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Alle Bewertungen zu Adobe Campaign Filter anwenden
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Attract more B2B clients with great brochures and Ads
Vorteile
It's a great application for sending agreement documents online. The PDF and Esignature help me accomplish my admin tasks easily and effectively. It simplifies the process which allows me to serve more clients. I often use Adobe Marketing Cloud for my Marketing campaign because the features allow you to create marketing brochures and newsletters that fit your target thus more customer engagement. In one tool, you can easily manage your email, ads, and campaign brochures. Its templates and content have designs suitable for businesses and professionals.
Nachteile
The pricing can be costly but it is a good investment because of quality of its digital content. There are tools for marketing that can be at no cost but what you if you would compare, this software would attract more clients for your business.
- Branche: Essen & Trinken
- Unternehmensgröße: 1.001–5.000 Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
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Tutto il customer journey in uno
ok, niente diverso ad altri competitors
Vorteile
C'è tutto insieme in un dashboard, che si integra bene quando uno utilizza AEM e altri tools d'Adobe
Nachteile
il supporto prende tanto tempo in rispondere.
- Branche: Marketing & Werbung
- Unternehmensgröße: 201–500 Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
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Great For Automation
We use it for our automation and scheduling of online activities
Vorteile
A great cross channel marketing solution to automate email, mobile, social, whatever you need online. Plus it is easy to integrate with your other adobe tools
Nachteile
It is pricey like most adobe stuff and it is not as user friendly as other adobe products but it still gets the job done
- Branche: Unternehmensberatung
- Unternehmensgröße: 1.001–5.000 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Nice Product by Adobe
Overall nice product
Vorteile
Adobe Marketing Cloud offers excellent analytics and reports. It offers strong email and social media marketing. It is very useful in search engine optimization, website development and optimizing the landing page of website . It is one of the best marketing tool.
Nachteile
Adobe Marketing Cloud is not a free tool, it require payment. It is a complicated tool to work on. I find Google Analytics little user friendly
- Branche: Philanthropie
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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All the tools you need under 1 program
Vorteile
Easy to access apps and tools. The different help screes along the way are great when you are trying to figure out what option to use. The layout os the apps and menus are very user friendly. There seems like there is too many tools but I am sure I do not use as many as others.
Nachteile
Besides the subscription structure no cons. It would be great if you can flat out purchase the product and pay for upgarde when you need them.
- Branche: Metallabbau
- Unternehmensgröße: 1.001–5.000 Mitarbeiter
- Weitere für Mehr als 1 Jahr genutzt
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Versatile and effective product
Adobe Campaign is a strong tool for modern digitalizes agencies and organizations that appreciate effective planning and management of email marketing campaigns. I would say it provides standard services.
Vorteile
Adobe Campaign is a set of solutions that help me to manage my company information and monitor the performance of my cross-channel campaigns from single platform. It has been the perfect tool that provides reliable services with advanced features.
Nachteile
Adobe campaign is providing amazing services and let us not face any issue. I really like the way it manages all the functions and develop them in efficient ways.
- Branche: Kosmetik
- Unternehmensgröße: 201–500 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Adobe Campaign is a Top-Notch CRM
Really, really great product. We moved from a legacy CRM tool that provided us with almost no analytics, and their team wouldn't truly support the legacy CRM that we we're using (somewhat understandable). Adobe has really great campaign building tools, a solid wiziwig feature that allowed us to outsource some work. I also really enjoy the interface and email sending features. Solid product and I would recommend. However, make sure your contract is very detailed and your document of work is itemized and specific.
Vorteile
Easy of use and training. Also really enjoy the analytics features.
Nachteile
The Customer Support can be somewhat suspect at times, but their implementation team was helpful. Also, everything will cost money (although this should go without saying for any mainstay company of Adobe's size)
- Branche: Einzelhandel
- Unternehmensgröße: 11–50 Mitarbeiter
- Wöchentlich für 1-5 Monate genutzt
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Powerful marketing tool with a few drawbacks.
It took a little more time to get it up and running than I would have preferred but once it was going, it gave me very respectable results. There are some caveats but overall this is a tool you should definitely consider.
Vorteile
There are a lot of options to customise and personalise this to suit your needs. And once you have a good understanding of it you can create very powerful marketing campaigns relatively smoothly. The email delivery and tracking capabilities are excellent. Compare to a few other solutions we used prior to this, it is able to get past spam filters much more capably. It can also automatically analyse reports to get you better results. Lastly, Adobe support is pretty good. We have used multiple Adobe products in the past and never had issues with their support team.
Nachteile
The learning curve to get the most out of this is pretty sharp. If you plan on investing on this, be prepared to spend a few hours either going through resources online or talking to their support team to set things up properly.
- Branche: Versicherung
- Unternehmensgröße: 1.001–5.000 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
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Veelzijdige tool die niet gebruiksvriendelijk is
Ik vind het een enorme complexe tool waarvoor ook andere tooling beschikbaar is in de markt die wel gebruiksvriendelijk is.
Vorteile
Je kan heel veel kanten op met adobe campaign. Vooral als je kennis hebt van email html.
Nachteile
Weinig drag en drop mogelijkheden waardoor het voor een marketeer zonder HTML skills bijna niet te doen is om gemakkelijk en snel een email op te maken. Ook kan je heel makkelijk iets om laten vallen waardoor de tooling niet echt dummy proof is.
- Branche: Unterhaltung
- Unternehmensgröße: Selbstständig
- Wöchentlich für 6-12 Monate genutzt
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ADOBE CAMPAIGN REVIEW
Adobe Campaign has made it easy for me to track performance. Helps me to make good decisions. i have no regrets using this software even though i think there is still room for improvement
Vorteile
You can use this to send private messages. Creating reports is very effective because this software makes it possible to track how well a campaign is doing and even to know the best productive marketing systems. you can use this software to track various CRM activities. Communication ability is also top notch.
Nachteile
It is very complicated if you are a beginner. It is slow when there are a lot of processes going on at a time. Takes time to get used to the interface.
- Branche: Elektrische/elektronische Fertigung
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Excellent Full-suite Cloud Platform
For any real marketing department, this is a comprehensive suite and a must have. The capabilities are amazing and worth learning.
Vorteile
This software was extremely easy to learn. There are multiple free templates available in the App Store as well. There are also numerous tutorials on YouTube and from Adobe. But easy to load and go.
Nachteile
The price can be a hindrance for small businesses so depends on what you really need. If you’re not going to learn how to use all the features than might be better off with a cheaper option.
- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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You get what you pay for
Vorteile
Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets.
Nachteile
Much like all other Adobe products, the price can be a hindrance for some companies. It also lags on older or less powerful machines.
- Täglich für Mehr als 1 Jahr genutzt
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Great platform but many flows
Vorteile
Adobe Campaign is a true development platform. For extremely custom solutions, it can be very powerful (provided the right hardware is chosen for on-premise solutions). The data model provides a lot of flexibility, which gives it a leg up on some of Campaign's direct competitors.
Nachteile
Lots of bugs, lack of proper documentation and tutorials makes it difficult for users to achieve the results we ultimately need to.
- Branche: Marketing & Werbung
- Unternehmensgröße: 11–50 Mitarbeiter
- Monatlich für Mehr als 2 Jahre genutzt
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Seems simple - is a LOT to learn
Vorteile
Campaign functions all exist, and that's great BUT many of them are difficult to find and less practical than they seem they should be. Is possible our team just hasn't been able to take advantage of the proper tutorials because we are very busy, but it is very involved software. I appreciate that it has reporting though.
Nachteile
It's no better than other software we've used in the past. I'm just not really impressed. As someone who uses a lot of adobe products and really appreciates the functionality, this is lackluster.
- Branche: Elektrische/elektronische Fertigung
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Intuitive program
Vorteile
I really like how there is so much possibility with this project. Whether for work or for personal use, there are a variety of features for every need. The program is also quite easy to use, and there are so many resources out there to help research something if I don't know how to do it.
Nachteile
The program is quite complicated and it can be hard to figure out simple tasks without looking up how to do it.
- Branche: Unterhaltung
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Adobe campaign is a creative software for your business.
Is good and perfect for my business.
Vorteile
What I like about the software is it design and tools. It gives my project a beautiful structure for public use.
Nachteile
Well,I don't like the fact that the software is working low on my computer,maybe is my server. But Need to upgrad please.
- Branche: Essen & Trinken
- Unternehmensgröße: Selbstständig
- Wöchentlich für Mehr als 2 Jahre genutzt
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I Love the Creativity
Very good.
Vorteile
I love the creativity of Adobe software and what it allows me to do.
Nachteile
There is a steep learning curve but well worth the time investment.
- Branche: Marketing & Werbung
- Unternehmensgröße: 1.001–5.000 Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
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Steller platform for complex multinational firms
Recommended for clients with high degree of engagement needs for customer experience to attract prospects. Not recommended for intranet or more application functionality based sites.
Vorteile
Large-scale performance, huge ecosystems of implementation partners and integration technology allowing for very complex needs to be met.
Nachteile
Expensive and complex to implement (if not done right, it could really hamper author productivity but it's more the implementor vs the platform that could lead to issues)
- Branche: Marketing & Werbung
- Unternehmensgröße: 51–200 Mitarbeiter
- Wöchentlich für 6-12 Monate genutzt
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Powerful but complicated tool
Adobe Campaign is used to a client to automate marketing campaign processes.
Vorteile
It gives you the ability to take full control of your email marketing campaigns. If you know how to use it, it will drive your campaigns.
Nachteile
There is a huge learning curve. Someone truly has to have experience with the product or look up a lot to be able to fully utilize this tool.
- Branche: Bekleidung & Mode
- Unternehmensgröße: 11–50 Mitarbeiter
- Wöchentlich für 6-12 Monate genutzt
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Adobe Campaign Review
Vorteile
Campaign design is simpler than it might seem. It guides you step-by-step. Easy way to monitor your numbers and campaign automation is a huge plus. Compatible with other Adobe software.
Nachteile
The UI takes some getting used to. Not the best campaign management software for smaller businesses, but it definitely got the job done!
- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
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Great effort by Adobe
Vorteile
I like thst Adobe thought of a program for mkt campaigns as part of their suite.
Nachteile
I wish their customer service and specially documentation were a little more helpful.
- Branche: E-Learning
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Conveniently track projects
Vorteile
At Adobe Campaign, I like visual analytics. After creating a project, I easily track the steps. All statistics get to my personal account. I also liked the ability to personalize email newsletters.
Nachteile
I work as a teacher, and Adobe Campaign is more of a marketing tool. I would switch to a program more suitable for my tasks, but the authorities are against it.
- Branche: Bildungsmanagement
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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It is very difficult to study independently
Vorteile
I like the fact that there are many options in Campaign that allow you to customize it depending on your personal needs. Availability of automatic report analysis and email tracking.
Nachteile
To maximize my return, I needed to devote time to full-fledged study, which turned out to be very long and difficult, requiring repeated calls to the support service.
- Branche: Computer-Software
- Unternehmensgröße: 51–200 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
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Updates rarely come out
Vorteile
We use Adobe Campaign for various marketing tasks. We mainly deal with email distribution and SMM. Just one program helps us to completely conduct a marketing campaign and not be distracted by third-party services.
Nachteile
I believe that Adobe does not pay enough attention to the program. Adobe Campaign is an important marketing tool, but many features work according to old principles. You need to update the program more often and follow the latest marketing research so that the program remains in the lead.
- Branche: Finanzdienstleistungen
- Unternehmensgröße: 51–200 Mitarbeiter
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- Branche: Medizinische Praxis
- Unternehmensgröße: 51–200 Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
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Adobe Is The Best For Marketing Analytics!
Vorteile
Marketing analytics and data management is an extremely smooth and easy process when working with Adobe Marketing Cloud! We have been extremely happy with the data we are able to realize when working with this platform!
Nachteile
We haven't had a lot of issues so far working with Adobe on this, we've got their full suite of services including Photo Shop!
- Branche: Gastgewerbe
- Unternehmensgröße: 2–10 Mitarbeiter
- Wöchentlich für 6-12 Monate genutzt
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Great for beginning in marketing automation
Overall happy but may move to something more powerful in future.
Vorteile
Ui and Workflow interface is phenomenal. Workflow has increased productivity since last update.
Nachteile
My head of marketing had issues understanding the front end. Monthly subscription is always a hassle.
- Branche: Elektrische/elektronische Fertigung
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Adobe Marketing Cloud is powerful
Vorteile
We have used Adobe Marketing Cloud to make our marketing content uniformly on-brand across different channels.
It has greatly improved our workflows and helped our teams deliver exception content on time and beyond expectation.
Nachteile
We found that the onboarding process was slow at first. Some of our designers wanted to work exclusively within the Creative Cloud initially. However, once we cleared these initial hurdles, we have been very pleased with the results.
- Branche: Gastgewerbe
- Unternehmensgröße: 5.001–10.000 Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
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Creative Package in One
Vorteile
The Adobe Cloud softwares are faster and leaner, with a more modern interface, a new Developer Workspace, and an intuitive experience for marketing and designers who design and market their product.
Nachteile
Subscription costs........over the years the price will be more expensive than a perpetual license.
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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A tool that you must be able to use
Vorteile
We bought the products from Adobe for a long time. In combination with other tools, Adobe Campaign allows you to target and optimize advertising, manage multi-channel companies, use mobile and online applications. We are very satisfied with the results. At the same time, it is an instrument to be able to use.
Nachteile
There is no support for the Russian language, rather complicated interface. Understand the program from scratch is not easy.
- Branche: Internet
- Unternehmensgröße: 201–500 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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A good Adobe product.
Vorteile
Campaign works nicely with other Adobe products . It helps you centralize your work and distribute tasks .You can also schedule marketing outreaches in advance ,very useful .
Nachteile
As with most things Adobe, Campaign could be less expensive .
- Weitere für Mehr als 2 Jahre genutzt
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Cost an arm and a leg
Vorteile
It was easy to use and send documents. I loved the software and the whole concept of e-signatures.
Nachteile
the cost was to much for our company. We have development team and to access the api they wanted more money then it was worth so we switched to DocuSign we negotiated a a better deal at the time.
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Newbie is unlikely to understand independently
Vorteile
It's just an instrument, and the result depends on how skillfully it is to use it. I am helped by many years of experience in the IT field. I would not recommend this program to a newcomer. Still, 100% it will not work for him.
Nachteile
The main disadvantage is that you need to know English for a full-time job. The program does not have a very friendly interface, and to use it, you need to be really professional.
- Branche: Medizinische Geräte
- Unternehmensgröße: 501–1.000 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Best email automation software available
We implemented Adobe Campaign Manager six months ago and we are very happy with it. We are now able to run multiple campaigns simultaneously without much effort.
Vorteile
Ability to send personalized emails to each audience. Simultaneously.
Nachteile
Takes time to set up. More than originally thought.
- Branche: Einzelhandel
- Unternehmensgröße: 51–200 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
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Great cloud service for marketers
Overall, its a great cloud service specially for working with groups
Vorteile
i can easly find and modify any digital assets all in the same place. Can interconnect all the files so that it can be easier to use. Its great for sharing files and working with you group, in the marketing word we are constantly under pressure because of the clients, this tools helps sooth it out.
Nachteile
just that sometimes it gets tricky to use
- Branche: Marketing & Werbung
- Unternehmensgröße: 11–50 Mitarbeiter
- Weitere für Mehr als 1 Jahr genutzt
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The perfect tool for marketing analysis
If you can afford it and if it makes sense for your business I recommend using Adobe Marketing Suite.
Vorteile
Adobe products provide you will all the tools you need to monitor analytics from all your marketing channels. The data is able to be easily extracted and interpreted.
Nachteile
You can get much of the same data by using Google Analytics for free however Adobe is meant for businesses with large data which is why you pay the higher prices.
- Branche: Gastgewerbe
- Unternehmensgröße: 1.001–5.000 Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
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Effective in my Department
Adobe Marketing Cloud is one of the another good product of adobe.
Vorteile
Adobe Marketing Cloud is very effective in my Marketing department. As an Director of Marketing i should be the one who will introduce to my team what software should will help our workload and will benefit our market.
Nachteile
In 2 years of using Adobe Marketing Cloud its hard to say that it has an issue in our team because this software benefits us a lot.
- Branche: Computer-Software
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für 1-5 Monate genutzt
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Once you take the dive into Adobe, it is so worth it!
Vorteile
Adobe Marketing Cloud is great for creating, customizing, and keeping track of all of your content across different marketing channels. You can make each piece of content customized and personal, and because it is all on Adobe, everything talks to each other and connects well.
Nachteile
I don't think this is an issue with my computer since it is new, but opening up Adobe programs always takes a good 10-20 seconds. I know this is minor, but sometimes when you need to create or check something QUICK, Adobe lags a bit.
- Branche: Medienproduktion
- Unternehmensgröße: 10.000+ Mitarbeiter
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Marketing Doesn't Happen Without the Marketing Cloud
I am the consumer marketing manager for multiple markets within the newspaper industry. I find that my job would be impossible without all the tools necessary. The marketing cloud provides all the tools I need and more. Whether it be audio, video, print production, image manipulation, web development, mobile display creative, etc... there is a tool for that, and so much more.
Vorteile
1 place to go for every need. As an enterprise with multiple licenses I find working with the Adobe team is a pleasant experience.
Nachteile
I would like to see more cross program integration, or better training if it is there.
- Branche: Rundfunkmedien
- Unternehmensgröße: 11–50 Mitarbeiter
- Wöchentlich für 6-12 Monate genutzt
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A great way to "get the word out"
We are able to create campaigns for our clients that we otherwise would have never been able to create, especially given the multiple platforms that are available to us. Combined with great analytics Campaign makes this a one stop shop for us.
Vorteile
I like the fact that i can hit multiple channels without using multiple platforms. We are able to create complex campaigns for our clients easily making us heroes in the eyes of our cilents!
Nachteile
I can't think of much of anything that i don't like about Campaign, the price is a little high but you get what you pay for!
- Branche: Gastgewerbe
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Another amazing Adobe Product!
Vorteile
This program is very detailed and allows the user/users to connect, share and review content. The whole team can see what portions each team member has been assigned, as well as progress throughout a project.
Nachteile
There is a bit of a learning curve to this software. It may take some time for your team to get used to the workflow, etc.
- Branche: Buchhaltung
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Great marketing resource!
Great marketing resource, really a huge time saver!
Vorteile
Email marketing that finally connects all my devices and combines customer data and behaviors to create real-time and most importantly relevant communications.
Nachteile
Customer service response times are probably the only thing lacking but thankfully you do not need to reach out to them very often.
- Branche: Computer-Software
- Unternehmensgröße: 51–200 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
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Suitable for marketing campaigns
Vorteile
Most of the marketing tasks we conduct through the Adobe Campaign. The platform is best suited for email marketing and SMM, but it does a good job with the rest of the tasks.
Nachteile
Adobe Campaign begins to slow down after two hours of work. From whatever computer I go, the problem remains. I suspect that the problem from the server.
- Branche: Hochschulbildung
- Monatlich für 6-12 Monate genutzt
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I use Adobe to create PDF documents for presentations, meetings, etc.
The product meets most of my needs when it comes to creating PDF documents. It is not always intuitive in using but I do get it done.
Vorteile
The ease of being able to combine files into PDFs and the create a form feature. In the academic setting, there are needs for countless forms. This tool allows me to create forms quickly.
Nachteile
The tools needed to create different documents are not always easily found. I had to do a lot of google searches to help me figure out what I needed.
- Branche: Computer-Software
- Unternehmensgröße: 201–500 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Great tool for marketing analysis
Vorteile
With Adobe Campaign, I had the opportunity to create excellent campaigns. Excellent integration with CRM software. It is possible to attach several documents simultaneously.
Nachteile
To find out how to fully use the software, I had to look through a lot of educational materials on YouTube, which required a considerable amount of time.
- Branche: Pharmazeutika
- Unternehmensgröße: 10.000+ Mitarbeiter
- Täglich für Kostenlose Testversion genutzt
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Too big to be smooth
Vorteile
You can do everything in Adobe ecosystem for marketing - from content management, through some degree of automation, e-mail campaigns, CRM etc. It is similar solution to Salesforce with all the pros and cons of it.
Nachteile
Regarding the cons - it is pricey, not only in use (monthly), but also the implementation and - especially - the integration part. And if you need to customize it, it is even more pricey. Absolutely not suitable for smaller businesses.
- Branche: Versicherung
- Unternehmensgröße: 501–1.000 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
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Easy to use and essential for business people on the go
Vorteile
I can access my files everywhere no matter what computer I'm using which is essential when you're a business person on the go constantly.
Nachteile
The price of it is a bit more expensive than it should be and sometimes it can act slow, but overall, the ability to use this everywhere outweighs the bad.
- Branche: Medizinische Geräte
- Täglich für 6-12 Monate genutzt
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Steep Learning Curve, But Worth It
We have been using Adobe Campaign for almost a year and there are still some aspects of it that I don't completely understand. It's complicated and has a steep learning curve. However, it is definitely worth the investment! This software is both powerful and versatile.
Vorteile
Once you set it up, the software does the work for you.
Nachteile
It has a steep learning curve.
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für 1-5 Monate genutzt
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Definitely worth the investment
Vorteile
I appreciate that the software allows you to manipulate photos, videos, etc. while creating a uniform presence on all of your marketing initiatives. Most importantly, collaboration is key when it comes to these types of projects and we found that we were able to share/edit content seamlessly among our employees.
Nachteile
This software is definitely different from others I've used in the past, so the onboarding process took longer than we anticipated. Also, the costs can add up, especially if you don't already own other Adobe programs. However, if you think your business will use it frequently, I'd say it's worth the investment.
- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für 1-5 Monate genutzt
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Pay for understandable Analytics
Best software for a business looking to understand and monitor their analytics.
And to helps automate their marketing systems.
Vorteile
This is the best analytics software on the market, in my opinion.
The dashboard allows you to easily manage & automate company email, adverts, and implementation campaigns.
You can also easily access to your followers/audience profiles.
Gives you analytics in a user friendly and understandable format.
Nachteile
If you are used to free analytics then you may not be as willing to pay for this software.
In the beginning you need to take the time familiarize yourself with the new software, in order to use all the added benefits.