus détaillées ou des options spécifiques de filtrage, sont réservées aux plans payants, ce qui limite un peu l’expérience pour les utilisateurs avec un budget restreint.

Vorteile

I value the fact that theres a tool that provides the necessary insights to make UX decisions or website layouts.

Nachteile

Its not as interactive as it can be when showing exactly what actions users take as a weighted consumer.

Vorteile

The ability to use the heatmaps to monitor UX and provide visual representation to offer design alternatives.

Nachteile

Difficult to breakdown specific users where other platforms have the ability to breakdown from campaigns etc. may have been the package though.

Vorteile

the level of genuine feedbacks i get, on how to improve my product is really impressive and also the integration.

Nachteile

IT is quite pricy but as time goes on you will enjoy it because of the results it brings .

Vorteile

The post checkout survey is our main use for Hotjar. It was especially helpful during our transition from Adobe Commerce to Shopify. I also love that sessions our recorded so we can check any anomalies that pop up.

Nachteile

No bad comments really, it provides some good insights at a decent price.

Vorteile

The insights you can gather from website visitors and the heatmap is super helpful

Nachteile

The UI isn't the greatest and takes a while to understand what to do

Vorteile

- Session Recordings - This really lets us know what are bugs and pain points in your site and having the timeline displaying tips were those actions were made is awsome (F.e, you can see in the timeline when the prospect is frustrated);- Heatmaps - This is very important to get an overall page knowing about what your prospects are clicking and looking

Nachteile

The analysis can be very qualitative. I wanted to see more numbers, especially with the revolution of AI

Vorteile

We used as an additional tool to analyze customer UX by seeing live sessions.

Nachteile

A little heavy from a performance standpoint.

Vorteile

I've been using Hotjar for months and it's been a critical tool in finding important bugs on our website and fixing them quickly!

Nachteile

Perhaps the price model isn't something that favours start-ups.

Vorteile

O Hotjar me ajudou a entender o comportamento do meu cliente dentro do meu site de modo a efetuar melhorias para aumentar a conversão.

Nachteile

Não tenho o que reclamar. O hotjar me ajudou muito no que eu precisava.

Vorteile

Session recordings are great when trying to get in your users' shoes. You can get valuable insights which you wouldn't think of looking at web data.

Nachteile

I miss filtering that used to be available in the free version.

Vorteile

Hotjar is great for seeing which pages my customers interact with the most & how long they stay on those pages.

Nachteile

It's a little pricey just for the heatmap feature.

Vorteile

It enables me to check analytics of the surveys i put up thereby enabling me to collect feedback on areas that i feel need changes

Nachteile

Their customer support is slow and takes a long time to respond to customers

Vorteile

Hotjar was the first of its kind for me, opened up new doors and enabled me to gather data I couldn't previously get. I used it religiously on every single website I setup for clients and even personal websites, it was the best tool I found.

Nachteile

Microsoft Clarity came along, offering the same features, for free. I wanted to stay with Hotjar as they'd always worked to improve their tool and the team were brilliant if I ever needed anything or had any questions but ultimately there wasn't much to differentiate Hotjar and Clarity so I decided the cost wasn't worth it for me.

Vorteile

Really good and a lot of insights which is really helpful to understand our website

Nachteile

Can be hard to setup, there is a lot to understand before using it.

Vorteile

I really love the recordings that you can do! Highly recommended for website optimization.

Nachteile

Sometimes there is to many features so it is hard to find what you want. And there is always a worry about performance of our site.

Vorteile

heatmaps are awesome. I'm using hotjar to improve websites, conversions, customer journeys.

Nachteile

can't find anything bad to say. haven't used all the features so maybe for me there is even too many features for me to use.