Optmyzr

Vorteile

Optmyzr has the advanced tools we love when it comes to managing the paid search accounts at our marketing agency. It allows us to make quick easy wins in a client account or take a more in-depth audit approach to making changes.

We love the variety of tools it offers and we love the support we receive from the Optmyzr team.

Nachteile

This is one software where I truly have no complaints.

I wish we were able to analyze Bing Ads or Facebook Ads with an Optmyzr level of detail so I'm hoping they expand into these markets soon and allow us to apply their tool set to new platforms.

Vorteile

Optmyzr is a great "second generation" paid search management tool built on AI and machine learning. We enjoy that it automates and enhances many of the day to day and week to week tasks involved with managing a paid search campaign. The customization opportunity is the best feature - it has a of flexibility to be set up per your specific client requirements.

Support is also super helpful in ensuring you are taking advantage of the tool.

Nachteile

Lacks support for non GA/Adwords/Microsoft tracking. If you are not using these solutions to track, it may have less value (ie if you use Adobe for example)

Vorteile

Scripts are very helpful.
Dashboard is very nice when all accounts are displayed with their spent level.
Oprmyzr Express Is Good

Nachteile

Not user friendly
Complex (even for a seasoned SEO/PPC guy who has a lot of other subscriptions!)
No real guidance of any sort
No good articles/blogs about the industry and how your tools can help
No videos explaining how to use the new features or tools. If you do have them, they are probably buried on your YouTube channel, but it should be on your homepage or even a link on the dashboard.
The little message that says, "You just saved 45 minutes" is ridiculous, most times it's something very small that I did and suddenly I just saved an hour, it's very exaggerated...

Vorteile

One of the most helpful aspects of the tool is that it loads Google Ads data in real-time and the level of connections that it has with Google's API is powerful and accurate.

Nachteile

We have a large portfolio in MSFT, we would like to have more integrations and automation available for this network.

In Betracht gezogene Alternativen

Warum Optmyzr gewählt wurde

Gründe für den Wechsel zu Optmyzr

Vorteile

Wide range of functionality
Regular updates and innovation
Time saver
I can offer a much better service to more clients
Support team highly talented and responsive

Nachteile

Interface is a little dated but the functionality makes this an insignificant issue

Vorteile

You can really accomplish so much with this software that you couldn't otherwise with the Google Ads interface alone.

You can use this software with any account and receive plenty of support from their team.

Nachteile

It's quite expensive but I feel the cost is still worth the price actually.

Vorteile

Leverages machine learning to speed up finding an applying optimizations to your Google Ads and Bing Ads accounts.
Customer service is top-notch and there is constant innovation happening to make the tool more powerful.
This tool allows me and my team to save tons of time in finding an applying optimizations to the benefit of our clients.

Nachteile

This tool is not for the novice user as a lot of the optimizations require a fair amount of knowledge to gauge whether all recommendations will benefit the accounts.

Vorteile

I really like the budget/pacing features, reports are beautiful, and the support team is excellent/responsive and actively acts on feedback and glitches.

Nachteile

Sometimes features can be glitchy but it comes with the innovation territory!

Vorteile

Includes automation features for repetitive tasks which save me hours of work a day, let alone a week. It took a few weeks for me to fully appreciate how good this programme really is and now i cannot see how i could work without it!

Nachteile

Sometimes a little fiddly to work out, but once i have worked it out, talked to support or read one of their blogs it's pretty easy!

Vorteile

This is the paid marketers dream tool. It really helps a small team keep on top of lots of accounts. We have barely touched the full capability of the suite of tools. They have done a good job of informing us of upgrades and improvements to the suite and of the amount of effort/time our team saves on a daily/weekly basis. The dashboarding has been a great way to save time while getting a overview of the 50+ accounts we manage.

Nachteile

It is not the most intuitive for those not in the know of paid marketing. You need to understand what you are doing, or what you want to do. So don't give this tool to the un-initiated they could get themselves in trouble quickly.

Vorteile

Ease of Use Clear cut account connection I think they definitely came in with promise

Nachteile

No customer supportNo account management support Smoke and Mirrors on charging us

Vorteile

Ease of use compared to other larger platforms like Kenshoo or Marin. The support team is incredible and the founder knows PPC inside and out and is happy to share his knowledge. This company goes above and beyond and continues to improve.

Nachteile

While this software is unbeatable for the price for top-down management and analysis...it doesn't really have the capability for bulk ad changes or keyword changes yet. I'm happy to use Adwords Editor for that type of work though so overall I'm very pleased with Optmyzr.

Vorteile

The functionality of Optmyzr is excellent - saving lots of time when maintaining paid search clients. While it's great for small clients, where it really comes into its own is with large clients that have tens of thousands of ad groups. It does all of the hard work when trying to keep an eye on the basics such as negative keywords, non-converting keywords, bids and bid adjustments. Optmyzr also has some great functionality when it comes to maintaining Adwords shopping campaigns.

Nachteile

The interface is a little bit clunky at times and not always consistent - adding keywords and adding negative keywords, for example, look very similar but work completely differently. Also, the functionality for Bing accounts is quite limited compared to Adwords.

Vorteile

Big time saver. You can quickly perform a workout or changes that would normally take a while to compile the data for.

Nachteile

Although it's a time saver, it's not always accurate and many times I have to ignore suggestions so I would definitely spend time looking at what their suggestions are and truly understanding if they are good or bad. Also, the UI needs work to be more user-friendly, more modern dashboard. There is little consistency as to where selections are, filters, etc. The same for reporting, the templates can be confusing and you end up with a ton of duplicates.

Vorteile

A very intuitive and easy to use ppc-management tool. I am using this daily to keep track of the accounts I manage and save lots of time doing optimizations since Optmyzr has the suggestions ready for me, while I just have to engage them with a few clicks.

It also makes scripts in Google Ads accounts easy by letting you define some rules and the script is generated for you, ready to be used in your account.

Nachteile

There is nothing in particular I would single out as negative. I have still not managed to deep-dive into all the features and some sections require you to define some rules to get the data you want.

Vorteile

The "one click" optimisations and the reporting. Its fast , straight to the point and well organised. Its faster than the adwords interface. I love it.

Vorteile

Optmyzr is undoubtedly the best paid search marketing platform we've ever used!

Nachteile

No cons! This company has listened to all our needs and helped us navigate all challenges we've had with the platform.

Vorteile

The reason why we choose Optmyzr over other software is because we like to stay in the driving seat managing and optimizing our clients AdWords-campaigns. AdWords automation is a hot topic, but in some cases a way to save time over improving ROI. Customer support is great. They listen to our feedback and implement new features if possible.

Vorteile

Optmyzr has more than doubled the efficiency of my team. The staff at Optmyzr are fantastic and are happy to develop the tool based on feedback from myself and my team. Optmyzr has been a game changer since I discovered it a few years ago.

Nachteile

I currently use an external tool for Feed management. It would be great if Optmyzr could integrate a feed management tool into its arsenal.

Vorteile

One location to manage multiple accounts/platforms
Excellent actionable insight tools
Constantly updating and adding new features
Quick responsive customer support

Nachteile

Since the complexity of the tool, it is not always the easiest to use or explain to non-PPC marketers

Vorteile

I love the report scheduling feature. Optmyzr being able to automatically create and send reports to our clients saves me hours every single month.

Nachteile

There are so many functions and tools available and honestly, I'm not sure what they all do.

Vorteile

- Great Customer Support
- User Friendly UI
- Experience of Microsoft & Google Alumni

Nachteile

Bing Ads features are not supported fully (But I guess they will do it better with time)

Vorteile

Anazlye, Optimize, and Report on Google Ads, Bing Ads, and Facebook all in one place.

Nachteile

Can't do everything through the tool for Bing Ads, but I know they are working on this.

Vorteile

Easy of use, tutorials, support, expertise. I learned on it and now use to watch how my adwords manager uses my budget.

Nachteile

I cannot think of much. It is pretty easy to figure out how to use. Better configuration to compare organic searches from Analytics to paid searches, maybe. But I did not sign up for that, so it is asking a lot.

Vorteile

Like the bid and budget script that helps manage spends.

Nachteile

Glitches with the code have caused issues occasionally when unchecked.

Vorteile

What I love most about Optmyzr is how it has transformed the way we handle our PPC campaigns. The platform is incredibly easy to use, which means we can dive right into managing and optimizing our ads without any hassle. The automation features are a lifesaver, taking care of routine tasks and bid adjustments so we can focus on more strategic work. Optmyzr has made our advertising efforts so much smoother and more effective.

Nachteile

I can't think of much, besides it can be quite pricey.

Vorteile

Worth the cost for the automated reporting alone.

Nachteile

I'd like more options for posting changes across accounts. Most of our clients are in the same industry and many changes we make in one account would be applicable to all/most of our clients. Being able to make one change that affects multiple accounts would be helpful.

Vorteile

- Tools like the QS tracker, report designer, Shopping campaign builder, AB testing for ads, PPC investigator and Traffic Sculptor are not even available in AdWords. Having functionality above the standard UI gives PPC managers using Optymyzr an advantage over ones that dont. This feels great and clients love it too.
- Otymyzr helps me identify problem areas in an account faster. Usually I would have to crawl through data in the standard AdWords interface but the Dashboard & PPC investigator help me to reach a strategy much faster than looking through data manually.
- Absolutely love the reporting. I've been using this on almost every account daily. The reporting lets me manage client expectations much easier and get better feedback from my client base. Extremely impressed with the functionality of this. Pulling assisted conversion data from Analytics into an AdWords report is a game changer. Clients love to see this information.

Nachteile

- After any changes are uploaded I don't like how the tool only gives you the option to re-load or go to the dashboard. Due to the load times I find this slows down my tasks.
- I don't like how every tool auto-loads when you open it before I have a chance to select the filters and settings I want to use. I find that often I end up reloading the Keyword lasso multiple times after opening it before I get the settings I want and this slows down the tasks.
- I don't like how the Shopping Campaign Builder creates new ad groups if the product titles have changed. I like to layout shopping using one ad group per product ID and the product titles change often. It would be great to have a tool like the product group refresher that renames ad groups as the product titles update at the merchant centre level. To my knowledge this feature is not available through Optymyzr. Example, we have an ad group named "Mens Brown Shoes (ID2542)". A few days later this gets updated in the merchant centre to "Mens Leather Brown Shoes(ID2542)". Now in my shopping campaign the AD group still reads "Mens Brown Shoes" even thought the title has been updated.

Vorteile

- historical QS tracker down to keyword level (now with QS elements tracking)
- A/B -testing tool for ads with different comparison metrics (not just CTR)
- extensive script library should you need them (e.g. campaign building from spreadsheet)
- upcoming SKAG support
- simple and fast
- Analytics reporting
- focuses on the most important aspects of AdWords optimization and does it very well, while leaving you in charge of the final decision

Nachteile

- very small accounts won't benefit much: the more data, the more time you save and the more this tool becomes a necessity. It really shines when you go 500-1000+ ads/keywords/etc
- report tool a bit clunky and not very customizable for our needs (however. this is subjective, as we need more language customization). This is not Optmyzrs main feature, however, so this is definitely not a deal breaker.

Vorteile

As the title would suggest, I use Optmyzr on a daily basis for keeping an eye on ad accounts and using some of the basic features in conjunction with my usual ad account maintenance. For example the budget pacing feature which helps show if you're on track for each ad account's monthly budget, or over/underspending. Spend projection visualises a specific account's current and forecasted spend for the month which is a useful tool too. I also do "workouts" for ad accounts I am responsible for every fortnight, this highlights obvious and usually quite easy to fix issues based on data, and some of the best performing areas too. I don't often apply the changes through Optmyzr, rather go into the ad account and make the changes I deem necessary, I don't do all of the suggestions but its always interesting to get a second opinion! Great product in my opinion once you know how to use it, I'm sure there's plenty more I haven't explored yet but all in good time!

Nachteile

Perhaps a bit tricky initially to get the hang of, but is well worth it once you know how to use it, and if you have a few ad accounts you need to efficiently divide your time amongst

Vorteile

The Optymzr devs are former Googlers from what I know, and understand the pain points of working with Google Ads, and what needs to happen to make those workflows easier. Shopping functionality to refresh feeds and optimize are great, and quality score tracking are useful. The reporting module is nice, and better than many in the space. Traffic Sculpter is nice for people who have complicated structures and large accounts.

Nachteile

Dayparting features don't look at how your dayparting is set up currently, and instead overwrites. This is a clear miss for the software, and can actually make you mess your accounts up if you expect it to care how you have things set up. Certain features are more focused on "new to adwords" individuals like workouts. Rules are somewhat outdated with the advent of smart bidding in engine. Other bidding related items also fall prey to google's improving first party solutions.

Vorteile

Account workout module works great. Just 15 mins help you to keep up with all changes need to be made.
I love QS tracker! I can see all Quality Score changes in campaign / adset level by separating on 3 different factors. So, you can see the spaces where needs your attention.
This is missing part of Google Adwords Opportunities module and really excited to see more ML-AI related optimization ideas.

Nachteile

UI/UX still can be improved. Advanced API integration is must for smaller packages too.
The optimization module, mainly focusing on optimizing current account - why not to add new modules for creating a new account structure too.

Vorteile

One-click optimization, workouts for campaign optimization with customizable workflows, scripts, budget management, alerts, quality score management, etc - everything a PPC Manager needs in one package with a very affordable flat price - no % fee on spends.

Nachteile

It's a powerful tool - it will take time to build your familiarity & get the best out of it. Of course, the team does an introductory one on one with you to take you through the features - but this tool definitely not for a novice. The features on Bing are very very limited. The general user interface can be improved - looks a bit dated & clunky at times especially with large account pagination issues crop up.

Vorteile

The overview is the best feature for me. At a glance I can see key metrics for all my accounts and quickly identify any potential issues without spending a huge amount of time filtering data.

Nachteile

The software itself is fantastic. I am a little disappointed that the basic package is no longer available meaning that you have to get your client base to a certain level to be able to access this tool. This tool could help people with low number of clients grow their client base and then scale up their subscription. I do not feel in terms of pricing, it supports the independent ppc manager as much.

Vorteile

We've been using Optmyzr for almost three years, and I can't say enough good things about it. The stack of tools offered under a single platform is nothing short of phenomenal. It's instrumental in helping our business grow and in training our analysts as well. It's such a time saver. The support we get from the team is best in class as well.

Nachteile

The only issue we have at the moment is that Optmyzr is not meant for optimizing more than one account at a time. If you have a client who has multiple AdWords accounts, you'll have to budget pace and manage them one by one. A portfolio solution would be highly recommended.

Vorteile

Optmyzr gives you the perfect blend of automation tools and campaign insights to truly optimize your ad campaigns. It saves you a ton of time by streamlining many tedious tasks while still leaving you in control. So many tools to love, it's hard to pick one.

Nachteile

There's nothing I dislike about it so far. Because it leaves you in control and features many valuable tools that accomplish much, it does come with a learning curve that may be larger or smaller, depending on previous knowledge and experience. That being said, I have found it easy to get going with key tools like account workouts, keyword lasso, negative keyword finder, conversion grabber & others while I get acclimated with the rest.

Vorteile

Great Software, actually created by the man who built most of Google Adwords Scripting Ability so it can do what others can't. Also, the value for the money is great, it is not based on how much you spend. Other systems I have used are expensive and do not help or will actually make your ads run WORSE to make you spend more money (so they can just bill you more! -aka wordstream)

Nachteile

The Bing side needs more, but I understand Microsoft has tight restrictions and not a lot of APIs. But the problem is that the options are there to optimize, but only 3 of them work. If you don't have the software working on the other optimizations then just take them out instead of making me test it to see if its working every day.

Vorteile

- Support staff is second to none! They are fast, knowledgeable, and professional. Great team over there!
- They have automatic optimizations for every part of your account that are unbelievable.
- Reporting features with the ability to integrate with Google Analytics help with having something the our customers can easily read and understand.
- My favorite is the account analysis section that has all kinds of reports - both visual and numeric that allow you to really play with the data in any way that you want.

Nachteile

I honestly have no complaints. Not a one. Even the price is unbelievably affordable.

Vorteile

It's a SUPER powerful and streamlined product designed to help search engine marketing folks optimize and manage their campaigns. Their Rule Engine allows users (with no programming or coding experience required) to build their own automated tools that help them fit their clients' and organization's needs. Plus they have an incredibly helpful and quick-to-respond support team that is always looking to help.

Nachteile

The interface could be prettier and a bit more consistent, but once you get used to the tools and where things are, it's incredibly powerful.

Vorteile

Speed of AdWords loading. Flexibility in reporting templates. Awesome tools for managing search terms, SKAGs, negatives etc. Works very well for an agency.

Nachteile

Perhaps Bing speed is a bit slow sometimes.

Vorteile

It makes easy and fast to execute the most common maintainance tasks as in-deep analysis of our Adwords campaign. The visualization of data anche possibile actions is very clear and friendly.

Nachteile

it is not cheap, but if you manage several campaigns or a big campaign, it will likely pay itself several times helping you in investing better your budget.

Vorteile

Optmyzr offers many valuable functions which otherwise would be time consuming if they were performed manually. The tool is especially good when managing multiple clients and for simplyfing day-to-day management.

Nachteile

Hard to come up with any clear cons. It would be interesting if it in the future would be possible to create and manage campaigns with ad customizers in Optmyzr.

Vorteile

Optmyzr is very easy to use with powerful tools that save me a ton of time when it comes to optimizing client campaigns. Their support is second to none and they are always releasing new features and making the UI better and better. I've been using Optmyzr for a couple of years now and I can't imagine not using them. They make me look good!

Vorteile

They have great tools like PPC Investigator (which helps you get to the root of large campaign changes), report designers, workouts, etc. It helps me keep an eye on my paid search accounts at work with ease and helps automate a lot of the tasks I've been doing manually. You can customize scripts, budget management and more.

I think some of their tools should have been incorporated into AdWords, they're so good!

Nachteile

I think their interface could still use some improvements for usability's sake and I would LOVE if they could incorporate Facebook optimization, like they do for AdWords. That is the only thing I miss having switched from Wordstream: the Facebook 20 Minute Work Weeks. There's no workout to replace optimizing those.

Vorteile

Since it does not offers special price for the individual, the prices is normal in contrast to others that offers skyrocketed prices. Bid Management works smoothly that is the most lovely part of the software I use. We have witnessed the big enhancement in our relations with our customers

Nachteile

It is pretty complex platform that I felt obligated to do some research as I could not find to get some important insight to use the software. It seems the interface is begging for the renovation as the current version fails to adapt with fashionable interface design. It does not provide the service in Mac version that could be considered as inconvenient

Vorteile

if you're managing many google adwords campaigns, optmyzr is destined to become your best friend, also essential for the creation of advanced technical reports.

Nachteile

nothing you can not do using the google adwords interface, but using much more time.
not yet aligned with the latest features of the new google interface.

Vorteile

I like the fact that it does a lot of the analysis for me and provides me useful information to optimise the accounts. It saves a lot of time if you were to do this manually.

Nachteile

Everything is great! Only thing is that some options are only available with the Pro which is out of my price range.

Vorteile

It allows a professional AdWords to scale his business analysis reducing time and allowing to do a lot of optimization.

Vorteile

- Pricing is a bargain compared to competitors
-Great keyword de-duping feature
- Quality Score Analysis Including account, campaign, ad group and keyword scores.
- Fast Optimization tools can save hours
- The Cause Report and Root Cause Analysis helps you understand what forces are impacting results
- The ad testing function is very useful and precise
- A very large collection of Google Scripts
- Reporting offers many options and can help sabe time too.

Nachteile

There was really noting I did not like.

I don't think phone support is included but the answer emails very quickly.

Vorteile

Everything! its the best tool I've used in more than 10 years managing ppc campaigns. It's a great value for what you pay.
Never do PPC without it.

Nachteile

I believe there are no cons. Just the reports could offer more options, but they keep improving constinuoulsy.