Raven Tools

Vorteile

raven connects to searchconsole, analytics, ads and other real data, combines this data and gives a comprehensive overview that answers questions.

Nachteile

i can't think of any that i don't like about raven seo tools.

Vorteile

The application is very effective in knowing the features of marketing .Through advertising campaigns and various marketing tasks

Nachteile

I have no opinion .I liked everything...

Vorteile

I like how easy the interface is, and really liked their pricing before they changed plans. The tool has a number of features, from reporting to audits to seo monitoring. The ability to grant clients access and even order certain seo tasks, like content, from the backend is convenient.

Nachteile

Seems like all the features are just not feature rich, and don't go as far nor as deep as their competitors. The competition is becoming more robust in their offerings and their tools seem to offer more functionality. I think Raven is now playing catchup. The reporting too, yes is easy to setup up, but now with Google Data Studio being free, really lags behind what's available for free.

Vorteile

I really love the ease of use for the backlink explorer as well as the way the reporting dashboard feels and displays information. It really makes our small digital marketing company look that much more professional and increases our SEO workflow and productivity.

Nachteile

There doesn't seem to be a way to automate reports to show last month's data over the previous month, ie month-over-month automated reports. We've tried reaching out to support on this and haven't gotten anything back in regards to if this is possible or not. It seems like a basic thing to do as there are a ton of applications for continues month-over-month reporting that doesn't have to be manually set each month. This wastes a lot of time, especially when you have dozens of clients expecting reports on the 3rd of the month.

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Warum Raven Tools gewählt wurde

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Vorteile

I like the ease of use, the way things are organized, and the vast selection of tools from a keyword manager to come competitive intelligence tools as well as the reporting.

Nachteile

One of the many challenges is the loss of features. The Social Media Monitor was awesome and a great tool for getting clients in the door. Losing this tool was crippling. The support is less than encouraging. I've met some of the people at various local events like PodCamp but despite the fact that they were 1 mile from where I lived, they refused to even say hello in person. To me that wasn't very cool at all. I could have walked to where they were but they were insistant on never meeting in person. Even Facebook and Google allow people to meet the staff.

Vorteile

I really like how you can change the location, device & metrics, in the graphs to display different sets of information. The backlink explorer is really handy for checking to see if your getting credit for recently added backlinks. Repeating keywords to show how you are showing up in google SERPs is also very handy.

Nachteile

The errors for your website could be displayed better, or add a way to disable some errors. I have a few instances that say an external link is invalid when i know it is valid but there is no way for me to mark it as fixed or working.

I wish the software had AMP related areas or a way to show if my AMP sites are organized correctly.

Vorteile

Being able to integrate Call Rail with Raven has been very helpful in our reporting to clients.

Nachteile

Being able to see the areas of the SERP where a keyword can rank (like SEMRush does) would be a beneficial feature. Additionally, some sort of topic research to aid content creators in looking into potential article keywords/topics is lacking

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Vorteile

Consolidation of reporting for various initiatives.

Nachteile

The WYSIWYG software is not as customizable as I would like specifically for pulling Google Analytics data.

Vorteile

I like the quick and easy reporting features. Love the big picture insights. Love the graphs and visual interface.

Nachteile

Sometimes digging deeper is hard. I had some instances where being able to specifically report on particular segments would have been super useful but I was unable to do so with the constraints of the software. Also adding screenshots and secondary imagery in the reporting interface is pretty tedious.

Vorteile

The ease of connecting multiple datasources is great. The simple project management and profiles are an easy way to track campaigns.

Nachteile

The design options for the reporting, and the price compared to Google Data Studio. GDS is doing scheduled reporting now which is what our main reason for using Raven Tools was. We are trying to implement more of the Raven Tools features into our business to justify the cost but have not yet decided if it's worth the money.

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Warum Raven Tools gewählt wurde

Zuvor genutzte Software

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Vorteile

The vast majority of the work I do with the software involves the diagnostic tools (Keyword tracking, technical site scan, domain metrics) and reporting. The diagnostic tools are fast and have all the information that I need to perform a site audit quickly. The reporting functionality can be a life saver - youo can easily apply logos and data points to the report and set them up to run automatically. This saves a lot of time for reporting and provides great detail to my clients on the progress of their site or paid campaigns.

Nachteile

Most of my gripes are nit picky items that I wish they would implement. I would like to be able to see over time information for domain metrics (domain authority, quality score, etc). This would make it easier for me to report growth and progress in those areas. The reporting also could use a little more flexibility - currently there is not the ability to add Users to Google analytics reports - for those clients that want to see how many individuals (vs sessions) view their site I have to find an alternative. Some of the stock reports also require some manipulation to provide meaningful visual data as well.

Vorteile

Loaded with features for an affordable monthly price.

Nachteile

Sometimes the customization options for the reporting doesn't quite give you what you're needing.

Vorteile

I think the keyword research side of Raven is the most attractive thing about the software. It's easy to use and gives great data.

Nachteile

I don't think it's super user friendly. There are a lot of tools, but they aren't all easy to find or navigate too.

Vorteile

The sheer number of tools available within this software is incredible compared to the cost per month. I recommend it to many of the agencies I work with, as we used it at my former agency with great success in being able to offer technical site audits, automate reporting (including organic and paid search, social media and email marketing via APIs), keep tabs on competitors, monitor position for targeted keywords, and more.

Nachteile

There are some slight limitations on the presentation of data (ie. single metric on a blank page when exporting a report, etc.)

Vorteile

This software does a great job of integrating not only the website traffic, but also pulling in data from paid sources and social media. That makes it easier to compile white labeled reports. A big plus is the customer service. While you can't talk to them directly, they are very responsive to email inquiries and service requests.

Nachteile

This software can't crawl certain single page websites, like those done in Angular JS.

Vorteile

Our agency has been using Raven Tools for years. We use it daily. Our clients absolutely love the professional looking reports and makes us look like rock stars.

Nachteile

We really have nothing bad to say. The software is so mature and well developed at this point; that every new feature is just more cherries on top of the icing.

Vorteile

The easy to use interface and building of reports make it great! Online reports are nice for sharing too.

Nachteile

Lacks some of the tools I use heavily with others like SEMRush -- organic research and the keyword tool not as robust.

Vorteile

The site reviews are exhaustive which is great for showing clients when we first audit their sites. The site comparisons have been quite useful as well when we are working with clients in a crowded space.

Nachteile

Due to the advanced nature of the software it’s not always clear for new users how and when you would utilize certain tools and techniques.

Vorteile

I have been using this tool for a long time for performing SEO audits. It's a great tool to know about basic things not working on a website in terms of SEO.

Nachteile

Compared to their competitors they can do a better job and have a lot of opportunities to stay ahead. There is nothing as such I don't like but they can give more data

Vorteile

The thing I like best is the way that they bring so many aspects of understanding a client's online presence into a single interface. Additionally, the integration of content to help understand the "What is it and Why Does it Matter" for the various metrics is huge for helping people understand they Why behind these very technical elements.

Nachteile

User management is a little difficult to get your head around at first.

Vorteile

It's great, for marketers and people who understand the numbers. It can connect to a lot of different platforms to keep up-to-date measurements on all your channels.

Nachteile

It does not integrate with all the major social networks and over the course of using it they kept raising prices over and over.

Vorteile

We use this as an easy go to tool for finding client site issues and reporting. Love the customization aspect of reporting.

Nachteile

Although you can customize the reporting, it's a bit cumbersome to get set up at first and automate the reports.

Vorteile

Having a single sign-on with access to all of our client Google Analytics and Google Search Console data, and in a format that's easy to read, has been a great efficiency for us. We also love the WYSIWYG reporting and keyword research options. Link history, Google Ads integration are other features we utilize often and like the most.

Nachteile

I have no complaints. Great software for SEO agencies!

Vorteile

- Multiple platforms in one location
- Customisable reports
- Report scheduling and online client link
- Not limited by campaign/client

Nachteile

- Great overall but sometimes a little uninuitive

Vorteile

what I like most about this software is its ease of use. The interface is very clean and you can find your way between tasks very easily. It also works well with social media and email platforms which is a fantastic bonus.

Nachteile

I really have no complaints about this software. In the future they may consider a smaller package for start-up businesses.

Vorteile

Me encanta el diseño que muestra, la uso para la organización de mis proyectos publicitarios. Me resulta de mucha utilidad la manera de como genera mis informes.

Nachteile

La navegación y uso más practico de opciones sin perder la eficiencia.

Vorteile

Raven Tools is an invaluable resource when it comes to digital marketing. Its interface is exceptionally user-friendly, enabling me to segment campaigns easily and track performance in real-time. I particularly liked the keyword tracking feature – being able to see exactly where I am ranking in search engine results for relevant terms saves me countless hours of research and analysis. In addition, Raven's support team has always been incredibly helpful, often going above and beyond to answer any questions or address any concerns I have with their system. All in all, using Raven Tools was a great experience that has improved my efficiency significantly as a digital marketer.

Nachteile

Unfortunately, Raven Tools had some downsides that prevented us from using it to its full potential. We found the technical support lacking in comparison to other providers, as there was often a long wait time between sending a request and receiving an answer. Furthermore, the user interface felt outdated, making it hard to navigate and utilize some of the more advanced tools. Further updates and optimization would be beneficial so that we could make use of the available features more effectively.

Vorteile

I like the ease it can do programatic site audits of websites to help with landing new customers as well as finding issues with current customers.

We use Raven's reporting capability to generate our monthly Organic SEO reports for customers but we use another product to handle the PPC reports. I like the general reporting functions but need improvements here.

Nachteile

As mentioned we use Raven for our monthly Organic SEO reporting for customers.
It does a good job of comparing month to month, but it does not do a very good job of showing a customers SEO trend over a period of time.

For example, I would like to show simple graphs of various SEO metrics over a year such as how your Clicks and Conversions trended on a graph over a year. Or how much your traffic increased or decreased over a year. Or your average SEO ranking etc.

That information is in a better format in Google Analytics than it is in Raven and I haven't found a way to pull that data for Raven and have it present in a way that is useful to someone to easily see the trend over a period of time.

I can understand if it was a new customer and you had no historical information, but if I've been tracking Google Analytics data in Raven for a particular customer for 3-4 years and can't get to the historical info in a usable way, that's a problem.

That's a very obvious data point to show customers and I can't get it from Raven currently (that I'm aware).

Vorteile

RavenTools gives me a one-stop-access-shop for all my SEO Reporting needs, clients can also access and the suite of tools offered is pretty comprehensive. It's a full solution, unlike anything any of their competitors can offer. The thing I like most is the fully customizable reporting.

Nachteile

Neglect, sadly Raventools feels a bit neglected these days, the rate of new features has slowed down and some 'must-haves' never seem to get done, for example, Instagram Integration...

My second regret is page load times, I appreciate that some of the data being loading in the background is complicated, but the load times fo pages is slow.

Vorteile

reporting for google analytics and google ads, then the ability to schedule a monthly email with attached PDF of the last 30 days. handles a large number of clients quite well, which is important. And the abilty to import a template report layout to a new campagin/property has been extremely useful (the software would not be viable for us without it)

Nachteile

SERP reporting. This is a bit heart breaking - the feature is there, our testing indicated that the results were accurate, but then we try to test it with a real client and it doesn't work. I think the reports run fine, but the RAVEN user interface is not capable of extracting the data out, and nobody in RAVEN support can extract this for us into csv or anything upon request. We needed to shop around for alternatives due to this issue not being prioritised as something to fix. I know it's only in BETA, and I know you can't guarantee it, but it's something that puts my raven subscription into question if I can find another tool that can handle my SERP requirements better, and my google analytics reporting just as well. stay tuned in this race to the door!

Vorteile

I can research companies that aren't my clients yet and tell them things they don't know about their own site and competition. And once they are clients and I get access to ALL the data, they just think I'm a genius with superpowers! I set up automated reports to all my clients so I don't have to do that manually anymore, and it reminds me to take a peek once a week at the smaller accounts too. Great price, feature-packed. Can't say enough. Buy this, you won't regret it!

Nachteile

I with the social tools were stronger, I use a separate tool for tracking social (and pay a separate fee of course, such is life)

Vorteile

Raven tools has impressive marketing analytics features to drive your marketing strategy. It is important to have features for marketing and it gives you wider understanding for your competitors.

Nachteile

When you compare Raven with it's alternatives, you will find valuable features for your marketing but there are cheaper tools that you can use for SEO and marketing.

Vorteile

The ability to set up reports and white label them was our company's number one draw. The number of types of sources you can pull into the reports was valuable as our clients use a number of data inputs. The affordability of the software is also important.

Nachteile

Lack of suggestions or ideas in how to improve SEO problems based on competition, types of keywords being searched in comparison to competitors.

Vorteile

It connects most of my other tools well, such as google analytics and search console. We use it primarily for its attractive reporting that pulls all the data together to present to our clients

Nachteile

The ranking feature of it is not as good as other ranking tools I use, and the cost for that can be expensive as well.

Vorteile

Easy of use and able to create a professional report with lots of details in part due to its integrations.

Nachteile

Cannot ever get someone to call us back. We never had an email address that has been set up as admin according to their interface. We have sent them many messages with no replys.

Vorteile

This is how I run all my monthly client reports because it merges the data from our sources very well into a presentable document.

Nachteile

They got rid of rank tracking some time ago and that almost caused me to get rid of it. They recently said they are adding it back so I'm excited for that.

Vorteile

Raven offers a nice and easy-to-use dashboard to manage all your SEO clients, along with their social media by auto integrating with accounts such as Google Analytics, Facebook, AdWords, Twitter & more. The report generator is awesome as well, allowing you to create recurring auto-send reports to your clients based off customized templates. You can choose what you'd like to include and exclude based off a set of robust filters.

Nachteile

The support leaves a little to be desired, sometimes taking a few days to respond, often with canned responses. After pushing to escalate, most of our issues were quickly resolved.

Vorteile

It's full-featured and low cost makes it great for monitoring online marketing campaigns even if you're not actively working on them on a day-to-day basis. The data will be ready for you when needed.

We use it for SEO and Google Ads reporting for our clients. It's also great for running SEO audits which can be used for existing clients and new business.

Nachteile

Most of the businesses we work with operate in our local market. Local audits are not Raven Tools strong area. We subscribe to another tool for the purpose in addition to Raven Tools.

Vorteile

Raven Tools is easy to use and quite intuitive. It allows us to create comprehensive and clean reports for our clients. I can't imagine going back to what we were doing before we invested in this service!

Nachteile

The only cons that I've encountered have either been address with updates or were misunderstandings by myself or a member of my staff. If we have an issue, it can generally be resolved by simply learning the tool a little better.

Vorteile

Reports that look good and help clients understand how they're meeting digital marketing goals.

Nachteile

I wish we had access to Google Fonts to add some more customization.

Vorteile

I like how can make fast your reports, to add metrics and organize them into reports.

Nachteile

Sometimes, I don't know what happen but the graphics are losted. You need to make the session again and the graphics are showed again.
Another thing that I don't like is when the important features change and I need to change in my reports too.

Vorteile

Remembering subscription renewal dates are difficult. And these guys know it. If you cancel Mid month you loose access immediately. I got charged for this software just today and when I cancelled, I lost access immediately, so theyve charged me without access to the product.

Nachteile

Cancellations. They log you out completely, so you don't even have access to past invoices.

Vorteile

Está diseñado para que sea fácil de navegar, lo que lo hace ideal para principiantes y profesionales. Existen muchas herramientas integradas, como un rastreador de palabras clave, un rastreador de vínculos y una herramienta de informes, que le permiten obtener datos precisos y detallados para realizar análisis y tomar decisiones de negocios informadas. Además, también ofrece un excelente servicio de atención al cliente para responder cualquier pregunta que pueda tener.

Nachteile

Uno de los mayores inconvenientes es el costo de sus planes de suscripción. Es bastante costoso para algunas personas, especialmente para los usuarios no profesionales. Además, algunas herramientas avanzadas solo están disponibles en los planes de suscripción más caros

Vorteile

The automated reports for SEO and PPC were among the best that I have seen from the different digital marketing tools. It was easy to generate new reports and include all the important information or remove unneeded sections. The audits were very nice and didn't include anything that wasn't useful.

Nachteile

Rank tracking wasn't great and felt a little clunky compared to other rank tracking options. A few other tools did better jobs at providing specific data, but overall it's a good option.

Vorteile

I love your reporting tool. It is easy to integrate and the web option is amazing. I wish I had enough money to just use your reporting tool.

Nachteile

The content to wordpress tool - broken, technical audit tool - most likely the worst I have seen.

Vorteile

It's relatively easy to use, does what we need it to do. Makes reporting simple. Integrates with everything we need. Customisable. Cost effective. We like it, and probably don't use all the features we could to the maximum.

Nachteile

It sometimes doesn't save, but rarely. It would be useful to see links in the link manager feature globally, rather than individually. But that's not picking.

Vorteile

Love how quickly this product can evaluate your website

Nachteile

Report builder is a little difficult to master

Vorteile

Customer service, price, and most of the features. Aside from some of the features that may be Ahrefs has above Raven, it would almost be deemed worthy enough and it could one day be referenced as a One-Stop Access Shop... Just not yet.. But looking forward to when it is and have faith one-day it might be.

Nachteile

It's operating system lags and can take time to propagate data, even on wired-fiber-optic internet.

Vorteile

- Relatively easy to use, can poke around and figure things out yourself after some time with the interface
- Easy to pull info from many sources into one report and add commentary/screenshots
- Can compare across many date ranges
- It looks professional
- The price point feels right

Nachteile

- The navigation is a little funky - have to Google how to remove client from a section every time
- Sometimes the reports just stop working or data stops pulling in - not too frequent but have to delete/re-connect tools sometimes

Vorteile

Plenty of features with the option to white label the system for clients. Creating automated reports is a huge timesaver and being able to work on multiple sites at the same time.

Nachteile

The user interfacer can sometimes feel a little clunky.