Adobe Analytics – Bewertungsseite 2

Vorteile

What I love about Adobe is that I can check and track every metric that I needed for my business. I found it very easy to use and a nice interface.

Nachteile

Visually speaking I found it that I didn't really like being on the site. I found it kind of straining on the eyes and it wasn't anything to ride home about. But I found other software that had more visual aspects to it

Vorteile

The vast number of functionalities. The software allows you to track the audiences on your website and compare how they evolve in time. You are also able to see the online audience in real-time as well and several data points about those users, eg .their location, which is super useful if you are trying to focus on a certain market.
The ease of configuration and set up is amazing. From small to large businesses that rely on the online presence, I would certainly recommend!

Nachteile

Due to the vast amount of functionalities, it does take a bit to understand what is useful or what is not relevant to you. However, as soon as you do, you can personalize dashboards, so that you can focus on what is important.

Vorteile

The drag and drop feature of the tool makes it easy to create dashboards for quick reporting

Nachteile

For a supposedly established analytics tool. there is a lack of easy to follow tutorials on YouTube and learning platforms such as Linkedin Learning/Udemy.

Vorteile

I liked all the integrated tools and features. You can get different views and customer segments and then setup specific metrics to track what your customers are doing or what you think they are doing.

Nachteile

There is a big learning curve to using Adobe Analytics, especially if you are used to programs like Webtrends or Google Analytics.

Vorteile

o uso da coleta de dados de qualquer canal tipo exemplo de web, email,campanha, dispositivos moveis. O adobe analytics faz parte da transformação digital integrado facilitando a transformação da campanha digital

Nachteile

ate agora o uso dele esta sendo perfeito para a empresa

Vorteile

Adobe Analytics is stocked with features that cover nearly every area of analytics. Custom conversion and traffic variables (eVars and props) let you tailor the suite for your needs.Adobe Analytics is stocked with features that cover nearly every area of analytics. Custom conversion and traffic variables (eVars and props) let you tailor the suite for your needs.

Nachteile

The learning curve for Adobe Analytics is quite steep (much steeper than Google Analytics). It is also a painfully slow platform, especially when compared to Google.

Vorteile

Cet outil offre clairement plusieurs avantages, tels que la possibilité de suivre le comportement des utilisateurs en temps réel, de segmenter les données pour obtenir des informations détaillées sur des groupes spécifiques d'utilisateurs et de créer des rapports personnalisés pour répondre aux besoins de l'entreprise. C'est un outil qui répond aux besoins de data de l'entreprise, mais qui nécessite du temps d'exploitation.

Nachteile

Le coût élevé de l'outil, la complexité de sa mise en place et de son utilisation, ainsi que la nécessité d'avoir une équipe dédiée pour gérer efficacement l'analyse des données.

Vorteile

Adobe Analytics is wonderful in it's job, you can find proper and true information with it's insights. It is important to have nice dashboard to use the tool while you are working on it.

Nachteile

To be hones, I am glad to use Adobe Analytics but it is quite slow while you are surfing around the section. They should optimize the tool about it's speed.

Vorteile

Adobe can get down to the details when analyzing web traffic. The solution is a strong solution for anyone wanting to understand in-depth customer journeys.

Nachteile

Its not for the novice. It takes a good deal of training to use the software. I would love it if it did a better job at hot spots and click-paths. It can be expensive.

Vorteile

Adobe Analytics is a very professional tool that is immensely useful in any company, its functions are considerably necessary to better manage information, among the most notable advantages is its simple interface to understand and the pleasant and easy-to-use work environment, of the same So, we like the depth we can reach when reporting marketing campaigns and, finally, I love the configuration and speed with which I can log in and get the latest analysis of our company's website.

Nachteile

Adobe Analytics is a very complete and easy-to-use tool, I can't find something I don't like about this amazing software.

Vorteile

Impressed by the tool and the detailed insights of the site performance. Data visualizations are interactive and the reporting capabilities are comprehensive.

Nachteile

Hard to compite with other 'de facto standard' tools with more documentation and unofficial support.

Vorteile

Pretty intuitive to use. I mostly use the Workspace to create new reports, and the drag-and-drop features really made it easy to understand and build. The built-in reports are also great.

Nachteile

Actually a bit difficult to sign on initially. Had some trouble understand hit, visits, and visitors, and I don't think the help page really gave a good explanation. Also segments were a big confusing as well. Also there weren't a lot of support about how to use report builder with excel.

Vorteile

I have been using AA since it was Omniture/Site Catalyst. It is extremely feature-rich and can collect and analyze web metrics in so many ways. To be honest, I have barely been able to truly scratch the surface of the latest version of AA. Dashboards are easy to create and use. The ability to send web metrics reports in a number of formats is great.

Nachteile

I think I may have been passed by as far as the features go. AA has become slightly too complicated for me. I use it the same way I did 10 years ago - and that is fine for me. But it can do so much more now that it is almost confusing for me. I can't imagine a completely new user trying to use it for the first time.

Vorteile

I have used a ton of analytical software and so far the data I receive from Adobe Analytics is some of the most beautifully designed. Adobe Analytics also allows me to track visitors from any type of device, even wearable devices. I can also really easily dig into where certain visitors are coming from and what content I can attribute our visitors to the best to help show advertisers that their money is well spent. The predictive analytics feature has been fun to mess around with. We haven't depended much on this data yet, but plan to look into it further. The integration with AI is something that makes this program quite helpful. I don't have time to analyze and plan and this helps me predict what my users will be doing. Also captures data from my e-mails, web, and more! The voice data tracking is going to be a huge business factor as voice search grows.

Nachteile

It took a little while to get used to some of the design elements of the charts

Vorteile

Easy to use with smooth user InterfaceHas a lot of integration optionsReal time data calculations with mutliple filter and data modelling charts.

Nachteile

Little bit expensive Tough to understand has a wide variety of functions

Vorteile

Its a solid alternative to Google Analytics

Nachteile

Some of the tag implementations cause more problems than they solve.

Vorteile

It's familiarity since the overall feel retains many elements from when it was still Omniture SiteCatalyst. I also enjoyed the ability to easily report on growth (or not) over a period of several months or weeks and be able to showcase each month in a spreadsheet

Nachteile

The overall clunkiness it's retained since it was Omniture SiteCatalyst. I've seen that it's also now experimenting with real time metrics but perhaps seem to be playing catch up with Google Analytics.

Vorteile

Probably one of the best features of Adobe Analytics is the ability to track eCommerce funnels. This has been bread-and-butter for Adobe for a long time. Also, Adobe can integrate with a lot of 3rd party tools which gives it an edge over Google if you don't use any Google products.

Nachteile

Just like any software, it has to be managed. Adobe Analytics is very robust in features, but if you do not do your tag management right, if you don't set-up your reporting and measurements, or do your visualization tables properly, you really defeats the purpose of its use cases.

Vorteile

Adobe Analytics has colossal out-of-the-crate investigation, and notwithstanding that, is exceptionally very much intended to be modified to a client's specific business needs. He said that organizations will have the capacity to decide precisely what change measurements are appropriate for them and guide out everything on their site, enabling them to get an awesome comprehension of their clients.

Nachteile

Platform is very best in class and effective, which implies that it accompanies incredible many-sided quality as far as route and utilize. In that capacity, he prescribes having a committed contractual worker to actualize it to have the capacity to boost its maximum capacity. Else, he advised that it won't be taken a toll effective to utilize it as it accompanies a robust sticker price.

Vorteile

This is the main tracking software we call on to measure traffic numbers for a website. Once you reach the appropriate screen, it allows flexible reportage based on a number of factors. The information is searchable, and the response times of the searches are always fast. Great tool for traffic reportage.

Nachteile

Logging in and getting to the Analytics page now takes longer than ever. Multiple log-in screens and multiple clicks are needed to land on the right page for reportage. It's been bundled with a number of features or programs I don't need, and they tend to impair the ease of use.

Vorteile

Real-time data is something Google Analytics can't really compete with right now. The amount of dashboards and automated reports you can set up is mind boggling.

Nachteile

I don't pay for it, so it's not my money. But most people and most businesses can get by without paying for an analytics tool. Unless you have very specific needs, just go with Google Analytics.

Vorteile

Een groot voordeel aan Adobe Analytics vind ik dat je geen sampled data hebt, zoals dat wel bij Google Analytics voorkomt. Daarnaast kun je via de Analysis Workspace goed analyses maken en zelfs kiezen voor een breakdown voor een verdiepende analyse.

Nachteile

Prijs en complexiteit zijn de grootste nadelen van Adobe Analytics. Daarnaast zijn specialisten in de markt schaars, wat zorgt voor een nog hogere investering.

Vorteile

The software provides solid analytics in certain areas of web browsing

Nachteile

Does not allow for major analytic discovery, as the tool is set in certain measures that it provides

Vorteile

Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

Nachteile

Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

Vorteile

Analytics is the transformation of information that is readily available through different resources and different technologies into information, and transforming it into action for your organization's growth, profitability and other purposes.

Nachteile

When you start using Adobe Analytics for the first time, Adobe's diverse variable structure can confuse you. The fact that this infrastructure is not understood is one of the biggest reasons for technical installation and analysis errors. The analysts who go from Google Analytics to Adobe Analytics say that Adobe is very confused and therefore have difficulty.

Vorteile

ease of creating reports using segments and site information such as pageview

Nachteile

does not provide reliable results when used for media analysis

Vorteile

Segmentation is the biggest value I have found with Adobe Analytics compared with Google Analytics. I love being able to easily create custom metrics and then create segments based on those metrics. Once those segments get connected with Adobe Target then the magic starts.

Nachteile

No where close to being as intuitive as Google Analytics. It takes time to master or even to become functional.

Vorteile

If you're looking for a Google Analytics alternative, I invite you to try Adobe Analytics. I tried it out and it's great! Small businesses can benefit a lot from using Adobe Analytics to track their online marketing efforts and improve their ROI. There are so many options and features that you can use to keep tabs on your audience. Plus, the integrations and easy-to-use interface make it even better

Nachteile

Mainly for small businesses. You will need an Adobe account to use it

Vorteile

DTM quick for dev team and don't have to have much knowledge---ensures consistency of tags by having a specific team tagging

Nachteile

If you have more than one header or footer on a page it can cause issues, even tho the browser handle the bad html.
Have had the DTM insert the data first in the prod env instead of non-prod and crashed the site
Not using DTM, I've heard it isn't that easy to use, but maybe that was just our implementation.

Vorteile

Adobe Analytics Suite provides advanced analytics capabilities for our digital media campaigns, specific to Paid Search, Digital Display/Video and Paid Social Media. Reporting is very clear and accurate.

Nachteile

It took a bit of time setting up for all of our campaigns, and we did run into some complications with all data not pulling through but was able to fix.

Vorteile

Adobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into

Nachteile

There is a steep learning curve in this application and that may need some time for the entire team to catch up and learn about.

Vorteile

As a Marketing specialist, I am constantly testing platforms that help me analyze the behavior of the digital market. I can say that Adobe Analitycs has a friendly interface, the functions are well organized and I have the opportunity to perform tasks in a more organized and especially manage online campaigns efficiently

Nachteile

I use both Google Analitycs and Abobe Analitycs and both have fucnionado not found many negative things in this wonderful way to analyze our prosumers. However, I can mention that Adobe's support is not the most receptive or quick when it comes to answering questions or concerns regarding the platform. In forums and other user experiences we can find better quality of support and learning.

Vorteile

To collect statistics on the operation of sites and their attendance, Adobe Analytics, I use in parallel with Google Analytics and only then I manage to get a complete picture on which to plan the development and promotion of my web projects. In general, the product allows me to study marketing activity and create tasks for our marketers. In addition, I work with a lot of projects, so for me it is extremely important that the paid version of Adobe Analytics has no restrictions on the amount of information processed and the number of requests sent.

Nachteile

At the beginning of my use of Adobe Analytics, it was difficult for me to understand the interface and to study all the icons and icons. So if you first encounter a program, you will have to work hard to master all the functionality.

Vorteile

es un producto de facil uso que nos ayuda a analizar con mucha prevision todos los ajustes de la implementacion de tecnologia futuras en nuestra industria tecnoogica-educativa.

Nachteile

Adobe Analytics incluye un elemento muy útil llamado Workspace, que es un autoservicio que genera y analiza datos basados ​​en flujos de clics dentro de nuestro sitio web.
También integra una opción que se puede utilizar como detección de anomalías y nos ayuda a identificar y comprender cualquier actividad anormal dentro de nuestro sitio web.

Vorteile

We have had good success with Adobe's DTM tag management system and has helped our digital marketing and tracking initiatives. Having that integrated into the suite is helpful and makes reporting much easier.

Nachteile

Only the highest performing of our marketing sites really gain this benefit. Most of our smaller or non-marketing / ecomm. sites really have done fine with just having Google Analytics.

Vorteile

- the workspace for project are as fluid as you can be for reporting
- can create custom variable metrics, more complex than google analytics imho

Nachteile

- the basic report template is a bit abysmal
- slow, very slow
- compared to google analytics it is not very intuitive (compare time frame) if i can use google analytics i will use that first for reporting unless its very specific.
- some of my custom report still uses flash

Vorteile

The best thing with Adobe is that they keep providing awesome products, this is one of those tier 1 products, easy to use and understand

Nachteile

The upgrades came very slowly, so sometimes the software was outdated, other than that I believe Adobe made a quality product

Vorteile

It is flexible for customization and its data is easy to export. It does not have any limitations on data filtering like Google Analytics does. It provides a good variety of dimensions, metrics and data analysis options. Its segmentation is intuitive that helps when breaking down data for a particular product.

Nachteile

Its online channel is slower as compared to its desktop application. Along with being dev dependent, its extensions building for launch is difficult. It learning curve is steep and pro-level skills are needed to get hands-on on it. It is expensive for smaller businesses and licensing is an issue.

Vorteile

After I read rave reviews, it is worth trying this program or not - I didn’t even think about it. The most useful functions, at least for me, are two - the statistics of repeated views and the ability to analyze the viewing of videos. Here this tool is much better than analogs. The ability to see the effectiveness of advertising is also high.

Nachteile

A spoon of tar, like any professional tool, is its complexity. Even I, an expert with experience, for a long time understood the settings. But when properly configured - did not regret.

Vorteile

We have been using Adobe Analytics for two years and it has been great. It can provide great insights on customer interactions with out website.

Nachteile

We dont have any issues with the software. We have learned a lot of new ways to track out customers from their support which is super helpful.

Vorteile

The modern graphic details and choices to use

Nachteile

Not as easy to import data than into other programs

Vorteile

The ease of using using and viewing your analytics. Can easily customize your dashboard. Real time monitoring is amazing and very accurate.

Nachteile

You can't break down certain analytics on the way your site is performing. Did they customer come in from an organic search, ppc, etc.

Vorteile

There is a lot you can do with Adobe Analytics. The drag-and-drop features makes building specific screens easy and quick, once you know the metrics you're looking for. Being able to share screens with coworkers is great - dozens of people can benefit from one person's time and effort.

Nachteile

The hardest part of Adobe may be signing in. Many of my colleagues (myself included) have been thwarted by its sign-in page. Once you get past that, it takes a while to get a handle on the different metrics available and how to apply them to data. We've had multiple trainings at work but I'm still not sure I get it. But this may be more to do with the trainings we've been given or my own learning curve than the quality of the product.
Also, you'll probably want a business analyst team at your back to set up the different metrics and import data for you.

Vorteile

Adobe Analytics is pretty powerful software. It has a user-friendly interface and is great for web analytics KPIs including page views, bounce rates, etc. You can get substantial reports with the filter tabs, which allows you to filter several metrics, custom segments, events and detailed charts/graphs.

Nachteile

It is very different from other metric software so it takes getting used to the interface. After using for a few weeks, you should be able to get the hang of it!

Vorteile

This tool has every feature you need to dial in traffic and sales analytics for enterprise businesses and high volume websites. It doesn’t limit data like Google.

Nachteile

You need a dedicated programmor(s) to make updates and build dashboards.

Vorteile

By far the best in class Analytics solutions for medium to large scale businesses. Integration available with other Adobe products : campaign, target and also a host of third parties.

UI (workspace) is very easy to use and generates clear and workable reports.

Nachteile

Limited variables, however this has been addressed with recent levels of products available.

Server calls.

Vorteile

Extremely easy to use especially if you have used analytics software before. Great for understanding the numbers of your site

Nachteile

That extra level of channel reporting would be very useful

Vorteile

It has a combination of many powerful features like Channel and marketing analytics and Predictive analytics. All of these features are very powerful.

Nachteile

Need to have an option so that real-time input method to report any issues found during operations.

Vorteile

1) The interface is very easy to understand.
2) The results of the data are appreciable acceptable
3) The reports are very efficient with graphics which makes it more easier for me as a new member for data analysis.

Nachteile

Include more learning experience for new members i understand that introduction tutorials are helpful at some point. But include some in depth training videos which can help later on while working on data analysis tools. Reports should have more understandable features it is sometimes hard to understand what features are available and the interface is very different among users.

Vorteile

The insights Adobe Analytics provides in regards to marketing campaigns are invaluable. From clicks to impressions, AA tracks it all.

Nachteile

Overall it's pretty easy to use, but there's definitely a learning curve if you're not in marketing like someone myself–you're not quite able to just jump in and get going.