Adobe Campaign

Vorteile

By using Adobe Campaigns it's possible to have extremely personalized content for specific audience segments and increase the engagement rates. It has seamless CRM system integration that allows users to simply pull relevant customer data right in to their campaigns for easier targeted email list building.

Nachteile

The campaign setup can be somewhat complex and may not work for all users, as it takes some time to get its 100% features. It would be nice if templates could have a higher level of customization to be more flexible.

Vorteile

Used ACS for last few years, really like the drag and drop editor and ability to do dynamic content.

Nachteile

Workflows are a little complicated to set up

Vorteile

We have been on the hunt for a email marketing management service for a long time, trying several options. This software has the added benefit of Adobe integration making designing campaigns easy and flexible.

Nachteile

This is definitely more expensive than other programs so you will have to weigh the ROI

Vorteile

Some of the pros of Adobe Campaign are:
Multichannel marketing capabilities
Advanced personalisation
Automation and workflow management
Comprehensive analytics and reporting
Integration with Adobe Experience Cloud

Nachteile

The cons... Well, I find it complex for beginners, the cost for smaller businesses is no good, the limited customisation options are also a negative point, as well as the dependency on Adobe ecosystem. But, still, I truly recommend it.

Vorteile

It had helped many people to promote adobe through marketing and which is best way in this digital era of technology

Nachteile

The least I liked about this is, sometimes the adds are not accurate may b it needs improved machine learning.

Vorteile

Adobe Campaign automate marketing strategies which saves time and improve ROI.

Nachteile

I do not encounter challenges when utilizing Adobe Campaign.

Vorteile

I find it simple to run and automate email marketing campaigns with Adobe Campaign.It is possible to identify and capture new leads and customers with Adobe Campaign.It also automates marketing tasks and workflows.

Nachteile

There are sometimes when I find it slow to load Adobe Campaign.

Vorteile

I love the Personalization and Analytics and reporting feature the most. It also seamlessly integrates with Adobe Experience Cloud products which enhances the overall marketing ecosystem, providing a more comprehensive view of customer interactions.

Nachteile

The product has regular updates and upgrades so there is no issue with it.

Vorteile

It makes social media marketing easy and also comes with best content marketing features.
It also helps manage campaigns and is a great all in one marketing solution for business

Nachteile

Well, the tool has outperformed and no complaints.

Vorteile

Adobe Campaign is one of the best marketing automation platforms I have used, it is very solid and something that I can highlight after 3 years of testing it is its versatility and scalability. With features that go beyond email to include SMS, push notifications, and even Whatsap integrtion, it's a well-crafted piece of software from Adobe that serves to reach a wide audience, now capable of reaching over a billion users with its new V8 architecture.I like that the platform is designed with real-time responsiveness in mind, allowing you to run multiple automated campaigns simultaneously and edit them on the fly without pausing and restarting.

Nachteile

It is a platform for people who have used similar software and who already have some knowledge, otherwise I don’t considr it user friendly, the learning curve is long, it has many functions and its menu for new users can be confusing, its interface is not the best of all.Another negative point is that it is a platform that is very closed to the Adobe ecosystem.

Vorteile

This is a great platform for seeing your marketing and sales data and email management. It’s easy to use and I use it often within my work.

Nachteile

There is nothing that I dislike about it.

Vorteile

A beautiful program, and there is no alternative to this program, despite the competition of companies, but it remains the best because of the class that uses this program, which is a conscious class. If the program is of high quality and needs only development in the future and campaigns to introduce itself

Nachteile

It contains in a program after the features that I think is not needed and is no longer used, so the program needs a recent update to suit the development of the modern era

Vorteile

This is software is perfect for my work and I deal with it easy.

Nachteile

Its price is hight minly. I advice them to reduce the price.

Vorteile

We love that Adobe Campaign and how we are able to tracking multiple CRM activities, like real-time campaigns, targeted campaigns, and handle our email marketing. Being able to track campaign behavior in a snap shot helps us understand our users and we are able to segment them by persona for future targeted campaigns. Automating our campaigns has increased our sales and has given us a better understanding of our clientele.

Nachteile

To be able to use it's features to the fullest it requires experienced developers and can be difficult for new users to learn.

Vorteile

- has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn
- vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options
- integrations with other products is invaluable

Nachteile

- the price is steep, but considering the brand name and the fantastic functionality, it is not a surprise. Definitely not a solution for small marketing depts
- the sheer amount of functions in this product may be intimidating to some and put them off

Vorteile

The level of granularity that can be achieved in our workflows has been a huge improvement for us. We now have much more flexibility in how we choose to run and trigger our automated campaigns.

Nachteile

Much steeper learning curve coming from a more user-friendly interface. Pretty buggy from time to time.

Vorteile

The ability to use some of the more advanced features that help you engage on a new level with email subscribers; these features include dynamic content, AI powered emails and triggered emails.

Nachteile

I have been looking for ways to automate reports that help us understand our email and landing page metrics; some reporting processes are often manual and take more time than I would like to complete.

Vorteile

Adobe Analytics (formerly Omniture SiteCatalyst) now includes all the features of what was formerly known as Adobe Insight.

Nachteile

Adobe Analytics is a fantastic tool for people who know what they are doing. It is not easy to learn and for larger organizations, Adobe Analytics "truncates" results. This means if a report is pulled with 950,000 results, Adobe truncates all results after 750,000 into one result.

Vorteile

After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

Nachteile

Too many to count:

1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience.
2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync.
3. Support is basically non-existent.

Vorteile

This platform allows me to create, execute and follow advertising campaigns on channels, you can send messages and send private messages with new profile options, your preferences and needs. Put the ability to safely select the right audience to send the expected message. At the same time it allows you to create operational reports to track the impact of the campaign and pilot your solution.

Nachteile

I really do not see cons in the program I have been using it for a while and each version outperforms the other, excellent tool for marketing management.

Vorteile

That the security cription and the lease of use .all the others in had problem with under standing how to use it and know I did it right

Nachteile

None really it will run my crimped messages in my office very well set up .no hidden clauses

Vorteile

- Best Content creation / editing tools to give your business a professional look.
- Pricing is fair. you always have the latest versions when subscribing for the monthly fee.
- Brand creation, across all platforms. Social, Corporate etc.
- Integration with other systems

Nachteile

- You will have to maintain payments in order to use the platform.
- expensive hardware requirements to run the apps smoothly.

Vorteile

I like the features that this program offers for emailing and marketing to our audience. As you add more and more contacts to your database, it becomes hard to keep them all straight. This software does a great job of keeping things organized, sharing data, and providing all of a companies marketing needs.

Nachteile

Adobe programs can sometimes feel overwhelming at first glance because of all of the things that it offers.

Vorteile

Has so many features and ways to reach costumers, provide what they need, once you are able to know your way around the app is so fantastic, only need to work once and them just press send!

Nachteile

To know your way around the software requires a lot of time and watch a lot of tutorial in Youtube, it can slow down your process and sometimes you need to go back and watch again sometimes even more than twice.

Vorteile

I like that it allows me to visualize the client in all the channels in a single screen, allowing to automate the campaigns and mailings in a systematized way. It allows data connectors in the audience. In addition, its system is very simple and friendly to handle.

Nachteile

Even though it seems very complete, I could add the synchronization with social networks in order to reach a larger audience, providing the benefits of the product to a wider audience.

Vorteile

Soluzione di marketing automation che permette di effettuare, gestire e analizzare campagne di marketing ad elevato grado di personalizzazione inviate su canali molteplici online ed offline. Adobe Campaign garantisce la possibilità di dividere il pubblico in segmenti dinamici e complessi basati su gli attributi degli utenti e sulla tipologia delle loro interazioni passate, in questo modo permette l’invio di campagne specifica basate su interessi e bisogni reali che garantiscono un elevato grado di conversione. Le azioni di marketing possono essere personalizzate con semplici strumenti drag and drop, code free. Particolarmente interessante la funzionalità di analisi avanzata della analisi, che permette di misurarne il grado di coinvolgimento del pubblico e la performance, al fine di ottimizzare le future iniziative

Nachteile

Il processo di automazione ed interazione con il pubblico, specialmente all’attivazione di trigger, non risulta, in ogni momento, adeguatamente reattivo. Così può capire che, dopo aver inserito la propria mail in una lending page, si riceva la prima mail di benvenuto dopo 10 minuti e non nell’immediato. Dalle analisi condotte se l’email arrivo dopo il minuto l’interesse del cliente cala con il rischio di perderlo e non acquisirlo

Vorteile

Adobe's best feature is campaign automation, from campaign creation to results analysis. It also includes integration with the entire Adobe line (Analytics, Experience Manager).

Nachteile

The cost and previous experience to take advantage of all the resources provided by the software are the main negative. In the case of the former, it limits its use to commercial companies and in the case of the latter, to the hiring of qualified personnel.

Vorteile

Adobe has all the necessary tools that you need for your campaign it can work with its other product so that your products will be much effective.

Nachteile

The slight clunkiness of the features of the program

Vorteile

J'ai utilisé Adobe Campaign dans le suivi de campagnes publicitaires digitales.
La plateforme permet de remonter un grand nombre de metrics (visites, utilisateurs, conversions...) ce qui permet de suivre les résultats des campagnes marketing et d'optimiser en temps réel.
Possibilité de relier tous les outils Adobe ensemble.

Nachteile

De mon côté, je trouve la plateforme un peu compliqué d'utilisation. J'ai mis un peu de temps à paramétrer des tableaux de reporting et à trouver comment créer des paramètres analytics mais une fois en place, cela était très efficace.

Vorteile

This software is very easy to use and effective

Nachteile

the initial set up and registration takes a while but worth it

Vorteile

Most sales and marketing campaigns have been successful with positive returns due to robust engagements with our clients. Adobe Campaign publishes our adverts on social media accounts to reach targeted market and win more customers.

Nachteile

There are positive gains from most marketing campaigns that we have been launching frequently.

Vorteile

Adobe compaign is easy to use to create campaigns for social media and email marketing.

Nachteile

Integrates with social media such as Facebook to improve on marketing

Vorteile

Ease to useCompatible with other softwares

Nachteile

Limited to certain language which makes difficult other users to access

Vorteile

This great product enables us to send email with advertisement of our products and services to our customers regularly. We are able to monitor our customers journey and heed to fulfil their needs.

Nachteile

I have never experienced any challenging situation from the performance of this platform since we deployed it in our organization.

Vorteile

The overall campaign management and advanced workflows management. Also content personalization could be done creating custom content blocks.

Nachteile

The campaign analytics features are below the expectations as well as the integration with other Adobe tools (eg. Adobe Analytics)

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Vorteile

With this software we can create attractive and easy to do campaigns, very creative and promising, I consider Adobe Campaign one of the best solutions for marketing, outreach and email. Another great advantage is the templates that are ready to use, and if you are familiar with more Adobe products, you can get the most out of this tool.
-It combines conveniently with other Adobe products, such as Adobe Target or Adobe Experience Manager, improving the quality of work, communication and getting better results.
-Email campaigns are very effective and easy to update to keep customers up to date on products and services.
-We can plan effectively with the right customer data, provided through the infrastructure offered by Adobe Campaign.
-Streamline sales channels.

Nachteile

The support is not the best, communicating mainly by email is not the most accurate for a tool like this, solutions and answers are slower this way. Another unattractive aspect is the price, if the customer support was better or at least existing, the balance would be fairer.

Vorteile

it's easy to use, the interface is instinctive and provide the solutions for my company clients improving costumer experience.

Nachteile

for some of my collaborators was difficult at the beginning but it's worth it

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Vorteile

I have to honest I have been an Adobe fan for years. Why?? I take a ton of Photos that where I tripped over and I have looked and studied everything they do that is on the market. It all comes down to reading reviews, talking topeople who have Adobe software and talking to the venduers. "Never once was I disappointed.

Nachteile

The cost would have to be the only thing. But then again "You get what you pay for. In Adobe's case you get a lot more than what you pay for.

Vorteile

nothing at all. It turned out to be an extremely expensive batch-and-bash email platform.

Nachteile

Dreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.

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Vorteile

It is very easy to use with a great user interface for the platform. Emails and landing pages can be built easily with the drag and drop tool, easy to create workflows for marketing automation, segmenting your audiences is another level of adobe campaign and the reporting feature is simply great. SMS and email marketing are also provided as another level from Adobe campaigns with great personalization features and capabilities.

Nachteile

The only thing which I dislike the most about any adobe platform is its customer support. They are useless. The only reason that we switched was the lack of support from them. In the beginning, they have been good but soon after that, the customer support is just useless.

Vorteile

Alors ce qui a attiré moi attention sur l’utilisation de ce produit est l’option de transfert automatique des mail

Nachteile

Jusqu’à ce jour je ce jour je ne compte pas encore de choses à me faire regretter ce logiciel

Vorteile

This Adobe solution offers the most responsive and easy multiple marketing campaigns management and monitoring ability is also excellent.

The content integration and how easy to create effective sales reports on this Adobe platform is perfect. Lead distribution and Email list management using the system is perfect.

Nachteile

Easy to get familia with the features, and the support offered is helpful and easy features configuration and navigation across the entire interface.

Vorteile

It has a very friendly interface. By tailoring campaigns throughout the whole network, we can improve every customer's web, email, and mobile phone experience. Customization on various channels for various clients is simple, and workflow and modification are both extremely possible. It also provides us with the option of creating a personalized dashboard that allows us to configure it to our liking and puts all of the capabilities at our fingers.

Nachteile

The only issue is that you might need to be a little techie to understand the platform and make the best use of it for great results

Vorteile

Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

Nachteile

Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
Takes them hours to respond to our emails, and days to resolve bugs.

Vorteile

Its main feature is automating marketing public services. I can attach several files at a time and still send heavy sized documents in fraction of seconds. I am having great experience with it because it keeps everything well organized.

Nachteile

The price is high, but in view of the brand name and the fantastic functionality, it’s not a big deal but not good for small marketing departments.

Vorteile

I use adobe e-sign to send new hire documents to all new employees and this software is very convenient and easy to use. You can attach multiple documents at the same time and still send heavy sized files in fraction of seconds. You can store multiple templates to the library and can send documents to multiple people at the same time thru mega sign feature.

Nachteile

A little complicated dashboard since they highlight all the features of the product on a single page.

Vorteile

Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.

Nachteile

However, every time I've had trouble using this software, I've had trouble getting customer service support.
Emails a lot of time to respond to and resolve emails.

Vorteile

Easier to navigate, workflow interface is cool.
Seamless integration with third party tools like SFDC, Dynamics CRM
Web tracking and automated workflows are some of the features that I really love about this product.

Nachteile

At times it is Slow while starting up. Apart from that, I don't see any issues with this tool.

Vorteile

Using Adobe Campaign you can create omni channel campaign that are very effective in terms of user engagement and retention. Adobe Campaign allow us to analyze your data in an impressive and best way to segment the user data. With Adobe campaign we can automate the entire campaign life cycle.

Nachteile

We need proper training executing marketing campaign for the first time users. There are only limited numbers of pre built templates available in their library.

Vorteile

Adobe tools have everything film maker needs.

Nachteile

This is not a fault of Adobe alone, but the stability issues usually kick in during every project. Nvidia GPU drivers crashes and you are forced to reboot your computer.