HypeAuditor

Vorteile

The Discovery feature is very helpful when we are searching for new influencers in specific topics or regions we don’t know much about. It’s also useful to see which influencers are working with our competition.

Nachteile

Sometimes, the engagement rate (ER) is different from other platforms. For example, when we send our influencer list to clients, they check on their platform and say the ER doesn't match for the same profile. But I think this happens with all platforms in the same way.

Vorteile

HypeAuditor has a large database of Instagram influencers. Filtering is simple and clear. You don’t have to be an influencer marketing specialist to use the tool.

Nachteile

Not all influencers have email addresses, so you have to create a separate list of accounts without addresses and contact them via private messages on Instagram. But this is more a given than a limitation of the tool.

Vorteile

Their service, if it's available (even if you have paid).

Nachteile

They increased their prices, making it only a monthly subscription service with high prices (300 dollars per month!), but let's say this is not a problem in an open economy.

Vorteile

HypeAuditor is user-friendly and intuitive. The support team is responsive and fantastic. It has been invaluable in helping us find influencers on Instagram and TikTok.

Nachteile

One limitation is that we cannot create separate agreements or briefs for individual influencers within the same campaign. Occasionally, we need this feature, and its absence adds extra work.

Vorteile

What I like most about HypeAuditor is its ease of use, friendly design, and quality data. Using the platform, we can make decisions on creator cooperation based on data.
The support service is also excellent and promptly answers any questions.

Nachteile

All is good except we need more TikTok accounts in categories that we are mostly interested in: Kid care, Pregnancy, and Kid education. I am aware that HypeAuditor is working now for expanding it's TikTok Database.

Vorteile

We use influencer marketing to grow our global community of mobile gamers, and HypeAuditor is key to our strategy.
The platform covers it all, from finding influencers to tracking campaigns and handling payments, making our work smooth. The development team is really open to our suggestions

Nachteile

I wish it were simpler to use on mobile or that there was an app for making quick campaign changes on the move.

Vorteile

Merely looking at the number of followers an influencer has on a social media platform can be misleading because that doesn't guarantee you a good ROI. There are many influencers with massive followings but little to no engagement rate. That is where a tool like HypeAuditor is very useful because it helps you filter out the noise.

At first, HypeAuditor only worked for Instagram, but right now it works for Twitter, YouTube, TikTok, and Twitch. These are nice additions because you can measure all of these key metrics in one place. It even makes it possible to measure the performance of a single influencer across various channels. An influencer whose content isn't being engaged with on Instagram may be doing exceptionally well on YouTube, so it's a good development.

Even though the interface of HypeAuditor might seem overwhelming at first, it's rather easy to use once you get used to it. I wouldn't say it has a learning curve, but someone else might think otherwise.

Now, HypeAuditor has a new feature called campaign management, which is quite helpful to marketers and consultants who are managing campaigns on behalf of clients. Even if you aren't managing campaigns for clients, it's still a very useful feature. It's a nice addition.

Also, there is this feature called account tracking that lets you track and monitor your account, which is cool if you want to make use of it. Although, you have to verify your ownership of your Instagram account first.

Nachteile

The only thing I can say HypeAuditor should improve on is the interface. The interface is nice, no doubt, but it can look overwhelming at times. The texts on the pages can seem like a lot to take in at once, especially in the market analysis section.

I think they can make use of more cards as they have in the "overview" for the rest of the submenu items instead of presenting the textual analysis at once. Cards look neater in my opinion.

Vorteile

I've known about the Tool for a long time and used it for free, even then it was useful. the last place I worked was invested and got the Hype Auditor pro license, and now I can do a lot of detailed influencer research, we make it more convenient for me to choose the right brand and influencer collaborations that we work with.

Nachteile

the only minus about this tool is that we use it at a high price due to the exchange rate due to our country, in fact, its price is affordable in normal conditions, but it remains a little high for our country, of course

Vorteile

Seamless influencer marketing, expertise in the field, flexibility in our relationships. Hypeauditor provides reliable technology, safe from legal risks. The development team is open to our ideas.

Nachteile

Don’t show closed accounts and accounts below 1000 followers

Vorteile

Data! The best thing is the variety of reports - we use instagtam, Tiktok, and sometimes Twitter (which is for free!), which altogether give the details of influencers, you can see overlapping audiences for several influencers. Hashtag analyzing is very helpful for campaigns. You can collect data also for mentions and even phrases, really helpful!

Nachteile

Nothing, the guys provide legit products and service, they could add more communication features and perhaps payouts.

Vorteile

We've used HypeAuditor for several months and it works well for keeping our influencer marketing campaigns organized.

It's easy to use and has all the necessary features.

The customer support team has been very helpful. Whenever we have questions support team are quick to assist us.

Nachteile

Haven't found anything to dislike. It's user-friendly and very helpful to us.

Vorteile

I value most the large influencer database that's easily filtered by various criteria. We also got valuable market analysis tools, and the ability to create custom reports. HypeAuditor is great for researching the creator economy.

Nachteile

There's nothing I dislike about this platform.

Vorteile

Good influencer identification and especially tracking capabilities which exceeded those of most other platforms

Nachteile

Very basic influencer relationship management and measurement capabilities meant this solution wasn’t for us.

Vorteile

Ce logiciel est excellent pour l'analyse des réseaux sociaux, de plus il est indispensable pour les community manager. Il est très simple à utiliser et comprendre.

Nachteile

Je n'ai pas rencontré de points faibles avec ce logiciel

Vorteile

It is a simple program to start, it has many tools and compatibilities, the accounts in the case of being able to segment them multiple compatibilities, of course, this is what matters most about auditing that you can integrate multiple accounts and that an audiotion of all of them is generated, the Metrics that result from Twitter accounts are generally very accurate and tell you if the influencer is real or not and the activity they have done during the month.

Nachteile

It was key to know about this program and the reason why we changed it is that it has prices that increase over time and that is not fair to us as customers. I also think that although it has many tools, we used twitter more and we preferred to discontinue the program. soft because we needed something simpler.

Vorteile

HypeAuditor helps us work with a large number of influencers and do influencer marketing at scale. After the development of their internal CRM, we were able to stop switching between google sheets and HypeAuditor all the time and significantly reduce time spent on marketing operations. Data is more accurate than in other sources, so the results of our influencer campaigns are more predictable.

Nachteile

Minor issues happen from time to time, but are solved quickly.

Vorteile

Easy to find the top influencers for your product or offer, plan and manage your campaigns.
There are a lot of metrics to choose the best channels and analyze the performance.

Nachteile

Nothing at this point - everything meets our expectations.

Vorteile

At the operational level, of course we use search engine, IRM, basic analytics to filter the best options among influencers, automatic tracking of campaigns, KPI’s direct check, and reporting functions for every stage.

Nachteile

We have an exceptional experience working with the HypeAuditor team.

Vorteile

HypeAuditor is a great tool to search for, analyze the potential, and manage influencers. With its help it got much easier for us to run our influencer marketing activities. Importantly we observe a steady ROI increase of our ad integrations within Instagram, Youtube and TikTok. This is a foreseeable outcome of a better bloggers and ambassadors search and management.

Nachteile

No cons yet found, HypeAuditor is a great tool

Vorteile

Intuitive interface, neat design, and great support. Hypeauditor is listening to our requirements and is ready to integrate the features we've been asking for. At the moment, the platform is fully covering our workflows in influencer marketing.

Nachteile

Facebook is not available, although it could be really helpful for our target group.

Vorteile

Analytics, finding out and checking all influencers I'd prefer (even those not in the Hypeauditor database initially)
Media mix builder, automatic campaign tracking
Trends are quite useful
You get new features for free rather than have to pay the premium
Educational courses, their academy to be up to date

Nachteile

Not much comes to mind right away. The feature list is extensive, usability is there, and pricing is reasonable.

Vorteile

It’s very complete and helpful on the analysis and tracking Influencer market. It help us a lot to make decisions to select an specific influencer to an specific campaign.

Nachteile

Maybe the part of downloading the reports because the look&feel of the template is very simple, and it could be great to have the opportunity to re-design it.

Vorteile

The influencer searching workflow is very easy and efficient. Scoring helps to focus on the best profiles by means of quality and demographics. We find social listening quite helpful for authentic campaigns.Very good support and initial training.

Nachteile

Restricted profiles are not available. I cannot see information about such accounts :(

Vorteile

HypeAuditor started out as a tool that provided fake follower audits on Instagram profiles, but now they have evolved into a full-fledged influencer discovery tool. I love the basis of their technology and the ease of searching for relevant influencers for the brands that I work with.

Nachteile

Wish I could do influencer discovery search across more social networks, podcasts, and blogs!

Vorteile

- The most accurate reporting I've found across any tool.
- Constantly evolving with new features and data points added all the time.
- Displays the data in actionable and digestable formats.
- Provides "helper" tips and commentary to further explain what the metrics mean and how they tie into the overall Influencer's "score".
- By far the best visual user interface.
- New TikTok integration

Nachteile

Dislike having to use multiple credits for various networks for the same influencer.

Vorteile

The ability to search and filter, the discovery tool is awesome.

Nachteile

I wish I could purchase all of the discovery tools and not be forced to pay for features like campaign management or social insights if I don’t use them. I need discovery tools and to pull reports on the influencers I follow and pretty much nothing else

Vorteile

The analytics for Instagram are very useful

Nachteile

The analytics of tweeter and the price, it’s a little bit expensive for small bussines. We really need this kind of services and sometimes is unfair can not have the opportunity to use them. Small bussines are the most who need opportunities or discounts haha just saying.

Vorteile

The user experience and the metrics provided per influencer

Nachteile

The cost is a bit high, especially for agencies looking for long-term partnerships

Vorteile

HypeAuditor provides many good influencers from the wellness industry worldwide. It’s perfect for our massive campaigns, easy to contact influencers, process content placement, and see conversion of the audience to new subscribers.

Nachteile

No complaints. Everything works great for me.

Vorteile

This product is easy to use. Really like.

Nachteile

I think it is not missing nothing. Thanks.

Vorteile

Invaluable in todays world of influencer marketing

Nachteile

I would like to see an engagement number on YouTube

Vorteile

The campaign tracking and influencer discovery features were the most useful to us.

Nachteile

The bugs but the support was very helpful at sorting them.

Vorteile

Best available on Influencers' analytics

Nachteile

twitter analytics is very shallow. no facebook. no Snapchat

In Betracht gezogene Alternativen

Gründe für den Wechsel zu HypeAuditor

Vorteile

-Great intuitive UX
-1 page data
-Those that I checked - Instagram Engagement rates are quite accurate

Nachteile

-That it doesnt quantify Tiktok and Twitter (but no one does...)

Vorteile

Easy to use and super rich data-base.
Makes influencer scouting much easier.

Nachteile

Sometimes the data is not there for an influencer, and it takes up longer than expected for the results to fetch.