Adobe Analytics

Vorteile

I like the way it showcases data in its form and provide detailed information as much as possible.

Nachteile

Dimensions vs Metrics, the difference between them is not clear such as the case in the Google Analytics.

Vorteile

I can link any other conversion metrics I think might be helpful back to this tool with just a single click using this tool.
Because of Adobe Analytics' great degree of customization, I am able to create reports and dashboards that are customized to our specific digital requirements for smooth operation.

Nachteile

Occasionally it becomes clunky. Price comparatively high. It is difficult to combine Adobe Analytics with other platforms, such as Google Analytics.

Vorteile

I like data insights and cross-channel tracking

Nachteile

Cost is too high as compare to other platforms.

Vorteile

The basic metrics such as users/sessions (which they arbitrarily call "Visits") seem to match up with other analytics software when compared.

Nachteile

Adobe Target does not communicate automatically with Adobe Analytics, even after paying $100k+ per year for these tools. We are constantly messaging support to get basic features "turned on". Support is not ready to help troubleshoot simple, but critical issues such as broken conversion tracking. The software requires updates too frequently, and will cease working altogether if these updates are not installed.

Vorteile

Customizable dashboards downloadable in CSV and PDF format.
Real-time analysis with only a 40-45 minute delay.

Nachteile

Without an Analytics specialist it's hard to set up the tool

Vorteile

Adobe Analytics UI and workspace experience - easy to build very detailed panels and dig into data points as deep as needed.

Nachteile

Nothing specific, it's great for data analysts and report developers

Vorteile

Adobe analytics provides access to day to day web platform usage by the customers. It provides access to where users are clicking and how are they navigating between the pages

Nachteile

The click based tracking is slightly complicated and thus you have to engage a partner to get this implemented

Vorteile

Its Very good tools for Tracking website data.

Nachteile

Its a very Costly tool as compare to other tools.

Vorteile

I am using Adobe Analytics along side with other analytics software to get a complete overview on my website traffic. Getting the analytics reports from Adobe gives you a complete overview over all campaigns and make growth strategies for these.

Nachteile

The price is not the cheapest, but worth it.

Vorteile

As a controller, the analytics dashboard is very intuitive and easy to understand, even though there is a lack of expertise in marketing for instance.

Nachteile

The countless analytics options make it a bit complicated and irritating.

Vorteile

Once we are completely onboard- Adobe Analytics helps us in streamlining all our sales funnels & gives us detailed insights of our current web traffic. AI based predictions help our leaders in making quarterly business decisions.

Nachteile

Product has a learning curve. Users would be required to go through trainings in order to utilize the platform efficiently.Pricing might not be suitable for smaller businesses.

Vorteile

It enhance customizationFlexibility and convenient

Nachteile

Abit expensiveDefault rate is Abit low 120 request per minute

Vorteile

Adobe Analytics offers a user-friendly interface that makes it easy for users to navigate and understand the data presented. A user can create personalized dashboards to display the most relevant data for their needs, making it easier to focus on key metrics. This application provides guided workflows to help users set up and configure their analytics, making it more accessible for beginners.

Nachteile

While the interface is intuitive, Adobe Analytics has a wide range of features and options that may require some time to learn and master, especially for users who are new to web analytics.

Vorteile

Adobe Analytics, in my opinion, is the must-have analytics solution for large, complex organizations where the digital space is a part of their business. This tool is feature-rich beyond belief, containing more options for data analysis and customization than you can imagine! There are many things I like about Adobe Analytics; these are the top items:* Endless ways to organize and report on data, customizing it for each business unit’s need – the more relevant the data is to them, the easier it is to understand and act on it to optimize digital programs. * Adobe Analytics has a robust report building tool directly within the tool’s UI, but you also can opt for an Excel plug-in to pull data directly into a spreadsheet, or even opt for an on-screen heat map for a quick view of certain stats* Adobe is more geared toward supporting large organizations (you have to pay for that support, of course), but if you need help figuring out how to measure or analyze a specific thing, they can help you work through it, assist in troubleshooting, or generally just jump in where needed* Adobe Analytics has far superior reporting when it comes to tracking eCommerce, as they have pre-built set up configurations geared for this* Adobe Analytics does lifetime data storage (Google Analytics will not store beyond 2 years), which means you can more accurately forecast and track performance over a long period of time

Nachteile

Each time I rave about how much of a fan I am of Adobe Analytics, I occasionally will hear from those who maybe work for a smaller company or one that doesn't have a complex digital implementation that they think it is too pricey and has way more features and tools than they need. For these, maybe it's not the right solution for you. After all, there are free solutions like Google Analytics (GA) out there if all you need is a very simple analytics toolkit... just be sure to fully research what GA offers and what it doesn't, so you don't have any unfortunate surprises later on. I'm not entirely anti-Google Analytics, it definitely does have use cases that make sense. Small start-up organizations, ones with very simple and straightforward online channels, etc. I will admin that Adobe Analytics does have a much bigger learning curve than simpler solutions, as it is more complex and robust and there's a lot to ramp up and comprehend. If I had to chose one personal "con", that would be it. If I didn't use a feature for a while, I would find that it wasn't always intuitive to remember how to do it, but luckily I was generally able to ask a colleague or easily find the information online.

Vorteile

The reporting is exceptional and second-to-none. Adobe Analytics gives you very robust tracking options, but where it really blows away other analytics solutions is the reporting capabilities. The presentation is fantastic and easy to understand, and there are incredible customization options.

Nachteile

It can be difficult to implement. Unlike Google Analytics, there are very few out-of-the-box integrations with Adobe Analytics. Unfortunately, the support isn't that great either. Their help sections are often unavailable or very limited, and there aren't many people writing about Adobe Analytics.

Vorteile

1. Kind of page view and Interaction tracking it provides is unmatched.
2. Adobe Omniture dashboard is very easy to use and an excellent report generator.
3. Large array of custom events provided by Adobe is another great help.
4. For years, Adobe Analytics has been our best partner for video and Live content tracking.
5. Being an Employee of one of the biggest Media and Entertainment company of the world, I have enjoyed working on Adobe Anayltics and have used many features if not all.
6. Their scope is so huge that it takes a decade to make use of all of them, but thumbs up to them.

Nachteile

1. Now a days Organizations are mving to VHL (video heartbeat tracking) from regular Video tracking of Adobe beacons.
2. Testing VHL is a real pain with Charles proxy or other debugging tools.
Although Adobe has launched an in-house tool to validate them, but we are still away to use that.
3. Also, Processing rules is a good feature by Adobe, but it actually creates problems for QA teams. since all variables looks good to them but later they are sometime messed up due to the processing rules.

Vorteile

Use this software daily to keep track of our website visitors.

Nachteile

The inability to track content beyond one link at a time.

Vorteile

It is incredibly full-featured, with access to all of the reports, metrics, visualizations, and integrations that one would expect from an enterprise digital analytics platform.

Nachteile

The learning curve can be steep. The UI changes sometimes without a lot of notice and it can be hard to find where your favorite report or tool has moved to. Support can be lacking at times, so if you run into trouble it can take time to get the answer you need.

Vorteile

Adobe Analytics is easy to implement and integrate with any application and portal. I have been working from many years on the Adobe platform and found Analytics implementation is very easy and creating and setup the reports is also so easy.

Nachteile

There are no Cons which I noticed. Everything is very well managed and options are easily available the tool.

In Betracht gezogene Alternativen

Vorteile

I love how data collection with Adobe Analytics is made easy including all complex segmentations.

Nachteile

Even though it's one of the best tools, it still has limitations in terms of user's ability to modify data to their need.

In Betracht gezogene Alternativen

Vorteile

Very powerful and customizable. Integrates well with other tools, including other Adobe Marketing Cloud (AMC) products.

Nachteile

A little pricey, so not well-suited for smaller businesses who may be better offer with a free service like Google Analytics. Takes a while to learn how to use all features.

Vorteile

Adobe Analytics is the single most robust analytics tool I have ever used. Its segmentation abilities are insane and its connection to the Adobe Stack make it a powerhouse.

Nachteile

Adobe Analytics comes with a pretty steep learning curve and to find quality training is not free. Plus because of its incredible customization it takes a lot of tribal knowledge to understand the back end connections too.

Vorteile

Adobe Analytics is one very professional program that is important and useful for work in any company. It has a nice interface and it is very easy for navigation. You can access to all of the reports, visualizations and integrations. I have used different top web analytics tools and I think that Adobe is the best analytics program of all.

Nachteile

Adobe Analytics is a excellent and easy-to-use program, I like quite everything about this great software.

Vorteile

Great user interface , allowing me find my way around my dashboard seamlessly. Enabling me export every graphic format , filter my data according to metrics , segments,sections etc Its Analysis Workspace dashboard has been amongst my favourite part of this program, as it provides me with an intuitive environment to build and modify reports.

Nachteile

Has a long learning curve , thus to use this tool ; you must either have a prior knowledge of this program or have an in-house team to train you to use this tool.

Vorteile

Easy on the eye user interface, data is presented very easily too. This tool also allow us export graphical reports made presented by Adobe in any format of choice.

Nachteile

Has a steep earning curve, and requires a product expert specialist to train our staffs to use Adobe analytics, and it doesn't come cheap.

Vorteile

I really like I can personalize each reporting and it’s easy to use

Nachteile

I really like adobe I don’t think the have something that not work but maybe the can upgrade the way you download the reports more faster o in carpets

Vorteile

Adobe Analytics permette di raccogliere informazioni di dettaglio sui propri utenti, in particolare la modalità di interazione con il sito web e dettagli anagrafici-geografici, aiutando a comprendere nel profondo il comportamento degli stessi. In particolare con l’analisi del flusso di navigazione, Adobe Analytics è in grado di tracciare il percorso seguito dall’utente all’interno di un sito, identificando anche le tipologie di interazioni con i contenuti presenti. Il dettaglio sul percorso seguito permette di identificare eventuali ostacoli nel processo di conversione su cui è necessario intervenire. È presente anche una funzione di segmentazioni, che permette di dividere gli utenti in gruppi in base a comportamenti e preferenze in modo tale da creare campagne marketing specifiche ed efficaci. I dati raccolti da Adobe Analytics possono essere utilizzati per condurre analisi statistiche, al fine di comprendere il comportamento degli utenti e possono essere disposto in di report di dettaglio facilmente condivisibili con gli stakeholders.

Nachteile

In Adobe Analytics andrebbe migliorata l’integrazione con strumenti non facenti parte della famiglia Adobe e la velocità di esecuzione delle analisi in presenza di dati di grandi dimensioni.

Vorteile

Adobe analytics is a great platform for analyzing performance, easy to create reports, and review statistics and trends

Nachteile

Onboarding can take some time when compared to Google Analytics

Vorteile

Adobe Analytics has many different functions that you can use within the software

Nachteile

It may not be the easiest of software's to use but once you get to know your way around the software, you will soon get the hang of it

Vorteile

It is very easy to analyze the data and we can display this data in the template we want.

Nachteile

The interface of the page could have been more diverse.

Vorteile

a modern tool for web data monitoring and security

Nachteile

a modern tool for web data monitoring and security

Vorteile

Drag and drop functionality makes the tool one of the best to use since its easy for everyoneData is easily visualized with this toolTracking

Nachteile

It really expensiveit's complicated to learn if your not patientIt should have a better documentation

Vorteile

We set the sources as websites and social media channels to collect data and analyze it. Then adobe analytics transform that data into a specific format that can be analyzed. After that it we can analyze it and see the insights of it. It provides real-time reporting feature and can make decisions based on realtime data.

Nachteile

The cost of this tool is not affordable for small companies.

Vorteile

Impactful features:
- Speed to data extraction: Adobe wins hearts, literally, here. The speed at which data is extracted and reports are created is incredible.
- Drag and drop workspaces/ease of use: Ability to create custom reports by simply dragging and dropping dimension, metrics, segments etc makes it really intuitive and easy to create even the most complex reports.
- Segment creation at Hit, Visitor, Visit levels: The flexibility here is commendable. We do have use cases wherein we need to find data at visitor level when we want to see did user eventually convert or not during their multiple repeat visits or when we have sale we want to see how single visits have changed in terms of conversions.
- Retroactive data updation: The beauty of Adobe Analytics comes out with this feature of ability retroactively update user data which mean we are never afraid of missing out on tracking things.
- Keyboard shortcuts: May sound small, but these come in really handy and saves a lot of time while creating complex reports.
- Workspace structure and share-ability: We manage one workspace for one data analysis task. In that workspace we can create multiple panels of freeform tables, flows etc. Also, create basic visualisation to analyse trends there and then. Also, these workspaces can be shared for data/report sharing and collaboration which is an immense use case for us. We have been saving countless man hours of duplicate work.
- Calculated metrics: Massive time savers.

Nachteile

Features which can be improved:
- Mouse over interactions in reports having multiple columns become cumbersome where in the columns keep expanding and collapsing without much control. Accessing edit feature sometime becomes a task.
- Breakdown of a dimension row happens as a step down UI which is, at times, not very useful. If there could have been an option to show breakdown in another column, we could have sorted by combinations.
- Its implementation is on the tougher side and takes more time, cost and expertise.

Vorteile

I love how powerful this tool can be when you truly understand how to use it. It can allow you to understand your site metrics as well as marketing metrics incredibly well when done right. It also have a very flexible dashboard that allows you to create whatever you need.

Nachteile

I dislike how we can hardly ever match up our data to our marketing campaigns. That creates a lack of trust from our teams in the tool.

Vorteile

I've never had a problem but i only used the free version and i was satisfied

Nachteile

It can get extremely pricey and I've read it can cost thousands if you choose not to use the free version

Vorteile

Adobe Analytics allows website owners to customize more information and data collection than mainstream competitors.

Nachteile

This software has a steep learning curve and it's far more complicated to use than competitors. It's also just more robust than most website owners require.

Vorteile

Adobe can track anything you think of. It's easy to use once implemented.

Nachteile

It's highly scalable but does require an implementation team consisting of developers.

Vorteile

The workspace element in the software is kind of a self-service that leads to an analysis of data depending on the influx of clicks on our website. Adobe Analytics has a really nice interface that helps users in finding the right function just at the right time. It is also really efficient as it gives us a very detailed reporting of graphs which helps us in a clear analysis. This tool is an altogether great product that works pretty well when analyzing different types of marketing campaigns just to identify and gauge their contribution in order to bring new customers and boost sales. It has been very beneficial to all of us and that is the reason why I recommend this platform to others.

Nachteile

One important con I think is that the product starts updating in the middle of the week which means business days so this should be fixed. Moreover, all of the community forums and the level of customer service should be improved with a detailed question and answer session.

Vorteile

The tool is amazingly flexible. The possibilities for segment creation in order to refine your data for ad hoc analysis and reporting are endless. The different tools that you can use for ad hoc analysis, visualizations, pulling clickstream data, and creating reports are comprehensive. Adobe consistently updates Analytics with new and useful features. I am constantly discovering new tools that help make my job easier and help make me more effective at my job. Scheduling reports is easy and flexible. The customer service is great as well - fast, reliable, and highly communicative. Last, but not least, is the tool Report Builder that integrates with Excel. You can automatically pull Adobe report into Excel which makes analytics reporting way easier.

Nachteile

Sometimes Adobe Analytics can be slow, and sometimes certain tools will simply not work. I've been frustrated on occasion when I receive constant errors in the Workspace module. This is rare, but when it happens it significantly disrupts my workflow. Data Warehouse can also be very slow. It is not an agile tool, at least not as agile as I need it to be sometimes. Also, I frequently get logged out of my account after a short time of inactivity.

Vorteile

easy to use with drag and drop functionality to modify dashboard and create custom reports

Nachteile

hard to export data with some data mismatch to csv and pdf doesn't allow to easly manage data in external tools.

Vorteile

Adobe Analytics is great at what it does since you can use its insights to obtain accurate and reliable information. A good dashboard is essential for using the tool while you are operating on it. My whole website visitors data has been recorded and used to create dashboards that will help me make better marketing choices. I was able to monitor several data points sequentially with Adobe analytics, unlike GA.

Nachteile

In comparison to other platforms on the market, it is expensive. New tags or metrics that must be deployed have an additional cost associated with them. For small and medium-sized enterprises, not advised.

Vorteile

It's a fantastic tool for keeping tabs on all of your clients, prospects, and users' activity. All of my website traffic data has been tracked and used to make better marketing decisions by generating dashboards. Unlike with GA or Qlik, I was able to track numerous data points simultaneously using Adobe analytics.

Nachteile

If you're not properly organizing/labeling items and/or inheriting someone else's settings, things can get a little confusing.

Vorteile

Adobe Analytics basic reports allow measurement of traffic sources, landing page experience and customer engagement with site tools. If revenue tracking is implemented accurately, Adobe Analytics also enables measurement of e-commerce product conversions. Custom eVars allow sales data to be broken down by individual categories of a site's taxonomy. Custom Props allow similar break-down of traffic metrics. Due to these two custom variables, e-commerce category analysis becomes more efficient and actionable. More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics. Similarly, Adobe Experience Manager uses its data for content management automation and personalization. So, Adobe Analytics powers both site analysis, testing and content recommendations based on historical data, when integrated with other Adobe tools.

Nachteile

Adobe Analytics costs are difficult to afford for small businesses. To make its e-commerce and integration with other tools work, it involves additional tag implementation which makes the cost go higher. Plus, there is a cap on server calls. Once a business hits that cap, there is additional cost for those extra analytics calls. E-commerce data works fine directionally to see the business performance trend over a period of time but specific data doesn't match with actual sales data pulled from business intelligence tools like MicroStrategy or Data Warehouse. So, BI and IT teams always question its data accuracy.

Vorteile

It ran smooth no bugs or any lags was a really good software

Nachteile

The only downfall was when you were finally used to the software it updates or changes something on you and you got to keep learning new things over and over

Vorteile

Easy to understand the dashboard, Accuracy of data, tracking, etc...

Nachteile

As of now I have not faced such thing regarding the tool.

Vorteile

I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.
It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.
The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need
This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.
The tool keeps improving to bring the latest functionalities and UI ease.

Nachteile

There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.
Also, i would love to have the options to do some color customization of panels, charts, etc.
The speed of report loading could also be improved.

Vorteile

The 'Workspace' offering becomes a "go to" for both explorative and more regular reporting. The drag 'n' drop nature of the tool allows for swift setting up of dimensions and metrics. This output can then be simply "eyeballed", or extracted out into CSV/PDF for further analysis.

Nachteile

On occasion the dashboarding options are less user friendly, especially when dealing with stakeholders who might not have a login to the tool. 'Google Data Studio' offers a more visual dashboarding tool for sharing with colleagues, either via a hyperlink or through scheduled emails. The graphing/sharing options are also more appealing in Google Data Studio.

Vorteile

It is a great platform to understand your customer's journeys to your website, the platform is one of the best in finding out the revenue metrics as well as the other marketing metrics. The dashboarding and reporting is very straightforward.

Nachteile

It is costly as compared to any other platform in the market. New tags or metrics to be implemented come with another price of implementation too. Not recommended for small or medium-sized businesses.

Vorteile

Interface is quite intuitive and easy to navigate after getting used to the design. It also provides a lot of customization options that can be incorporated, provides a good idea of where to spend time updating a site and was also the first to point out the warning signs, such as tracking problems, the filter tabs are another important point of the tool, with the possibility to filter among many metrics, create segments and quickly access the sections that we use the most. Since I've been working with the tool with other platforms, the possibilities have become endless.

Nachteile

Some views and reports are limited to 50 pages. However, the most important thing for us is the lack of Google reference data, which is where the vast majority of our search traffic comes from. We are not sure what users are looking for before entering our site.