Adobe Campaign

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Some of the pros of Adobe Campaign are:
Multichannel marketing capabilities
Advanced personalisation
Automation and workflow management
Comprehensive analytics and reporting
Integration with Adobe Experience Cloud

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The cons... Well, I find it complex for beginners, the cost for smaller businesses is no good, the limited customisation options are also a negative point, as well as the dependency on Adobe ecosystem. But, still, I truly recommend it.

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This is a great platform for seeing your marketing and sales data and email management. It’s easy to use and I use it often within my work.

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There is nothing that I dislike about it.

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The level of granularity that can be achieved in our workflows has been a huge improvement for us. We now have much more flexibility in how we choose to run and trigger our automated campaigns.

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Much steeper learning curve coming from a more user-friendly interface. Pretty buggy from time to time.

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After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

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Too many to count:

1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience.
2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync.
3. Support is basically non-existent.

Vorteile

- Best Content creation / editing tools to give your business a professional look.
- Pricing is fair. you always have the latest versions when subscribing for the monthly fee.
- Brand creation, across all platforms. Social, Corporate etc.
- Integration with other systems

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- You will have to maintain payments in order to use the platform.
- expensive hardware requirements to run the apps smoothly.

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Adobe compaign is easy to use to create campaigns for social media and email marketing.

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Integrates with social media such as Facebook to improve on marketing

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This great product enables us to send email with advertisement of our products and services to our customers regularly. We are able to monitor our customers journey and heed to fulfil their needs.

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I have never experienced any challenging situation from the performance of this platform since we deployed it in our organization.

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It is very easy to use with a great user interface for the platform. Emails and landing pages can be built easily with the drag and drop tool, easy to create workflows for marketing automation, segmenting your audiences is another level of adobe campaign and the reporting feature is simply great. SMS and email marketing are also provided as another level from Adobe campaigns with great personalization features and capabilities.

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The only thing which I dislike the most about any adobe platform is its customer support. They are useless. The only reason that we switched was the lack of support from them. In the beginning, they have been good but soon after that, the customer support is just useless.

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It has a very friendly interface. By tailoring campaigns throughout the whole network, we can improve every customer's web, email, and mobile phone experience. Customization on various channels for various clients is simple, and workflow and modification are both extremely possible. It also provides us with the option of creating a personalized dashboard that allows us to configure it to our liking and puts all of the capabilities at our fingers.

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The only issue is that you might need to be a little techie to understand the platform and make the best use of it for great results

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It's a great application for sending agreement documents online. The PDF and Esignature help me accomplish my admin tasks easily and effectively. It simplifies the process which allows me to serve more clients. I often use Adobe Marketing Cloud for my Marketing campaign because the features allow you to create marketing brochures and newsletters that fit your target thus more customer engagement. In one tool, you can easily manage your email, ads, and campaign brochures. Its templates and content have designs suitable for businesses and professionals.

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The pricing can be costly but it is a good investment because of quality of its digital content. There are tools for marketing that can be at no cost but what you if you would compare, this software would attract more clients for your business.

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Easy of use and training. Also really enjoy the analytics features.

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The Customer Support can be somewhat suspect at times, but their implementation team was helpful. Also, everything will cost money (although this should go without saying for any mainstay company of Adobe's size)

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You can use this to send private messages. Creating reports is very effective because this software makes it possible to track how well a campaign is doing and even to know the best productive marketing systems. you can use this software to track various CRM activities. Communication ability is also top notch.

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It is very complicated if you are a beginner. It is slow when there are a lot of processes going on at a time. Takes time to get used to the interface.

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What I like about the software is it design and tools. It gives my project a beautiful structure for public use.

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Well,I don't like the fact that the software is working low on my computer,maybe is my server. But Need to upgrad please.

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It gives you the ability to take full control of your email marketing campaigns. If you know how to use it, it will drive your campaigns.

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There is a huge learning curve. Someone truly has to have experience with the product or look up a lot to be able to fully utilize this tool.

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Campaign design is simpler than it might seem. It guides you step-by-step. Easy way to monitor your numbers and campaign automation is a huge plus. Compatible with other Adobe software.

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The UI takes some getting used to. Not the best campaign management software for smaller businesses, but it definitely got the job done!

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At Adobe Campaign, I like visual analytics. After creating a project, I easily track the steps. All statistics get to my personal account. I also liked the ability to personalize email newsletters.

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I work as a teacher, and Adobe Campaign is more of a marketing tool. I would switch to a program more suitable for my tasks, but the authorities are against it.

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I like the fact that there are many options in Campaign that allow you to customize it depending on your personal needs. Availability of automatic report analysis and email tracking.

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To maximize my return, I needed to devote time to full-fledged study, which turned out to be very long and difficult, requiring repeated calls to the support service.

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Ui and Workflow interface is phenomenal. Workflow has increased productivity since last update.

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My head of marketing had issues understanding the front end. Monthly subscription is always a hassle.

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We have used Adobe Marketing Cloud to make our marketing content uniformly on-brand across different channels.
It has greatly improved our workflows and helped our teams deliver exception content on time and beyond expectation.

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We found that the onboarding process was slow at first. Some of our designers wanted to work exclusively within the Creative Cloud initially. However, once we cleared these initial hurdles, we have been very pleased with the results.

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We bought the products from Adobe for a long time. In combination with other tools, Adobe Campaign allows you to target and optimize advertising, manage multi-channel companies, use mobile and online applications. We are very satisfied with the results. At the same time, it is an instrument to be able to use.

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There is no support for the Russian language, rather complicated interface. Understand the program from scratch is not easy.

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Campaign works nicely with other Adobe products . It helps you centralize your work and distribute tasks .You can also schedule marketing outreaches in advance ,very useful .

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As with most things Adobe, Campaign could be less expensive .

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It's just an instrument, and the result depends on how skillfully it is to use it. I am helped by many years of experience in the IT field. I would not recommend this program to a newcomer. Still, 100% it will not work for him.

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The main disadvantage is that you need to know English for a full-time job. The program does not have a very friendly interface, and to use it, you need to be really professional.

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I like the fact that i can hit multiple channels without using multiple platforms. We are able to create complex campaigns for our clients easily making us heroes in the eyes of our cilents!

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I can't think of much of anything that i don't like about Campaign, the price is a little high but you get what you pay for!

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This program is very detailed and allows the user/users to connect, share and review content. The whole team can see what portions each team member has been assigned, as well as progress throughout a project.

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There is a bit of a learning curve to this software. It may take some time for your team to get used to the workflow, etc.

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Email marketing that finally connects all my devices and combines customer data and behaviors to create real-time and most importantly relevant communications.

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Customer service response times are probably the only thing lacking but thankfully you do not need to reach out to them very often.

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The ease of being able to combine files into PDFs and the create a form feature. In the academic setting, there are needs for countless forms. This tool allows me to create forms quickly.

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The tools needed to create different documents are not always easily found. I had to do a lot of google searches to help me figure out what I needed.

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With Adobe Campaign, I had the opportunity to create excellent campaigns. Excellent integration with CRM software. It is possible to attach several documents simultaneously.

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To find out how to fully use the software, I had to look through a lot of educational materials on YouTube, which required a considerable amount of time.

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Once you set it up, the software does the work for you.

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It has a steep learning curve.

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I use the Adobe Marketing Cloud and compare to other product, I can say that this is the most complete set of integrated digital marketing solutions. I can personalized the marketing content depends on the target viewers.

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The solutions is not cheap. However with all the features and the ability to deliver the best experiences to every customer across every channel, its worth it.

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It is a really good impressive product, and has a lot of the features that a marketing department will be looking for. You can really improve your performance and also the strength of your marketing department.

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If you need a thinner marketing suite, there are definitely other options out there. Using something that might give you just what you need should be another option.

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A very pretty design and clear interface ,which enables you to easily pick the actions you desire . How specific you can get with your preference before beginning the actual campaign is the biggest pro for me .

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You're paying a premium just because there is an "Adobe"ahead of "Campaign". It is a great program ,but there options that do the same work ,for a lot less money

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I use Adobe Campaign to track tasks. All customer interactions are displayed on the laptop screen, which is quite convenient. This helps to quickly deal with the task and plan further actions.

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I do not like Adobe products for a bulky interface. The service has a lot of tools, but it is not clear what to do with them. I did not find detailed guides on the Internet.

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fantastic product, gives me everything I need to successfully market my business online, highly recommended

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some of the features are a little hard to work out, but there are plenty of tutorials online to help you

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With Adobe Campaign, it became convenient for me to share files with my colleagues. There is a huge functionality, thanks to which it was possible to easily customize it to suit all its needs.

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The Adobe Campaign user interface is not intuitive enough, which makes it difficult to find the necessary functions and has to contact support.

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This software is initially focused on professionals. I strictly do not recommend it to a beginner. Although, if desired, anyone can understand. The question is is it worth the effort? It is difficult to answer unequivocally. Personally, I quite like the program.

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It is necessary to understand the special terminology, to have an idea of the goals and witches when using such software. Working with the program, it is critically important to understand the very mechanism of an action.

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Easy to create workflows for executing marketing campaigns, you can see the workflow, control your cohorts and edit whenever required.

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It needs a bit of advance user skills to use the software, and sometimes gets messy if we cannot troubleshoot

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This product is the best for analytics, its easy to use and even if you have a hard time figuring it out they have a team ready to help and google is always a great resource.

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There's a lot to learn when it comes to this product, but otherwise its pretty great and has many uses.

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As to be expexted from any adobe product, this product consisently and reliably delivers great quality.

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Same wity many adobe products , the price is relaticely high so may be up to the user to determine value for cost

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Good customizable view

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Latency while in terms of updating of records

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Very rich on tools you can use . It can be hard to learn ,but you have plenty of tutorials online . The design is intuitive .

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If your database has a larger number of contacts ,it can be slow to load .

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Adobe marketing cloud is brilliant software for all marketers as they have some great products that have brilliant features and benefits

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Although I know love this software it did take me a little while to work my way through it and get use to using it.

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Allows for a great deal of customization with regard to metrics. Love the Discover feature for post-campaign data.

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Although the customization is a plus, it can be overwhelming. You can over-customize to the point where the data is more than you want.

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My favorite thing about this product is the variety of things it offers. It definitely is a great tool to use for companies.

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Some of it requires a lot of time and practice. But if you take the time to learn, it can be really beneficial.

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It's a great way to organize and collaborate with marketing assets and how those marketing assets are performing.

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It would be great if there was a mobile app of this. Working from a smart phone or tablet would be an advantage.

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Adobe Marketing Cloud is the undeniable leader in this space. The company is very innovative and gets you the features you need.

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There honestly isn't a clear and major downside. There are some minor qualms about the user interface, but details, really.