Zoho Campaigns – Bewertungsseite 3

Vorteile

Perfecta para analizar y estudiar las campañas publicitarias de tu empresa de una forma muy precisa. Es totalmente compatible con Zoho CRM y además, combinadas, funcionan a la perfección, se sincronizan muy bien.

Nachteile

Al principio, es algo difícil de manejar, recomiendo que alguien te lo implemente para poder sacarle el máximo partido.

Vorteile

Integrations with CRM and another solutions Zoho like: Zoho Sign, Zoho Bigin, Zoho CRM and Zoho Mail.

Nachteile

Automations with channels. Using WhatsApp, SMS and Emails integrated.

Vorteile

This software is easy to use and offers templates and guides to creating effective emails. You can see email performance tracking data as well as unsibscribe performance.

Nachteile

There are still some fields which it would be good to be able to bulk edit. The email builder can be fiddly at times when trying to fit a lot of content into an email.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Zoho Campaigns

Vorteile

We're using workflows in Campaigns to send automated messages based on customer data, and have created quite the intricate web of workflows over the last year. While it's taken some trial-and-error to get things where we want, we have a 12-week long program that runs without any user input, allowing us to focus on elements of the program that DO require our attention. One of the main reasons we went with Zoho Campaigns (and CRM) was the monthly cost compared to other options.

Nachteile

There are occasional times when the workflows fail to run properly, and this causes me MAJOR headaches. For example, I have a weekly workflow that starts on Tuesday morning with an email, then sends another email on Friday, and finishes with a move to the "next week" workflow the following Tuesday. If the system hiccups and "misses" the window for that Friday email, the user sits in the workflow until NEXT Friday, and does not move on to the next week as they should. As a result, I've had to build failsafes into my workflows that allow me to manually force folks into our out of weeks (ugh!).

Vorteile

I use ZOHO Campaigns to send out a daily 8,000 person newsletter. I have used ZOHO Campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes.

Nachteile

I would like there to be more subscriber reports in ZOHO Campaigns. Perhaps could be a way we could customize the subscriber reports a little better.

Vorteile

It is very easy to design and schedule email campaigns using Zoho campaigns. The reports are very much extensive which enables us to draw very cool and in-depth insights. Also loading contact lists and segmenting them is pretty awesome and easy.

Nachteile

Honestly, I do not have any dislike for Zoho Campaigns

In Betracht gezogene Alternativen

Warum Zoho Campaigns gewählt wurde

Zuvor genutzte Software

Vorteile

Do not take it at face value.

Nachteile

Many bugs that are not getting fixed. Reasonably well designed software but very badly implemented and obviously lacking any robust test/fix cycles.

Vorteile

In theory, having a CRM and Campaign product from the same company would seem to be ideal, right? Seamless integration, real-time syncing, etc. Or at least that's what we had hoped to experience.

Nachteile

The CRM and Campaign modules DO NOT sync in a timely or accurate fashion. We have had multiple campaigns put on hold, have had a hard time reaching anyone in customer service, cannot get anyone on the phone or to answer an email in under a week, people have opted out and yet continue to receive emails, and on and on. Reporting is buggy, syncing is laggy, the fields don't match between CRM and Campaign, etc. We have heard "hmmm, that's weird" from customer service when describing the problems we've encountered. We've been given business cards from Zoho employees we met IN PERSON with phone numbers that go to unattended mailboxes and we can reach no one. It's by far the least satisfactory software and customer service experience I have been party to in my life...and I have worked for a software development firm as well as in technical support for a peripherals manufacturer.

Vorteile

What I like best about Zoho Campaigns is how simple it is to use. The interface is simple and straightforward, making it simple to create, customize, and send marketing campaigns. Furthermore, Zoho Campaigns provides powerful features for effectively segmenting customers and tracking performance metrics to help you optimize your campaigns.

Nachteile

I didn't like how limited the design options in Zoho Campaigns were. It was difficult to create truly unique and eye-catching graphics and visuals for my campaigns. Furthermore, the analytics and reporting features were not as robust as I would have liked.

Vorteile

Zoho CRM is supposed to integrate automatically with campaigns. It is synced together so that you never have to manually sync changes in records

Nachteile

we have been a user for 2+ years. We found out today that many of our records had not been synced. For 2 years. So new prospects were not synced - unless they came from one user.

When we called set up sync initially with tech support, we asked if all our records were now permanently synced. They said yes. , they never said - any users other than me who used zoho had to set up sync separately, even though they are already users of zoho crm. No messages or instructions were given by zoho. We also wonder what else we don't know? for 2 years, no new records for my 2 main zoho managers were mailed - and we were not notified and informed of such a need.

Vorteile

Zoho campaigns has good analytics of the click rates and provides a visual analysis of clicks by the relative location of the Link in the email.

For some campaigns this can indeed be useful as one may do AB testing to see if click rates improve based on position or based on content, helping in creating compelling campaigns.

Nachteile

The content development for email templates is very basic in Zoho campaigns.

Email template upload of html is possible and so that saves the day and still makes it worthwhile but the inbuilt template maker leaves a lot wanting in terms of visual design, but can need used for very basic campaigns set up.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Zoho Campaigns

Vorteile

Zoho allows us to manage our campaigns easily. Making lead forms and it also have robust marketing tools. It integrates with may softwares.

Nachteile

Zoho offers a wide range of features for a cost. Its offer is not quite flexible. The customer service is quite disappointing as compared to other CRM and marketing softwares where the customer service is an edge for them.

Vorteile

I love that it is easy to integrate with a lot of software that we use. It is also very easy to use and navigate

Nachteile

I think that they can improve on the amount of immediate (real-time) sync that they have as this would make it easier for users to get work done quicker.

Vorteile

I like that they allow users to customize the designs and messages as per the campaign requirements. Their templates are also quite modern and rich looking. One of the best parts of their toolkit was the ability to set up automated workflows about what email to send and when to send it, this reduced a lot of my manual work as I was dealing with more than 5000 emails.

Nachteile

I did not like that their customer support was a little slow in responding to my queries. But, they replied and helped me setup multiple campaigns.

Vorteile

Que se puede conectar con Zoho CRM y te permite nutrir toda la información de tu empresa para luego utilizarla en tus campañas publicitarias segmentando al máximo tus campañas y obteniendo unas métricas muy buenas para la toma de decisiones.

Nachteile

Al principio es posible que necesites ayuda de un partner premium de zoho para la implementación, pero es una herramienta que merece mucho la pena.

Vorteile

Interfaz intuitiva, rápida y fácil de utilizar. Tienes un gran abanico de opciones disponibles y funciona realmente bien para automatizar campañas y hacerles seguimiento.

Nachteile

Necesitas alguien con experiencia para sacarle el máximo partido, ya que no es de las más fáciles de manejar. El servicio al cliente también podría ser mejor.

Vorteile

Unlike most email marketing software Zoho paid plan is cheap. Even better, Zoho campaign provides value for your money through the social campaign feature. Its' slike a 2-for 1 deal.
Easy to use... Once you get used to the UI

Nachteile

Some of the campaign templates are rather unattractive, However, they make up for this by providing basic /blank templates for users to customize.

Vorteile

The strongest point is integration with Zoko CRM. It gives a better way to mass email subscribed customers than using the CRM mass email. The free account is comparable with competitors like MailChimp.

Nachteile

The user interface is clunky in places and buggy in others, and generally frustrating until you learn its quirks.

In Betracht gezogene Alternativen

Zuvor genutzte Software

Vorteile

It is easy to use, you can create your own HTML campaign, use a template or the drag and drop builder. If you use it with other Zoho products you can sync the database available or upload you own. You can schedule the campaigns in your time zone or in the recipient time zone.

Nachteile

The drag and drop has some bugs from time to time and the platform performs better when you use it with other Zoho products.

Vorteile

The best part of this software is it lets you schedule multiple campaigns.It also allows you to clone campaigns and change minor details if you are sending a re-occurring campaign.

Nachteile

The worst part is you can only schedule campaigns 24 hours from the time you create the campaign. This isn't helpful at all and is a huge drawback for me while using Zoho Campaigns.

Vorteile

Email marketing is hard for me! Zoho campaigns has made it so easy and it's very reasonably priced.

Nachteile

There's a lot to learn. I could have asked for help but I'm stubborn :)

Vorteile

There is whole bunch of features they have placed for email marketing campaigns, we used templates where advanced design with call to action segment added, we just putted our information and created our campaign.

There is integration method works very smoothly

Nachteile

As such I haven't discovered, but yes they can add more IT & Web Services related templates, so user will easily pickup their desired design in that particular field.

Vorteile

It’s packed with features that are hard to reach

Nachteile

UI needs an overhaul, you spend a lot of times trying to navigate the interface - you loose interest to use the program

Vorteile

I love this software because it allows me to send massive email campaigns for an incredibly good price, it is easy to use and, best of all, you can synchronize it with your CRM database, allowing you to create much more effective marketing campaigns based on the information of your database

Nachteile

The monthly payment is a bit high for the number of shipments allowed per month, I would like it to be more economical and second, improve the platform a bit since it looks a bit old compared to other services

Vorteile

Zoho Campaign is the simplest and very cheap product in market.

We have used their services for our initial campaign time and still using it.

We can simple automate email marketing with the help of this campaign.

Pre-designed templates, Subscriber management and very easy to manager whole portfolio under one platform.

Nachteile

Domain name verification is little bit lengthy process and took almost 48 hours to do so - again it is depend on your hosting provider.

Domain verification is painful thing and not getting proper support from zoho while doing.

Vorteile

The cost of the various Zoho applications is very low allowing you to get the features you need and save on the fluff you don't need. Beyond just the pricing, we have found Zoho Campaigns to be a great way to market to our email list. The analytics are great as well!

Nachteile

If you are looking for all the bells and whistles, you might choose a tool that has more features than you need at the moment expecting that you might need them later. This is one case in which it might make sense to go with a different option. Additionally, some of our team mentioned that the User Interface is not as appealing as other email marketing tools.

Vorteile

Pricing is cheap and gives 2k subsribers for free every month.

Nachteile

User Interface is not very good. Other competitors are sky apart.
It takes manual review for sending any bulk email. They take over a week sometime to approve.
Spam rate is soo high.

Vorteile

Easy to use, lot of tools available, customer service rocks

Nachteile

not a lot of customization so you are limited in some aspects

Vorteile

The best thing about this software you can run email campaigns and target your prospects. We can define follow up templates for our customers. The other good thing about this software is that we can integrate with social media platforms and the best part is its price , its very much affordable for small companies

Nachteile

customer service is one issue which they should handle and try to provide more customization in templates

Vorteile

Integration with Zoho CRM and part of Zoho One

Nachteile

List management and email customization, email templates

In Betracht gezogene Alternativen

Warum Zoho Campaigns gewählt wurde

Zuvor genutzte Software

Gründe für den Wechsel zu Zoho Campaigns

Vorteile

It has allowed us to create some exciting campaigns and marketing tools to get visibility to our customer base. Overall it has increased our income by a lot in the last year since we start to use the Campaigns feature. My CEO and COO are excited to see what the next year will bring as this feature grows and we grow with it.

Nachteile

Zoho has knocked this feature out of the park and I have zero cons to say about it at this time. Keep creating awesome software guys.

Vorteile

It Lets one organize emails at groups.
It lets you know which emails were opened.
It lets you know the success rate for your email opened.
Very detailed reports on dashboard
Can connect to your Zoho CRM
Sends data regarding the campaign to your Zoho CRM and therefore you get insight about your campaign progress.

Nachteile

Does not allow you to send info emails
You have to send a request for you to blast emails known as info
Takes quite sometime to run especially creating the email list

Vorteile

Great integrations, easy deployment, responsive designs, great automated workflows. No doubt its one of the most powerful tool for email marketing. The personalization features, automation feature and delivery are just awesome.

Nachteile

We got high rate of spam deliveries in our initial stage. We optimized our campaigns and spam went down but still it was high. We wanted to our mail to reach the inbox, not the spam box.

Vorteile

My top 4 pros are the following:
Integrates very well with my CRM (also Zoho) and syncs subscibers based upon my list requirements.
Exceptional reporting module delivering both dashboard and deep-dive data (especially when coupled with Zoho Reports).
Very user-friendly. Hired a new Marketing Specialist and she was up and running within hours.
As part of the Zoho One package, there is not a more robust email/social outbound marketing platform on the market at similar dollar investment.

Nachteile

While the number of pre-designed templates are impressive, it is still somewhat limited.
List segmentation is the only aspect of the system that is less intuitive.

Vorteile

Zoho Campaigns has a simple and easy-to-use interface, making it an ideal solution for beginners or small businesses with limited marketing experience. The software provides advanced automation features such as triggered email campaigns, autoresponders, and behavioral targeting. Zoho Campaigns offers an array of customizable email templates that businesses can personalize to match their brand's visual identity. Provides detailed reports and analytics to track email performance, including open rates, click-through rates, and unsubscribe rates. This feature helps businesses understand how their email campaigns are performing and make data-driven decisions.

Nachteile

Its limited customization and integration options may be a drawback for some businesses, and its pricing structure may not be suitable for small businesses on a budget.

Vorteile

It is really easy to use. I also love their self help section, they have really great, detailed video walkthroughs of almost every aspect of the tool. That gets you up and running in 2-3 hours which is phenomenal for a product that has so much customization. As far as the features are concerned, it has everything you need to run a good marketing campaign. The reporting section is nice and detailed. Remarketing options are also really good. You get a lot of value for the price you pay.

Nachteile

Their support was a little slow in replying to queries. Also the mobile app is very limited, to the point where you cannot perform some pretty basic tasks.

Vorteile

You can use their stock templates or create your own. Adding pictures is very easy, along with call to action buttons. The Zoho team test it before you send it out to make sure it will work in all formats.

Nachteile

You can't resend a campaign without cloning it.

Vorteile

. An easy interface so you can learn it very fast.
. Have a perfect and nice dashboard, so you can manage the progress of your campaign.
. The price to the value reasonable compared with other similar services.
.Zoho invoices are very useful and help a lot in tracking the payments.
. You will the social media campaigns which is very important now maybe even more important than email marketing.
.And they always have new fetures from time to time.

Nachteile

. The most thing I don't like it In Zoho that you can't make your own campaign from scratch.
.you are limited with the templates that they provided it to you.
.to set up your account it can a little bit hard and tricky, but after that evry thing go smoothly

Vorteile

It is the most efficient, simple and effective tool in market that helps us manage our campaigns. It provides metadata which is one of its unique features. They provide customer service round the clock. It helps to attain engagement via social media platforms like Facebook and Linked in. You can easily create newsletters with the provided templates. It compares all your email campaigns. The application is very affordable ,and they ensure great analytics. You have to focus on your content and the entire marketing process is taken care of by the application. The manual import and export of data is eliminated, as all this is done by the auto-sync tool. You can create incredible newsletters with the HTML integrated templates. Flexible and customizable layouts are provided.

Nachteile

The domain name verification process takes time. The absence of a variety of templates. Require more tutorials and step by step methods for posting campaigns. The interface looks outdated in comparison to other email marketing tools.

Vorteile

Zoho Campaigns is relatively easy to use. The opt-in subscriber functionality is great, and it allows you to easily configure subscriber opt-in emails, forms, etc.

Nachteile

While it's easy to send one-off emails, the automation features in Zoho Campaigns are greatly lacking. If you want to conduct many automated responses, drip campaigns, etc., invest in another email marketing platform. Zoho Campaigns is very basic compared to many other platforms on the market.

Vorteile

The platform allows businesses to create automated campaigns based on triggers such as user behavior or demographics. This can save time and increase the effectiveness of the campaigns by ensuring that the right messages are delivered to the right customers at the right time. Businesses can create highly specific customer segments based on behavior, demographics, and other factors. This allows businesses to target their messages to specific groups of customers and tailor their campaigns accordingly.

Nachteile

May not be as feature-rich as some other email marketing solutions on the market. While the platform offers a range of features, it may not be as customizable or flexible as some businesses require. Zoho Campaigns offers a range of pricing plans, it can be difficult to determine which plan is the best fit for a business without contacting customer support.

Vorteile

Ability to sync contacts; ability to schedule sales campaigns.

Nachteile

Can be expensive, compared to other softwares.

Vorteile

We are able to customize our campaigns to do exactly what we want. Automated emails is essential drawing interest for our different franchise brands.

Nachteile

My role isn't creating the campaigns but I know sometimes there are errors that wrong emails get sent out. May be user error on our admin.

Vorteile

Nothing. It's not easy to use and it doesn't sync half the time with the other Zoho products.

Nachteile

Everything. It's not as easy to use as they make it seem to be and it doesn't sync well.

Vorteile

It is easy to use and affordable. It has lots of starter templates and making your own from scratch is user friendly.

Nachteile

Integrating to CRM is simple but not always sure how to map the fields internally to the tabs if you have done a lot of customization.

Vorteile

Offers a great marketing experience, is a great tool to integrate marketing campaigns through emails or social media in addition to being integrated into CRM, which makes it a very useful and dynamic platform that offers great control over the results of your marketing campaigns

Nachteile

It can present some difficulties to create the design of a campaign in addition to some updates require a little more training to get to better understand the tool

Vorteile

Ease of use and integaration with our new CRM solution.

Nachteile

Not much to dislike, zoho is a total package, as long as you buy into the platform, it integrates perfectly

Vorteile

The dashboard is ok, but that's only a GUI.

Nachteile

It seems as if the backend Zoho team in India are constantly session logging. Random edits, non-working functions, and non-sense compliance.

Vorteile

Zoho campaigns has been instrumental in managing our email marketing campaigns to our clients. The templates are easy to use and customize, the price is affordable and it easily integrates with other applications and platforms.

Nachteile

Emails with multimedia e.g videos take a while to get sent across the mailing list and sometimes do not play on the receiver's end

Vorteile

Zoho has many modules which help make the sale flow helpful, including the ability to make and send quotes, sales orders, and invoices. It is an easy all in one system for tracking all of these different items for reference and followup.

Nachteile

I absolutely dislike that if you call support they will not answer your question but, give you a link to buy them.

Proprietary software is one thing but, still reminds you that you're just a customer. When calling for support sometimes when your creating buttons, they don't really help point in you in the right direction to complete the button. They simply auto forward an email encouraging you to buy ZOHO scripts. Which are pre-written scripts that you can purchase.

If we needed to make 50 buttons with no clue how to make them, then this would make sense. However, just a nudge in the right direction would have done the trick in this case.