Omnisend

Vorteile

Price
Ease of Use
Training Videos
Support Team

Nachteile

Warm-up emails require a lot of patience, onboarding was a little slow

Vorteile

The ready to go templates and the ability to build marketing emails with content pulled directly from your website. Saves a ton of time not having to do a write up for every featured item.

Nachteile

Limited product layout templates. Would like to see more product layout formats rather than just the three available by default.

In Betracht gezogene Alternativen

Klaviyo und Mailchimp

Warum Omnisend gewählt wurde

Constant Contacts would not integrate with our e-commerce platform

Gründe für den Wechsel zu Omnisend

Ultimately Omnisend provided a better price point for the features offered.

Vorteile

I love the email builder, it's very easy to work with and understand. Also their customer support is AMAZING. If an issue arises they are quick to respond and help us figure out the problem. They also are continuing to integrate with apps that shopify uses and we've been enjoying the benefits of that.

Nachteile

Our company really loved the scratch and win feature and it was removed when the builder was upgraded. Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be slightly confusing to customers.

In Betracht gezogene Alternativen

Klaviyo

Warum Omnisend gewählt wurde

We were limited by the features that drip offered and they offered no SMS.

Zuvor genutzte Software

Drip

Gründe für den Wechsel zu Omnisend

Liked the features that were offered and the customer service team made a difference

Vorteile

I've worked with a lot of email platforms and was not very familar with Omnisend when I started a new role. I was very pleasantly surprised by the ease of use, analytics and quality templates. Their online resources are helpful and easy to interpret while their support team has been one of the best I've encountered.

Nachteile

I have not encountered issues during my first 6 months working with Omnisend.

Vorteile

Omnisend is beautiful and fast. I've seen some very ugly interfaces and Omnisend was a pleasant surprise. I'm amazed at how fast it builds segments and exports. Other tools (more expensive) take a lot of time to complete this simple task.

Nachteile

If you integrate a lot of tools to your ecommerce, you may find Omnisend doesn't have an integration or if they do, they don't pull all the information. Just the basics, not enough to build all your transactional comms.

Vorteile

“I love how easy and intuitive it is to create both newsletters and automated workflows. The platform offers a wide range of customization options, and the ability to set up personalized automations has significantly boosted our sales. The drag-and-drop email builder makes designing campaigns simple and fast, even for non-designers. Additionally, their customer support is always responsive and helpful.”

Nachteile

There’s very little to dislike, but one area that could be improved is the pricing structure for smaller businesses. It would be great if there were more flexible pricing options for those just starting out.

Vorteile

Ease of configuring and customizing emails, powerful automations, and excellent support anytime I've needed to reach out with a question or clarification.

Nachteile

Lack of SMTP support. Not a dealbreaker, but I've found most email marketing platforms also provide an SMTP integration for the websites they're connecting to. So we actually have to use a free tier of a competing email marketing service to handle this particular functionality. It would be nice to have this all under "one roof", so to speak.

Reporting is a bit basic on the standard plan, requiring a fairly significant cost-per-month increase to access what they call "advanced reporting" in their Pro plan. We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better reports.

In Betracht gezogene Alternativen

Campaign Monitor by Marigold, MailerLite und Klaviyo

Warum Omnisend gewählt wurde

Trouble validating emails provided by our customers offline. We've been in business over 60 years (long before email was a thing), but we still had thousands of customer emails dating back some time. Because many of these emails weren't opted-in using an online form, we experienced many account issues trying to use these.

Zuvor genutzte Software

Brevo

Gründe für den Wechsel zu Omnisend

Price/feature set was solid, and the platform itself appeared to be modern and well designed.

Vorteile

Omnisend is such an amazing email system. It is cost effective and also has all the features you need for running your ecommerce business.

Nachteile

I would love to see AI incorporated more into the platform in terms of insights and reporting.

Vorteile

The customer service and featured integrations with Shopify, Facebook, and Smile.io.

Nachteile

For advanced users accustomed to creating custom HTML forms, it can be tricky to integrate additional functionality at first.

Vorteile

Omnisend unify customer data in one place which help make informed decisions.

Nachteile

Omnisend is a perfect shot, it barely let me down.

Vorteile

Easy to design and creating and duplicating campaigns is quick

Nachteile

The cost of the monthly subscription is in USD and as a Canadian company, it is more costly.

Vorteile

It is a great platform with a lot of capabilities related to email marketing. The major upside is list delivery rates and protecting your domain from appearing as spam. Support was always good and responsive.

Nachteile

Understanding the steps related to sending the first campaign. After that, it was great.

Vorteile

how easy is to create email campaigns, add different designs, save different templates to use it in other. occasion and create email automation.

Nachteile

lack of previsualization in phone that is set up in dark mode.

Vorteile

I like that Omnisend comes well equipped with great marketing features.
It is smooth to understand and comes well equipped.

Nachteile

So far Omnisend has all we needed. No complaints.

Vorteile

How user friendly it is compared to other marketing apps that I've used before.

Nachteile

I cannot customize that much on the designs.

Vorteile

Its very much easy to use compared to others.

Nachteile

The audience segment features and lists can be better.

In Betracht gezogene Alternativen

Klaviyo

Gründe für den Wechsel zu Omnisend

Clients accounts are Omnisend, so I work with their preferences

Vorteile

has great features as a product and support is very responsive

Nachteile

it's never impossible to have all features in the product, but sometimes i miss small things competitors have, but they are too small

Vorteile

I like especially using this for SMS marketing and it's very efficient.

Nachteile

I prefer that this tool allows Turkish character into the body of SMS text.

Vorteile

With Omnisend, we have an easy time handling email marketing campaigns.
The tool has great marketing automation features

Nachteile

With Omnisend, it has made email marketing successful and no issues.

Vorteile

Was easy to work with and easy to learn from. Templates helped a lot

Nachteile

Some times would crash or struggle to load reports. The terminology was some time hard to understand

Vorteile

1. The user interface and the ease of access to various tools is really easy to adapt.2. The automation tools provided by it for SMS, emails and more has helped us in sending out great advertisements and promotions.

Nachteile

1. The pricing for us was slightly on the higher side.2. The occasional glitches act as an obstacle due to which e-mails are not sent to the target sometimes.

Vorteile

- Existing email templates- Great Support- Campaign Analytics- Easy interface- Ability to automate campaigns- Can segment customers/leads based on campaigns

Nachteile

- Email template edt options are not much but it's enough to create a decent email template.- Sometimes it's slow to load

Vorteile

I like the simple Integration with Meta and Google Ads

Nachteile

If you want to see the design of a marketing automation email, there is not a preview button.

Vorteile

Omnisend is a powerful tool that's easy to use, offers customizable features, and exceptional analytics.

Nachteile

We had some issues when converting from old builder to new builder but it turned out to be a simple user error and customer service helped us right away.

In Betracht gezogene Alternativen

Klaviyo und Mailchimp

Warum Omnisend gewählt wurde

Omnisend is more powerful and easier to use.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Omnisend

Omnisend is more powerful and easier to use.

Vorteile

It's really great with SMS Marketing. Automation is easy, and the metrics are very thorough. I really like the heat-map for email marketing as well, and seeing how users are engaging with the content, what they click on, what they like, etc, those learnings really help with optimizing newsletters.

Nachteile

Email Marketing is a little clunky. It's tough to do mobile vs. desktop versions. Things don't lock-in, and require refreshing, and redoing at times.

Vorteile

Omnisend is very user friendly. I believe that anyone with little knowledge of sending email campaigns will not have much of a learning curve. Unfortunately, that means that some of the things in the email builder do not have as advanced of functionally as I would like.

Nachteile

I think that there needs to be more customization ability in the email editor. Some competitors offer a much more robust email builder (for more advanced emails).

In Betracht gezogene Alternativen

Klaviyo

Warum Omnisend gewählt wurde

Switch from Mailchimp to Bronto, then Bronto went to "end of life" forcing us to make a switch.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Omnisend

Price

Vorteile

I love that we can create newsletters well in advance and automate them to go out. I also love the automation flows and the wonderful robust reporting. This product really has been helpful for growing our business!

Nachteile

The new builder has issues that the old one never did. You can't put a background on your email, the movement of blocks is strange and not always effective, the product linking is both a good thing and a bad thing.

Vorteile

Omnisend UX and UI are one of a kind. This platform makes sending emails so easy and satisfying that it's a no brainer to send out campaigns.

Nachteile

Sadly, it's not natively set up to manage multi-lingual campaigns and automation. That being said, you can still create workarounds for that.

In Betracht gezogene Alternativen

Drip

Warum Omnisend gewählt wurde

Suggestion from a friend.

Zuvor genutzte Software

Klaviyo

Gründe für den Wechsel zu Omnisend

Because of the UX

Vorteile

I love the segmenting features. There was a bit of a learning curve, but I love all the options. Being able to filter out who hasn't opened or clicked emails in the last x number of days, etc. has been helpful in our marketing efforts.

Nachteile

Sometimes the email builder can be a bit glitchy. For example, if I copy and paste text into a text box, it often doesn't format properly.

Vorteile

I am really impressed with the easy of setting up campaigns and navigating through the tool. It's easy to use and it has fantastic designs. Since I started using the tool, my business growth has been consistent and productive.

Nachteile

Not much actually but they can improve the tool by making selection of multiple options available.

Vorteile

Great Shopify integration, easy to use template builder, pre-built automations and competitive pricing.

Nachteile

The forms could do with some optimisation, lazy loading for images etc. 2 step forms would also be a bonus, but check out the Digioh integration which solves this problem.

In Betracht gezogene Alternativen

MailerLite

Warum Omnisend gewählt wurde

Pricing, support, features

Zuvor genutzte Software

Klaviyo

Gründe für den Wechsel zu Omnisend

Pricing, support, features

Vorteile

We have 2m contacts in our database, and no other tool is as cost-effective for efficiently emailing them. Omnisend also has great e-commerce functionality, like SMS and easy-to-use form builders. Our account manager has been very helpful.

Nachteile

This is great for B2C, not B2B. Creating lists is difficult and managing our database is almost impossible..

Vorteile

What I like most about this software is the ease with which you can find previously used images to build images and how easy it is to build an email using a master template. The creation of segments is also very straightforward and so much easier to send out email campaigns.

Nachteile

I would day I am pretty satisfied overall with the software's services.

Vorteile

Very simple to use. The ui is clean and intuitive, even those who have never used similar tools will quickly understand how to use the software.The automations creator is well done, even rather complex flows can be created with a simple drag-n-drop, within which it is possible to include emails, text messages or push notifications.Segmentation is also very simple to use, and allows for capillary filtering. The customer breakdown part and the prebuild segments are very useful. You can also easily sync your segments with Google Ads and Facebook.

Nachteile

The integration with custom platforms (for which there is no "connector") is quite complex, and there are some gaps in the API. All in all, with a few tricks you can get the result. What I miss the most are webhooks.

Vorteile

I've been using this app for over 3 years, it works fine! And the support is fast!

Nachteile

The price could be better, and it charges monthly, not according to the customer's use frequency.

Vorteile

I love how we can track the sales and click through rate with your software.

Nachteile

Price could be better. Support is good would be nice to talk in person to someone that could save time that going back and forth with messages.

In Betracht gezogene Alternativen

Mailchimp

Warum Omnisend gewählt wurde

Mailchimp was not working or supported with Shopify

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Omnisend

seem easy to setup with shopify

Vorteile

Scheduling, HTML code, Suggested Email Templates

Nachteile

Marketing Reports does not tally with the one showed on the website compared to the one extracted

Vorteile

We have used Omnisend for many tasks, but the one being the most is marketing. It's been used to track clicks and browsing behavior on our personal business website to better key into what our customers like, want and need. We are able to track spending increases based off of browsing stats, which has helped our business grow!

Nachteile

For the few months that we have implemented Omnisend, there hasn't been anything that stands out to us as something we don't like. We use every feature provided, and customer service is second to none!

Vorteile

Ease of email creation, automations and getting the word out to the customer

Nachteile

Omnisend is always adding new features, so if something is missing, it won't be missing for long!

Vorteile

Easy to use
Excellent support
Integrates well

Nachteile

Omnisend could work on better integration with WooCommerce, as it currently offers for Shopify stores

Vorteile

Omnisend is super easy to use to use and integrates perfectly with Shopify. Since we switched to it, we have saved a lot of time and my team had no difficulty in adapting to the software. Actually, in less than a hour they were already producing integrations.

Nachteile

I would add more e-mail templates to accelerate the creation process.

Vorteile

Easy to use, syncs well with Shopify, new features added all the time.

Nachteile

Some bugs, very poor level of customer support, chat staff don't even understand basic issues about their own software

Vorteile

I've used many tools int he past, including MailChimp and HubSpot, and Omni send is by far the the more powerful email template/creative platform.

Nachteile

Not much to say negative. Maybe the ability to send MMS in addition to SMS messages. When talking to existing and engaged customers it would be nice to be able to include graphically based messages. Would also be nice to be able to put messaging on hold for a defined amount of time for active clients that let us know they are traveling or can't order for some reason. We are a weekly service so that request from our clients is pretty common.

Vorteile

There is a lot that OmniSend does extremely well, we used to use Klaviyo in the past and it was an absolute nightmare, the interface was disgusting and so clunky to use. When we swapped to OmniSend, we honestly will never go back to anything else. OmniSend's interface and ease of use are insane for the price that you pay. Would 100% recommend it to any of my colleagues and continually do!

Nachteile

As a company with a very strong focus on how things look, there are a few design additions I think that could be added, along with some pre-created templates that are filled with content. Something similar to how MailChimp does it? Just a suggestion!

In Betracht gezogene Alternativen

Klaviyo

Warum Omnisend gewählt wurde

Previous product was clunky and had a horrible interface.

Zuvor genutzte Software

Klaviyo

Vorteile

I love how easy it is to use. We were able to easily set up segments, sync it to our Shopify webstore and create lists based on user's website behaviors.

Nachteile

I wish it had more integrations with other platforms/softwares. We were actually sold on it having access to some softwares, but it was not the case. I know webhooks can be done, but just involves more cost of developers versus easier integration.

Vorteile

With email marketing, you can connect with a huge number of people in your target market. Tracking and measuring email marketing is very easy.

Nachteile

People in your target market may mark your email as spam or delete it without opening it if they are already overwhelmed with commercial emails.

Vorteile

+ Easy email construction and customization
+ Flexible contact management
+ Reasonable pricing

Nachteile

Didn't encounter any problems for a long time

Vorteile

I find that Omnisend works really great for our small company! I love that we can track our sales from our campaigns and show that the cost of Omnisend is really paying for itself from the revenue we receive from our e-blasts! Overall it is a pretty simple interface and we choose to use it over other larger email marketing programs.

Nachteile

I'm not extremely knowledgeable about coding. I find that when I use the "Featured Items" template on mobile devices it stacks the items rather than keeping them in a row as displayed on desktop. I would really like if this feature kept my elements in a row because otherwise it makes my email very lengthy.

In Betracht gezogene Alternativen

Remarkety

Warum Omnisend gewählt wurde

The price and some of the features. We find Omnisend suits us better.

Gründe für den Wechsel zu Omnisend

Their interface was quite confusing and after the trial period we decided not to move forward with them.

Vorteile

The functionality and automation sequences are amazing!

Nachteile

Segmenting the lists and setting resends to unopens automatically, but that function is coming I hope!

Vorteile

Relatively easy to use. Easy access for multiple users. Nice reports. integration with our e-commerce platform is perfect.

Nachteile

I'd appreciate an easier way to search the lists