Heap

Vorteile

The feature set makes it very easy for use by a cross-section of disciplines within your organization. It does not require lengthy training to become proficient in the tool, but Heap does offer a lot of resources to help individuals learn at their own pace/time.

Nachteile

It requires a bit of set-up out of the box in terms of the reporting/analyzing piece of the business. You have to create events and map pages and that can be a bit time consuming, but once you do it, it doesn't have to be updated again.

Vorteile

By far the most impressive feature is the fact that from the moment you install heap on your website you can virtually track anything that happens, regardless of being in the past. That is, even if you don't configure anything, it already records everything so you can retroactively analyse funnels, clicks, user behaviours and much more.

Another feature that is well implemented is the flexibility to customize segments and events. The tool is designed so you can make your own building blocks for your dashboards, making it a very powerful ally when it comes to understanding what your users are doing in the platform. For example, in most tools it's a headache to even think about analyzing the impact a new feature has on the retention of a segment of your users, especially if didn't think about it when developing the feature. With heap, not only it is possible but it is also very simple and quick. For the first time, our team can think about validating business hypothesis without needing any prior coding or preparation, and even test them long after the features have been released.

Nachteile

If your frontend programmers are not completely aware of the impact their changes might have, it can be very easy for them to erase css classes and/or change the html structure, which can have a big impact on the events (and, consequently, dashboards) on heap. On the long term, this hurts. Even though heap has put in place warnings when events stop triggering, it is still hard to maintain if you don't bring your developers on board to avoid making structural or class changes. The alternative might be to add IDs to every button, link, page, section, etc, so to ensure the events are kept alive, but that is also not a good option. If you don't expect your webpage to change that much, then this is not a problem.

The amount of configurations and customizations in the dashboards and reports is limited. There should be a more powerful reporting tool, with more (and more customizable) charts.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Heap

Vorteile

Easy to implement, compared to other solutions.

Nachteile

Time-consuming to set up specific events and segments.
Only exports up to a set number of rows, so you need multiple exports
No royalty for their long-standing customers.
Company staff not good at communicating

Vorteile

I can define events and conversions in the past with the help of Heap. This is a helpful feature, especially in circumstances when deliverables are constantly changing.Because Heap tracks every user event out-of-the-box and doesn't require custom labeling, it has a low maintenance cost for tags.Heap is pre-optimized, in my experience as an analyst, for complex web and mobile apps.

Nachteile

Every user event is recorded automatically by Heap's event tracking system. Although this is a helpful feature, it poses a confusing storage problem which I found. You might need outside assistance services when creating queries to segment this data.

In Betracht gezogene Alternativen

Warum Heap gewählt wurde

Zuvor genutzte Software

Vorteile

Thanks to Heap we've been able to track every single step of our user's journey. We've made an incredible amount of improvements and have found bugs in places we could have never without this tool. It even makes Google Analytics look average. Absolutely wonderful piece of software

Nachteile

I can't say using and implementing heap is the easiest thing. However, there are many tutorials, they have a great onboarding process and their customer service is magnificent. I assume you can't expect a tool this good to be the easiest to use. It needs some training!

Vorteile

Easy of use, always keep all historic data eventhough you are not using it and haven't defined the query. But it's there waiting!

Nachteile

- sometimes I want to combine some metrics but its not possible
- I can get user identity right away only in some reports

Vorteile

I think these guys are the improvers. They are really good developing this tool to measure everything that you need in your website. With Heap we can make really good decisions. Wi do funnels, reports and watch a lot fo KPIs.

Nachteile

In some reports can be slow but not too much. They also need to develop more tutorials and a community where you can find more tips and answers.

Vorteile

Heap is an excellent platform that collect customer data automatically. It capture complete customer behaviors such as what products they shown interest, which category they searched. Heap has powerful Insights and analytics. We can quickly analyze and starts our funnel marketing.

Nachteile

It Require technical knowledge to understand this platform. It had complex user interface. Exporting data take more time. Integration is limited.

Vorteile

Easy to implement and setup. It makes it easy for almost everybody at my workplace from the marketing to sales, to accounting department to be able to review data provided, even without being tech savvy.

Nachteile

Customer support takes too long to respond to our emails, probably due to the amount of users they have to respond to.
However it will be great for us to get response from support, few hours after a mail has been sent.

Vorteile

I love the access to real-time data. It has been instrumental in troubleshoot issues with clients by observing their click history. On multiple occasions, Heap was the tool used to demonstrate to clients that it was their hiccup that resulted in a "bug" or issue and restored faith in our product.
I find the reporting feature to be fairly straight forward and easy to narrow to a specific user, time, browser, and more.

Nachteile

I wish that configuration required less internal dev work. That being said, we have a complex product offering, so our configuration is likely more complicated than most.

Vorteile

The fact that it registers events even without you tagging them(!).
The fact that it’s very easy to do statistics directly in the software.
It has support and the people are VERY HELPFUL.

Nachteile

Don’t have anything to say in a negative aspect about heap.

Vorteile

It is one of the best for tracking the customer's journeys and looking at the customers' pain points, offering great UX to visitors. It is great for creating custom reports and dashboards (Offers the ability to track almost everything). Setting up flows is very easy. Does not require implementation engineers a lot while using the tool or setting up new tracking.

Nachteile

You do need a lot of training to be able to start using the platform. The customer support is a little slow at responding.

Vorteile

I used Heap when I started my career. The clean interface and visually appealing dashboards made it easier for me to understand the data. The pricing is also very reasonable.

Nachteile

Not that I can think of right now. At that time, it was the best tool I used.

Vorteile

I like Heap since it's sleek and easy to use. I love Heap's collaboration tools, which allow me to involve team members in data path and chart preparation to get the best results. Reports, dashboards, and data mining are easy too.

Nachteile

Initial setup and staff education take time, but the good returns firms may gain by using Heap tools appropriately are worth it.

Vorteile

The super simplistic use of setting up click tracking has been tremendously helpful and provided much more meaningful analytics than GA.

I also love that the tracking code did not impact loading as much as google analytics did.

Nachteile

Reading the data and setting up reports had a bit of a learning curve but it worked great nonetheless.

Vorteile

The product is to use most dedicated to using

Nachteile

I don't like the way this app is setup to.login

Vorteile

I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics. I also use it for A/B testing.

Nachteile

Heap can be really tricky and hard to set and config it at first. A/B testing set up take a lot of work, even if it is needed. Also not the cheapest tool out there.

Vorteile

Very easy to understand, even for people without a technical background.

Though I don't know much about the matter, I have had many techies tell me that Heap's method of data-capturing and use of tracking pixels is among the best.

Nachteile

Very limited data visualization options. For relative date selection, I can only pick from a list of 4 (today, last week, last month, last 3 months, last year). Out of luck if you want to see everything since a specific date.

Also, no ability to annotate the reports.

Vorteile

heap is a very powerful data tracking software. it allows you to follow all the steps related to the journey of users of a website

Nachteile

even if it presents itself as a better alternative to google analitics, it is however not easy to use

Vorteile

Pros:Data segmentationHeap Illuminate A/B testsEasy analysis of the onsite user's interactions & sessions

Nachteile

Cons:Not so efficient overall product interface The backend UI of the tool is not so smooth.ExpensiveSlow Customer Support

Vorteile

I use Heap to analyze the behavior of my web application users. It's easy to create graphs and funnels.

Nachteile

Not much - Heap is very intuitive and has a ton of flexibility when it comes to displaying charts and funnels.

Vorteile

The best feature of heap is not to loose your history. If you tag other web analytics tool, your data would start at day 1. But if you tag or create an event at Heap, you'll see history. This is awesome!

Nachteile

It need basic html tagging knowledge. Sometimes it's confusing for business users. Maybe an advanced documentation or training would be nice.

Vorteile

This is the product you can start using right away and you don't need to invest engineer's time to support it. It's really amazing that it tracks each action and you don't need to set in advance all you might need to track in the future. This is the app which finally works. Hands up for the people who created it.

Nachteile

Nothing. Maybe some additional options for segmentation. But this product has all the features which matter the most.

Vorteile

I really like that you're able to import data from a million different tools and compare, contrast and run some powerful reports. I'm able to report on the results of different programs across different software pretty easily.

Nachteile

It's a little difficult to navigate and there are a ton of fields everywhere, but you'll eventually find what you're looking for. Much like any software similar to Heap, it's hard not to create it complex so I can't really dock any points for this, just something to think about.

Vorteile

Very easy to use, but also incredibly powerful.

Nachteile

Sometimes putting together a specific event or report is challenging. Usually theirs a solution to discover, but other times it's simply a limitation of Heap. Though they're continuing to add features and make improvements.

Vorteile

Heap will track a TON of information about your website. Unlike most analytics tools that require you to know what you want to measure (and what questions to answer) before you can get any insights...Heap tracks almost everything from the start, so you can ask question later on and get smart insights returned to you. It goes further than Google Analytics....a good addition to what Google offers.

Nachteile

I found that the reporting interface isn't that intuitive. It's built for someone who is analytical and willing to learn how to query their system. I wish they would offer more standard reports for someone who doesn't have the time to built specific reports/queries.

Vorteile

It's quite easy to set up and integrate with your platform. The different funnels are simple to set up and track even for people with no development experience. The stats are easy to read and learn from.

Nachteile

The set up is simple but takes a long time. It also only maps the user behavior on our website. In order to see the full picture we use Grow as a complementary tool and getting the data from Heap is very expensive.

Vorteile

Heap is really powerful web analytics platform that creates custom dashboards for retrieving the data. The thing I love about this platform is its extensive visualization capabilities. It tracks the user behavior at each step of the journey and helps in CRO.

Nachteile

The cost of the tool can be a lot higher for small businesses

Vorteile

I love how easy it is to set up and use. I didn't expect it to be so intuitive and user friendly considering all that it does.

Nachteile

I wish the had a better description / website for themselves to describe all the features. They're kind of vague about what sets them apart unless you actually get a free trial.

Vorteile

I love that I can set up events at any time, without engineering involvement.

Nachteile

It can be difficult to set up the event correctly depending on how the code was written

Vorteile

Easy to use once initial set-up is complete.

Nachteile

Limited analytics. Difficult to set up and charting capabilities/dashboards can be improved.

Vorteile

Heap gives you the unique opportunity to see the data and measure users' activity retroactively. This is super cool.

Nachteile

Lack of docummentation, sometimes I have trobules to understand how some things actually works and I have years of experience with other analytics tools like Google Analytics etc.

Vorteile

Set up was a breeze as all of the tracking is automatic.

Nachteile

Unless you have a background as a developer, using this software can be really confusing.

Vorteile

it helps to get user details on the basis of journey that we have set, easy to use and user friendly.

Nachteile

it helps to get user details on the basis of journey that we have set, also if the user joins in middle from 2nd or 3rd step that user is not counted in the journey thats not helpful.

Vorteile

Offers really valuable insights in terms of customer behavior, virtually tracking their path from the beginning to the end of a website visit, when can be used to justify future decision making.

Nachteile

There's a learning curve when it comes to implementation and use.

Vorteile

Heap has been super useful in collecting more data for our marketing campaigns and optimization efforts than we originally had been getting from Google Analytics. Heap was pretty easy to setup but learning the new interface took some time.

Nachteile

What I liked least was some of the onboarding. I felt like it wasn't clear enough and it took a while for my site to get verified. Possibly my fault.

Vorteile

Using heap to do analytics was a dream come true - being able to look at what's gone on in the past as well as set up custom goals with such ease was a treat as well as creating custom reports perfectly

Nachteile

The only real problem that we had with heap was the prohibitively high price tag :( That being said at this stage you can get an upgraded plan by having the logo on your page so that's a good option for smaller businesses.

Vorteile

Ease of setup
No programming/coding required

As an agency that sets up websites for our clients, Heap is way more user-friendly for us. PLus, we have a shorter client onboarding as to how to use Heap than with Google Analytics

Nachteile

The initial tutorial on how to create actions to measure could be clearer, but it's fairly user intuitive.

Vorteile

Really helpful analytics tool. I'm not too advanced in terms of javascript/jquery and this tool helps me to track all the events and parts of the websites interfaces on a level I couldn't afford to do this before.

Nachteile

Might be a bit complicated on the beginning, but the intro tutorial is pretty nice and everything that you need to know from the beginning is included there.