Marketo Engage – Bewertungsseite 2

Vorteile

We use Marketo as our lead management software. The best part about the software is its integration with Salesforce. Any and all of their data that they collect can easily be viewed and consumed by individual contributors as well as the executive team.

Nachteile

They do not make it easy to be able to extract their reports. Their own dashboards are lacking.

Vorteile

It's the industry standard for marketing automation, so it's a good tool to know if you're starting off--you'll use it in multiple jobs.

Nachteile

-It's convoluted because it tries to be everyone for everything.
-There haven't been major core updates in a long time: all new features are on add-on products.
-Sales and support are terrible to deal with.

Vorteile

I love the ease of use and the organization Marketo uses, I also love how it is now integrated with so many Adobe services!

Nachteile

Sometimes there are glitches and it acts really slow and has you refresh a lot of times, or takes a while for things to load.

Vorteile

I like the fact that Marketo sends me leads that I can occasionally act upon. It's not so clear where or why it's a lead, but that's fine.

Nachteile

I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones.

Vorteile

Marketo was our go to lead generation automation tool for many years. They have everything you need to track inbound campaigns and monitor current customer databases.

Nachteile

Marketo is the biggest but they come with a hefty price tag. A number of lower cost competitors are starting to provide similar offerings at a lower cost point.

Vorteile

It is set up in a very logical way that reflects real-life marketing process structure. It is also very flexible.

Nachteile

Reporting could be more robust and easy to set up, here is where doing something in a non-standard way from the beginning will hit you on the other side. Include more features with base pricing please.

Vorteile

Lead Management- Marekto has helped us improve our lead management with better lead scoring parameters and tracking the movement of each lead help us drive sales.
Marketing campaigns- We are able to successfully deliver our email marketing campaigns and achieve high results, With Marketo we justify the ROI on marketing spend.
The email templates, the email scheduler, analytics, different dashboards are great feature and can boost your productivity.

Nachteile

This is the best platform, having said that it needs training to use more efficiently. So a training is required for new user to make optimal use of it.

Vorteile

best email marketing software in the market. easy to setup lead scoring. integration with salesforce works really well.

Nachteile

some of the functionality is still old school. needs to upgrade the drag and drop interface to reflect modern software design principals.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Marketo Engage

Vorteile

Marketo used to be a very customer-focused company and the product was (and still is) very good. User-friendly, lots of features and functions, good user community.

Nachteile

Customer service now SUCKS. Seriously poor. It's all about taking as much money from customers as possible. They are including an automatic "8% increase" in your price for the following year. How can you put a future price increase in a one year contract? Only an idiot would sign this and when pointed out to their "customer service" people, they didn't get the issue. So I guess they hire idiots for that job now.

Vorteile

I used Marketo in my last role for about three years and was always impressed. Marketo does a great job of integrating very seamlessly with Salesforce and in a sales role, this is imperative to your success. You are able to track not only your emails, but develop sophisticated campaigns to drive engagement in a particular market or across a broad spectrum. Above all, Marketo gave you the flexibility to develop an idea and execute on it successfully.

Additionally, the system was great in providing the engagement reports key prospects had with our organization. As a sales professional, quality leads some times make or break a quota. Marketo feeds you quality leads that you're able to rank based on many algorithms. Having an understanding of what your prospect is most interested in, creates a much more effective first conversation, rather than attempting to connect cold.

Overall, Marketo was a crucial part of our sales processes and truly assisted in your achievements as an organization. I would highly recommend.

Nachteile

We only encountered some occasional problems when uploading smart lists. This would sometimes take quite a long time when Marketo was running updates or changes, that would slow the system.

Vorteile

It includes every marketing feature you could need

Nachteile

The layout and the functionment is a bit outdated

Vorteile

1. Ease of use
2. Drip campaigns triggered on behaviors of leads
3. Lead management (inquiry to close)
4. Ubiquitous in the 100-1000 employee segment, SaaS business

Nachteile

1. Customer support lacks
2. New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example
3. Limitations on API use
4. Mobile responsive templates are not mobile responsive!
5. Anything account based related

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Marketo Engage

Vorteile

Marketo..where do we begin? I started using Marketo two organizations ago and at this point I wouldn't even consider working for an organization that isn't using Marketo. Everything from lead entry, lead validation, lead assignment, nurturing, email communication, landing pages, forms, personalization. At this point it has gotten so big that we have a team using it and we need to enforce best practices.

Nachteile

You get out of it what you put in. You can run your entire business on it but you need to ensure you are using best practices - if you let inexperienced people behind the wheel, it will turn into a huge mess.

Vorteile

Feature rich, lots of functionality, decent reporting. You don't have to know HTML to have a decent email template,

Nachteile

While its feature rich, its very complicated to use. Not very intuitive when doing campaign creation, segmentation, reporting, tokens, forms - basically anything! The UI is slow and clunky and also not intuitive. Setting up multi tiered campaigns (especially webinars) and nurture streams (which is apparently a core strength) were extremely time consuming. Support is horrible. This system MAY be okay if you have a team of highly sophisticated Marketo ops people on staff to get through it, otherwise, consider other alternatives. i have ripped and replaced Marketo 2x with Pardot and couldn't be happier.

Vorteile

- UI Usability & design.
- Tracking of programs from creation to execution, including success and engagement across programs like webinars, events, web pages and multi-step or channel campaigns.
- Complex criteria for building out nurture programs based on targeted parameters and real-time interactions.
- Global partitions and platform internationalization.
- Real-time personalization

Nachteile

- Search functionality could be a lot easier with keywords, or created date. I know the platform just updated to search based on URL, but it could use a bit more work to make it easier for newer employees who have tons of legacy items to sift through.
- Speed of platform is sometimes frustrating - it can be great at times...other times it lags beyond belief, when pulling lists, approving emails and landing pages, and just jumping from campaign to campaign. Sometimes I have to even restart or refresh the platform just to get it moving again.
- Campaign calendar layout is not intuitive and leaves marketing teams resorting to a Google Calendar or similar feature to track campaign sequencing and deliverables. It's usable if you spend some time in it, but it definitely could be better.

Vorteile

The platform is so robust if you can imagine an automated workflow it has seemed to be something that you can bring to life. We continuously are suprised to learn about its robust capabilities to automate so many tasks and workflows not only in Marketo but with Salesforce, which we have intergrated as well as outlook.

Nachteile

At times the system can take a while to load, especially if you are trying to pull down a large about of data at one time.

Vorteile

Very powerful and customizable, especially if you are dealing with a big database

Nachteile

So so so complicated to use, sometimes slow... I'm loosing to much time on it just because its UX is far from good

Vorteile

It is a complete tool that offers everything you need from a marketing point of view, be it lead score, automations, email blasts, a/b testing, custom forms, etc.

Nachteile

Its interface is old and not very intuitive. It requires training and is definitely not the easiest to use. The price is also high.

Vorteile

I've worked with this platform at a few different companies and what it does well is that it integrates nicely with Salesforce CRM. If you have a very large, enterprise company then I'd suggest researching Marketo, as it will offer a big team, a large tool to use and understand.

Nachteile

I find this tool to be wildly confusing. There are times that you can do 1 simple function, 3 different ways. For me, I want consistency and to know that whatever function I'm trying to complete that it works. Marketo could definitely streamline the tool so that it's much easier to understand and easier to use. It's also very expensive and support is VERY tricky. I was an admin on the account and should of had access to the support team yet everytime I attempted to contact them, I was told I didn't have enough rights. If you have a high paying account, I'd definitely make nice with your rep so that you can contact them directly if you're stuck on something.

Vorteile

I have used Marketo for the past 7 years and I have always found it flexible enough to do what I needed it to. It has strong integrations with most leading marketing apps and is pretty easy to use. For simple marketing automation tasks (lead scoring, lead routing, nurture sequences, etc.) it's worked great.

Nachteile

Because the tool is pretty flexible, sometimes there are almost too many ways to configure and set-up programs. The email/landing page tool is starting to feel a bit dated and at times it can be a bit slow to search/query.

Vorteile

I have been in the MA space for over 5 years. This is the BEST tool on the market. The best thing about is its relative ease of use. Yes, mastering it and making the most of it takes time. But the bottom line is anyone can learn Marketo, and all it takes is time. Other tools require technical knowledge outside of the platform (such as coding, scripting, SQL). But to use Marketo, you don't need any outside technical skill -- just a commitment to learning Marketo. It has an incredible user-friendly interface, integrates easily with other tools, and really adds to internal marketing's tool set.

Vorteile

I like all of the functionalities that marketo as a whole has built in. Its great for mid-large sized companies looking to use a great marketing automation tool. It may be a bit too expensive for smaller companies to use, but if a smaller company has the funds, then it may be better to start with Marketo

Nachteile

It can be complicated and hard to learn. You usually have to hire a marketo admin when implementing marketo, which can be an added cost with headcount

Vorteile

Marketo has robust lead scoring and lifecycle management solutions. Lead scoring can be tokenized to create efficient and scalable.models.
Triggered MQL and Sales Alert Emails enable Sales to follow up with highly qualified leads.
Engagement programs that allow you to easily nurture leads through the customer journey.
Segment your audience and send dynamic content that is personalized to each segmentation
Smart list logic and campaigns allow for many different types of triggered campaigns

Nachteile

Some minor UX improvements: Be able to view a subject line without opening the email.
Improve Text version editor - Even MailChimp's is superior.
Create stronger de-duplication technology native to the platform.

Vorteile

Marketo has the most powerful analytics when it comes to mkt automation vendors.

Nachteile

It’s expensive and not super intuitive.

In Betracht gezogene Alternativen

Vorteile

It's very powerful. They've thought through so many use cases and because of the way it's built to sky really is the limit. If you can think of a campaign you can likely build it in Marketo.

Nachteile

The UI is a bit clunky and dated. The new Sky interface looks nice, but the tree structure can still make ti feel a bit messy.

Vorteile

I love how powerful Marketo is! If you have the time and manpower to run creative, thoughtful campaigns and automation, you'll be a marketing rockstar and your sales team will be closing leads all day! The Salesforce sync is fantastic, as well as additional plugins and integrations that you couldn't even dream up yourself. Seems like they've thought of everything.

Nachteile

It requires quite a bit of manpower and effort to be able to use Marketo to its fullest potential. A small marketing team could struggle with new ideas, troubleshooting, and having the time to fully analyze the product's ROI.

Vorteile

Marketo is easy to use and can be as custom and complicated as you need it to be. They have an extensive community that gives endless advice and will answer any questions you have. It is perfect for any sized company that is looking to grow and optimize their marketing operations.

Nachteile

I would like to see a little more from the analytics and SEO, but I believe the new UI will be enhancing these areas of the product.

Vorteile

I've been using Marketo for 5+ years now. It's really easy to navigate, manage leads, create campaigns, and get basic reporting.

Nachteile

it can sometimes take upwards of an hour for the system to process leads and send an email to a larger sized list. Email reporting could be better. There have been several outages in the last year where everyone was unable to login to the system, all site forms were down, and anyone with emails scheduled to go out during the outage were pretty much helpless.

Vorteile

Marketo provides many features and integrates with other products including Salesforce. I love the engagement program feature which allows you to create complex programs to guide prospects/customers through a marketing journey.

Nachteile

The UI is outdated. The product is sometimes cumbersome to use.

Vorteile

drip nurturing and the marketo university. if you have any questions on how to use the software the product documents are very helpful

Nachteile

the customer support is below average. in fact, you rarely get any support at all. It's very frustrating.

Vorteile

Very user friendly. Straight forward making it easy for new people to use the program as well as having the ability to do complicated things for power users.

Nachteile

I wish the landing page editor were more like the email editor. Also sometimes it runs a little slow.

Vorteile

I like the web based access and it is intuitive and easy to customize depending on your report needs or just preference

Nachteile

Sluggish when it comes to speed at times and a bit pricey so, limited users/slots can only be given by my company to people they think is deserving to use the software. No built in CRM as well.

Vorteile

Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Nachteile

Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

Vorteile

If you have an idea you can usually get it done in Marketo. It's a very expandable platform. Not as powerful as Eloqua. More powerful than Hubspot and Pardot.

Nachteile

The interface does have a learning curve. Customer support can lack knowledge and can be slow to respond.

Vorteile

We can enhance our events details and UTM code and daily updates based on requestor interest in website get sync to this which help our sales team for more pitching

Nachteile

Soemtimes non user fiendly as create duplicate of data in our salesdorce platform

Vorteile

I like that I can typically do anything I set out to do using Marketo. I rarely find myself saying "I can't do that with Marketo"

Nachteile

While you can do most everything related to marketing automation, the user interface sometimes requires extra steps/work to get where you need to go.

Vorteile

How easy it is to automate your marketing campaigns and programs, there's nothing you can't do with Marketo.

Nachteile

I love Marketo but what I like the least would be their tech support, they take a long time to answer and once they do they don't solve anything

Vorteile

Marketo has a lot of companies that partner with them. They are a great company for Enterprise businesses.

Nachteile

All Marketing Automation tools are growing and have their own pros and cons. Marketo doesn't really have the whole Social tie in piece like Hubspot does, but it is able to tie into many via API. There are also some latency issues on the data processing side that gives us issues when we're bulk updating records or sending a large amount of emails.

Vorteile

In addition to their technology offering, Marketo has amazing community and support team. The solution is flexible enough to enable the marketeers to adopt the solution to their needs.

Nachteile

They are going thru some growing pains which resulted in some performance issues. The main issue I have experience was around the upgrade they are doing to the backend processing which resulted in inconsistent performance between their smart lists and campaigns.

Vorteile

You can do almost anything you want. You can easily do the basics or you can build very intricate fine-tuned campaigns to support all your needs. Other platforms may be easier to do smaller things, but can't scale the way Marketo can. Content recommendation per unique user is changing the game of integrating with websites.

Nachteile

Reporting and analytics can sometimes be a bear -- but they've made strides to improve this already, and more to come.

Vorteile

I like how powerful it is for our global, $1B size company

Nachteile

It was sold to us as an easy-to-use intuitive software but you really need some level of HTML code experience to use it correctly and efficiently.

Vorteile

Super flexible in what you can accomplish

Nachteile

Clunky, un-intuitive

Vorteile

Extremely robust tool - you can do some incredible things with Marketo. Easy to scale things for the long term.

Nachteile

Sometimes overly complex. There is also the occasional error that will mess up things like tokens and other settings.

Vorteile

Very easy to use interface and very flexible and easy to scale whether you have a small or a large business to support. Lots of help available from Marketo and also via their extensive community section. I've made lots of friends and learnt lots of things from other users - even competitors.

Nachteile

Some area's need improvement including Reporting and Analytics but you can get the information you need with a bit of digging.

Vorteile

This has been a great tool to track the leads and how often they have visited each part of or website

Nachteile

Would love more metrics for the basic user of the system. Make it easy to run reports to figure out the best way to go

Vorteile

-Workspaces (Multi domain)
-Campaign Cloning between workspaces
-Easy to use (once you are use to it)
-Fast to create stuff from the scratch
-Able to clone pretty much anything

Nachteile

-Price
-The certifications are a "joke" you are certified for 1 year then retake it and its the exact same test, been doing this for 3 years, even if the platform is changing they keep asking the same
-Can be a lot to start with

Vorteile

I uses this platform very often to run my different marketing automation campaigns. Their multiple automation features like sequencing the campaign is amazing.

Nachteile

I didn't find till date any cons about their platform.

Vorteile

I love marketo! I have been using it for 3 years and I can’t be more happy with it . I can track all the activities and engaging in social sharing , promotions and engagement . Very easy to set up and use .

Nachteile

I do not have cons . It have been so helpful for my company . This is the best tool on the market .

Vorteile

This seems to be one of the most robust marketing softwares

Nachteile

Did not like how support took a very long time to respond

Vorteile

Great at email lead nurturing, lead scoring, and reporting. The Marketo community is great. Marketo Certification will go a long way.

Nachteile

Customer support is not great. If you get the basic packge, it only offers online support via chat or email. You are paying all of this money to wait on their time to fix an problem you need fixed ASAP