Marketo Engage

Vorteile

Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future.

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Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly.

Vorteile

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

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Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

Vorteile

Powerful workflows, particularly when attached to lead nurturing email campaigns. If your team keeps a very clean Salesforce or CRM instance, there's an awful lot you can segment and action off of.

Nachteile

If something is broken in the product, you'd better have a PhD in Marketo in order to track down exactly what it is. The product's usability and assorted tooltips leave a lot to be desired. This is why 95% of Marketo customers have to hire a full-time administrator to wield it. You either know how to use it from deep years of experience, or you're going to have to spend a lot of time figuring it out.

Vorteile

helps assist companies in understanding interactions with customers and growing marketing strategies.

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The steep learning curve of Marketo Engage is one of its drawbacks. For new users, the platform's variety of features and possibilities may be overwhelming. It takes a lot of time and work to fully understand and make use of its advanced features.

Vorteile

Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.

Nachteile

Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.

Vorteile

Admin: ability to limit the number of emails received by a contact within a defined time period; subject line tests; flows can provide some flexibility but only limited; Frankly, we regret the move. Not what we expected from Adobe. Our experience with other products was much better.

Nachteile

Customer success doesn't use the platform, how they can ensure our success then? Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources. Integration with Salesforce cannot be tailored from the platform (how the data flows or which records to be updated) - competitors offer this for so many years.

Vorteile

Marketo Engage offers powerful email marketing and automation tools, allowing graphic designers to create and manage visually appealing email campaigns with ease. The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for creating targeted, visually engaging content.

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It can feel overwhelming for designers who are not focused on marketing, as it requires dealing with complex workflows, data, and integrations, which can detract from the creative process. Its interface can also be difficult to navigate, especially for those unfamiliar with its marketing-centric tools.

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Allowed us to create a really good visual of both are marketing and sales analytics and how they could align together in terms of numbers and expectations. It really brought some valuable insights to our team when we were using it.

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If you don't have all your resources and all your data in an easy and accessible location to bring into the program it will be difficult to set up in the beginning.

Vorteile

Dynamic segmentation and tailored communications enhance engagement.
Immediate performance metrics for optimizing campaigns on the fly.
Effective management of email campaigns and multi-channel integration.
Suitable for businesses of all sizes with extensive integration options.
Intuitive design with extensive training and support resources.

Nachteile

High price point with potential additional costs for advanced features.
Steep learning curve and time-consuming implementation.
Requires technical expertise and can present integration challenges.
Some limitations in template options and feature flexibility.
Variable quality and response times in customer support.

Vorteile

Great way to do lead generation for our sales colleagues across subscriptions and sponsorship

Nachteile

It does take some time to set up programmes and its important to agree with sales upfront what their expectations are

Vorteile

1. Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead generation.2. Flexibility: It is a good choice for businesses of all sizes and industries because the software is highly customizable. 3. Strong customer support: There is a reputation for excellent customer support at Marketo Engage, including onboarding assistance, a large knowledge base, and ongoing support.

Nachteile

Handling the software may require several times to learn.

Vorteile

The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.

Nachteile

There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve

In Betracht gezogene Alternativen

Warum Marketo Engage gewählt wurde

Gründe für den Wechsel zu Marketo Engage

Vorteile

The comprehensive lead tracking and scoring solution provided by Marketo's lead management capabilities is exceptional. Our campaigns can be customised based on the unique behaviours and preferences of each customer thanks to Marketo's personalisation features, which produce more relevant and engaging relationships.

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Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.

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It is a great tool for lead generation from our website

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It is a little pricey and we couldn't exclude some modules we don't use

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The customization options and automation features are game-changers.

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The learning curve is steep, and the interface can be overwhelming at first.

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You can manage multiple tasks/campaigns in one go

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Over complicated. It took me a long time to be confident using the system

Vorteile

One of the things I liked most about Marketo Engage was its comprehensive set of marketing automation features. It offered robust tools for creating and managing marketing campaigns, including email marketing, lead nurturing, and customer segmentation. The ability to automate workflows and personalize content based on customer behavior was highly beneficial. The platform also provided detailed analytics and reporting, allowing me to measure the effectiveness of my campaigns and make data-driven decisions. Overall, Marketo Engage empowered me to deliver targeted and engaging marketing experiences to my audience.

Nachteile

While Marketo Engage had many strengths, one aspect I liked least was the learning curve associated with the platform. As a powerful marketing automation tool, it required some time and effort to fully understand and utilize its capabilities. The initial setup and configuration process could be complex, especially for users with limited technical expertise. Additionally, the pricing structure of Marketo Engage could be quite high, which might be a drawback for small businesses with limited marketing budgets.

Vorteile

Marketo Engage offers lead management, email marketing, lead nurturing, campaign management, analytics, and more. It provides a robust set of tools to streamline and automate marketing processes.

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Marketo Engage can be complex, especially for new users or organizations without prior experience with marketing automation platforms.

Vorteile

Marketo Engage is easy to understand software, I really like being able to devise different marketing strategies by segmentation, marketing campaigns are automated, which generates productivity and a greater increase in sales and customers. The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the needs of customers, it is a highly customizable software.

Nachteile

The price is a drawback for small businesses, but it is the best software to improve marketing strategies in the short term. For large companies, price is not an issue. Marketo Engage capabilities positively increase sales and customers.

Vorteile

Definitely the wide range of features. From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform has everything we need to execute complex campaigns and track our results. Integrations with a wide range of platforms and marketing tools are also a strong point of Marketo.

Nachteile

I feel that there is a bit of a learning curve when it comes to using the platform. It's not the most intuitive system and it can take some time to get the hang of all the different tools and settings. Also, the user interface and some of the functionalities seem to be a bit old or outdated. The reporting section seems a bit complex and difficult to use. Difficult to keep the database healthy due to syncing errors with our CRM.

Vorteile

The feature that has had the most impact on my business is the ability to send automated emails personalized for each customer. The product is very easy to use, and I was able to integrate it with my existing business processes very easily.

Nachteile

The Marketo Engage product is amazing and has a lot of features that can be difficult to use. However, with the help of their amazing customer service, I were able to overcome any obstacle and make Marketo Engage work for my business.

Vorteile

The ability to control specific Al details and changes within campaigns that guides lead pipeline and advertising behavior.

Nachteile

Powerful analytics tools - leaves much to be desired. Also, must landing page template building capabilities for a marketer may require someone with at least a moderate understanding of HTML.

Vorteile

1. Easy-to-use interface: Marketo Engage has an intuitive user interface that makes it easy to quickly build complex marketing programs and campaigns.2. Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and ensure maximum engagement.3. Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and improve efficiency. It also allows for easy integration with other systems, such as Salesforce and Google Analytics.4. Flexible and customizable: Marketo Engage allows for easy customization of all marketing programs and campaigns, enabling users to tailor their activities to their specific needs.5. Comprehensive reporting: Marketo Engage provides comprehensive, real-time reporting on all activities, enabling users to track and measure their results.

Nachteile

One of the cons of Marketo Engage software is that its user interface is not always intuitive. It can be difficult to navigate or find the features or settings you’re looking for. Additionally, the integration with existing business processes can be tricky and may require additional time and resources to ensure a successful integration. Additionally, the software can be quite expensive, which might be cost-prohibitive for some businesses. Finally, some features are missing from the software that could be useful, such as an AI-powered analytics engine or a more comprehensive CRM system.

Vorteile

What I like most is the ability to create any marketing scenario with the freedom that marketo gives us in terms of automation. Also the ability to connect and integrate almost any tool with marketo, as well as the native Marketo-Salesforce CRM synchronisation.

Nachteile

The user interface is quite difficult to take on on our own, and professional training is needed/recommended.

Vorteile

It was easy to setup and maintain our marketing campaigns; landing pages were customizable for the most part, and the tracking codes were easy to install and events triggered as promised. Cost is substantially less than premium marketing software, so that's a selling point.

Nachteile

We migrated from Oracle/Eloqua, so we already had campaigns that we used. It was a total chore working with their teams to get everything carried over correctly (we never actually got every object, we had to re-create most). Most of the customization with batch jobs and custom fields didn't work as described in their documentation, and I got the feeling that they don't entertain a lot of big fish in the pond--maybe this has changed?

Vorteile

Being familiar with the adobe layout I found it easy to use and very user friendly .

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I think if you are not familiar with the adobe layout one might struggle a little bit

Vorteile

It was straightforward to deploy and implement Marketo Engage.
It allows me to automate marketing strategies and improve the SEO of our brand.

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There is no daunting aspect that I encounter when using Marketo Engage.

Vorteile

1. We didn't have to set up a single API connection to integrate Marketo with our marketing platforms. We were able to connect our tools with it very very quickly thanks to the native integrations.

2. The campaign monitoring works great and has a lot of customization options. We can easily navigate between campaign types and we were able to add a lot of additional metrics onto the reports that weren't available out of the box.

Nachteile

There's the odd issue with reports syncing late or not workng properly, but other than that, we haven't had anything that caused much trouble so far.

Vorteile

i like that the tool is scalable and has a load set of comprehensive features which helps us deal with email marketing and customer engagement.

Nachteile

The user interface is relatively not friendly and might be challenging for new users.

Vorteile

I like that Marketo Engage is easy to use and effective in reaching a wide audience in email marketing and tracking engagements.

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The only downside is that customizing templates might require some level of expertise and experience.

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I I like the flexibility that comes with the tool which helps us to scale our marketing activities

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The tool works perfectly and we have not encountered any technicalities

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I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation

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The learning curve is complex especially to people new to marketing.

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I like the easy to use solution which ensures marketing automation is possible and its easy to track marketing analytics

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The only issue is the delay in responsiveness from the customer support at times.

Vorteile

J'ai beauccoup apprécié la gestion des leads et l'analyse de leurs interaction sur mes publicités.

Nachteile

Marketo Engage est un peu coûteuse et nécessite par moment une expertise pour une mise en place et une utilisation efficaces.

In Betracht gezogene Alternativen

Warum Marketo Engage gewählt wurde

Zuvor genutzte Software

Gründe für den Wechsel zu Marketo Engage

Vorteile

Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features. Due to its numerous integrations, it offers us a unified marketing ecosystem while expediting data flow and team collaboration.

Nachteile

Optimizing marketing campaigns within Marketo Engage may require significant time,

Vorteile

It has robust personalization features that are instrumental in enabling us to produce content that is relevant to our customers leading to effective marketing campaigns. Thanks to this tool we are able to save important resources and valuable time through its marketing automation features of tasks.

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Its advanced customisation features have a high learning curve and require ample training and vendor support to use them appropriately.

Vorteile

The accuracy of Marketo Engage makes it a top marketing automation solution.
Marketo Engage has been so reliable.

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Marketo Engage does not have flaws.
I do not dislike Marketo Engage at all.

Vorteile

Mi piace di Marketo Enagage la gestione dei post con molte funzioni per la creazione

Nachteile

Marketo e un po costoso rispetto ad altre piattaforme

Vorteile

Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI. It has a variety of analytics tools available to generate meaningful reports and dashboards.

Nachteile

Non technical people will find it difficult to setup and manage the system as it's a little complex for people with no IT background. The cost is a little bit on the higher side as well.

Vorteile

Marketo Engage has effective capabilities.
I like the friendliness of Marketo Engage.

Nachteile

I do not dislike Marketo Engage at all.
Marketo Engage is super amazing.

Vorteile

Marketo's campaign analytics features are great. It can handle large volumes of campaign data without stuttering, and can easily chart tables with a dozen custom metrics

Nachteile

The interface is very fresh. It doesn't tak elong at all to get to grips with it. I was able to start using it confidently in less than two weeks

Vorteile

I've been using Marketo Engage and it's been helpful for our email campaigns. This platform offers a variety of tools to properly target our audience, create emails with visually attractive landing pages and analyze the results of the campaign, this gives us a better visualization of performance. The best part is that it is quite intuitive, making it accessible to both new and advanced users.

Nachteile

The cost can be high, which could be a concern for smaller businesses. Additionally, the wide range of features can be a bit daunting for newcomers as it takes some time to learn and get used to.

Vorteile

1. Easy to use and deploy
2. AI command is good
3. Mobile friendly
4. Safe to use keeping GDPR in mind

Nachteile

1. UX is average
2. Hard to integrate
3. Frequent updates required

Vorteile

It makes content management easy
Has amazing content delivery features

Nachteile

No issues as Marketo Engage has been amazing.

Vorteile

Cette solution marketing se synchronise parfaitement bien avec votre CRM, ce qui constitue un grand avantage. Cela nous a permis de faire suivre les interactions avec les clients et de mettre en place des modèles de scoring pour les équipes de marketing et de ventes. Avec Marketo Engage, il est plus simple et facile de fidéliser les clients.

Nachteile

L'outil de marketing d'automation est puissant pour la gestion de marketing par mail, cependant, son système se révèle plus complexe pour les utilisateurs débutants. Mais cela ne change rien à son efficacité et aux avantages liés à ses nombreuses fonctionnalités.

Vorteile

C'est dans la gestion des leads que la plateforme offrait plusieurs fonctionnalités avancées.

Nachteile

Le prix était relativement élevé comparé à d'autres plateformes du même niveau

Vorteile

La automatización y programación, los diseños y optimización de las campañas y su facilidad de uso la hacen una herramienta excelente de primer nivel

Nachteile

Precio elevado, solo úsalo cuando quieras realmente escalar a lo grande, ya que ayuda mucho a generar conversiones y leads

Vorteile

Marketo dispose d'une plateforme complète d'automatisation du marketing et d'une plateforme d'opérations marketing. Des envois d'e-mails aux programmes de développement, du contenu Web déclenché à la notation et au routage complets, Marketo peut tout faire

Nachteile

Sachant qu'il s'agit d'un logiciel très complet mais en même temps complexe, ce qui conduit à disposer d'un personnel entièrement formé lorsque vous commencez à utiliser Marketo Engage

Vorteile

Je pense que c'est la partie gestion des leads car La plateforme propose des fonctionnalités avancées à ce niveau là.

Nachteile

Je trouve que c'est un petit peu cher quand même par rapport à la concurrence

Vorteile

Ce que j'ai le plus aimé chez Marketo Engage est le faite que les messages de marketing sont simple , compréhensible.Cela facilite le travail au marketeur lui permet d'être beaucoup plus rapide .

Nachteile

Ce que j'ai le moins aimé chez Marketo Engage est le faite que parfois l'envoie de message est un peu lent.