Marketo Engage

Vorteile

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

Nachteile

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

Vorteile

Powerful workflows, particularly when attached to lead nurturing email campaigns. If your team keeps a very clean Salesforce or CRM instance, there's an awful lot you can segment and action off of.

Nachteile

If something is broken in the product, you'd better have a PhD in Marketo in order to track down exactly what it is. The product's usability and assorted tooltips leave a lot to be desired. This is why 95% of Marketo customers have to hire a full-time administrator to wield it. You either know how to use it from deep years of experience, or you're going to have to spend a lot of time figuring it out.

Vorteile

I use Marketo Engage in the pharmaceutical industry, and I appreciate how it streamlines compliance-heavy marketing. The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the analytics tools are essential for measuring success in a regulated environment.

Nachteile

One challenge with Marketo Engage in the pharmaceutical industry is that compliance-driven customization can be complex. Setting up workflows for regulatory approval takes time, and the learning curve is steep. Also, reporting could be more intuitive, especially when tracking multi-channel engagement.

Vorteile

It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.

Nachteile

It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.

In Betracht gezogene Alternativen

HubSpot Marketing Hub und ActiveCampaign

Warum Marketo Engage gewählt wurde

I hate to admit that we switched from HubSpot to Marketo because i LOVE Hubspot. But Marketo is a better tool for enterprise companies - it was able to mold to how we operated as a business.

Zuvor genutzte Software

HubSpot Marketing Hub

Gründe für den Wechsel zu Marketo Engage

Marketo is better suited for larger enterprises

Vorteile

What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Nachteile

If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL."
What it trades for looks, it makes up for in functionality and customizations.

Vorteile

It is a great tool for lead generation from our website

Nachteile

It is a little pricey and we couldn't exclude some modules we don't use

Vorteile

best automation/database management tool to date.
Create comms, forms, landing pages, a structured database, rules - an entire functioning ecosystem.

Nachteile

No batching of operations, editor of emails can be improved

In Betracht gezogene Alternativen

Salesforce Marketing Cloud Account Engagement

Warum Marketo Engage gewählt wurde

prior had limited functionalities

Gründe für den Wechsel zu Marketo Engage

Best product on the market

Vorteile

Marketo is a great marketing tool that allows automating repetitive marketing activities. I am using Marketo since 4 years.
We use it to improve our lead generation process and we integrated Marketo with Salesforce. We are using Marketo Forms embedded on our website to get the personal information, track the activities done by leads and notify the sales reps. We are able to track campaigns (members are synced to Salesforce campaigns) and lead sources to measure effectiveness of marketing activities. We created a series of program templates that can be replicated to manage events, webinars, newsletters or email blastings. Cloning the templates all our marketers can start a new program easily customizing just the details, without errors and saving time. I want to mention a powerful feature that I use daily - smart lists - they allows to target a specific audience and continuously been fed with new members that match the criteria.

Nachteile

- Integration with MS Dynamics: we started with MS dynamics CRM and the integration is not seamless as the integration with Salesforce. We had unresolved issues for 3 years until we decided to move our CRM to Salesforce.
- Consulting Services: we started our project with direct Marketo consulting services but our project manager was not responsive and we had the impression that each PM had too many customers to manage and do not have the time to dedicate the right effort to each project. For this reason, we moved our project to an external consultant firm and the results are much better.
- Support: the response time of the standard support is not quick and usually it takes some days to resolve it.
- Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page)
- Reporting: the reports are very basics

Vorteile

Marketo is the "Porsche with a manual transmission" of marketing automation platforms. It's full of cool features and is incredibly powerful. The strengths: 1) Workflow flexibility that is unmatched by other platforms. Building complex data management, lead scoring, and organizational processes (such as lead routing) is very achievable in Marketo. They basically give you every function they can possibly code and let their customers piece them together as they like (more on this in #7). 2) The engagement programs, primarily meant for lead nurturing, are truly best-in-class. It's a little bit of an adjustment at first, but it really simplifies complex nurturing tracks and saves marketers from putting prospects into multiple tracks at once (which happens more than most admit) 3) The vision is impressive. Marketo has a clear, long-term vision that they continually deliver on. Examples being advances in personalization, ABM, ect. I'd bet on them to lead the way (or buy the way via Vista ) to whatever is next in marketing automation, such as AI or machine learning.

Nachteile

I love Marketo. But, there are some things I don't love. 1) The landing page builder has made improvements but still, leaves some to be desired. Unless a template available for import matches what you'd like to do, you pretty much have to hire a developer to build your templates. 2) The reporting is somewhat overhyped. They REALLY sell revenue cycle analytics, but in reality, it's tough to implement and even tougher to accurately maintain. Since data is essentially timestamped and not stored in an external record (i.e. like Salesforce has for a campaign member), if you mess it up, you're SOL. Marketo's advice to me was "don't mess up."

Vorteile

It was straightforward to deploy and implement Marketo Engage.
It allows me to automate marketing strategies and improve the SEO of our brand.

Nachteile

There is no daunting aspect that I encounter when using Marketo Engage.

Vorteile

Cette solution marketing se synchronise parfaitement bien avec votre CRM, ce qui constitue un grand avantage. Cela nous a permis de faire suivre les interactions avec les clients et de mettre en place des modèles de scoring pour les équipes de marketing et de ventes. Avec Marketo Engage, il est plus simple et facile de fidéliser les clients.

Nachteile

L'outil de marketing d'automation est puissant pour la gestion de marketing par mail, cependant, son système se révèle plus complexe pour les utilisateurs débutants. Mais cela ne change rien à son efficacité et aux avantages liés à ses nombreuses fonctionnalités.

Vorteile

C'est dans la gestion des leads que la plateforme offrait plusieurs fonctionnalités avancées.

Nachteile

Le prix était relativement élevé comparé à d'autres plateformes du même niveau

Vorteile

Je pense que c'est la partie gestion des leads car La plateforme propose des fonctionnalités avancées à ce niveau là.

Nachteile

Je trouve que c'est un petit peu cher quand même par rapport à la concurrence

Vorteile

Basic email marketing and marketing automation tasks can be accomplished with minimal assistance from the technical team.

Nachteile

Pricing is by record in the DB, so you have to either pay for records that you are not doing anything with, or build a mechanism to move them in and out.Integrations with other systems are troublesome and rarely work as expected. For example, Microsoft Dynamics has a connector, but it only works if the record doesn't already exist in Marketo. Defining an audience in Dynamics for use in Marketo then has to be a hand-coded affair. Very annoying.

Vorteile

The easy-to-use interface and robust automation features make my marketing tasks a breeze.

Nachteile

I wish the reporting and analytics features were more advanced and customizable for in-depth insights.

Vorteile

Marketo is easy to use once implemented well. The set-up, filters, data management etc is very intuitive and caters well to automate customer journey mapping, email marketing, lifecycle management, lead scoring etc. It is easily integratable with most CRM, other analytics tools, social media platforms etc. which makes it easy to build a unified martech stack.

Nachteile

Marketo's analytics section has very limited customization. Unlike SFDC which is heavy on customization, the same is not possible on Marketo. If yo want to build dashboards etc. you need another tool which is also not very easy with all platforms. Additionally, while the helpdesk is responsive, customer service in general is not as great! They also don't come up with upgrades that often or atleast dont communicate it to customers. Its more self-help system here. Last but not the least, their trainings and certifications are super expensive.

In Betracht gezogene Alternativen

HubSpot Marketing Hub

Gründe für den Wechsel zu Marketo Engage

Ease of use and great UX

Vorteile

Marketo Engage is easy to understand software, I really like being able to devise different marketing strategies by segmentation, marketing campaigns are automated, which generates productivity and a greater increase in sales and customers. The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the needs of customers, it is a highly customizable software.

Nachteile

The price is a drawback for small businesses, but it is the best software to improve marketing strategies in the short term. For large companies, price is not an issue. Marketo Engage capabilities positively increase sales and customers.

Vorteile

It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing.

Nachteile

Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team.

In Betracht gezogene Alternativen

HubSpot CRM

Warum Marketo Engage gewählt wurde

We felt we needed more flexible automation options as well as better integration with Salesforce.com.

Zuvor genutzte Software

Drip

Gründe für den Wechsel zu Marketo Engage

For the flexibility and power of the platform. We also had operators who were more comfortable with the platform.

Vorteile

The ability to control specific Al details and changes within campaigns that guides lead pipeline and advertising behavior.

Nachteile

Powerful analytics tools - leaves much to be desired. Also, must landing page template building capabilities for a marketer may require someone with at least a moderate understanding of HTML.

Vorteile

I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!

Nachteile

The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!

In Betracht gezogene Alternativen

HubSpot Marketing Hub, ActiveCampaign, Salesforce Marketing Cloud Account Engagement und HubSpot CRM

Warum Marketo Engage gewählt wurde

We had to connect Infusionsoft with a 3rd party integration platform that had built a custom integration and it was a significant monthly investment and Infustionsoft is an inferior platform compared to Marketo Engage. It was a no brainer to make the switch.

Gründe für den Wechsel zu Marketo Engage

Marketo offers an agency level account allowing us to connect our clients Salesforce with a license of Marketo under our single Agency level account with Marketo Engage which allows us to provide marketing services along with our sales services, aligning both and providing maximum return on our clients investment working with us and a win/win for everyone. Also, Marketo doesn't try and be everything to everybody, they set the standard for marketing CRMs and have an excellent, deep integration with Salesforce and other platforms just didn't match up in comparison.

Vorteile

Among the many impressive features that Marketo has, its integrations stand out, which are an important factor in obtaining a complete service that fully satisfies the requirements of the company, has integrations with many different software and also has the ability to integrate with third parties to through Zapier making it a full integration tool. The user interface is very flexible and can be configured according to the data flow of the company or the portfolio of clients and potential clients. Through Marketo, much of the information that reaches the company can be automated, thus bringing the data to Salesforce in a clean way.

Nachteile

It has a somewhat long learning curve that makes it essential to have some help before being able to use the program to its full potential, so technical support plays a preponderant role in the software. In addition, the system must be configured through an API connection, which makes it quite a cumbersome process. Although the interface has great flexibility, it can be confusing when starting out due to its main focus, which is undoubtedly the database for the software, but once learned it is a fast path to success.

Vorteile

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:

1. Marketo customer support team is very responsive and always available to help, this is something I like the most.

2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.

3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Nachteile

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

In Betracht gezogene Alternativen

HubSpot Marketing Hub, Zoho CRM, Salesforce Marketing Cloud Account Engagement und SugarCRM

Gründe für den Wechsel zu Marketo Engage

I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool

Vorteile

Avec ce logiciel de marketing , je suis bien satisfait de mon travail

Nachteile

Le fais que certains options ne tiennent pas.

Vorteile

The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.

Nachteile

There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve

In Betracht gezogene Alternativen

Salesforce Marketing Cloud Account Engagement

Warum Marketo Engage gewählt wurde

We outgrew the system and it's capabilities very quickly.

Gründe für den Wechsel zu Marketo Engage

The way the system is structured really clicked with my way of thinking, and some of the capabilities and flexibility felt like something that would scale far more easily with our organization's growth and future plans.

Vorteile

Marketo is a robust platform built to scale. It is highly flexible and packed with integrations and features to helps you orchestrate your marketing strategy and automate the execution and tracking of many campaigns.

Nachteile

Other competitors are fast becoming more innovative solutions, with Marketo every new feature is an add-on that costs yet more money.

In Betracht gezogene Alternativen

HubSpot Marketing Hub

Zuvor genutzte Software

HubSpot Marketing Hub

Vorteile

What I like most is the ability to create any marketing scenario with the freedom that marketo gives us in terms of automation. Also the ability to connect and integrate almost any tool with marketo, as well as the native Marketo-Salesforce CRM synchronisation.

Nachteile

The user interface is quite difficult to take on on our own, and professional training is needed/recommended.

Vorteile

Marketo is a successful and solid apparatus for computerized showcasing with simple methods and applications. Marketo makes a difference in showcasing methodologies of the trade with different apparatuses and it moreover grows the exercises over numerous channels. This makes a difference in making more leads. You'll be able moreover join yourself with different apparatuses that can provide you best results.

Nachteile

You would like to have training from any experienced identity sometime recently utilizing Marketo since it isn't a straightforward way of doing showcasing. It incorporates numerous basic apparatuses and applications that ought to be caught on to begin with and after that, you'll apply.

Vorteile

Easy to track different engagement programs at every stage across multiple steps.
Robust criteria for building lead nurturing.
Like their lead scoring feature - great way to segment leads based on how they interact with you.
Their real-time personalization feature is impressive. Great feature once it's configured correctly.

Nachteile

The email builder is pretty basic.
Leveraging the full capabilities requires a full-time internal resource.
Steep learning curve. We needed to invest in a Marketo specialist to help with integration.
Marketo is super expensive & that's before taking the extra cost of hiring a Marketo Specialist to help with implementation.

Vorteile

Marketo allows you to automate anything. Whatever action you want to trigger from - you can. We were a large publishing group sending millions of emails each month. We needed ways to segment and identify the exact user we wanted. Marketo gave us those tools to do that quickly and easily!

Nachteile

Some of our team struggled to understand some of the terms and systems. It came very quick to some of the team and slower with others. I mention this because it seemed more like a mental block than ignorance. I also felt like we needed a developer to help make the dreams happen. It was just outside of our skillset so we needed some extra hands in the early days making all the connections perfect.

Vorteile

Marketo is robust and can be configured to meet most business cases. It integrates well with many systems/services. For example, Marketo integrates better with Salesforce than Salesforce Marketing Cloud. There is a solid user group/community. Things like Content AI and Web Personalization take personalization across your digital marketing to the next level. Training is required to use a lot of features.

Nachteile

You have to build your own preference center. This doesn't come out-of-the-box. UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose. Landing page templating is lacking without a dedicated devloper.

In Betracht gezogene Alternativen

HubSpot Marketing Hub, Salesforce Marketing Cloud und Salesforce Marketing Cloud Account Engagement

Zuvor genutzte Software

Salesforce Marketing Cloud

Gründe für den Wechsel zu Marketo Engage

Robust enterprise solution that can be customized

Vorteile

It is a good balance of standard features and the ability to customize .

Nachteile

If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and time-consuming.

Vorteile

Lead Lifecycle Management is the most likeable feature. I can design the entire journey of the campaign and leads as per the action on CTA & requests.

Nachteile

Steps can be reduced for designing the campaign or automated at various junctions in Email marketing nurture campaigns.

Vorteile

The interface mimics other day-to-day programs such as emails or file folders. So that makes it relatively easy to organize your campaigns and find them again. And there is a lot of flexibility built in once you get started. You can move campaigns around, bring in other pieces, clone items, upload relatively easily, etc. I also really like the auto-save feature.

Nachteile

When a process flow is broken, there are no hints or indications as to why. On a few occasions the program has given me error messages (the good old band-aid on the screen) for reasons I'm not ever able to figure out. While they do offer some basic training for new users, anything beyond that is a charge. And my experience with the community responses hasn't been great. When you have a very specific and detailed program, it's tough for other people to be able to understand where you're stuck. So often times the answers people provide are not enough to help me get un-stuck.

Vorteile

I loved how granular I could dig into lead sources, seeing exactly where a lead came from by tracing the URL. I also liked how easy it was to tweak landing page or email template code.

Nachteile

The price makes it unaffordable for many companies. We had great support and then they transferred support overseas and support quality went down.

In Betracht gezogene Alternativen

HubSpot CRM

Vorteile

The good thing about Marketo is that it does automate a lot of emails and nurtures a prospect through the whole sales cycle. Since it's also one of the bigger marketing automation platforms, it also integrates fairly well with nearly all other marketing platforms/tools we use.

Nachteile

Marketo is so incredibly clunky. Just trying to edit a line in one email can take you up to 5 minutes. The look and feel of it is also stuck in the 90s. They don't provide any decent templates so my team is often forced to look elsewhere and then integrate email and landing page templates with Marketo. It's a bear to use but it's simply too much of a hassle to look for another provider.

Vorteile

This is a great tool to have to track the digital footprints of a prospect. When they go to your web site you see ever click and with analytics it gives you a great snap shot of perspective buyers and persona

Nachteile

I cant say I disliked anything. I wish the web and social came together in a one package maybe because the 2 tools together are powerful. The Marketo Social gives a snapshot of what perspective buyers are saying about you on social media and with advanced analytics its a powerful tool

Vorteile

You can throw a lot at Marketo and it is able to handle most marketing campaigns that you need it to do. It integrates well with Salesforce. Once you get the hand of it, it is easy to use for most campaigns. It also allows you to tokenize and script inside the tokens to add features that aren't built into the product. It's fairly easy to administer for things like custom fields, etc.

Nachteile

They have had stability issues over the past year, which have sometimes caused problems for time-sensitive campaigns. Also, the email and landing page builder is lacking and sometimes you spend more time than you need to get a template right.

Vorteile

Marketo has the ability to do so many things which is a pro and con. It takes a while to get the hang of things but Marketo can really make this happen for your company.

Nachteile

I wish Marketo was more visual. It’s sometimes hard to get from start to finish on a project without realizing how you May be affecting other campaigns and lead funnels.

In Betracht gezogene Alternativen

HubSpot CRM

Gründe für den Wechsel zu Marketo Engage

Price and training

Vorteile

Marketo allows you the flexibility to do a lot with your marketing campaigns. The Smart Campaign logic alone can accomplish so much, the possibilities are (nearly) endless.

Nachteile

Visually, it is outdated. (Even with their beta rollout of Marketo Sky, it's still lacking an ease-of-use.) I would really like to see a more visual interface for Smart Campaigns especially. Also, the response time when attempting to switch between different Marketo instances is at a snail's pace.. I'd love to see that improve.

Vorteile

The interface is really easy to use. It also can accomplish A LOT - nurture, email, lead scoring, landing page and form creation, reporting. This is a great one-stop-shop when you're getting into marketing automation.

Nachteile

Our database made the program slow. Most of the time I felt like I was working faster than the application. Additionally, it's a REALLY powerful tool, which can be overlooked with the ease of use. Make sure that whoever is in the system has the correct permissions and is properly trained.

Vorteile

For email automation, Marketo is a very robust platform. For creating engagement programs and smart campaigns, I have never had any limitations from Marketo. If it can't be done via the GUI, you can script it using Velocity. The Marketo community is very helpful and you can typically get answers for almost anything there.

Nachteile

The landing page and email builder needs to be better. I find myself spending a lot of time in html even when I use the packaged templates for emails. A true drag and drop email editor would make building emails much easier.

Vorteile

- Workflow: the logic behind the workflows allows to automate manual activities
- Lead gen: we improved the engagement of the visitors on our website and we manage the entire lead generation process on Marketo integrated with our CRM.
- Programs: it is easy to create and manage emailing and nurture programs with the ability to set rules when the email should be sent.
- Forms: we are using Marketo forms and we embedded them on our website.

Nachteile

- Integration with Dynamics: after 3 years we still have some issues on the integration with MS Dynamics... the 2 systems are not well integrated.
- Support: sometimes we had some issues with getting quick replies from support.
- Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page).

Vorteile

Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.

Nachteile

You can just subscribe and start using it without a little training. And the functionalities are so many, that you really need to know what you are looking for to find it.

Vorteile

- easy to use when it comes to getting email performance
- easy to replicate reports
- able to customize the columns you want exported
- easy to share various of reports

Nachteile

- slow to load reports when trying to segment
- find reporting to be simple, limited filtering
- unable to easily see performance and conversion in the same report

Vorteile

We have a really small marketing team, but we are able to create quality, complex nurture streams easily with Marketo. It also gives us valuable insight into who is engaging with our website and our emails. We couldn't imagine running our marketing with anything else.

Nachteile

While the functional aspects of Marketo are great, they are lacking in some areas like form design and ease of use for designing emails and landing pages. They have tried to improve all three but continue to fall short compared to other tools. You will have to have someone who knows how to do some basic coding if you want to go beyond their most basic templates.

Vorteile

Marketo is really easy to use. The basic structure of the system is quite easy to grasp because it’s simple. The UI is also very navigable which makes it quick and easy to make your way around the system.

Nachteile

I don’t feel that Marketo is the most powerful marketing automation system out there. If you need super granular targeting or advanced actions, this may not be the system for you.

Vorteile

Easy to use, One solution for all the marketing leads, nurturing campaigns, pulling different reports, and ROI calculation. Integration with different tools like salesforce etc., makes it even easier for the marketing activities.

Nachteile

Sometimes it gets trickier to create programs and a smart list. Too many filter options might be confusing.

Vorteile

Once you set campaigns and functionality up in the platform, it's extremely easy to clone programs and logic. Managing lists and contacts is very easy to do and the platform offers pretty helpful reporting tools. The Marketo community is full of great resources and you are always connected to helpful tools to help you better use the platform.

Nachteile

Email creation can be difficult. How the email looks when you build it can differ greatly from what you see in the preview test send. I've spent a long time tweaking emails in the platform trying to get them to look good, and without templates, it's extremely difficult at times.

Vorteile

Marketo makes my life simple. I am on the sales side and am constantly needing to manage sequences and automated emails to potential clients. Does everything I need, no complaints.

Nachteile

They recently had a UI makeover and layout is more difficult to navigate. They integrate decently well with Salesforce, but there are instances in which it seems like they do not sync up entirely.

Vorteile

Marketo enables you to easily track leads across the buyer's journey and also manage your leads to place them in product specific nurtures. There is a lot of information that you can store and act on for each lead in your database.

Nachteile

Marketo can be tough to learn at first, but when you get the hang of it, and begin to understand how it works, things start to click.