Salesforce Marketing Cloud Account Engagement

Vorteile

workflow of pardot and marketing cloud is very simple and easy to understand after figuring it out. Would love to see more features.

Nachteile

Structure and organization of tools is okay, could be more user friendly and easier to navigate

Vorteile

You can build everything you dream of in Salesforce Marketing Cloud. The Journey module is amazing and Automation Studio is very powerful. Rest assure, you will be able to build any user story.

Nachteile

Ver expensive. It's not just the tool, but the launch, implementation, and Salesforce partner (or an in-house team of 4-5 experts) to get the most of the tool. Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated in-house team to implementation and maintenance.

Vorteile

The sales team could click in their CRM sales page to see the last email sent

Nachteile

Validations - if you didn’t create custom objects for your form data it was a mess

Vorteile

It's fully integrated into our CRM used between our internal sales and external vendors.

Nachteile

It's not intuitive enough to compete with office 365 or Google platform.

Vorteile

Salesforce Marketing Cloud Account Engagement is a clean, enterprise level product that does a great job!

Nachteile

The price can seem a little high based on some of the industry competitors.

Vorteile

I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized marketing campaigns that significantly improved our customer engagement and conversion rates.

Nachteile

I found that the user interface of Salesforce Marketing Cloud (formerly known as Pardot) could be a bit complex and not as intuitive as I would have liked.

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Vorteile

Smooth integration with Salesforce.
Works fast enough

Nachteile

Pricing is not competitive when you look at other options available on the market (not SF appexchange)
The other things might be solved with other more expensive packages, but Pardot is already expensive)
Not possible to set local time of receiver when you send emails. All of them go out at once
Not possible to send emails based on user behavior (also the time when they are sent)
No tracking of email forwards
Poor responsiveness of pages you can create through internal tools (for example to track unsubscribe reasons)

In Betracht gezogene Alternativen

Warum Salesforce Marketing Cloud Account Engagement gewählt wurde

Zuvor genutzte Software

Vorteile

It allows us to gather, segment and target leads all in one place.

Nachteile

Onboarding was lengthy and some staff found it difficult to grasp to begin with.

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Warum Salesforce Marketing Cloud Account Engagement gewählt wurde

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Vorteile

It's quite different; it would be hard to fake extensive experience. You could learn how to send emails and make lists in a couple hours, but learning how to put it all together took me months. There's also no sandboxes to learn on and I personally could not have done it on just the Trailheads. Although the Trailheads might get you to the point of being able to talk about general functionality.

Nachteile

EVERYTHING, SALESFORCE IS VERY CONVENIENT TO USE.

Vorteile

I really like the ability to have a granular data for each and every customer we have.

Nachteile

I do not like the complexit of the interface which leads to different unintended sections.

Vorteile

In-house integration with SFDC. Easier to manage. Not complicated. It has similar functionality as the other major peers like Hubspot and Marketo and it was easier to learn and start working on it.

Nachteile

Lead routing is not available. I am looking for in-built round-robin routing functionality.

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Warum Salesforce Marketing Cloud Account Engagement gewählt wurde

Zuvor genutzte Software

Gründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement

Vorteile

Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Nachteile

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

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Vorteile

The number of customers it can handle is surprising, justifying its price. It also allows you to measure the results of each marketing campaign. In the long run it reduces costs to acquire new customers.

Nachteile

The cost makes it an unviable option for small and medium-sized companies, even with the most economical plan. It is a slightly complex software, so it requires qualified personnel.

Vorteile

We use this software for email marketing. Thanks to this software we make more sales by e-mail

Nachteile

Our emails are sent without worry everything is to the standard really

Vorteile

User friendly for form Integration. Multiple Dashboards and Reports Available for business review. View and Notification for users. API integration with multiple websites and Applications. Easy setup to create new fields and data management module. Log history to identify changes and creation. Campaign management leads, cost per lead and outcome.

Nachteile

Processing lag in case of too much information on the page. View log is not available in normal license.

Vorteile

- The tool is feature rich and comprehensive. It is also more useful in terms of features than any other CRMs I've used- Also suitable for smaller businesses like us- Good customisation options

Nachteile

- Limited free features and the paid is slightly on the premium side - Needs some getting used to for beginners

Vorteile

Mobile-friendly, personalized emails can be created and sent using powerful email campaign management tools. It helps you segment and target your audience effectively. Can-Spam compliance features to ensure that all emails adhere to legal requirements. Access control and permission features to manage user roles and permissions. Collaboration tools to help teams work together more effectively.Integration with other Salesforce products for seamless data exchange and cross-functional visibility.

Nachteile

This platform reuires training or expertise to fully utilise its features.

Vorteile

One of the best thing about Pardot is the bi-directional communication between the Pardot platform and our Salesforce CRM. I am able to send a one-to-one email, leveraging a pre-built Pardot template, directly from our Salesforce CRM. Conversely, Pardot allows me to segment specific prospects based of the criteria I specify—allowing me to create segmented lists that can be leveraged in list email sends or be part of an Engagement Studio program (Drip Campaign).

Nachteile

I find it very difficult to build landing pages in Pardot. Where most things are pretty intuitive and easy to learn, I find that creating a landing page and dealing with the code is very confusing. I often leverage an internal development resource to assist me when creating a Pardot landing page.

Vorteile

There's some good features like email drip campaigns, landing pages and forms but they all have their drawbacks. The drip campaigns we found were never getting delivered and going to spam, no one ever opened the emails. The landing pages only provide 4 or 5 designs and only one of them is even possibly usable. You'll need to code your own. The forms are extremely complicated, I've been using for a few years and I still have no idea how to customize them to improve the designs. Basically just too complicated all around. I don't have any pros really, anything good I can find a con for. Don't get fooled into buying this software.

Nachteile

We purchased Pardot on a three year contract expecting much more than we were given. We are a news publication that sends out daily alerts that our customers pay for and were told by their sales team this was the best email delivery software out there - obviously we know they all say that but this software isn't even close. Pardot purchased Exact Target and sends out of their email. Exact Target is one of the most filtered spam filters no so it's almost impossible to get emails sent through to any customers if they have even a shred of spam filtering set up. We have had to work with hundreds of subscribers to mark our emails as a safe sender through IP and Domain whitelisting and sometimes that doesn't even work. That and they fact that the reporting and features in many ways have no flexibility make this software very frustrating for us. In the beginning we were provided a chat function to contact support and found that there wasn't really much they could do for us other than redirect us to links that did not fix our problems - this would end up turning into a ticket that would rarely be resolved. After about a year they did away with the chat function altogether and told us if we want it back we need to pay an extra per month. This is already an EXTREMELY expensive software so for them to turn their back on us for another money grab was a spit in the face. We're done with them and looking forward to the contract expiring early next year.

Vorteile

Pardot Salesforce has simplified our entire process of marketing at HL Agro. The lead nurturing campaigns are helping us to drive engagement with our current & potential customers. Generating leads & setting up workflows is no more a task now. With Pardot, we are able to acquire meaningful data on the choice & interests of the customers. It offers in-depth analytics & facilitates our customer mapping process.

Nachteile

Pardot pricing is a major limitation of the software. The subscription plans start at $ 1000 and is billed annually. The premium pricing of Pardot generally makes it unaffordable for the small scale businesses. We are used to A/B testing method for email campaigns, however Pardot does not let us use this feature with the standard plan. Pardot offer A/B testing feature only to the pro-subscribers.

Vorteile

We have fully implemented Pardot into our sales and marketing teams. We use everything from landing pages, forms, custom redirects, email templates, email automation, and their gmail plugin. It does't meet our sales and marketing requirements.

Nachteile

In less than one year we have opened 42 support tickets with Pardot. Many with no resolution. After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function. Do not use.

Stand Out Issues:
- The Gmail plugin simply doesn't work. Activity is not consistently logged in SalesForce. We have reported the technical issue many times to their support.
- They cap uploaded assets (Ex: images) at 100 MB storage. This is ridiculous. When we hit the cap they wanted to charge us 4K to increase storage.
- Poor reporting on emails:
* Missing data on 1:1 emails. Direct emails sent via the Gmail plug-in.
* CTR doesn't show for under 1% in engagement studio > Requires us to click down into each email template to pull report and export details to do a side by side comparison
* There are no reports generated for engagement studio (only drip programs - old feature now retired)
- Can't track replies on emails > can't gauge performance
- Recurring issues with Engage in Gmail and Engage Alerts (holds up the sales team from their day-to-day tasks)
- Poor UX in Engage via gmail for sales team (cannot organize 1:1 templates by folder)
- Limited on engage logic, can only use prospect fields. We can't use opportunity or account data in automation.

Vorteile

Intuitive UI, great functionality for the price, native integration with Salesforce, dynamic content add-on. Automation rules that can help keep the system clean and prospects updated.

Nachteile

Limitations within automation rules for mutli-variable updates. For example - Loading a tradeshow list with campaign member statuses in SFDC. I would like to upload in one automation rule to say if X campaign status, update to this campaign in SFDC for X status, within the same rule I would like to add all of the other statuses with specific completion actions instead of having to run 1 rule for each status.
Dynamic content should be able to trigger via a URL parameter and not just a known prospect field.

Vorteile

Pardot is great for companies whose sales teams also use Salesforce due to the tight integration between the two products. Prospect and campaign tracking data can sync easily between the two systems and keep track of all campaign touch points across sales and marketing teams. Engagement studios are super easy to set up and allow for easy engagement-driven campaigns that help avoid "spammy" campaigns that help you stay off the blacklists of ISPs.

Nachteile

My major complaint with Pardot really has been with the UI/UX. The user experience is not great. It's not intuitive AT ALL. There are many instances where the interface breaks standard functionality conventions, leaving you in the dark trying to figure out how to do even simple tasks. That being said, the Engagement Studio has completely different UI than the rest of the app, and is actually quite a good experience. I guess Salseforce is taking their time redoing the rest of the app, but I'm sure they'll get around to it soon enough.

Vorteile

Once you've thoroughly understood all the features in Pardot, it can be quite easy to use for simple things. Their Engagement Studio, in particular, is incredibly built-out. It's also nice to have that sync with SFDC across fields. Lastly, the dynamic content was super helpful when we needed to update email templates across the board.

Nachteile

- The email wizard takes a LONG time to load, even if you want to change something small, like preheader text. Additionally, it can take HOURS to render samples from their built-in litmus integration. For a company as advanced as Salesforce, you'd think this would be an easy feature to use.
- From the day they linked Pardot and SFDC campaigns, there were severe bugs with email stats. I think they have solved the issue, but the fact that it took months meant we weren't able to capture that data easily.
-To the point above...email stats are not easy to find in Pardot. There is a page that gives you the basics for email templates, but as for one-off email sends, forget about it. The reporting tab is just not good compared to any other email automation product on the market.

Vorteile

It is stability and execution of email campaigns and sync with salesforce. I can see the campaign performance in sales too.

Nachteile

The default report module is good for nothing. It is very basic and not usable for marketers. There is no visualisation of reports are available.

Vorteile

Salesforce Marketing Cloud Account Engagement gives us value for money because it has impressive capabilities.
I like the ease of use of Salesforce Marketing Cloud Account Engagement.
Salesforce Marketing Cloud Account Engagement is simple to deploy.

Nachteile

No cons for Salesforce Marketing Cloud Account Engagement.
Salesforce Marketing Cloud Account Engagement meets our expectations.

Vorteile

The contacts and customer database personally is a very valuable tool for us for client outreach and pipeline management.

Nachteile

Requires a decent level f training for new starters as some parts of the system are not the most intuitive to use.

Vorteile

For a company that communicates with clients and leads primarily via email this platform has changed the game for productivity and delivering personalized emails

Nachteile

Always a learning curve when adapting to new software programs but saleforce team was hands on to smooth the transition

Vorteile

C’est une plateforme basée sur le CRM et qui permet aux équipes de vente et de marketing de travailler ensemble.

Nachteile

Cette plateforme est très simple et facile à utiliser mais je trouve que son coût est un peu trop élevé

Vorteile

El ahorro de tiempo al automatizar las campañas es brutal, realmente sigue siendo eficaz aun sin mirar ni tocar nada, claro, luego tienes que revisar las analíticas y hacer los cambios necesarios para optimizar las campañas, pero me refiero a que realiza las campañas por ti y solo se configuran al inicio

Nachteile

No lo pagaba yo, pero lo encontré un poco caro; sin embargo, el retorno es muy bueno, debes tener fe a lo Toretto

Vorteile

There is a huge amount of customization and automation that you can do with the Marketing Cloud. And it's connected in with Salesforce, so it can be used to generate new Leads, update Salesforce records, and automate tasks.

Nachteile

It can be clunky to set up the customer databases and connect the corresponding fields between Salesforce & Marketing Cloud.

Vorteile

I like the Journey Builder - it gives us a lot of options, we can easily make segments and target people, and it's visually pleasing. The Intelligence reports are very good and very significant. It helps us to track data, and have a overview of KPIs.

Nachteile

The platform can be very slow, bugs are often, the interface looks old, it's not easy to navigate like in Sales or Service Cloud. Even simple thing need to be done in complex way. The platform needs improvement.

Vorteile

Robust, customizable system with many features

Nachteile

Byzantine and near to no onboarding - we have had it for 3 months with no clear onboarding process - all we get area bunch of random links from our sales executives and sale support - They do a great with their Sales CRM , but fail miserably with their Pardot/Account Engagement

Vorteile

Could potentially be clear to learn, holds a lot of data, seemingly has a lot of functionality

Nachteile

We didn't know we were paying for a "white glove" service, simply because no one reached out to us. That is - until we informed them we were thinking of leaving them and they tried to collect $8K in invoices that were supposedly unpaid over the course of 3 YEARS, yet no one knew anything. No one informed any active admins of the outstanding balance. No one shut off our access. Only when we were leaving due to non performance did they try to collect on a service we were not getting nor using

Vorteile

It’s a very good tool to manage leads and to have a clear visibility on the pipe.

Nachteile

It’s not really easy to use for beginners

Vorteile

Simple et facilite la gestion des mails et très pratique pour le markéting digital. Je le recommande

Nachteile

Super et sympa. J’aime ce qu’il propose.

Vorteile

One of the things I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for managing customer engagement and marketing campaigns. The platform provided robust customer segmentation capabilities, allowing me to target specific audiences with personalized messaging. The automation features, such as email workflows and journey builders, made it easy to create and automate multi-channel marketing campaigns. The real-time tracking and reporting functionality provided valuable insights into campaign performance, allowing me to optimize my marketing efforts effectively.

Nachteile

While Salesforce Marketing Cloud Account Engagement had many positive aspects, one thing I liked least was the complexity of the platform. As a beginner, it took some time to familiarize myself with the various features and functionalities. The learning curve was steep, and I would have appreciated more comprehensive onboarding resources and tutorials to help me navigate and utilize the platform more efficiently. Additionally, the pricing structure of Salesforce Marketing Cloud Account Engagement could be quite expensive, especially for small businesses or startups with limited budgets.

Vorteile

It was great fining it to a easey way to find want u needed

Nachteile

Sometimes it was hard for y get in touch with customer serivce

Vorteile

De Salesforce me gusta que es fácil de utilizar y tiene conexiones con la mayoría de servicios y herramientas de inteligencia de negocios, como einstein, omnichanel, office, entre otras, como tiene varias integraciones uno creería que son difíciles de manejar y no es así, su integración y uso es demasiado sencillo y tienen manuales de uso para las implementaciones.

Nachteile

Sinceramente hasta el momento no hay nada que encuentre negativo en mi uso diario de la herramienta, por el contrario me ayuda a optimizar y ser más eficiente en mi labor.

Vorteile

One aspect I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for managing and engaging with customer accounts. The platform's ability to create personalized and targeted marketing campaigns, along with its robust analytics capabilities, allowed for effective customer segmentation and improved campaign performance.

Nachteile

One drawback I experienced with Salesforce Marketing Cloud Account Engagement was the complexity of the platform, which required a significant learning curve to fully utilize its features and functionalities. Additionally, the cost associated with using the platform could be a limiting factor for smaller businesses or organizations with limited marketing budgets.

Vorteile

Salesforce is best because it can accessed from anywhere and it doesn't require any server and pre and post all the activities can be managed from here.

Nachteile

The analysis tool can be changed or improved as it doesn't leads to understand by using different filters if could be done in dashboard standards so that it can be used in a more understanding way.

Vorteile

Mi piace il corso.Distinti saluti.Dr.ssa Emanuela Coreno.

Nachteile

Non mi piace che salesforce ha pochi corsi.Distinti saluti.Dr.ssa Emanuela Coreno.

Vorteile

It is a tool with a great potential for lead management and cross selling actions.

Nachteile

Integration with systems and importing data bases is basically impossible, even with IT support. Salesforce Sales is part of the struggle.

Vorteile

見やすくスマートで入力や検索、システム管理がしっかりしている。2段階認証にも連携出来るのでセキュリティー対策も万全。情報を集める事で、データ抽出で分析もできたり、企業ごとにカスタマイズもできるから素晴らしい。

Nachteile

特にないが、英語管理しかできない？日本語での管理もできたらもっと色々出来るのではないだろうか。レジャーとしての活用で日本人向けに。。

Vorteile

Salesforce Marketing cloud est un logiciel très efficace pour la vente

Nachteile

Salesforce Marketing cloud est un logiciel incontournable du sein de mon entreprise

Vorteile

User friendly interfaceMultiple lead management optionsReports were easily generated and saved without any issues

Nachteile

If the information was captured wrong due to some reason, debugging took timeInitially learning curve difficult

Vorteile

Love the ease of use that I have had with salesforce, very easy to work with in the website and navigate

Nachteile

I have not had anything I dislike so far about salesforce

Vorteile

Very intuitive pages, I used it to do gas contracts on the phone so I had to be very quick in filling the forms. It suggested me what to write and I could be successful with the client contract.

Nachteile

It’s very simple and easy to use so it suits for jobs like customer care.

Vorteile

Il prodotto è molto facile da utilizzare e consente di creare intuitivamente campagne marketing

Nachteile

Alcune funzioni non ho potuto testarle per ragioni di prova gratuita

Vorteile

In Salesforce Marketing Cloud Account Engagement I found many features useful. But most useful feature for me contact management. I can easily manage my contacts and needs. Email Distribution features is so good for me. It helps me very lot. Overall I can easily say anyone can grow their business by Salesforce Marketing Cloud Account Engagement.

Nachteile

Not so many cons about this softwarebut this software price is high. So I request the management team to decrease the price and develop this software and make it very useful.