Omnisend

Vorteile

The ease of use designing campaigns and automation as well as audience uploading

Nachteile

lack of bulk reporting for all accounts

Vorteile

Great user interface, I found it really easy to use - in particular the design feature.

Nachteile

Customer service - would be great if there was an option to speak with someone on the phone.

Vorteile

Omnisend's best feature is its interface. It has the ability to set up automated workflows, send emails or texts, work with other apps to integrate data, and has drag and drop builder to make designing easy. A lot of tools have most of these products though, but Omnisend has an interface that I've found to be easiest for non-marketers to learn and use correctly, quickly. It's been an invaluable asset to scale up sales for my small and medium size business clients.

Nachteile

My con may not apply to many looking at this review, as they are likely individual businesses. But for people like me that manage multiple clients' marketing needs, the tool can sometimes be clunky adding on additional accounts to one email. For instance, I work in 4 omnisend accounts, 3 are tied to one of my email addresses. When setting up those three, I had support help due to a few Shopify stores trying to auto connect to another client's omnisend account, because my email was connected to all of the shopify stores and omnisend accounts. The auto connect between Shopify & omnisend was tripped up a little. Support was awesome & helped me fix the issue quickly.

Vorteile

The most impactful feature right off the bat is the savings you will receive when compared to Klaviyo. Once you get over the massive amounts of $$$$ you will save each month, then you fall in love with the ease of how the platform works, how it explains everything in detail, how it walks you through email and sms flows, etc. It's brilliant in every way. Then, you will fall in love with the support they provide to all of their customers. Can't figure something out, or have a special workflow you can't figure out? They will help you!

Nachteile

There is absolutely nothing that I would change about their service.

Vorteile

Omnisend is a great email marketing and SMS option for small or e-Commerce businesses who are looking to convert their followers to their email list and drive sales. You can target your audience, create discount codes and automation in their easy-to-use drag-and-drop email builder. There are also plenty of pre-set email templates you can use and customize for your business which makes getting started very easy.

Nachteile

It's limited in what you can do in the email builder, I like to see more options to use gifs and videos right in the email that doesn't have to be uploaded to YouTube first. Video clips seem to be the way of the world for effective email marketing right now.

In Betracht gezogene Alternativen

Warum Omnisend gewählt wurde

Gründe für den Wechsel zu Omnisend

Vorteile

I love how easy it is to use and set up especially as an agency consistently setting this up for clients.

Nachteile

There are some features not available for web stores not built with Shopify. Would love to see more features for more platforms like woocommerce. But, that being said, they are constantly updating this.

In Betracht gezogene Alternativen

Warum Omnisend gewählt wurde

Zuvor genutzte Software

Gründe für den Wechsel zu Omnisend

Vorteile

It makes good looking emails very quickly and integrates well with Shopify. Support is also very quick and helpful

Nachteile

It does not have very good selection of optin forms and the formatting available is quite poor so this could definitely be improved

In Betracht gezogene Alternativen

Warum Omnisend gewählt wurde

Zuvor genutzte Software

Gründe für den Wechsel zu Omnisend

Vorteile

Better deal for email marketing than most companies. Very easy to use

Nachteile

Expensive to upgrade :( Each time we have to go up in plans, it costs a fortune. Seems to be the case with most though.

Vorteile

I like the simple Integration with Meta and Google Ads

Nachteile

If you want to see the design of a marketing automation email, there is not a preview button.

Vorteile

Easy to setup and use, multi-functionality even with the free version.

Nachteile

Haven't had any issues, great product, have recommended it to many clients and installed it on every shopify store I work on.

Vorteile

Ease of use and intuitive design make omnisend my preferred method of marketing via email!

Nachteile

I wish it were cheaper, but it's still a value for the time it saves me.