Dreamdata

Vorteile

My team and I use Dreamdata weekly to track our performance and report to the Leadership team. We can track the Marketing ROI and better understand the prospect journey from first touch to a closed deal. The journey report has also helped us a lot in understanding what channels influence the prospect journey, which has helped us set better media budgets for top-funnel/mid-funnel/bottom-funnel activities.

Nachteile

The UI can be tricky to understand at first glance, especially for users who use it less often. Explaining the different metrics in all reports could help "non-marketing" users better understand the data and graphs. But overall, it's easy to work with the tool once you understand the use cases for each report.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Dreamdata

Vorteile

It gives B2B marketeers data clarity and the power to easily report results and make the right decision regarding budget.

Nachteile

Still a relatively young product, can improve its UA.

Vorteile

As we switch to multi-touch attribution, Dreamdata has operated as an invaluable help for us with implementation, technical inquiries, and specifications. The specialised staff are efficient at releasing updates, and the product evolves often. It's a top contender for use in profit attribution.

Nachteile

It requires effort and time to get everything in line, from the systems and data to getting everyone on board with the new standards. I want to be capable of creating customised notification.

Vorteile

It just works very well for us. Very good tracking and dashboards/overview.

Nachteile

We haven't really found anything yet, but we don't use the most advanced marketing attribution features. Perhaps it was in the past a bit more for specialists, but now we find it very easy to use.

Vorteile

The way we're able to connect all our sources and CRM to Dreamdata makes it super easy for us to prioritize and deploy budget towards what works.

Nachteile

The design is a bit clunky and I would like to be able to customize my reports a little bit more - but it's minor things. Nothing that breaks the use for us.

Vorteile

Exactly what you need. Not more not less.

Nachteile

There is not much. The perfect thing would ready made template reports for some use cases.

Vorteile

We've been using Dreamdata at Gorgias for more than 8 months, and it's been a game-changer for us in the way we run our marketing and decision-making.

Dreamdata helps us understand the impact of any company experiment and any marketing action.

Nachteile

The product and stack is complex, by the nature of it, so it takes time to setup. I guess it's a good problem to have though! :)

Vorteile

Setting up Dreamdata was straightforward and easy. Once we got it set up, we immediately saw value from the data coming back. In particular, I find the paid advertising feature set to be very strong. The integration with HubSpot worked out of the box and helped tie dollar values to everything we do. The support team has been incredibly responsive and helpful.

Nachteile

There is a lot of data in Dreamdata -- I think the team should continue to work on improving the UI and UX. Very nit-picky, since I think it's a solid tool all around.

Vorteile

The deal inspector is my favorite feature. We use deal-inspector to backtrack all our deals and attribute the right channels. This helps us focus on the right channels and improve our lead scores.

Nachteile

Based on the data from Dreamdata I would like to be able to set up custom alerts which will notify me in real time, when a certain channel is performing good or bad.