Omnisend

Vorteile

Omnisend's user-friendly interface and robust automation features are outstanding. We love how easy it is to set up sophisticated email campaigns, from segmentation to personalisation. The ability to seamlessly integrate with multiple platforms and the drag-and-drop editor makes creating professional email templates a breeze. The reporting features provide actionable insights, allowing us to track performance and optimise campaigns effectively.

Nachteile

The only minor drawback is that the platform can feel a bit limited when dealing with advanced multi-channel marketing across SMS and push notifications. While it covers email marketing exceptionally well, some more complex features or integrations with other channels could benefit from further enhancement.

Vorteile

Good value and intuitive email builder. Good analytics reporting too.

Nachteile

Email builder can be buggy at times and misalign.

Vorteile

Super easy to use and set up with lots of options for segmentation/automation at a reasonable price point. The support is excellent too.

Nachteile

While the pre-designed email templates could be much better, it's very easy to create your own customised templates, which I found much more effective for our brand.

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Vorteile

Cheaper alternative to Klaviyo with the same or similar functionalities.

Support is great, better than Klaviyo. Is like talking to someone who really has worked with the software and not reading an script.

Nachteile

The overall distribution of the website. You cannot preview older campaigns, without exiting omnisend.

Also, when you click the audience Tab the first option to appear should be the Segments tab, not de contact list.

Vorteile

It is easy to use. They have pre-set templates to choose from. Easy to read and understand reports and able to create custom segments for audience.

Nachteile

it does not show open rates for the SMS messages. This is vital to know how the texts are performing

Vorteile

I find Omnisend very easy to use whenever I want to create a campaign or an automation. I don't use it to its full potential but I have enjoyed using it over the years and send things out via Omnisend daily.

Nachteile

For my more limited use, based in South Africa where the $ is much stronger than the local currency, it's a bit expensive for my business.

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Vorteile

It's very easy and intuitive to use and helps me craft high-quality and high-converting emails!

Nachteile

The analytics, though improved, could offer a bit more!

Vorteile

Intuitive design, easy to use, great customer service always available

Nachteile

The reviews feature is still in early days, I'd like to see a bit more functionality.

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Vorteile

The email builder is easy to use and the automations are straight-forward and easy to setup.

Nachteile

I would like to be able to see orders from all campaigns and automations in one place. I find it is a bit of work to jump between all the active automations and recent campaigns to see which one drove sales. Cost of SMS is higher than other providers, which has prevented us from using the SMS more.

Vorteile

Ease of use, segmentation builder is great, overall the flow of working in Omnisend is much smoother than in other similar platforms. I can get stuff done fast and easy. Unique discount codes are easy to create and use in campaigns and automations. SMS is cost-effective with their Pro plan.

Nachteile

Omnisend lacks some advanced/situational features that you need once in a blue moon, but their team is very receptive to feedback so I use every chance I get to share feedback with them and help improve the product. The only major area where I feel it is lacking compared to other similar platforms is reporting & analytics - but as far as I know it is on their roadmap for Q4 to improve this.

Vorteile

Omnisend has been a great ESP solution for my business. I have used several marketing & digital platforms in my professions career and overall, the ease of use and features for the cost are outstanding.

Nachteile

Inability to have more custom landing pages and use custom domains for landing pages

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Vorteile

Working with our CSM and strategizing how we can improve our email marketing for our clients each month. I also love the customer support and how helpful the team is with all of my questions and product feature requests.

Nachteile

Limited integrations with tools such as Yotpo.

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Vorteile

What stands out the most is how effortlessly Omnisend helps us drive post-sales automation. From order confirmations to follow-up emails, the automation workflows are smooth and reliable. It keeps our members engaged with timely updates on the latest news, releases, and events. The ease of creating personalised email campaigns with just a few clicks has streamlined our entire process.

Nachteile

Honestly, there’s very little to dislike. If anything, we’d love to see more advanced options for integrating more niche platforms. But overall, it’s been an excellent fit for our needs.

Vorteile

It is very user-friendly and has intuitive and easy-to-use interface. Campaigns and automations are easy to create and launch without much clutter

Nachteile

It's integration part. It cannot integrate with most of the data analysis tools like TripleWhale or Glew for data analytics purposes which is very crucial

Vorteile

Easy creating email and workflow, the company also keep improving their service very quick!

Nachteile

The connectivity to shopify and just need more features, but you get what you have paid for, i feel that Omnisend is powerful enough for the price

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Vorteile

its simplicity inside the platform, it is very friendly and easy to navigate, the templates they provide are very professional and the whole App looks very polished

Nachteile

I have to check with them if I clean my lists and got less contacts, will they downgrade my plan automatically?

Vorteile

Streamlined and quick, user friendly. Has some interesting tools that make sending emails quick.

Nachteile

We have a high-ticket item and decades-lasting product. Our products are things that men hand down to sons. So having to keep my contacts so strictly under 1% disengaged if very trying. We only send to people who willingly sign up and it takes me longer each week to keep these contacts something that Omnisend wants it to be than a collective 6 months of writing email content!

Vorteile

Good templates easy to use, good reports

Nachteile

No individual drip functionality, no easy copying of sequences for more channels

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Vorteile

Versatile design editor and list moderation. Straightforward pricing. Prompt accurate support via on-line chat.

Nachteile

While they do have quite a few very usable pre-made design templates, we would still like to see a few more holiday/event specific templates as well as some with a bit more 'modern' flair.

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Vorteile

Very easy to set up and use, providing great levels of automation for our customer and prospect comms, as well as simple to create campaigns.

Nachteile

Took a while to figure out the many many options and create the right strategy using the most appropriate ones.

Vorteile

higher sales thanks to automated emails

Nachteile

no way to filter the mails you have send or to see who received the automated mails

Vorteile

I like that they are constantly adding new features to improve the quality of the platform and the user experience.

Nachteile

I don't really have a con. In the almost 3 years that i've been using it, I think i've only had one issue and customer service was very helpful.

Vorteile

Easy to use functionalities, helpful tutorials and articles.

Nachteile

Sometimes customer suport is not available right away. But in such case always gets back to me.

Vorteile

Super simple to use and very well priced. Support is always helpful too.

Nachteile

No cons at the moment. I get exactly what I need from an email marketing platform.

Vorteile

Suprising at how reasonable priced this solution is when compared to others. Large database numbers can be cost prohibitive, but my Account Manager works with me on pricing.

Nachteile

Really wish that we could update naming conventions on images in the library. This is a pain point.

Vorteile

Easy to use, reliable and great customer service.

Nachteile

Customer List Segmentation could be easier

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Vorteile

User friendly platform, quick support, easy integration process.

Nachteile

The integration with prestashop isn't the best yet

Vorteile

Omnisend is one of our powerful sales engine, it just delivers! If you handle your campaigns well with their fresh features, you should increase your results from day one. We're happy customers from the beginning of our first newsletters.

Nachteile

That we are not using the tools at it's highest capacity :)

Vorteile

Works well with our Shopify website. Always improving capabilities. Easy to use. Responsive to support inquiries.

Nachteile

No major issues, would like to be able to navigate through campaigns a little more easily.

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Vorteile

Seems to work well! We are able to send emails and communicate with customers effectively,

Nachteile

It's a little less user friendly since changes were made. I feel like I can't add what I'd like as easily. Perhaps I just need to spend more time learning the new system.

Vorteile

The pricing is very flexible! I believe that the email delivery is really good as well.

Nachteile

Not sure. May be the fact that sometimes it takes a long time to get a response back from the customer service representative.

Vorteile

Incredibly easy to format, plenty of customisable templates and features available.

Nachteile

Tricky to embed into Shopify website and analytics data is often incorrect.

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Vorteile

The professional look that the program provides to the email recipients.

Nachteile

It's a bit cumbersome adding pictures and logos.

Vorteile

The support team is very responsive, and you'll always get a friendly, helpful answer.

Nachteile

Customization is quite limited. Cannot highlight one part of text in a given element and change the color, for example. I have to re-login all the time. I wish it would actually keep my login as it says it does.

Vorteile

It has a great user interface and functionality. The customer support is always quick.

Nachteile

There has been nothing I didn't like. Everything works as expected.

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Vorteile

Great and readily available support 24/7 with great automations.

Nachteile

The templates might be much better as well as split segmentation.

Vorteile

THE FLEXIBILITY IN DESIGN AND TEH RAPORTS
THE PRICE IS ALSO VERY GOOD COMPARED TO OTHER PLATFORMS

Nachteile

nothing to not like, we use it for all our campaigns

Vorteile

Omisend works seamlessly with Shopify which I love. The preset and standard template are very useful

Nachteile

I have been using the free version now the paid version, everything is good.

Vorteile

It's easy to maneuver when you want to send out emails to customers

Nachteile

it's not as content savvy like others apps that send out emails. Would benefit from AI

Vorteile

Marketing campaigns are easy to put together.

Nachteile

The emails that i send out only send to about 30-40% of my contact list.

Vorteile

Very much new user friendly and easy to follow through

Nachteile

Has been a little slow maybe its my PC, will have to check it up

Vorteile

with this software I understood how to send relevant emails for my target audience, how to implement my email marketing etc...

Nachteile

I didn't really like the email templates offered by this software and also I had problems with its ability to provide all my interactions

Vorteile

I absolutely love how easy the system is to use, offering plenty of options for creating email campaigns, landing pages and segmenting lists. The best part is the dashboard for Omnisend partners, which allows me to manage all my client's profiles in a single place. It's very helpful and makes it so much easier to keep track of everything.

Nachteile

Omnisend does not currently offer the same interactive features that other platforms have, making it difficult to create a high level of engagement through emails. However, there is hope that polls, quizzes, and other interactive elements will be added in the near future!

Vorteile

User friendly interface
Automation capabilities
Segmentation top notch
Multichannel marketing with SMS and notifications

Nachteile

Quite expensive, a bit limited in integrations, customer support is so so, and limited customisation

Vorteile

Great email templates. It also offers SMS marketing which was helpful for my client beside email marketing. There's a free tier for up to 500 emails per month. Signup forms are available and 24/7 customer support. Essential features like Segmentation and A/B testing are also available.

Nachteile

It costs $59/month for unlimited emails but not unlimited SMS. The standard plan is cheaper $16/month but it doesn't serve a medium size list. Only 6000 emails and then pay as you go. The price, though, is higher than other alternatives.The number of allowed subscribers is also tricky and doesn't match the email volume allowed forcing you to get the Pro plan.

Vorteile

I have used Onmisend for a too small amount of time, unfortunately. From my short experience with it, it's a very complete software and now that I review it, I realize that I should probably give it a second chance in another project. The only reason that I didn't get to use it more is because my team was already used to MailChimp and we didn't have too much time to switch tools. But I have a new project in the next 2 months, that will start from 0, and will be giving the software a try for sure. They have SMS campaigns, which is why I was drawn to it in the first place.

Nachteile

Nothing to dislike, to be honest. It seems like a very complete set of software, priced decently and all.

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Vorteile

It does the same or even better work than more expensive software

Nachteile

I don't have any cons for this software. I wish I could have more time to use all its features.

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Vorteile

the ease of use, mobile friendliness and the way it allows me to customize and modify each slice

Nachteile

wish the website was a little more mobile friendly when having to edit/schedule an email send on the road

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Vorteile

Price for performance doesn't come close to anyone. I think it is right there with Klaviyo but it is a lot cheaper. So that would be the part. Also i ti quite simple to use and to set up. The support is also very responsive but somethimes they don't have all ther right answers. But nevertheles they are there to help.

Nachteile

My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment. I think the search needs a little work.

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Vorteile

Omnisend's best feature is its interface. It has the ability to set up automated workflows, send emails or texts, work with other apps to integrate data, and has drag and drop builder to make designing easy. A lot of tools have most of these products though, but Omnisend has an interface that I've found to be easiest for non-marketers to learn and use correctly, quickly. It's been an invaluable asset to scale up sales for my small and medium size business clients.

Nachteile

My con may not apply to many looking at this review, as they are likely individual businesses. But for people like me that manage multiple clients' marketing needs, the tool can sometimes be clunky adding on additional accounts to one email. For instance, I work in 4 omnisend accounts, 3 are tied to one of my email addresses. When setting up those three, I had support help due to a few Shopify stores trying to auto connect to another client's omnisend account, because my email was connected to all of the shopify stores and omnisend accounts. The auto connect between Shopify & omnisend was tripped up a little. Support was awesome & helped me fix the issue quickly.