Dreamdata

Vorteile

All of dreamdata's functions provides a far simpler way of understanding analytics than google. Dreamdata get marketers better than Google!

Nachteile

Only that my business doesn't have enough data (right now) to use paid version!

Vorteile

My team and I use Dreamdata weekly to track our performance and report to the Leadership team. We can track the Marketing ROI and better understand the prospect journey from first touch to a closed deal. The journey report has also helped us a lot in understanding what channels influence the prospect journey, which has helped us set better media budgets for top-funnel/mid-funnel/bottom-funnel activities.

Nachteile

The UI can be tricky to understand at first glance, especially for users who use it less often. Explaining the different metrics in all reports could help "non-marketing" users better understand the data and graphs. But overall, it's easy to work with the tool once you understand the use cases for each report.

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Gründe für den Wechsel zu Dreamdata

Vorteile

Since Dreamdata is easy to use the non technical marketers can easily find out which channel are driving most pipeline with Dreamdata reports. Additionally the tool is able to combine all the sources at one place.

Nachteile

Despite the fact that the tool has the ability to be customised, the customisation and integration takes often time.

Vorteile

It gives B2B marketeers data clarity and the power to easily report results and make the right decision regarding budget.

Nachteile

Still a relatively young product, can improve its UA.

Vorteile

Dreamdata is a powerful multi-touch attribution tool that tracks both paid and unpaid channels via UTMs and native connectors to CRMs, ads platforms and other tools.

Data is then processed to provide information on how much revenue is attributable to each marketing channel and campaign, how long is the sales cycle, which were the marketing and sales touchpoints of a certain account, how much did they contribute to the resulting revenue, and many more.

It provides very interesting data views and full-funnel revenue attribution models that would be extremely resource-intensive to capture and analyze via a custom in-house solution.

The Customer Success team is the best I've ever seen in any of my vendors and really assists customers end-to-end, not only with technical help with setting up the software, but also in terms of attribution modeling; they partner with clients to fine-tune and customize attribution to suit each business' unique reporting needs.

It's a feature-rich product with clear and detailed native dashboards, but it can also push data to external dashboards built in i.e. Tableau or Google Data Studio, giving even more reporting flexibility.

Last but not least, it is extremely good value for what it does, how well it does it and for the amazing customer support that the company provides.

Nachteile

Dreamdata is a very solid product with only a few minor weaknesses that do not hinder its usability in any way. It would be nice if it could push data to SFDC, rather than just pulling it, and if there were mouse hover tooltips that would help understand some technical terminology here and there.

What's great is that they consistently seek feedback and follow up by putting new developments all on their product roadmap, resulting in new features being developed and launched regularly.

Vorteile

The possibility and feature that enables us to undertand which campaigns and channels that is driving revenue is absolutely extraordinary.

Nachteile

The software would be even more awesome if it had an integration with Sleeknote.

Vorteile

We keep tabs on the profile to see if and when they convert into a subscriber or a client. We've developed our algorithm to identify high-and low-value exchanges and assign a revenue ratio to the platform responsible for driving conversions.

Nachteile

It takes too much time and effort to properly arrange the task or process that need to be evaluated for data governance. I wasn't too hard, but take time to do it.

Vorteile

As we switch to multi-touch attribution, Dreamdata has operated as an invaluable help for us with implementation, technical inquiries, and specifications. The specialised staff are efficient at releasing updates, and the product evolves often. It's a top contender for use in profit attribution.

Nachteile

It requires effort and time to get everything in line, from the systems and data to getting everyone on board with the new standards. I want to be capable of creating customised notification.

Vorteile

It just works very well for us. Very good tracking and dashboards/overview.

Nachteile

We haven't really found anything yet, but we don't use the most advanced marketing attribution features. Perhaps it was in the past a bit more for specialists, but now we find it very easy to use.

Vorteile

I love that the tool is super easy to use and if there are ever any questions DreamData has a great article /help database and customer support.

Nachteile

I wish the dashboard would have a more in-depth overview of our reports. I'd like to go to the dashboard and see a snapshot of all my reports in one place - not just the list of the reports.

Vorteile

The way we're able to connect all our sources and CRM to Dreamdata makes it super easy for us to prioritize and deploy budget towards what works.

Nachteile

The design is a bit clunky and I would like to be able to customize my reports a little bit more - but it's minor things. Nothing that breaks the use for us.

Vorteile

It solves the B2B attribution problem. We have already found places for improvement thanks to it.

Nachteile

Some of the data visualization is not the best

Vorteile

Exactly what you need. Not more not less.

Nachteile

There is not much. The perfect thing would ready made template reports for some use cases.

Vorteile

Finally able to track a lot more data than with standard analytics tools.

Working with the people from Dreamdata has been a perfect experience.

Nachteile

That we didn't start earlier with Dreamdata. You only get the data from the moment you start collecting it. Even though Dreamdata is able to pull in historical data, you really want to have the Dreamdata pixel up and running as soon as possible to get the best insights.

Vorteile

Dreamdata has definitely been a game-changer for our company.

Before using it, we weren't able to know exactly where does the revenue comes from. We were limited to the classic single-touch attribution model (first touch). This was frustrating and non-efficient at all to make decisions.

We've built a custom model with DD team, which is super responsive and helpful - Kudos to [SENSITIVE CONTENT]-.

The output is we're now able to know at a super granular attribution in order to measure the impact of a specific ad campaign, outbound email messages, and even offline actions. We track the whole account's interactions from the first touchpoint until they become customers. We've built our own model to dissociate strong touchpoints from low-value touchpoints and attribute a specific part of the revenue to the channel that has created the conversion.
So we can easily optimize the funnel based on those insights.

What I like the most with DD is that all their data is available in our data warehouse, which allows us to use SQL use Reverse ETL tools to match their data with the whole database in order to make better decisions.

Nachteile

The time to implement to solution has been a bit long.

Vorteile

I really like the customer support. Always available to help.I also really enjoy the videos/tutorials on Linkedin!Thanks for all the resources!

Nachteile

Some metrics are missing, but the platform is continuously improving!

Vorteile

What I really appreciate from Dreamdata is quite a rich integration library with a simple setup. Compared to other solutions, I have found Dreamdata customer-centric, focused on seamless experience from day 0. While it requires cooperation with a dev team, it is still easy to configure.

Nachteile

I have some desired features the dev team is already working on - especially Stripe integration. I could also use some more industry-specific integrations for us. However, I do realize every roadmap is demand-driven and they can not provide me will all integrations from day 0.

Vorteile

The revenue analytics section with all the configurable dashboards, charts and tables. The number of filters that you are able to apply to slice the data and get to the view you are after. The option to save reports for future use.

Nachteile

It would be great to be able to customize and even correct campaign data. Campaign tracking is a challenge for everybody and having the option to amend tracking mistakes would make a huge difference.

Vorteile

We've been using Dreamdata at Gorgias for more than 8 months, and it's been a game-changer for us in the way we run our marketing and decision-making.

Dreamdata helps us understand the impact of any company experiment and any marketing action.

Nachteile

The product and stack is complex, by the nature of it, so it takes time to setup. I guess it's a good problem to have though! :)

Vorteile

Dreamdata is a fantastic tool that joins and cleans all of our scattered data, and then connects it all to pipeline from our CRM. It allows us to see what activities are working and which aren’t.

It’s easy and very quick to get installed and setup. Within a day, we could see tangible insights. If stuck getting setup, there is a great library of documentation, otherwise a support slack channel that’ll help all users.

Additionally, they give you full access to all of the data they are collecting for you, so it is a green field project waiting to be tapped into.

Nachteile

No complaints, however the product may be a little intimidating to the untrained eye. But onboarding and training will quickly help you steer the ship.

Vorteile

Setting up Dreamdata was straightforward and easy. Once we got it set up, we immediately saw value from the data coming back. In particular, I find the paid advertising feature set to be very strong. The integration with HubSpot worked out of the box and helped tie dollar values to everything we do. The support team has been incredibly responsive and helpful.

Nachteile

There is a lot of data in Dreamdata -- I think the team should continue to work on improving the UI and UX. Very nit-picky, since I think it's a solid tool all around.

Vorteile

It has never been so easy to write a report of paid advertising and webinar events with dream data it's simple and easy everything u is In order to centralize services within a company.

Nachteile

Data monitoring is quite tedious and too much effort to correctly configure the actions to be validated

Vorteile

It's been a pleasure working with Dreamdata for the past few months! We're transitioning to multi-touch attribution and Dreamdata's team has been consistently helping us with our setup, technical questions and requirements. The engineering team is fast in shipping new features and the product is constantly improving! It's definitely one of the best tools to consider for revenue attribution. Indeed, one main strength of Dreamdata is that it doesn't only provide a performance per acquisition channels approach, but also a breakdown per deal: any touchpoint, channel can be tracked at the deal level with attributed revenue.

Nachteile

Setting up Dreamdata costs in time as it may involve data cleaning and updating tracking processes, but it's definitely worth it! It results in a solid tracking system, transparency and clean data that enable us to deliver actionable insights.

Vorteile

Dreamdata is a really useful tool for B2B marketers to get invaluable insights into the customer journey in order to understand the bigger picture. As a consequence, it is possible to attribute revenue to different marketing activities and focus on the ones that generate the best results.

Nachteile

Integrating the tool was quite a tedious process and it took some time to get the first insights.

Vorteile

Dreamdata have built an impressive product that addresses the shortcomings of existing analytics, as well as featuring integrations that others have ignored. Our attribution challenges were solved with a single software where all other solutions were either custom built or required multiple working parts. Set up was quick and straightforward with all of our key ad platforms supported. Their team is excellent, experience, and very supportive.

Nachteile

So far Dreamdata have gone out of their way to address any concerns or requirements. It's a new(ish) solution so it's expected for there to be improvements and development - and I've seen evidence of their commitment to this. Overall I like the product a lot and it has addressed our core problems very well.

Vorteile

Great account-based marketing platformDreamdata has been incredibly beneficial to me as an account-based marketer. It has helped me better understand my account-based journey, identify my target audiences, and measure my ABM ROI. On top of that, Dreamdata is easy to use and requires minimal setup.

Nachteile

Dreamdata has minor limitations. The platform may require account-based marketing knowledge to use. Dreamdata may cost more than other account-based attribution services.

Vorteile

The whole Ad Performance section allowed our team to really find out, without any guess work, what campaigns were working and what was not. We could easily benchmark our activities with their reports and we discovered how long we should expect conversions.

Nachteile

We didnt have a lot of data to start with so it took some time until we had enough to see some trends and could make some decisions.

Vorteile

Having the ability to investigate each company's journey and see exactly how they converted is super insightful. Aggregating all this data and seeing overall trends helps validate our activities and shows whether they are working or not. Owning all the data ourselves, I don’t need to rely on 3rd parties to tell me how we are doing.

Nachteile

We definitely need to maintain good data practices and tracking in order to make it work, and sometimes it takes some effort to validate that all is setup correctly.

Vorteile

Finally we see the real effect of our marketing expenses on our sales numbers - which investments make sense and which simply sink money. The customer support is really helpful in the onboarding process and whenever you need help.

Nachteile

It takes some time, until useful data is available, as Dreamdata collects its own tracking information. So until you see a significant number of deals, whose first contacts with you have been tracked by Dreamdata, several weeks to months might pass. But I guess that's something you cannot really change and therefore should accept.

Vorteile

Having all activities and data sources plugged into one tool made life much easier. Before dreamdata, we’ve never been able to run reports on paid ads, events, webinars together, in one place. It was always patching things together. With several different models and ways to look at the information, it made us confident we weren’t missing any pieces to the puzzle. Great to centralize reporting across the company and departments.

Nachteile

You don’t have to be a data scientist, but there is still a lot to learn about tracking, data and attribution, which is an education really

Vorteile

Dreamdata is a great tool for B2B businesses, the account-level view makes our reporting easier and it is definitely much more insightful than it used to be. We use HubSpot CRM and we are also happy with the way the tool integrates with it. We also have a couple of custom parameters we need to report on and Dreamdata came up with some great suggestions to help us create custom views for it.

Nachteile

We usually sign up for tools on a monthly subscription plan, but we were happy we got the buy-in for Dreamdata's yearly contract. It's definitely a better choice for us in terms of reporting and the fact that we have their ongoing tactical and strategic support, makes us feel we actually have a new member on our team.

Vorteile

The deal inspector is my favorite feature. We use deal-inspector to backtrack all our deals and attribute the right channels. This helps us focus on the right channels and improve our lead scores.

Nachteile

Based on the data from Dreamdata I would like to be able to set up custom alerts which will notify me in real time, when a certain channel is performing good or bad.

Vorteile

+allows to get a better overview of the entire customer journey
+while Google analytics works well for B2C, Dreamdata efficiently complements it in the more complex journey of potential B2B customers
+steady progress, new features, and improvement of the tool

Nachteile

As for every new tool, it takes some time to get used to looking at metrics in a new way

Vorteile

Permite obtener una visión completa del recorrido de los clientes, desde la primera interacción hasta la conversión, y así tomar decisiones informadas para maximizar su ROI.

Nachteile

Ofrece una gran cantidad de datos y análisis, por lo que si no tienes experiencia previa en análisis de datos puede resultar abrumadora y difícil de evaluar.

Vorteile

Having all our marketing and sales data in one place, being able to clearly attribute revenue across all channels and on an account level, seeing the complete customer journey with every touchpoint for each deal, tracking how long it takes from first touch to deal and life time value, easy to read dashboards and interface

Nachteile

By looking at our data and data collection we found some areas we needed to improve so it took a little time to clean that up

Vorteile

I love how easy it is to plug in multiple silos into one place. I like that I can do this for free and instantly see results.

Nachteile

As someone who isn't super familiar with attribution it seems a little overwhelming. I saw all this data and it scared me. I also was very confused. This is because I am uneducated in these things. I was fortunate to be reached out to from one of their sales reps who has on multiple occasions be super consultative with me an helped me an our head of marketing review the data, and suggest ways we could get more out of their platform.

Vorteile

Not 'easy' to use but definitely easier than most alternatives. Gives us accurate insight into the performance of our content marketing initiatives and the team is dedicated to continuously improving their product and supporting their clients.

Nachteile

There's a steep learning curve and a lot of groundwork to get your data clean before Datadream can start working it's magic. But that's true of any kind of attribution software.

Vorteile

It is nice to be able to use different attribution models so easily. Having all the touchpoints listed under each customer really allows you to understand our customers behaviour and shows us what is working. The easy interface let us share it internally with no problem and more people got involved with data and became interested in our marketing activities.

Nachteile

It’s a new and different way of looking at metrics, so it takes some time and learning to incorporate with our previous way of looking at marketing KPIs.

Vorteile

The Time to Revenue is fantastic as I now have a good idea of how long it should take for my ads to convert, and with the performance of all my ads in one place and connected to our revenue, it's easy for me to see what is working or not. It is also great to be able to compare different attribution models.

Nachteile

There is lots of great data and sometimes it is hard to know what to focus on.

Vorteile

It's the kind of software that solves a very difficult problem, which is the multi-touch marketing conversion attribution.

Nachteile

It's starting to build momentum, don't have yet what I liked the least.

Vorteile

Being able to connect all our activities to revenue and have all our customer touchpoints in one platform is a huge plus. From the Return on Ad Spend view, where we can see all our paid channels and their results, to the Deal Inspector, where we can see every touchpoint for a client, Dreamdata provides these holistic perspectives which make decision making and strategy more straightforward.

Nachteile

It takes some time and effort to get all the data and systems in place, and for the whole company to adjust to the new benchmarks, but it’s worth it.

Vorteile

The best thing about Dreamdata is all the insight that we get from our sales and marketing efforts, where the prospects meet us, how they interact with us and the fact that can put a value on every channel and touchpoint is incredible.

Nachteile

Since it's so packed with features, data, and analyses it's hard to know where to start.

Vorteile

In marketing we sometimes have the problem that we only work for our own KPIs and lose focus on the success of the company. Dreamdata is the ideal solution to connect marketing more closely with sales by converting all actions in our channels into hard dollars.

Nachteile

What can I say, Dreamdata doesn't do all the thinking for you. The user is still asked to draw the right conclusions from the data.

Vorteile

Dreamdata integrates so well our CRM platform and the ad platforms, we were able to work with them to make sure the attribution gives us valuable insights.

Every business has different processes in Sales, Marketing, and Data. The beautiful people at Dreamdata helped us set the product up in such a way that we could track and attribute the things we are actually interested in all along our business process. This customisation allows us to see the exact performance of our campaign's contributions to the sales and marketing funnels.

Nachteile

The setup can take a while, but this process is eased by the great people at Dreamdata

Vorteile

The customer journey functionality was very smooth. It can be tricky to go through CRM and see all activities and understand what really happened, Dreamdata manages to do that nicely.
The export function to a BI will be very crucial for us moving forward.
The sales rep we had connected to our account was extremely helpful as well.

Nachteile

Few bugs here and there, plus some documentation was out of date, but really nothing major. a few more inapp tips on how to see various data could also be helpful as I was sometimes searching for out.

Vorteile

Being able to look at each part of the journey, from lead to opp to deal. Easy tracking and having all our own data, that is accessible. Comparing all our campaigns and how they generate revenue.

Nachteile

You have to piece together some of the reports for the complete overview.

Vorteile

Built by a geek who understand the game.

Nachteile

I havent noticed them yet. Maybe that i was to slow to find it.

Vorteile

How easy it is to get an overview of your campaigns and different channel’s performance

Nachteile

Nothing negative or missing at the moment.

Vorteile

Helps understand the impact and context of each campaign on each stakeholder's journey.

Nachteile

Nothing negative or missing at the moment.

Vorteile

I am a bit of a tool freak, but was honestly surprised how easy and fast it was to get started with Dreamdata. Incl. the integrations with our existing (insane) tech stack worked smoothly. Have only used the Freemium version so far, but am rather impressed already - and I'm definitely on the road to wanting more (going paid).

Nachteile

Couldn't integrate with ActiveCampaign yet. However, customer support quickly helped with a temporary workaround until they have made the integration with AC.