Sprout Social

Vorteile

There really wasn't much to like. I was told to test this on behalf of a client, and I will be recommending future clients to pass on them. It's much harder to use than HootSuite and Buffer for managing social media. Then when it comes to social listening, it's very complex and not very helpful once it's setup properly either.

Nachteile

They're trying to be an everything platform, and they're not especially great at anything. They're not the best at managing multiple channels or social listening. It's also expensive for being average at both of those core things.

Vorteile

The pros? I suppose the posting workflow is good, as good as other platforms that are 10% of the cost. A lot of the “features” that I was promised when they locked me into a year contract with high pressure sales ended up being features that either don’t work very well or are actually kept behind massive pay walls. You’ll have to remortgage your house to get the full functionality out of Sprout.

Nachteile

Where do I even start. 1. To send approval requests to clients, you have to add them as an additional user… EVERY SINGLE additional user is a $499 PER MONTH. I was promised that external approved were free, so sending approval requests to clients would not cost extra, they never mentioned that you’re only allowed 3 external approved for THE ENTIRE ACCOUNT. They pressured me into signing a contract and sold me a bunch of lies.

I don’t even find the platform very intuitive. Not only that I find the features are lackluster, I have used other platforms that are a fraction of the cost with a more intuitive UI and pretty much the same features.

In Betracht gezogene Alternativen

Planable und Hootsuite

Warum Sprout Social gewählt wurde

Because a sales rep convinced me that Sprout was far superior and worth the massive extra cost in the long run. Worst decision I’ve made in a long time

Zuvor genutzte Software

Planable

Gründe für den Wechsel zu Sprout Social

Because I fell for their marketing, false reviews and high pressure sales tactics

Vorteile

The most robust and complete social media marketing tool to use that's full service.

Nachteile

The price gauging that's going on with all tools, and other than AI integration, there's not much of a difference in tool efficiency.

Vorteile

Never has managing several social media accounts been so simple. Time is significantly reduced by switching between accounts and scheduling postings. The reports provide precise information about how everything operates and aid in making informed decisions. My teammates enjoy utilizing the user-friendly Functionality since it is so effortless.

Nachteile

The expense is the only drawback. It would have been much more sought after if the pricing had been slightly lower.

Vorteile

I have been using Sprout Social daily, since 2010 as a freelance marketing professional. I manage several B2B and B2C accounts, and had previously used Hootsuite. The dashboard in Sprout Social has every possible automation, scheduling feature and content research resource you could imagine.

From social listening via #hashtag keywords, to suggestion content from over 30 industry specific niches. My clients love the metrics reports, and I love that I can brand them quickly and easily to my own agency. If you are a content marketer, you have to try Sprout Social. It has saved me well over 15 hours per week for more than nine years.

Nachteile

I wish they had an auto-scheduler for Instagram. Other software companies have specialized in scheduling posts for IG and IGTV, but this isn't available in Sprout Social. I think this is the only thing that is missing from this amazing software.

Vorteile

Great user interface (I like it much better than Hootsuite's interface). Customer service is superb! Anytime I had any issues with using SproutSocial, their customer service was a chat or email away. Their customer service seems like a very small team of people, but they are very quick to respond and get to a solution. I've used SproutSocial for several different companies, both large and small, and it works great for managing it all. Analytical reports are clean and better than the ones in Hootsuite. My favorite features are the reports, social listing tools (You can see who's interacting with your company or specific keywords you set up) and being able to 'check off' messages or notifications that you have seen or responded to already. In HootSuite, you cannot do this and sometimes messages can be missed. Another favorite feature in the reporting is being able to compare your company page with competitors and see how you stack up agains the competition. Following/unfollowing accounts on Twitter is another great and useful feature.

Nachteile

There are a couple social networks that cannot be integrated with SproutSocial, and therefore I have to resort to also using Hootsuite. Things like LinkedIn Showcase Pages, Youtube, Vimeo, LinkedIn groups, Facebook groups to name a few cannot be scheduled or automated. SproutSocial covers the larger social media pages you need to manage like Facebook pages and Twitter. Because it cannot schedule at all social networks, I have to do most of my scheduling in Hootsuite.

Vorteile

It has an extensive list of features and integration with all the major social media platforms.

Nachteile

It's very expensive, has poor usability, hides advertised features behind paywalls, delivers questionable ROI, and provides terrible customer service.

In Betracht gezogene Alternativen

Planable, Loomly und Hootsuite

Gründe für den Wechsel zu Sprout Social

Lack of experience with the alternatives.

Vorteile

The "pros" didn't turn out to be pros at all. We wanted our clients to be able to use the link from Sprout and review posts. Turns out, they had trouble with it and never used it. Every other feature can be found in systems 1/10 the price.

Nachteile

They will not let me out of the contract. They auto-renewed me after a year for another year and we have since moved all our accounts elsewhere but they are still charging us $400/ month.

Vorteile

En utilisant Sprout Social, je bénéficie d'une gestion simplifiée de mes médias sociaux, d'une visibilité accrue en ligne, d'une communication plus efficace avec mes clients, d'une collecte de données précieuses, d'une promotion ciblée, d'un service client amélioré, d'un renforcement de ma réputation en ligne, et d'une croissance accrue de mon business.

Nachteile

la dépendance à l'égard de la connectivité Internet.

Vorteile

Mon équipe de Community Manager aide Sprout Social car il nous permet d'augmenter les ventes de nos clients en nous aidant à bien gérer les réseaux sociaux et à renforcer nos stratégies de marketing. En plus de cas, non seulement depuis des mois que nous l'utilisons, nous avons que des changements positifs mais aussi, il y a de très grands marques qui leur font confiance alors pourquoi par nous !

Nachteile

Le problème avec Sprout Social, est qu'il n'est par faire pour les débutants qui sont financièrement faible car l'abonnement minimum est à partir de 249 $. Si vous pouvez réduire un peut cela, se serait encore plus cool.

Vorteile

Overall, Sprout Social is easy to use and easy to learn. It is organized in a way that is easy to navigate.

Nachteile

The sales team is great at answering questions and making the sale. After the sale has been made it is difficult to receive timely responses and feedback. There are no exceptions for ending service with them, except for referring a new customer and having them sign up.

Vorteile

Un punto che apprezzo molto di Sprout Social è la possibilità della gestione collaborativa dei social, con la quale più membri del team possono lavorare insieme sullo stesso progetto ottimizzando molto.

Nachteile

Forse per l'uso che ne posso fare io è fin troppo dettagliato e completo, con possibilità di integrazioni e monitoraggio molto dettagliato.

Vorteile

La aplicaión funciona muy bien, se pueden gestionar ahí mismo las redes, checar que están haciendo tus competidores y realizar reportes sobre el desempeño. Todo con una interfaz fácil de usar.

Nachteile

Es una gran herramienta, pero a mi me parece que el costo es muy alto. Para un negocio pequeño como el mio o una sola persona, resulta muy caro. Puede funcionar para negocios grandes o agencias.

Vorteile

Scheduling.SM listening.Reports by plataform, date, etc.

Nachteile

Very pricey.Limited amount of SM profiles.

Vorteile

Uso diariamente para integrar as minhas redes sociais,gerenciar mídias em um único local facilitando o atendimento dos clientes dos serviços como social mídia e o software corresponde as expectativas

Nachteile

As vezes sobrecarrega e trava, acabo tendo que reinicia lo.

Vorteile

We most like the ability to manage multiple accounts easily. We manage over 20 social media accounts across several platforms using Sprout Social and we have always found it very intuitive and easy to use. Adding new accounts is easy and there are several features that add value to the product that we use regularly.

Nachteile

Pricing when you're adding multiple additional accounts is confusing, especially for agencies who may want to use Sprout to manage all agency accounts. Single accounts can only manage 10 profiles without upgrading which for an agency is a limit we hit very quickly.

In Betracht gezogene Alternativen

Hootsuite

Warum Sprout Social gewählt wurde

Pricing and features.

Zuvor genutzte Software

Hootsuite

Gründe für den Wechsel zu Sprout Social

We chose Sprout primarily because it allowed us to draft posts and then send inside the software to others in the organization for review, notes, and approval.

Vorteile

What I liked the most about this software is the ability it gives us to be more present on social networks.

Nachteile

What I liked least about this software is that many are not interested in it yet and beginners find it difficult to immerse themselves.

In Betracht gezogene Alternativen

BuzzSumo und Hootsuite

Gründe für den Wechsel zu Sprout Social

I have sprout social because it is an effective tool for my deployment on social networks.

Vorteile

The template collections help creators to create contents very fast and smoothly. It lets users to monitor competitors which helps to design marketing campaigns accordingly. This helps the business reach to the top at a very high pace.

Nachteile

It is very expensive and their customer support is really bad. They literally ignore the problems reported to them. Which is very irritating. I hope they improve it soon.

Vorteile

Sprout lets you add multiple profiles from multiple platforms and schedule social media posts at whatever times you want or using a queue with times set by you. The listening stream can be customized so that you can choose whatever profiles/hashtags you want to see at that time. You can reply, assign posts, forward posts, retweet, retweet with comments all from the news stream. It works well with Zapier for RSS automatic posting of blog posts also. We started using it about 7-8 years ago, and the price has not changed for us, so it's a very good value for our money. The dashboard is easy to use and has multiple types of views, like calendar, so you can see if you have a lot of messages bunched up and spread them out. Support is good and the Sprout All Stars Slack group is another souce of information. Over time features have changed because of changes to Facebook/Twitter/LinkedIn, but Sprout has consistently improved the platform and added or revised features as needed. It's a great tool for small/medium businesses. You can mark messages as read/done to get them out of the stream.

Nachteile

Sometimes the software logs you out when no one else is trying to log in. It can also sometimes seem like a post has not been scheduled but when you refresh the page, it is there. It works better with Twitter than Facebook or LinkedIn, so if those are your main platforms you may want a different tool. I think the issue may be more with FB and LI changing their rules than Sprout.

Vorteile

Sprout social has tons of amazing features that makes it very easy to use.

Nachteile

The pricing; it was expensive compared to similar features

Vorteile

As the social media community has continued to evolve, sprout social has kept on providing simple and efficient solutions towards social media Marketing. I have experienced a great time Saving element by having all major network together for response. It's functionality which include tagging features and post performance reports makes it easier to see progress on content hence having great impact on social growth.

Nachteile

As time has passed, it has become less cost effective as pricing per user keeps getting more expensive especially with a large team that keeps growing.

Vorteile

It is so nice to be able to have all of my clients' social profiles in one place! With Sprout Social, we're able to not only keep our clients' profiles together, we're able to schedule posts to all of their platforms in the same interface. I think the shining moment for Sprout Social is the Inbox feature, where you can respond and engage with your online social community right there in the Sprout interface. You want to talk about efficiency...our team was spending hours a day logging in and out of different profiles for a client, responding to comments, engaging with other users, etc. Then, they had to do the same thing for the rest of our clients! Having the ability to cut out that unnecessary time spent logging in and out has been a life saver.

Nachteile

Unfortunately, Sprout Social does NOT have the ability to schedule stories on Instagram. While they claim you can "schedule", it's actually a manual process. You can go ahead and create the story post and "schedule" it, but all that means is you'll get an alert to go manually post the story to your profile. This doesn't help increase efficiency and can actually distract from other work in the middle of the day when you have to stop what you're doing to go manually post.

Vorteile

Sprout Social is on-par with other social management apps that are much more expensive. And with frequent updates, it keeps getting better. Now I'm able to publish to Instagram, Facebook , Twitter and more. One of my favorite aspects of Sprout is its monitoring software, which not only allows me to see all activity, but respond and mark complete. It's a much better UI than competitor Hootsuite.

Nachteile

Sometimes posts set to publish will fail, though I'll get an error report and a reason why it failed. Other than that, really no complains. Love the software. Recently I signed up for email alerts that notify me of any issues, which helps explain any errors as well.

Vorteile

I think the Reporting looks highly polished and professional for presenting to clients. For Facebook, Instagram, and Twitter it offers an excellent scheduling and social media management solution.

Nachteile

I think the price is prohibitive for small businesses, and the software is more geared toward agencies. I also wished there was integration with Pinterest and YouTube.

Vorteile

I love Sprout Social's integrated inbox, so you can see all of the latest comments from all of your clients. I love how the calendar setup works. Also the reporting it offers is so helpful in understanding what content is performing best, as well as providing an easy and beautiful report for clients.

Nachteile

It tends to run on the more expensive side for social media management software. And sometimes it takes longer for certain options for scheduling to roll out. The social media listening options have improved, but it isn't anything spectacular, although that's likely due to the current package we have.

Vorteile

The best thing about this software is the number of features it offers to facilitate post scheduling without it feeling overwhelming.

Nachteile

The worst part about this software would probably only be the price. While it makes sense to pay for what you get, it was just barely out of our budget at the time.

In Betracht gezogene Alternativen

SocialPilot und Loomly

Gründe für den Wechsel zu Sprout Social

The features it offered as well as the helpful customer support.

Vorteile

The ease of use to schedule content is the best part about using Sprout Social. It's also very easy to add new accounts and take accounts out when necessary. I work at a marketing agency so we write and manage tons of content for our clients, so it's important to be able to switch from client to client easily, and switch from platform to platform (FB to IN to TW). Sprout Social does a great job with that.

Nachteile

Sprout Social will have glitches from time to time where content is not pushed out at all or incorrectly. They have sent emails addressing the issues and assured the costumers that they're working to fix all issues but every once in a while we still run in to the occasional glitch.

Vorteile

Sprout Social is really pretty easy to learn and use. Like most pieces of software, it has aspects you might not need to use right away, but you don't need to learn about them to jump in and begin using the tool. Very easy for community management within the tool, and publishing posts is easy, as well. Also, their bulk import functionality makes it really easy to import months of content at a time.

Nachteile

There are some glitches in their bulk import functionality that I'm trying to sort out with their customer support team. I have found some workarounds on my own. I do wish it was possible to export content for a particular time period into an Excel spreadsheet, but at present it can only be exported at PDFs. This makes it hard to repurpose content if you haven't already put it into a spreadsheet for bulk import.

Vorteile

If you're looking for a fully functional, all-in-one social media software, Sprout Social is the way to go! Not only do you have a scheduler, but you also have an engagement tab, and extremely robust analytics reporting.

Nachteile

It's pretty expensive to scale up. The base package is just slightly above competitors, but as you scale, it gets pretty pricey. However, it's worth the cost!

Vorteile

Thanks to reporting and statistics, I can create a strategy for myself by looking at the data. This is my favorite feature.

Nachteile

There is no feature that I dislike the most. The fact that it is both convenient and inexpensive makes the application stand out in its field.

Vorteile

Easy to pre-post and duplicate posts, love the reporting aspect and flexibility, and blogs are useful

Nachteile

Cannot tag FB users, cannot use as a planning calendar easily, content finders aren't as effective, twitter hashtags don't come up with what is popularly used, twitter tags do not prioritize twitters you follow, cannot post within a group on FB

Vorteile

It is a comprehensive suite of tools for all-around social management. it is definitely the most powerful tool I have used for social network scheduling, management and analysis.
The interface is neat and clear, and the support team is always available for any questions or needs.

Nachteile

everything has a cost, even sports social has a cost.... and it's not low.
sprout is a rather high price and is unlikely to be affordable for freelancers or small marketing agencies.
This precludes a good chunk of users from having access to great tools.

Vorteile

It was easy to use, very intuitive and I liked the design very much. It has never failed so far and I used it daily for my clients and myself. I recommend it to anyone!

Nachteile

I don't have anything negative to say and I used it for a long time.

Vorteile

Sprout Social is a ln advanced social media management platform, but also a powerful marketing tool with the strong analytics features. I believe that the reports and analytics is the most useful feature for our team.

Nachteile

Some comments of my team were that the platform wasn't easy to use, and that they had to read often the Social Sprout documentation to accomplish some goals with our scheduled posting and multiple channel administration.

In Betracht gezogene Alternativen

Zoho Social und Hootsuite

Vorteile

I love the many options it provides: you can schedule content to various platforms, track how it performs, and respond to comments - all within one app.
While scheduling, there's a great option to schedule the same content to be posted as many times as you'd like, as much as 6 months ahead.

Nachteile

There's no way to create a queue and just drop content in there, to be posted automatically.

Vorteile

It has a great many features from reporting to scheduling. It is pricey, but makes up for it in robust features.

Nachteile

The price is a little high when compared with other solutions.

Vorteile

I love the software. I found it to be intuitive and easy to use.

Nachteile

My point of contact sent me threatening, rude and unnecessary emails while I was in the hospital. I voided my contract before it became effective. Had it not been for this representative I would still be a Sprout Social customer.

In Betracht gezogene Alternativen

Loomly

Warum Sprout Social gewählt wurde

I thought Sprout Social would be a better fit. I am going back to Hootsuite.

Gründe für den Wechsel zu Sprout Social

The simplicity of the interface.

Vorteile

The reporting is nice, and the ability to schedule all platforms in one place.

Nachteile

It was glitchy for us (continually disconnecting accounts), support was not very helpful, became not worth the price.

Vorteile

Its features in 2017. Back then it had innovative features, but not today. They are available for free.

Nachteile

Functionality. It is not worth the money.

Vorteile

the task option in inbox and
the tagging options
the facebook report shows impressions and also love the grouping of competitor reporting for instagram and Facebook.
love that you can select more than one date for scheduling a single post.

Nachteile

that the messages are not grouped in conversation. its confusing.
that i cannot download reports for tags. That the twitter and instagram reporting is not so in depth. that i cant answer instagram private messages or see them from sprout.

you cant schedule a post with more than one image either, each photo goes through as a separate post on Facebook and Twitter. you cant schedule a photo post with a link either, it ignores the photo and uses the link.

Vorteile

Sprout Social is the best tool for the social media management, and analytics as comparison to others.

Nachteile

It's the complete tool we have ever used. We liked the software a lot. It the best with quick analytics, and automations.

In Betracht gezogene Alternativen

Zoho Social und SocialPilot

Warum Sprout Social gewählt wurde

It's the best tool we have ever used as comparison to others.

Zuvor genutzte Software

SocialPilot und Hootsuite

Gründe für den Wechsel zu Sprout Social

We have selected Sprout Social as comparison to others because we have have a great experience from it customer service, and we lot the functions and the deliverability.

Vorteile

It has a great design, friendly interface and it is easy to learn how to use it. It is wonderful to be able to schedule the publication of the content on different platforms from Sprout Social. You can also obtain data and KPI, as well as you can do audience research, all with the same software. Also depending on the plan you can manage several profiles of social networks and monitor them from the same user.

Nachteile

It's a bit expensive for small businesses or people who want to manage their networks. It is designed for solid companies with different work teams. Also, functionally speaking, it is not very comfortable to work with Instagram, I feel that as the platform is more robust and efficient for certain social networks to the detriment of other.

Vorteile

LOVE that it is super easy to use, and that I can see ALL of our clients in one place, on one calendar. Really like the "drafts" feature too!

Nachteile

Not too much to complain about, really like that there are different ways of viewing the content that we upload each month

Vorteile

Sprout Social is a great product for a business with a well-established and large social media strategy and reach. The analytics tools available would be invaluable for those who are running and analyzing data all day.

Nachteile

For our small agency Sprout Social was overwhelming and a bit "too much" for our needs.

Vorteile

The dashboard of Sprout Social is very well built, easy and user-friendly. Also, there is a multitude of features such as inbuilt CRM, data analysis and scheduling tools resp. Lastly, the customer service is really awesome as they are quick to resolve any queries!

Nachteile

It is very expensive especially for small institutions or firms it may be not affordable. The filters for data analysis are limited and more customization is required.

Vorteile

I liked how I could answer comments from all the platforms we had connected in one place. Linked In, Facebook, Twitter, and Instagram

Nachteile

It's extremely expensive for how many errors occur. The customer service techs are very friendly and should get a 10 for being agreeable and understanding of angry customers however​ they rarely are able to fix problems.​

Vorteile

Sprout makes managing social posts and assets really easy. I've used many other social many other social managers in the past few years, and this is by far the most elegant. The UI is pleasing, the functionality dependable and the integrations are robust. I make particularly heavy use of the bit.ly integration, which saves a lot of time switching tabs.

The main benefit of Sprout Social, though, has to be the reporting. Being able to see how a post or campaign has performed at a glance is really quite handy. That in conjunction with the "listening" feature makes planning out future campaigns much more productive.

Nachteile

My only real complaint about Sprout is the per-user price, but if your team only has a single social manager it is well worth the cost.

Vorteile

The ease of scheduling, it's basically a scheduling app, and nothing more.

Nachteile

offers very little insight into our followers which is ridiculous. Pinterest, youtube, twitter, and all other platforms offer insights into users and sprout social does not.

it's basically a scheduling app

Vorteile

The interface is very clean, most tools are easily accessible for every feature available and also, the very stylish and friendly design really improves the user experience, makes it more enjoyable. I'm particularly attached to the Smart Inbox, and how you can have all your social media interaction in one place as well as its connection with the Bot.

Nachteile

The bot feature only connects through social media accounts and doesn't have a standalone version, that could give a better, more professional look to a client's website.

Vorteile

This software is something I use EVERY day. There are so many features that I almost feel like I find more every day. Sprout makes it easy to do community management for multiple organizations and plan their posts.

Nachteile

There have been a few minor problems but they are fixed quickly. I recently was unable to tag Facebook posts for a few hours (with a "can't query" message) but it was better within a few hours.