Contentsquare

Vorteile

ContentSquare has extensive features to analyse user behaviour on a page or on a set of pages. The different type of reports form a great set of tools to uncover more general and very specific insights. I mostly use the zoning analysis and session replay. The CS Live Chrome Extension is very handy and is a great solution for stakeholders and team members to find quick answers to their questions. ContentSquare has integration with our customer feedback tools, Google Analytics and AB-testing software. ContentSquare is relatively fast as well, especially compared to our previous tool ClickTale.

Nachteile

We sometimes run into bugs. Luckily the Support Team is often quick to reply.

Vorteile

Content square is an amazing tool, extremely detailed information about the user journey on your site, that helps you optimize your site day after day.
The team at CS is extremely responsive and knowledgeable, they help you make the most out of the tool.

Nachteile

It takes a little bit to get used to the tool, but the team is really helpful in getting you up to speed

Vorteile

Ease of use, exceptional customer support and great visualisation of website analytics. Simple presentation and analysis of complex information.

Nachteile

It does take some training to understand the program. It isn’t overly complex, but more that you need to unlearn how you might have done analytics before and simplify your approach. Think learning how to use a Mac after years of using a PC.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Contentsquare

Vorteile

I like the ease of use, the sunburst diagram to instantly see what are your customers doing. The contextual right click button makes it super easy to dig deeper into understanding pain points.

Nachteile

We encountered several bugs, that are all fixed now.

Vorteile

Very powerful visual representations of data - making it clear, easy to interpret and impactful. Responsive and engaged customer support team.

Nachteile

Some of the features can be a bit buggy and unintuitive.

Vorteile

The ease of access and the ability to navigate features as a first-time user was what made this my go to. It has also helped me to grow more as an independent business owner, and i would highly recommend it to any of my colleagues.

Nachteile

None, the program is easy to use and great for beginners.

Vorteile

It's a simple toolset to learn and provides an additional layer of insight into customer behavior. Their customer service is also exceptional.

Nachteile

It's expensive, and modules that you'd think would be included as standard, like the error detection package are optional add-ons.

Vorteile

ContentSquare allows you to analyze the user's journey and to identify pain points within the page. Furthermore, thanks to the "Impact quantification" module, it is possible to evaluate the impact of certain user behaviors and plan actions based on the estimated revenue. Contentsquare allows us to improve web performance thanks to ux / ui micro-optimizations. The tool's usability is perfect, and the support is always timely and effective, made by extraordinary people, and I highly recommend it.

Nachteile

Nothing, I like everything about the tool, and I have no suggestions.

Vorteile

Contentsquare is a helpful platform for companies that are looking for easy ways to before more data-driven in their day-to-day decision-making. The platform is relatively easy to break in, also for analytics beginners. The features that allow you to analyze from macro- to micro-level allow for detailed and thorough analyses.

Nachteile

The Define module with mappings, goals and segments take some time to set up, making the initial stage of implementation and getting the whole platform up and running and in sync with current checkout events a bit longer. Also, the session replay module does not seem to work quite as well as what I had experienced with Hotjar so far.

Vorteile

Bi-weekly sessions with Contentsquare experts ensured that the team was provided with lots of useful training and insight. We all felt more comfortable to start integrating CS with our daily routines.

Our landing page analyses have been quicker to obtain, especially using the Chrome live extension tool.

The KPI variety is very much welcomed by our trading team when we analyse how a campaign has been performing onsite.

Nachteile

Not very simple to start with but it does get easier the more you utilise the site. Contentsquare experts are always happy to help as well.

Setting up Customer Journey mappings can be a very manual process that takes time but still worth it in the end.

Vorteile

The support from Content Square in implementing the software was fantastic, not only was the technical integration seamless, but the training and aftercare has been second to none.
The tool is incredibly easy to use and the insights regarding customer interaction have been invaluable to date. Being able to see directly how every element of any page affects the customer journey is just amazing useful in making key strategic UX decisions

Nachteile

The only downside from my perspective is that the workspace module is a little tricky to use, there are certain quirks to learn in order to make these workspaces and I have to admitted I threw a couple of tantrums until I learnt these tricks. Workspaces are only a fraction of what Content Square can do, so it doesn't put me off using the tool in the slightest

Vorteile

There are a lot of cool features in the tool such as session replay, zoning feature, customer journey mapping and the Chrome plug in for web makes it easy for people who aren't super close to the analytics tools to find the data they need for basic metrics

Nachteile

We experienced some difficulty when setting up the product and it took us a lot longer than expected, the mapping piece is confusing and right now we can only look at 3 months of data at time, I think that may be a contract limitation on our end though.

Vorteile

While I was not part of the integration team, I can firmly say Contentsquare is worth it (especially compared to competitors). The variety of data is exceptional from heat mapping to journey analysis and the page comparator. While it may have a learning curve, once you figure it all out the analyses you can pull are very powerful in driving website strategy and improvements.

Nachteile

My only con is the learning curve. But be patient and you'll be fine.

Vorteile

The tool is insanely easy to navigate and provides customer insights so effortlessly. The tool really allows you to choose how granular you want to go with your research and use a mix of different tools to understand all sorts of user segments. With useful integrations we can also use Content Square with our testing platform returning insights that can't be seen through testing alone and through other analytics tools.

Nachteile

Although the tool is constantly improving and getting easier to use, we have found it quite difficult to complete the set up with our PWA version of the site.

Vorteile

Mostly navigation routes of different pages that allow me to make some update, for example to add some texts to increase the comprehension of the offer

Nachteile

no data before 3 months, so you can't analyse and compare 1 year ago for example and you have to take some screenshots if you have an update of your website.

Vorteile

ContentSquare makes working with experience metrics really easy. Everything is so visual it makes explaining user behaviour much more simple. Live zoning means you can show stakeholders the results of data-driven decisions right on their own computer.

Nachteile

ContentSquare has a great on-boarding team, and this is really necessary as the learning curve is reasonably steep, especially for users not from a traditional analytics background. Utilising the tool on a daily basis is really key to getting to grips with all the features.

Vorteile

We can gather way more information about our users and their behavior/journeys that allows us to figure out areas of focus, improvement, etc. We love working with our customer support team at ContentSquare.

Nachteile

It's a pretty massive platform so I need to be able to dedicate more time to the product in order to feel more comfortable. Our team at ContentSquare is willing to help teach us and provide hours for analysis for when we don't have time or expertise which is a huge help.

Vorteile

It helps me understand every aspect of customer experiences and journeys online, I use it every day for so many different tasks. Implementation and support from CS is above anything I have ever experienced and recommend to everyone within the business

Nachteile

I haven't come across any issues, if there was anything I am stuck on the team are there to suppirt

Vorteile

I really loved the platform. It is user friendly and it guides me when I am eager to about the particular metrics. This software helps me to get the details efficiently and very quickly. With the gathered metrics that I am getting using the tool, I can make updates and execute the changes on site that will end benefit the customer. It also helps me to understand how to increase the sales with better customer experience. :)

Nachteile

Alert module sometimes share “false alarm” I guess that needs a fix.

Vorteile

Contentsquare provides us with an easy way to quickly determine page engagement via its "zoning" analysis. 'Exposure Rates', 'Click Rates' and 'Attractiveness Rates' are incredibly easy to visualise, whether that be in the tool itself or by way of the clever Chrome CS Live add-in which aids "on-the-fly" discoveries. This has become our main tool within Contentsquare but will inevitably lead us to using many more of the options available as the team increases its skills over the coming months.

Nachteile

The mapping tool needs a little thought initially ... but that is probably due to the current team being reasonably new to Contentsquare and is something we will surely learn to use much more efficiently with practice.

Vorteile

ContentSquare allows you to easily understand user behavior and almost functions like an A/B test. The snapshots & zoning analysis are invaluable when launching new pages and changing the contents of existing pages.

Nachteile

It's difficult to compare past snapshots (no way to label what iteration you're looking at).

Vorteile

Contentsquare allows us to act at different levels of our e-merchant business: activity management, alerting, user behaviors’ analysis, UX optimizations’ monitoring...
Thanks to the modules’ complementarity, the platform offers the possibility of conducting daily analyses and continuous optimizations but also targeted projects (redesigns for example).
In addition, the existing bridges with other solutions we use allow us to enrich our analyses/results.
Relying on the data collected by Contentsquare is a great added value. The tool makes it possible to put any intuition in perspective, gain neutrality and understand through data our website visitors’ user experience.
By using this data, we improve our customers' experience on the website and, therefore, our results.
The flexibility of the tool is excellent and the customer support is also excellent (responsiveness, analysis and optimization exchanges).

Nachteile

Getting started with the platform can seem complex if the user does not devote sufficient time to it, regularly. But the support team are reactive in the accompaniment and helps clients grow their skills.

Vorteile

Like the ability to ease into to using the software. Always something new to learn, but also value at every stage of training. they are constantly developing and improving so even if something isn't ideal, its not long before they fix/improve it.

Nachteile

more in-depth features require more training, but that's understandable

Vorteile

Among the main features, access to detailed and tailored user journeys, zoning metrics, session recording as well as data retroactivity are essential competitive advantages to accelerate the collaborative usage of data.

Nachteile

I believe some data are not that easy to understand when it comes to metrics on page etc, it's just a matter of how the data is displayed. However, I am fully satisfied with what Content Square is currently providing.

Vorteile

So far I'm obsessed with Contentsquare for not only gathering metrics from past A/B and Experience Targeting testing but with all my insights even before testing. I've been able to show stakeholders why a particular change will or will not be beneficial, where spots on a page are going cold, or even learning where visitors are confused by our page flow.

Nachteile

1. Zoning analysis is my favorite sub tool for not only seeing a page at a macro level but also going down to very specific CTAs or hyperlink.
2. Being able to check specific visitor traffic flows from an entire page or an individual component makes CS very versatile.
3. Heat mapping is a bit wonky right now but very, very useful regardless of the slight quarks in data fields

Vorteile

Content Squares DXP is a key input to our website optimization efforts. The platform is user friendly and data visualization enables my team to quickly turn insight to action. The customer success team is a great extension of our team - often actively surfacing insights and areas of opportunity. Great business partners!

Nachteile

Need better connection to support personalization efforts

Vorteile

Efficient use of experience analytics features, real time data allowing the team to extract insights from the get go.
Understand page engagement in real time.
CS Live extension is a fantastic addition, especially for clients who are time poor and shows immediate value of the tool.
Allows us to see issues when they arise and we can feed back to respective teams in a timely fashion - this is particularly helpful during product launches.
Understanding the conversion funnel and contextualising Adobe data to truly understand the consumer.
We've used CS on countless use cases and it has made our insights more effective. The best part is also being able to quantify the impact which has really upped our level of reporting & insights.
CSM Support, and all tech support from the whole CS team has been invaluable.
Thank you!

Nachteile

Download functionality currently works only for zoning and not for heatmap. Is it possible to extract all of them easily as images so we can use them in our own decks/templates?

Vorteile

It is pretty easy and straightforward to use once you have had the training by Content Square. It allows us to undertake analysis that we couldn't get before with other tools and platforms.

Nachteile

It does take quite a long time to understand the tool, and even now, I'm still learning new things, but I suppose that can be both a positive and negative thing! Some areas I'm also not confident with, but that could be because we don't need to use them every day or in my job role for example. Some of the tools can be quite fiddly to use but that also comes with the experience of using it.

Vorteile

CS is an extremely usable and versatile mechanism for product and web analytics. It enables us to add an additional lens of insight over standard KPIs to make informed decision.
It's v easy to onboard teams, v configurable/integratable and the Customer Success team are incredible. Zoning and impact analysis and the fact I can use my AB test segments readily are big wins.

Nachteile

There's so much you can do which can be a little daunting.
I'm not keen on the mapping but I know that's being worked on.

Vorteile

The possibility to answer "why" on so many questions we might have about our pages and journey

Nachteile

The learning curve is maybe a bit steep and the tool can be obscure if you don't come with questions to answer to

Vorteile

Powerfull tools that helps you to make right decisions

Nachteile

The UX is not at expected from this type of tool

Vorteile

Contentsquare support is great
Easy to use and to setup
Interface user-friendly
Great chrome add-on

Nachteile

Keep data for live replay more than 1 month

Vorteile

The Content square platform has changed the way we approach almost all projects. It's helped us truly enforce data driven decisions versus the loudest opinion.

The workspace of the tool has become a feature i use on daily basis to see an overview of metrics in one place.

Nachteile

There have been some minor functionality issues over the course of using the tool but the content square team are always open to feedback to improve. Things that were issues in the past have now been improved - the tool is constantly evolving.

Vorteile

The plugin on Chrome and zonning part are very useful, as well as Google Analytics integration! Great webinars and training videos.

Nachteile

Session replay could be improved, sometimes it doesn't load, setting up mappings can take time.

Vorteile

I love the visual and accessible nature in which ContentSquare displays insight. It does a far better job than most other platforms of eliciting actionable insight rather than simply displaying data, which is what it’s all about.

Nachteile

It’s a big platform and so takes some time to navigate and master, which can be further complicated depending on how well you set up your mappings etc. That said, the ContentSquare University platform is an excellent way to self learn and self serve. I’d also like some of the Find & Fix capability to be bundled within the core product and cost as it’s brilliant, but costly.

Vorteile

* Zoning Analysis (Feel like some unique feature compared to other tools)
* Session Replay (Helps in identifying customer experience directly by playing sessions)
* Error Analysis (helps identifying customer issues)

Nachteile

* Workspace creation can be improved a lot with lot of URL splitting options
* Sometimes the segment is not carried away properly and drilldown from impact or any other page , we need to select mapping /segment manually again.

Vorteile

Super outil très puissant pour piloter l'activité e-commerce et l'expérience client.

Nachteile

Un peu complexe à prendre en main mais la formation

Vorteile

- being able to see behaviors that I can't see in traditionals webanalytics tools
- easy to set-up
- can be linked with others tools (particularly ABtesting tools which enable a qualitative analysis of AB Test)

Nachteile

- A bit expensive
- Specific features can be hard to handle for non-expert

Vorteile

I love the way the reports display information visually. I also love CS live and having the power to view our site analytics in real time.

Nachteile

Our current plan does not keep data beyond three months.

Vorteile

Amazing breadth of features that help generate actionable insights across different areas of Ecommerce

Nachteile

Requires investment in time to make sure the platform is optimised to be as useful as it can

Vorteile

This product has been a great resource for our team so far. The onboarding was simple and the help center and training sessions have been a great resource in learning all the platform has to offer. This tool has been a great resource for locating customer friction points across our site and continues to help with brainstorming new ideas for A/B tests and overall site optimizations. The tools which I use most often and find extremely helpful in deciphering user behavior for test planning and analysis include: CS Live Chrome Extension (used daily), Zoning Analysis and Session Replay. Overall, Contentsquare gives our team the ability to understand customer activity in a more detailed way than other analytics platforms, such as Google Analytics.

Nachteile

It would be easier for me to share the revenue data with senior leadership if the formatting for the Zoning Analysis tool was in USD format.

In Betracht gezogene Alternativen

Vorteile

Easy to implement and to get everything you need tracked
For analysis : user friendly and deepdive analysis methodology are key to get added value !

Nachteile

If your website or mobile app tend to be updated regularly (new pages and content), then it is more likely you will have to keep your cartographies updated too (but the platform shows you easily the percentage of your pages are not included at least to help you for that)

Vorteile

L'intégration avec le tracking se fait correctement. Ce que l'on apprécie le plus avec l'outil sont les possibilités offertes pour les différentes analyses (sondages, heatmaps, zoning, tunnel de navigation)

Nachteile

Côté technique, il y a une certaine complexité à intégrer ContentSquare correctement sur les différentes balises lorsque l'on utilise un TMS. Il faut savoir être technique pour collecter certaines données sur l'outil

Vorteile

Cet outil permet d’effectuer des analyses très approfondies afin d’étudier le comportement des prospects dans le but d’améliorer le site web et augmenter la conversion.

Nachteile

Le fait qu’il n’est pas possible de conserver plus de 3 mois de données.

Vorteile

- ContentSquare est une solution puissante qui permet de mesurer efficacement les points de friction dans les parcours utilisateurs / clients- Centralisation des informations pour permettre de prendre des décisions impactantes- Logiciel d'amélioration continu (UI, UX...)- Accompagnement stratégique et opérationnel de qualité avec les CSM et équipes métier chez ContentSquare

Nachteile

- Bien que la solution soit puissante, cette dernière reste une charge financière importante- Nécessite une opérationnalité fréquente pour permettre de maîtriser l'outil et ses nombreuses fonctionnalités

Vorteile

There are so many pros to using Contentsquare: the ease of tag setup, highly visual modules, simple for non-data analysts to use & understand, great team throughout the process, surfacing insights...the list goes on. Most importantly though, it finally gives us the ability to really understand how our users engage with us & our website so we can provide an even better experience for them.

Nachteile

There are still some bugs to be worked out in some of the modules but the support team is excellent and they always respond quickly and update us on when things are fixed.

In Betracht gezogene Alternativen

Vorteile

Content Square is a very efficient tool to get great insights that you can leverage to improve the customer experience and the conversion rate on your website. Besides, they offer a best in class support.

Nachteile

Some features are missing (cross domain behavior, limit the access to the data based on the user profile, App coverage...) but are in the 2018 roadmap.

Vorteile

The amount of data that is at your disposable! From journey analysis, to page comparator to heat maps!

Nachteile

Nothing major to call out, automatic snapshots of the site drop off after a month.

Vorteile

As a Conversion Manager, I use Contentsquare on a regular basis. It's a great tool, essential in customer experience analysis.
Their different platforms are very intuitive, the e-learning platform is just great and their support is of excellent quality.

Nachteile

The alerts module is not very customizable, and often I receive “false alarms”.

Vorteile

Contentsquare insights have allowed me to create a structured roadmap for our A/B testing program, confidently knowing that the next subject we work on is a high priority, backed with meaningful data. Once our test has been concluded, we can then dive into Contentsquare again to compare our variants, the user behavior on each variant, what each journey looked like etc. So we're not just relying on standard CR/RPV/AOV metrics. We can fully understand why something works and why something doesn't work.

Nachteile

Nothing, Contentsquare offers everything I need to fulfil my role, and more. Sometimes there is so much information I don't know how to possibly put it into a presentable format. But actually, I quite enjoy this aspect as it sets a nice challange, and by the end of it I feel really chuffed with what I have produced.