Klaviyo

Vorteile

It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to facilitate the EDM process.

Nachteile

A lot of emails will be sent to customers spam box. And Klaviyo can't analyze this and optimize the workflow.

Vorteile

Klaviyo's features are comprehensive and more advanced compared to other platforms. I also like how helpful their customer support is every time I have problems with our account.

Nachteile

The pricing tier is a bit confusing regarding the number of active profiles and emails sent. Not having an Undo button for the flows is still what I'm looking for

Nachteile

BIG SCAM; they are stealing funds; The account was downgraded to a free plan and they kept charging my Creditcard. so then i have tried again to downgradec and on top i did close the account. still same issue. Klaviyo keeps deducting money from our creditcard

Vorteile

The interface to build emails is super easy to use - it has the best email builder of all platforms we have researched and used. It has the best data/analytics of all platforms we have researched and used. The support team is very active on white glove accounts.

Nachteile

Now that they have gotten big, the platform is expensive. The support team is very into pushing segment strategies.

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Vorteile

After using several CRM solutions, Klaviyo proved to be the easiest to get to grips with. If you're on Shopify, it's the ideal solution, as it's perfectly suited to your needs. The real plus is the competence of the customer success managers.

Nachteile

Initially, Klaviyo was not translated into French, but this has since changed. Otherwise, very few weaknesses.

Vorteile

Very easy and beginner friendly e-mail marketing tool. You can choose between different templates for any topic. I love the connection to Canva for an even easier campaign set up!

Nachteile

I haven't had any troubles or issues, so the least I like would be the pricing

Vorteile

Its really robust at every price point so you dont have to pick and choose or overpay for functionality you don't use.

Nachteile

I think it can get so big in terms of flows that finding and managing changes (like broken links) can sometimes be a pain.

Vorteile

Professional tool for creating and managing email marketing campaigns. Its versatile platform and feature options really helps my business.

Nachteile

It was pretty complicated to manage the email domain switch. I was doing it myself since my collaborator is not allowed to manage the domain settings.

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Vorteile

It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy.

Nachteile

Because pricing is by number of contacts, it can get pretty expensive. There also is not a great form option outside of the email sign-up form.

Vorteile

The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as Shopify and WordPress to allow for personalized marketing. also, it is highly customizable that also connects perfectly with the vendors and customers.

Nachteile

on the other side is that it has limited customization flexibility and a steep learning curve, especially for beginners who are first time to start using the platform

Vorteile

Our product, an educational and habit-building micro-content program, required a way to send lengthy (50-100+ sends), localized, and automated flows via SMS and email to global Shopify purchasers. They were the closest platform we found to delivering as we envisioned. Customer service was very helpful in helping us find solutions to problems and aid in our solution design.

Nachteile

We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form. We also noticed that due to how long our flows were, the flow editor became extremely slow.

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Vorteile

Klaviyo is easy to use, implement, and set up. The customer service responded quickly, and there are tons of material to check online if you are stuck with a feature. I love the A-test features on popups and emails. Good integration with Shopify.

Nachteile

The review form is only in one language.

Vorteile

Klaviyo provides a huge tech stack for e-com merchants underneath one umbrella - Email Campaigns, Flow Automations, Targeted Pop-ups, Customer Data Management and more. This reduces the need to duct-tape other tools together and helps deliver a more holistic experience for both the operator & consumers.

Nachteile

SMS is a huge brand opportunity for many clients and can drive a high ROI. However, credits for brands outside of the US are on average 2x more expensive which does erode the return. If Klaviyo could find a way to standardise/stablise credit costs between countries, more merchants outside of the US might uptake vs other competitor brands.

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Vorteile

I love how Klaviyo not only focuses on triggered flows and campaigns but sms too. I like their new AI feature that helps us write better subject lines. It’s a very good integration and this AI was able to capture the essence of our branding very well in a couple tryouts.

Nachteile

The only think I dislike is that their campaign analytics get updated only once a day. I wish we could see a live dashboard or heat map or something.

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Vorteile

Klaviyo is SO good! It's really intuitive and I've found it the best platform of all emailers.

Nachteile

The price scaling turns a bit too fast for my liking...

Vorteile

Klaviyo was super easy to use. Platform was straightforward and easy to navigate. Customer service was always very responsive and helpful on any and every issue that I had. Findining freelancers to work on Klaviyo was also very easy.

Nachteile

It starts to get really expensive quite quickly as your subscribers increase. I was paying $600 a month before I cancelled my account and that is why I cancelled my account. Bento is a much better option and a much better value, which is what I use now.

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Vorteile

Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct customers when creating and building the sms or e-mail campaigns. Also it can create and simulate campaigns before launching them and gives you a forecast for future months and years.

Nachteile

Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing.

Vorteile

Integration abilities with other tools, flows/automation is very easy to setup, the tool is intuitive, other email tools do not offer SMS as well, so it is really good for e-commerce stores.

Nachteile

Pricing, other ESPs are priced more economically, which is favourable for a startup that is trying to scale. At times it is hard to justify the monthly fixed cost if you've had a hard month.

Vorteile

Klaviyo's integration with Shopify and ability to create complex segments and flows is critical to maximizing marketing efforts and something that is very easy and powerful with Klaviyo.

Nachteile

Sometimes the support was lacking. It could take a while for the support team to understand what I was asking for help with.

Vorteile

I have been using Klaviyo for the last 4, 5 years for different clients from across the globe, it is very easy to use, and easy to integrate with any tool, and the functionality and the features are fantastic

Nachteile

There is nothing that I don't like about this tool.

Vorteile

Klaviyo is very easy to use. In the beginning you are well supported to set everything up and customer service is also readily available via Chat or e-mail.
We use it mainly for email marketing. Our website is also connected to our Klaviyo account, so all customer data is automatically put into Klaviyo. So you can very easily track everything a customer does on our website.
If he put something in his basket, actually ordered something, if he opened a newsletter or not and/or clicked through or not.
Everything can be found in Klaviyo, great right?

Nachteile

I myself work with klaviyo most of the time, for more than a year now and so far I don't have a single disadvantage to report about it.

Vorteile

Great email marketing platform for beginners.

Nachteile

A con would be the high price for a small business.

Vorteile

The features and capabilities of Klaviyo have been so impressive.
Klaviyo is a cost-friendly email marketing solution.

Nachteile

All the features of Klaviyo are impressive. No cons for Klaviyo.

Vorteile

We like that we are able to send mass emails while still complying to CAN-SPAM guidelines. We also like that we can create workflow to target specific audience based on their behaviour.

Nachteile

We would prefer Klaviyo to be cheaper - it's getting more and more expensive and we might need to look for an alternative soon.

Vorteile

Klaviyo really sets the standard for e-commerce email & sms marketing. I love the segments and a&b testing you can do.

Nachteile

It’s a little tedious to set up but not hard. Just time consuming setting up all of the workflows you need.

Vorteile

Klaviyo has been a game-changer for our eCommerce marketing. We especially like the advanced segmentation, powerful automation, and in-depth analytics that have helped us create personalized campaigns based on our customer’s behavior. With seamless integrations, customizable templates, and SMS marketing, Klaviyo is versatile tool that has scaled our business, driving higher engagement and conversion rates.

Nachteile

While Klaviyo offers powerful features, there are a few drawbacks to consider. The pricing can become steep as your subscriber list grows, which may be a challenge for smaller businesses. The platform also has a bit of a learning curve, with its extensive features potentially overwhelming beginners.

Vorteile

The ease of use and ease of implementation with Shopify. In addition to the excellent tools for attracting customers, such as registration forms, automated flows and email campaigns that you can segment in great detail so that each message reaches the right customers.

Nachteile

The only problem is that for the Latin market, messaging via WhatsApp is more important than SMS, as the app does. This is something that needs to evolve if it wants to improve in the Latin market.

Vorteile

It has helped me launch my products and online course in the most efficient way possible

Nachteile

The pricing tiers can be on the higher end

Vorteile

The interface is one of the cleanest we've worked with, and it actually works! (Which is something unfortunately didnt happen with some other alternatives)

Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active)

Nachteile

It does have a learning curve, but they provide plenty documentation and online courses to learn how to use it from beginner to advanced user.

Vorteile

Easy automation with website and storefront and their incredible email templates

Nachteile

Their pricing is too high especially when you are not making profit in your business yet

Vorteile

Data-first platform that is well-supported and consistently updated to stay at the forefront of the industry. Klaviyo unlocks metrics that we use to make strategic decisions to meet our goals.

Nachteile

The UI is secondary to the data and analytics functionality.

Vorteile

Easy to use, PHENOMENAL customer support, key features, zero worry about reliability.

Nachteile

A bit pricy and tiers and auto upgrades take a while to get used to

Vorteile

Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email performance to be able to measure ROI 3) integrates with many ecommerce platforms and tools.

Nachteile

The biggest con is that advanced features can be complex to navigate. But also the cost, as pricing plans can be expensive, especially for small businesses or anyone with limited email marketing budgets. And an important one for certian users is that while Klaviyo offers SMS marketing, its much more limited compared to dedicated SMS platforms.

Vorteile

Advanced and reliable email marketing app for ecommerce. My favorite is the automation builder, I think it's the most advanced and customizable out there.

Nachteile

It's VERY expensive, and some features (for example, dynamic discount code creation or deleting profiles) are way too time-consuming for what they are. Such basic functions take a fraction of the time in other similar apps, but are unnecessarily awkward and complex in Klaviyo.

Vorteile

Klaviyo is easy to do with everything, the connectivity is effective and the data that ensures the sustainability of its flow covers all the details and allows customers to be targeted as required. I love the ease of creating digital campaigns, as there are plenty of templates suitable for everything. Klaviyo enables us to segment customer lists into multiple sub-lists, and this is important for the success of segmenting campaigns to ensure the achievement of their goals.

Nachteile

With Klaviyo, after the correct connection with the platforms, all subsequent steps are very easy, as targeting is done in real time, and the frequency of messages can be easily adjusted from the settings.

Vorteile

Everything you need for email and sms marketing in one place

Nachteile

Pricing. Klaviyo can get very expensive depending on your demands or for low budget ecommerces

Vorteile

You don't need coding or a dedicated IT team to use Klaviyo and still you get to build all your transactional comms and tailor the experience for your customers. The documentation in Klaviyo Academy is amazing, other platforms give you articles, Klaviyo give you videos. Integrations work great, event if it takes a couple of minutes to trigger the actions.

Nachteile

They have a small delay in user-triggered actions. You can integrate with many many tools, but be patient with the triggers. Sometimes you may think you automation is not working properly but it's just that Klaviyo is taking a couple of minutes to pull the information from the third-party tool.

Vorteile

Segmentation, strong integration with Shopify, Campaign and Flow management

Nachteile

Pricing structure is confusing. Auto upgrades after hitting a certain amount of sends, but then also charges based on number of active profiles. If it were a straight up Cost Per Send, it would be easier to manage as a budget expense.

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Vorteile

We like to ability to have a strong integration with Shopify and how easy it is to sync lists between other platforms and Klaviyo.

Nachteile

The hardest things about Klaviyo are understanding pricing around profiles, and how to justify the growing cost of the platform when competitors are starting to flank them on pricing vs features.

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Vorteile

The signup and setup is very easy and straightforward

Nachteile

Having multiple sites is a huge pain since you have separate logins for each of them. Deliverability wonders sometimes like a blind man in a knob factory.

Vorteile

its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping us to easily import and segment customers for custom flows and email marketing campaigns

Nachteile

Probably the price, but its still definitely worth it and has a positive ROI

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Vorteile

Drag and drop editor functionality was the best that I have seen on any platform especially with the customisations that you can do with variances in desktop and mobile versions.

Nachteile

We don't have a global view of all of our accounts. We do struggle to keep all 8 accounts up to the same standard as our main one.

Vorteile

Easy, intuitive tool that provides immense value out of the box. Can set up flows in minutes and send your first campaign quickly. Every DTC brand needs to be using it.

Nachteile

Sometimes their support queue can take a while to work through. You always hear back, but can be longer than you expect at times.

Vorteile

Flows, extensive marketing features over other providers, and eas of use.

Nachteile

Have been using for around 6 months and there isn't a feature that isnt beaten with other providers we have used for our marketing.

Vorteile

Best ecommerce email provider out there. Segments, shopify integration, etc. all great.

Nachteile

The latest pricing changes have added pressure to cleaning lists more regularly.

Vorteile

Simple to use and setup flows unlike other software, also great support

Nachteile

Pricing seems a little high compared to others

Vorteile

I love the ease of use, likely because we've used it for so long and I'm so familiar with the platform. When they do make updates, it's not too much at once in the way many companies go about updating. The email editor is simple, the ability to a/b test is as well. Overall great functionality.

Nachteile

I think the native content boxes can be more customizable although they are improving slowly. I'd love to be able to set the font sizes on mobile to be a percentage of the size on desktop instead of choosing multiple font sizes. They used to have amazing support, it's nowhere near where it used to be.

Vorteile

It is widely used and integrates well with Shopify directly, as well as lead capture on Facebook.

Nachteile

The set up and management are hard. There isn't a mobile app!

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Vorteile

Klaviyo is an excellent tool for our email campaigns at Strongsize, offering seamless integration with Shopify and powerful segmentation features. The intuitive interface allows us to create automated flows easily, helping us target our audience effectively and drive conversions. Highly recommended!

Nachteile

While Klaviyo is a powerful platform, it can be overwhelming for beginners due to its extensive features and settings. The learning curve for mastering advanced tools like A/B testing and complex automations can be steep, which may require additional time and resources for new users.

Vorteile

Klaviyo is one of the strongest email management products available. They have incredible segmentation and customer insights.

Nachteile

Klaviyo is very expensive, and it's not very easy to take your insights along with you if you leave Klaviyo. It's also important that you continue to take advantage of the features every single month, in order to get the most value out of the service.