Marketo Engage – Bewertungsseite 3

Vorteile

Makes lead generation process easy. Intuitive

Nachteile

No problems with this software. It sends leads daily.

Vorteile

It can handle a good volume of data and multiple campaigns, and provides the functionality we needed. Specifically like the Salesforce integration, although I've heard it is slower integrating with other platforms..

Nachteile

A little lax on reporting and metrics, we had to purchase additional software for some analysis. It also "feels" a bit heavy from a price standpoint compared to some lesser known platforms, but I haven't done a true side-by-side comparison.

Vorteile

Once you understand how to use the tool, it makes automation pretty easy. It also integrates very easily with Salesforce, and our employee benefits tool (makes it easy to manage internal comms now!).

Nachteile

You have to really be mindful of all of the programs you have running so campaigns don't overlap or counteract eachother. It also has a pretty steep learning curve.

Vorteile

Marketo was built for lead nurturing, and it does that well. The integration with Salesforce is pretty robust.

Nachteile

The tool leaves a little to be desired when it comes to email marketing, but they have made improvements in recent years (for example, a better analytics dashboard.)

Vorteile

It's intuitive, easy to navigate, and the release/feature updates are generally exciting and impactful. Marketo has a fantastically organized product docs section, as well as an amazing active community with almost unlimited resources to consume. With a recent evolution to their Landing page and Email editors it's now easier than ever to create guided templates for repeated use and set yourself up for delivering truly personalized content.

Nachteile

It's difficult to find something I don't like when Marketo has delivered time and time again. When I do have something I don't like it typically is fixed or enhanced in future releases.

Vorteile

We use Marketo for web forms on our website. The forms are easy to put together and use, giving us an easy way of capturing leads visiting the site.

Nachteile

The platform looks rather dated (although there have been a few updates addressing that recently) and it can be quite sluggish when navigating data. Speed and UI improvements would be greatly appreciated.

Vorteile

Easy to send emails, track opt outs, email regular reports, connect to Salesforce. Huge, helpful community of users.

Nachteile

Anything custom tends to be tricky and require hacks plus a visit to customer forums. Requires significant training before use, not intuitive at all.

Vorteile

The community is top notch with no end to advice and help as well as industry best practice education. With the product itself, I am not sure how we operated without it. While there is an initial learning curve, the ease in which one can create campaigns, clone templates/campaigns, generate complex functionality in simple smart list/flow methodology (think: if this then that) all make this an industry leading product.

Nachteile

There is a bit of a learning curve. It would be nice to have something akin to Litmus built into the product (there is something similar but not as robust nor as easy to use).

Vorteile

this is a state of the art, once implemented easy to use and administer lead generation tool that can be leveraged by small, medium and large enterprises especially for business to business purposes

Nachteile

customization option could have been lot more simpler as it seems to be requiring a lot of in depth knowledge especially software and associated analytics

Vorteile

The analytics

Nachteile

cost

Vorteile

Marketo's integration with SFDC is completely seamless and unbelievably helpful in our daily work! Also the customization that is available is great. We create templates with tokens that allow us to easily clone & make changes to get our campaigns out the door faster and to keep our brand standards across each campaign.

Nachteile

There are a few hiccups with reporting. I cannot easily give my CMO a dashboard that allows for drill downs to details. The numbers are fantastic and give us a great view into our work, but when we want to drill down on the fly, it is cumbersome.

Vorteile

Makes creating targeted lists for Marketing easier. Dedup capabilities when you have all web Leads go into Marketo first.

Nachteile

Very buggy. Constantly having issues with Sales Insight causing pages to not load. Leads not transferring to Salesforce and occasionally Leads in Salesforce (mass upload from list) not transferring to Marketo.

Vorteile

As robust as its functionality is, I find it extremely easy to use! I also appreciate how Marketo is constantly adding (free) enhancements and new features to its products to continue its placement as the best provider of marketing automation software. It really excels in lead lifecycle tracking, program membership tracking, campaign execution, and data management and works well for managing leads in each stage of the funnel.

Nachteile

Some of its design studio features are playing catch-up to other vendors in the market when it comes to responsiveness and style.

Vorteile

Tons of capability. Easily build custom processes to manage and handle leads.

Nachteile

Somewhat difficult to navigate at first. Analytics within the platform is not up to par.

Vorteile

It does the same thing as pardot

Nachteile

ease of use is not there.

Vorteile

All the Marketing Automation that you are use to see but really the best part are the reports that it shows, you can go as deeper as you want, and this is one of the most useful things, also did i mention that there's no software so you are able to check, build and report form any where.

Nachteile

The fact that the names with accents (from other languages like Spanish, French, Portuguese, etc.) are wrong on the system and its kind of hard to track them all once the lead was register.

Some times it takes too long to load the dashboard

Vorteile

Marketo is probably the most robust marketing automation solution on the market. They have native solutions for many things that you might want to do from personalization to email deliverability, and if they don't have a native solution then there is a Launchpoint partner with an integrated solution that you can add-on.

Nachteile

There are definite shortcomings in some of their paid add-ons, and if you're spending extra money you might benefit from looking at another partner that specializes in what you want to add on.

Vorteile

There is a lot of amazing things that you can do with this tool and the scoring that is associated with leads is immense.

Nachteile

Super hard to use. I did a two day training course and wasn't able to implement much of what I learned.

Vorteile

Our company did not have a positive experience with Marketo. While it technically does everything an SMB needs from a marketing automation standpoint, I feel there are better options. It was quick to setup, but not easy to use.

Nachteile

Marketo has a clunky UI. Way too many clicks to get to the features and lists. Form and Landing Page Builder are bad. Their API is very weak and limited. Lack of integration options and lack of support.

Vorteile

Marketo is a very powerful platform with a lot of enterprise-level functionality. It's great for email marketing and offers all of the workflow tools one would expect from a modern email marketing platform.

Nachteile

The user interface is antiquated and it's difficult to use. Tech support is not very good and they are slow to respond. Marketo may be good for email marketing and workflows, but their other tools for SEO and lead generation leave much to be desired.

Vorteile

Marketo gives me all the tools I need to create and measure marketing campaigns in a way that truly impacts our business. From email to social, web tracking to sales enablement, Marketo is chock full of tools that we use daily, and even plenty that we don't.

Nachteile

Marketo really is meant to be used by a power-user. It takes a lot of exposure and practice to get good at navigating the tools and customizing each action to your specifications

Vorteile

Great for marketing automation for SMB, mid-market or enterprise business - highly recommend!

Nachteile

It can be a steep learning curve but once you are trained, it is great!

Vorteile

Marketo is moldable to what you need. It's a powerful tool that enables me to imagine how I want a process to happen and then actualize it without using any code.

Nachteile

The analytics leave something to be desired. Simple reports are good, but with complex reporting you need RCA, which isn't very user friendly. I end up doing a lot of reporting in Salesforce, but I am excited that Marketo has more robust reporting coming down the pipeline.

Vorteile

The customer support is phenomenal. There are so many resources available to learn the different capabilities of the platform. Marketo also provides great insight into campaign performance so we can make decisions faster.

Nachteile

There are a few minor issues with the Marketo / SFDC integration that could be improved to allow data to flow more seamlessly between the two systems. A lot of times you are kind of guessing --- "will this work?"

Vorteile

1] Excellent Technical support. Support teams are always available for help.
2] Smart campaigning and lead generator.

Nachteile

1] It is not that much user-friendly and user interactive.
2] Very poor integration facility available for Salesforce.

Vorteile

Great flexibility and endless applications for marketing. Great integration with other platforms. Demonstrated success in lead management and analytics. Great customer support and extremely active and helpful user base willing to help.

Nachteile

There's a little bit of a learning curve and multiple ways to perform functions. This can lead to some confusion, but I prefer the high level of flexibility in the long run

Vorteile

Breadth and depth of offering. Can not be touched for it's flexibility and it's Ecosystem of software partners that enables you to integrate and add-on pretty much anything you could think of and more! It's for marketers, by marketers.

Nachteile

Your instances can get very complex, but I don't think this is any different to any other platform in this respect.

Vorteile

Marketo offers a robust platform to manage, track and report all Marketing programs and campaign from unknown leads all the way through the sales process.

Nachteile

The only thing that could be improved is the ease of creating and pulling simple reports. If munchkin was able to work similar to the larger BI platforms i wouldn't need any other applications.

Vorteile

The common feature set in marketing automation includes:

Email marketing
Landing pages
Lead management
CRM integration
Social marketing
Analytics and Reporting

Nachteile

Literally, building the structure from the ground up takes a lot of learning and logic. It takes years to get the full flow mapped out and running for a complex business model.

Vorteile

Easy to use and very user friendly once it is setup. Fantastic for tracking website activity and lead submissions. Also wonderful for nurture tracks.

Nachteile

Little clunky in initial setup,definitely need an expert out of the gate. Very learnable system however sonthe curve isnt too steep.

Vorteile

The revenue cycle model and revenue cycle explorer in addition to lifecycle and nurture functionalities are what truly set this platform apart.

Nachteile

No dislikes. This is a really great product and is on a level of it's own in the marketing automation space. More CRM native integration options would be great though!

Vorteile

I like the fact that it's an all in one platform - email, programs, website targeting, analytics, and design. It also has lots of preferred partner technologies and integrates well with everything.

Nachteile

Pricing. :) Living on a startup budget it's hard to cough up the cost of Marketo platform, but we still have to.

Vorteile

The campaign builder feature, integration, and access to the Marketo community is worth it's weight in goal. Also, the content management system creates very effective workflows. One of the best players in the game.

Nachteile

Not inexpensive and more visibility into what the team is doing would be great.

Vorteile

Easy to create landing pages.
Ability to pull elements from library.
Easy to add additional fields and create dynamic forms.

Nachteile

There is some set-up time required to configure forms and all of the variables. Once this is completed, form creation is a breeze!

Vorteile

Lots of bells and whistles. Well thought out product and the market leader. They are well known in this space.

Nachteile

Hard to use. Expensive. Difficult to implement. Our rep never calls, poor customer support. Once we are up for renewal I don't get left alone.

Vorteile

The best feature is that it is easy to use it doesn't require you to have any development skills. Analytics you get on the lead bases is very defined. The Lead Life Cycle and Scoring is one the of the best feature it has got.

Nachteile

The older your instance gets the difficult it gets to manage

Vorteile

Has all the marketing automation features needed by the marketing function as a whole. Easy to customize

Nachteile

Needs a dedicated software coder to be able to utilize all functions in the tool. Customer Support is difficult to reach.

Vorteile

Ability to create landing pages, comprehensive analytics. Good reporting functionality and ability to see program performance,

Nachteile

Navigation and search are a little difficult. It can be hard to find specific campaigns or programs.

Vorteile

Comprehensive marketing automation software for managing B2B leads and tracking them through the sales process

Nachteile

Difficult and time consuming to get up and running. We needed a team to evaluate and implement the solution

Vorteile

The Sales Insight plugin provides invaluable information to our Sales team on how leads and customers are interacting with our online presence and email.

Nachteile

The extra cost associated with syncing to customer objects in Salesforce

Vorteile

The integrations with the launchpoint partners and with SFDC.

Nachteile

landing page application and the need to customize when working with a cross-sell, primarily "known lead" business model.

Vorteile

Intuitive design
Constantly enhanced features
Easy to use
Great community support

Nachteile

Reporting suite could be enhanced.
Front line support