Adobe Analytics – Bewertungsseite 3

Vorteile

making analysis is easier when using Adobe Analitycs, it provides you with the necessary data for everyone who is in the world of marketing

Nachteile

Until now I find nothing bad in the software, it is very good to work and do high quality and accurate analysis

Vorteile

Adobe Site Catalyst Solution is a web analytic solution created for businesses, large enterprises, non-profits. freelancers & many more. It is highly recommendable solution available in market for collection, analysis, evaluation & reporting of internet data.

It has a nice interface and presents the data in an easy to understand way. In addition, the possibility of downloading any type of graphic in different formats makes the task of reporting much simpler. The filter tabs are another high point of the tool, with the possibility to filter between many metrics, create segments and quickly access the sections that we use the most.

Nachteile

One challenge I see is the speed of the platform. At times when you are working with real time data or big data sets the platform seems to lag a bit. Sometimes it is difficult to work with if this problem occurs frequently.
Secondly, though it is supported all over the word, however available in no language other than English.

Vorteile

In general, I liked the experience of exploring the application. It allows you to organize a batch check, which saves time. The main advantage of the program - there are no restrictions on the amount of data.

Nachteile

I can not single out any significant drawbacks. The program meets all the requirements of a productive site analysis. Easy to use and has good integration with the rest of the company. In fact, for SEO specialists this is already a standard application.

Vorteile

This Adobe software has a lot of functionality that other softwares don't. If you're willing to pay a premium for a good product, this is the one.

Nachteile

This product has the biggest learning curve when compared to other similar products. There are different nuances that are important to understand.

In Betracht gezogene Alternativen

Vorteile

As a user of several integrated Adobe tools, Adobe Analytics is key to getting the most of our certain functions, passing data between them. Without AA, it would be difficult to do quite a lot of what we do.

Nachteile

As a user of Google Analytics, AA can take some getting used to, not just because things are done differently, but also because it's not easy to get directly to some of the same data easily found in Google Analytics.

Vorteile

One of the best spreadsheets for data storage, analysis and querying. Built in statistics function along with mathematical equations which are really handy and practical.

Nachteile

Inability to locate errors clearly, takes a lot of hard disc space.

Vorteile

It is great for better usage of the data from the past as well as to predict for future; cross channel attribution.

Nachteile

There are some problems in terms of transactional measurements - for instance in counting the exact numbers of products sold.

Vorteile

Omniture is so easy to use! I love how intuitive it is to use. The best way to learn the system is get in and play with all the fields. It’s very quick to pull data.

Nachteile

I wish the software was more accurate. There’s usually a 5-10% discrepancy when compared to actual demand. I also wish we could include information about on hand inventory and cost to pull margin info.

Vorteile

I like that you can dive into the data pretty deeply.
I like that you can segment the data.

Nachteile

I don't like how hard it is to install on a site. It's a lot of initial set up.

Vorteile

a) It is user-friendly, even the client also knows its terminology for eg the pages name comes in category and subcategory, compared to its competitors they give in the URL form.
b) We can see the 2-3 KPI in a single chart, and remove it accordingly as per our need.
c) Drag and drop capability to customize the report for the client

Nachteile

a) A little bit expensive, to set up the adobe.
b) They do not promote the product, hence people know less about it.
c) Sometimes it takes a lot of time to resolve the issue.

Vorteile

It allows me to do exactly what I want with the data and present it in a way that makes sense to the audience

Nachteile

I feel like it can improve on the options of packages provided to user

Vorteile

Easy to link with an existing website. I like the customization of various charts and different metrics used to analyze data from a different perspective. I can create and test my campaign with greater ease. Documentation of process is clear and informative

Nachteile

I found it tough o get started but once you get a hang of it it becomes easy to use. Customer support should be better if we are stuck on some functionality

Vorteile

The usefulness of the software provided by its easy going interface.

Nachteile

No..such dislikes I could mention about.

Vorteile

The workspaces are great for slicing and dicing the data.

Nachteile

The lack of familiar out of the box metrics to use in the workspaces was a pain, we had to create endless metrics, dimensions and segments to even get close to what we could see in Google Analytics.

Vorteile

Integrated very well with our software to reflect the growth we are tracking on a daily, weekly monthly and yearly basis.

Nachteile

Still trying to figure out the predictive analytics but I think that's my error more than Adobe's

Vorteile

With Adobe Analytics it becomes so easy to have detailed segmentations across all marketing channels!

Nachteile

Takes long time to gather information but the results are satisfying.

Vorteile

There are more features than you can imagine (pro and con!) and you can really geek out on data with their tools. Having support is really important when setting up/testing things from suites to variables

Nachteile

It's not the most intuitive analytics out there by any stretch of the imagination. every suite is set up completely different so there's a learning curve just switching companies, even if you've been using for years. sometimes it just takes longer to figure out how to get what you need than it should

Vorteile

Adobe Analytics allows for easy setup of intricate dashboards that accurately reflect our digital data. In this manner, it makes it a breeze to get that data to the right people in an easy to view and understandable format.

Nachteile

The learning curve is a bit steep for dashboard setup and control, but once you've got it down, this product can work wonders.

Vorteile

This product is very useful in tracking website from various tagged elements. It makes it easy to develop web reports.

Nachteile

It is an expensive product and needs skills and team to set up upstream tagging strategy so that analytics can done.

Vorteile

Adobe Analytics offers an easy interface with customizable features and reports. We started with little background and were able to pick it up as a team and incorporate it into our daily use.

Nachteile

There is some setup involved, which was a little cumbersome. But, once that foundation was laid, it was easy to use.

Vorteile

With this software, we were able to monitor the overall activity of visitors in real time, as well as to compare current data with those that were recorded earlier.

Nachteile

The only significant drawback of Adobe Analytics is the rather high complexity, which is why our employees had to spend a lot of time studying the settings.

Vorteile

A large number of functions available. The software allows you to track the audiences on your website and compare how they evolve in time. You can also observe the online audience in real-time, as well as a variety of data points about those users, such as their location, which is quite important if you want to target a specific market. It's incredible how simple it is to configure and set up. I would recommend it to small to large enterprises who rely on their internet presence!

Nachteile

Due to a large number of features, it can take some time to figure out what is useful and what isn't. You may, however, personalize dashboards as soon as you do so, allowing you to focus on what's important.

Vorteile

Out of all the analytics I have used this one is the best.

Nachteile

I didn’t have anything bad to say about adobe analytics.

Vorteile

Real time analytics
Robust data engine, that pulls the data much quicker.
Page tagging function is really good.
Frequent updates from Adobe

Nachteile

Learning curve is bit high.
Installation process is time consuming or quite lengthy.

Vorteile

Adobe has developed a great tool here.
You can very easy see the break
Down for any criteria. The auto generated emails are very nice as well.

Nachteile

I wish that Adobe would not have discontinued the business catalyst platform and the analytics component that could be

Vorteile

Adobe Analytics is the next-gen analytics platform that gives you a 360 degree view of your customer journey and help you understand the pattern, behavior, trends and perform a gap analysis. The most efficient features is that you can easily integrate other Adobe marketing cloud applications with an ease that allows you to get a deep insight on look at the end to end journey of your customers and help you improve your application, content, site and digital media.

Nachteile

Adobe Analytics is a great platform to analyse your digital media, however the user interface can be improved to make it more customer friendly.

Vorteile

I use this service to analyze statistics in my blog. The system is great for finding out how many people opened the page, read, copied, etc. I'm glad that the program works well with its native Adobe products. In addition, I use it on several computers. Unlike similar analyzers, it is convenient to use and simple.

Nachteile

I did not notice the minuses, the developers did their best on the program, so I advise you to use it, it does not cope worse than Google Analytics.

Vorteile

Great tool for allowing data visualization to come to life in a nontraditional way. Adobe has been known for catering to the creative community and continues to do so but incorporating data visual storytelling into the mix.

Nachteile

This is the first round of the app. It is still very much in its infancy and is limited in certain functions when compared to counterparts such as Power BI.

Vorteile

Strong custom capabilities if your team is able to integrate, extremely detailed segments and KPIs recorded.

Nachteile

Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak. Over promise and under deliver.

Vorteile

Adobe Analytics provides the opportunity to analyze and visualize data with meaningful reporting.A free trial is available to be used to check the features.A variety of subscription plans is available.Customer support is great and cooperative.

Nachteile

Can be more intuitive with better features.Requires training to have a good understanding to use the tool.

Vorteile

Adobe Analytics is much more user-friendly than alternatives such as GA. Easy reporting and pretty graphs, with custom dashboards.

Nachteile

As with other analytics tools, there's a bit of a learning curve. But overall simpler than most.

Vorteile

Gives many options. You can see who is on your website, how much time they spent there and their location in real time and in the past. Very useful.

Nachteile

When you have it installed on the multiple sites, and you want to see the traffic for one period of time on every site, you need to put that time period for every site separately because it doesn't remember it.

Vorteile

To use the Google Analytics service, you can obtain an instance of the product or create a project in the Google Analytics service. You can then download an unlimited number of instances to run on more than one computer or server.

Nachteile

When you want to run the same analyzes on a larger number of individual products, you should consider using the Google administration tool. This tool allows administrators to access many Google Analytics reports using a single URL.

Vorteile

We use this software to analyse our customer interaction and behaviour on our website and mobile apps, the level of detail is very insightful.

Nachteile

The setup process is a lengthy and requires a lot of background information from our web developers, a more use friendly setup wizard would be preferred.

Vorteile

We install Adobe Analytics system at some of our client sites to collect detailed statistics. Based on the information received, you can significantly improve the main indicators: conversion, time spent on the site, behavioral factors.

Nachteile

The first serious drawback of Adobe Analytics is the inability to view visitors' actions on the site. The second minus is no tool for making predictive analytics.

Vorteile

Using Adobe Analytics, we can easily perform in-depth analytics, track the overall activity of our visitors in real time, and also the service helps to visualize the data in an appropriate way.

Nachteile

Due to the rather low intuitiveness, our company employees had to spend a significant amount of time studying the functional capabilities and how to use them.

Vorteile

This is Google Analytics on steroids! It is so advanced and detailed that you can develop great insights as you track website data. It can be a little complicated at first, but it only takes a few trainings to start to get a grasp on how it works. The sheer volume of options makes it possible for you to be super creative as you search for information. You can also make data-driven decisions for the company to support positive behavior and eliminate failing features.

Nachteile

The cost is really the worst thing about the software. It is really expensive and if you don't take the time and effort to really learn the program, you're wasting your money.

Vorteile

Through Adobe Analytics, I often analyze almost any data that I have and need for the development of our and client projects. A huge number of various functions has significantly improved the performance of our company.

Nachteile

A little harder to learn than counterparts, requiring a large amount of time. The user interface looks much less attractive than in Google Analytics.

Vorteile

I like about this software that it provides a large variety of features which enable you to basically do everthing you'd want from a software in this field!

Nachteile

There is times where you need help to figure out how to handle certain thungs/tools but I guess this is also due to the complexicity of the software.

Vorteile

The Workspace feature is a great way to create reports that you can come back to time and again, like if you wanted to track page views or other metrics on an ongoing basis. There are lots of visuals available that can be displayed in the report or downloaded and shared with others.

Nachteile

The program is no intuitive, so while there are tons of features, it's hard to understand how to use them all. There are some basic trainings through Adobe, but outside of that options are limited. Really need to be trained by someone at Adobe if you aren't a whiz with web analytics already.

Vorteile

The integration with the other tools of Adobe Marketing Cloud makes it easy to deploy and share segments and profiles, enabling a huge collaboration with teams.

Nachteile

Sometimes the Data Connectors are tough to deploy, it demands a lot of steps to complete an integration and it's common to need help of customers' support.

Vorteile

I like the numerous options available in Adobe Analytics. This software allows you to make the workflow more organized, facilitating the work of the team by a set of convenient marketing functions.

Nachteile

Because of the huge functionality initially software may seem quite complicated. For comfortable use it is necessary to know the special terminology.

Vorteile

Thanks to Adobe Analytics, I get reports and can effectively analyze data that is collected in one place and can be viewed by me through a personal computer or mobile device.

Nachteile

The software does not integrate with tools that are not among the products of Adobe. It takes a lot of free space on your hard disk.

Vorteile

What I find most attractive about this software is that it was created as a business intelligence tool that helps in making decisions and facilitates the work, thanks to its speed in demonstrating the flow of users in the database.

Nachteile

The two aspects that I find less interesting is that it is a software that very little would use small companies, it does not contain sample data.

Vorteile

The kind of reports and insights you get out of this software is unmatched. I simply love it and rely on it completely. It gives me a lot of scope for improvement and I constantly follow the lead given to me

Nachteile

The cost factor. If you are not really big on budget and have less site traffic and more retained clients this will not work for you.

Vorteile

There isn't much you can't figure out when using Adobe Analytics. Much more in-depth and reporting than GA.

Nachteile

For those coming from Google Analytics, there will be a bit of a learning curve. Much higher costs due to implementation services needed.

Vorteile

You can get a lot of useful information from this product, not only limiting the new elements of your page, but it also offers a complete history to observe all your progress. In addition, it incorporates a geographic reporting system and that allows me to know who sees my product and where.

A tool that I consider important (at least in my case) is the possibility of graphing all the analytical reports. I'm not good with the numbers but this tool has allowed me to better understand the growth of my page.

Nachteile

Despite the good functioning of the product, it is not easy to use and requires training for its use. It would be perfect if it were a bit more friendly in that way.

Vorteile

Adobe Analytics functionality is constantly increasing, making it easier to complete work tasks. Helpdesk responds instantly and quickly resolves technical errors that occur. With its help, it is easy to make reports and integrate them into Excel.

Nachteile

At times, the program starts to work slowly, and some of its tools cease to function briefly, making it a bit more complicated and increasing the duration of the workflow.

Vorteile

Great tool to dive into your website data

Nachteile

There is a lot to learn about this tool, but its worth it in the end.

Vorteile

It provided basic analytical information and was helpful at times.

Nachteile

When trying to cancel the account I had to go through at least 3 different reps, kept getting transferred and the information was not being passed along very well. Then, when we were actually cancelling, we ended up finding out the account hadn't been cancelled properly so we had to go back and do it again.