Quartile

Vorteile

Great account management by [SENSITIVE CONTENT].
Auto bids alleviate the need to spend time managing the bids manually.

Nachteile

Cost is a bit higher than what it should be especially when the CPC is also increasing drastically squeezing the margin. The business model is not consistent between the traditional Amazon PPC (based on ad spent) to Google and DSP (fixed cost regardless to the spending)

Vorteile

Good service and generally good attention to the accounts they serve. Their algorithm can be very powerful. They are very accessible if you have any issues with your account, will always try to please clients.

Nachteile

Their algorithm isn't always easy to understand. They do a decent to good job with Amazon sponsored products ads and display ads, but not with sponsored brands ads, as they don't have a way to create those in an automated fashion. Also their bids for these don't always make sense. I wish they had a better way to select and autopopulate good keywords into the sponsored brands ads, this would be a key improvement (all types of sponsored brands ads, those going to stores, sponsored brand video, etc.).

Vorteile

I first used Quartile before Covid and was happy with the results. I came back to them at the end of last year and their service this time around has failed me completely.

Nachteile

They didn't listen to my requests at all. I was looking to bring down my ACOS and instead it over doubled. In the 5 months I was with them my average ACOS was over 70%. The 5th month had ACOS running at 75% I gave them 60 days notice that, if they couldn't bring my ACOS down, I would terminate my contract with them. After termination, they continued to bill me.

Vorteile

Quartile's AI algorithm and the expert hands on help they provide are an integral part of our business, their impact on our revenue was immediate and they continue to deliver outstanding results year after year for us.

Nachteile

Nothing. My experience (which is now ongoing for over 4 years) has been outstanding.

Vorteile

Great support with a dedicated team member that seems to work 24/7 (alongside the Ad adjustment software that actually works 24/7). We're having a great time working with Vitor and previously worked with Leo. We thoroughly believe the level support offered by their team is why we've stuck around as long term partners.

Nachteile

The meetings can be too short, sometimes you need more than 30 minutes to catch up on all the stuff that happened over a two week period

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Quartile

Vorteile

Their service has been exceptional, our account manager [sensitive content hidden] has been great to work with, and has made our PPC spending much more efficient, exceeding all expectations.

Nachteile

The only con that have come across is their dashboard is a bit clunky and could use some work.

Vorteile

Quartile has been instrumental to my companies success on Amazon. They are very helpful, responsive and the platform out performs competition.

Nachteile

I have no complaints, my experience has been great.

Vorteile

Active interest in our business

Designated representative who issues weekly progress reports, new initiatives, and prepares for seasonality and holidays.

Nachteile

No cons, the rate for service was fair, and the ROI was better than comparable services.

Vorteile

One of the key strengths of Quartile their deep understanding of the Amazon advertising ecosystem and algorithm. They stay on top of changes in Amazon's ad platform and adjust our strategies accordingly, which helps us maintain an edge over competitors. We also appreciate how transparent and communicative the team is, especially our account rep, [sensitive content hidden] . Every month, we receive detailed performance reports that not only show the numbers but also explain the reasoning behind adjustments. It’s easy for us to track ROI and make informed decisions.

Nachteile

There is nothing that we dislike. In the early stages of our partnership, we wanted to scale quickly, but it took a little longer than we expected to see campaigns ramp up. That said, we appreciate that good things don't happen overnight!

Vorteile

Quartile spends a lot of money marketing their inferior product at Amazon Accelerate and UnBoxed

Nachteile

The company cannot manage a DSP campaign to save their lives. We went from 20 ROAS to 2 ROAS after switching from Amazon Managed Service. Account managers didn't respect our time zones during calls, ignored our requests, and took 3 days to respond to emails.

We switched to Xmars and our ROAS doubled from 20 to over 40 in just 48 hours of calibration.

Vorteile

The AI does a lot for you that can not be done by a human like dynamic key word bidding.

Nachteile

Don't really have a con that I would complain about.

Vorteile

The work and dedication they put towards improving our Amazon accounts.

Nachteile

Nothing, Quartile is great and I recommend them to anyone looking to manage an Amazon account with large inventory.

Vorteile

Thanks to Quartile automation we no longer spend hours of work a day managing our Ads. Quartile has automated our advertising and exceeded our performance goals. Our account manager has been extremely helpful in optimizing our setup and helping us in refining the account.

Nachteile

The unconventional setup and structure of the system takes a while to get used to.

Vorteile

They are very responsive to our account and are alert to staying within our budget, while helping us to build our brand.

Nachteile

We haven't had any issues with Quartile that warrant a "cons" report.

Vorteile

I left Quartile after almost 5 years of using their software, 4 years directly, and a year prior via an agency. I feel a huge sense of relief to be done with them. De-coupling from their software and their bloated middle management layers was a huge burden and took over a month.

Nachteile

TL;DR - take a look for yourself at my KPIs with Quartile and the new agency I replaced them with:

final month w/ Quartile before switch:
ACoS: 30.3%
TACoS: 21.7%
% Organic Sales: 28.5%

3 weeks after leaving Quartile (with minimal optimizations and we're not done yet):
ACoS: 25.7%
TACoS: 15.2%
% Organic Sales: 40.9%

Revenue levels stayed the same, only 5% decrease in revenue.

Dislike everything at this point. Their billing never improved, have to nag the billing manager not to incorrectly charge my account in advance or to ask for a refund on incorrect charges that take ages to resolve.

Much more importantly, their campaign structure and strategy sucks so bad, it pains me to calculate the lost sales and profit over the last 1.5 years from their ads de-ranking us on top keywords, and from the bloated campaigns leaking tens of thousands of dollars.

They were more interested this last year on selling me new platforms and services, than actually coming to me with solutions on how to fix the existing campaigns that didn't work well. Classic example of a company that grew too fast, hired too many people at once, and created so much middle management bloat and poor internal communication that eventually their customers caught onto it and are leaving fast.

Vorteile

Hybrid paid media approach utilizing PPC, DSP and AMC to scale the business.

Nachteile

More strategic deep dive approach on scaling AMC audiences and acquiring NTB customers.

Vorteile

Very attentive account manager, improved ROI within just a couple of months, reporting is easy to navigate.

Nachteile

Nothing yet, everything has been smooth so far.

Vorteile

Improved media buying efficiency and effectiveness. Helped determine ideal daily budget. Data to prove results.

Nachteile

So far nothing negative to report, they are doing exactly what they sold us on.

Vorteile

We are a small business and have worked with various agencies to improve our standing on Amazon Seller Central, but none have been successful. However, Quartile has delivered positive results in just under four months. Our account managers specially [sensitive content hidden] have been highly accommodating and quick to address any issues or improvements we've needed.

Nachteile

I wish they could fast track optimal results

Vorteile

Nothing! Slow, didn't understand the business, wouldn't accept input.

Nachteile

Took converting Google campaigns and replaced them with non producing campaigns.

Vorteile

[sensitive content hidden] creativity and dedication towards reaching our goals

Nachteile

The fee but [sensitive content hidden] found us a solution for this too

Vorteile

Proactive and extremely good at coaching to improve our understanding, [sensitive content hidden] is an engaging and knowledgeable account manager

Nachteile

maybe a bit more time to deep dive into the data

Vorteile

Quartile and the team, namely [sensitive content hidden], have been fantastic with providing in depth data and increasing our performance for Amazon Ad Campaigns. The attention to detail is first class.

Nachteile

I haven't experienced any negatives at all!

Vorteile

Highly analytical service with great customer support

Nachteile

It is no longer an issue - but frequent changes to account manager in the past

Vorteile

Nothing. From the beginning I was being shuffled from one group to the next group.

Nachteile

They took my google ad words from a 10 ROAS to a 1 ROAS without bringing this to my attention. I thought I was getting a manager and what I received was a passenger on a car going off a cliff.

Vorteile

Working with Vitor has been a pleasure. He has been very helpful and responds quickly.

Nachteile

Nothing; it has been a pleasure working with them.

Vorteile

The weekly calls and updates were appreciated.

Nachteile

The results were very poor. I had better results doing the campaign management myself. I thought that they were "experts".

Vorteile

The staff was nice but they promise a lot and the results were not great.

Nachteile

Make sure to read your contract we decide with 20 days left in the month we didn't want to renew but because it wasn't 30 days were billed an extra month for them doing nothing. Management of campaigns was nothing special.

Vorteile

Love that AI finds opportunities that no one else can find in terms of PPC

Nachteile

The onboarding is a bit rocky as it take a number of months for the software to start to perform and I was about to leave as it was taking a while and then it all kicked in and has been able to keep my TACOS under 8% since.

Vorteile

I liked that they allowed us to try out with only a few campaigns not risking the whole account. Make sure you save all your bids before you allow their system to destroy your good campaigns.

Nachteile

No ability to revert back all the bids that we had before we tried their software. Their software is not able to reach target ACOS. Their software just isnt smart enough on its own and doesnt allow you to customize anything.

Vorteile

The automation makes life much easier in managing high quantity of SKU's.

Nachteile

Nothing. Everything is perfect, we have no complaints at all.

Vorteile

Ease of use. The interface was quite easy to understand but overly simplistic.

Nachteile

Credit card transaction date: 4/30/22

Quartile was hired to help manage our advertising budget for our book publishing company. They ([SENSITIVE CONTENT] the [SENSITIVE CONTENT]) claimed to increase our sales while reducing the cost per sale with their system's technology. They convinced me that all it would take is time for cost per sale to decrease, which to our surprise, never occurred. In fact, it it actually increased significantly. Our original advertising cost of sales was about 35%, and it actually increased to 65% after increasing our marketing budget by more than 3 times. It couldn't have been a worse execution. They continued to claim that the cost per sale will only decrease over time. They kept using time as a reason that the cost was still high. On July 5th 2022 we asked to terminate the contract and asked for a prorated refund. Not only did they not provide a refund, they said [SENSITIVE CONTENT] they will charge for one more billing cycle and that "there is not much they can do". I've wasted not only time and money. It also increased my stress as well.

Vorteile

Acos was lowered but at the expense of growth and sales

Nachteile

Do not work with this company. We cancelled their service 6 months ago, but are still being charged monthly fee. The service was ok while we used them, results nothing to brag about, however upon termination, we've been ignored. I would not call it a scam, but definitely scam-adjacent.

Vorteile

At ValuePetSupplies, we've used other agencies and also managed Amazon ads myself for many years. After a few months Quartile is exceeding prior performance with great efficiency and maximizing ad spend every day. My account rep and simply top notch. Great company!

Nachteile

Took longer than advertised to "learn" to become optimized

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Quartile

Vorteile

My support rep was good. Weekly meetings and we would work through my goals.

Nachteile

They take a long time to get efficient. And, you have to watch them and tell them what to do all the time. It takes a lot of effort.

Vorteile

The AI/ML give us confidence to know we are not leaving money on the table and maximizing our efficieincy & revenue. Has removed the guessing or "what if" portion of our amazon advertising.

Nachteile

The mobile UI for the dashboard / website.