Klaviyo

Vorteile

You don't need coding or a dedicated IT team to use Klaviyo and still you get to build all your transactional comms and tailor the experience for your customers. The documentation in Klaviyo Academy is amazing, other platforms give you articles, Klaviyo give you videos. Integrations work great, event if it takes a couple of minutes to trigger the actions.

Nachteile

They have a small delay in user-triggered actions. You can integrate with many many tools, but be patient with the triggers. Sometimes you may think you automation is not working properly but it's just that Klaviyo is taking a couple of minutes to pull the information from the third-party tool.

Vorteile

Best ecommerce email provider out there. Segments, shopify integration, etc. all great.

Nachteile

The latest pricing changes have added pressure to cleaning lists more regularly.

Vorteile

Setup flows and integrating with another apps.

Nachteile

I can not send SMS to Germany. And the price a little bit high.

Vorteile

I use it everyday and love all the info they provide on how to improve OR, CTR, and revenue. It's very easy to create emails and flows.

Nachteile

They switched from account reps to general customer service questions. We have a small team so for someone who is learning about email marketing it was really nice to have a personal relationship with the reps who could help guide you.

Vorteile

Automation, easy to use. Everything you need to manage an successful business.

Nachteile

Need to invest time to really get the full potential out of this tool.

Vorteile

Klaviyo's e-commerce focus, data-driven approach, ease of use, and scalability set it apart from other similar products in the market. Klaviyo is appreciated by users for its user-friendly interface, advanced segmentation capabilities, integrations with other tools, analytics, and personalization features.

Nachteile

so far the onboarding team. they are the least helpful and always redirect to the documents which is an ocean of hyperlinks. never-ending struggle

Vorteile

It is a clean and elegant platform that I found fairly easy to use.

Nachteile

The cost when converted to AU is up there. 250 email contacts on the free plan is not great.

Vorteile

I like how detailed the email flows can get, and that you can customize the integration to get the exact flow you are after.

Nachteile

It's not exactly cheap and it's priced on the high end.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Klaviyo

Vorteile

This software has all the basics to create a nice looking email. It also has lots of added widgets that make it easy to integrate with Shopify and send out product emails. Everything is drag and drop and you can save custom templates, which makes it easy for anybody to use. The flow features and custom audience setups are also great. It also has excellent analytics.

Nachteile

I constantly have issues with my block styles. It's especially frustrating when the block style would register in desktop but not mobile. Obviously double checking emails before hitting send it critical but it adds extra work having to fix the different blocks and leaves more opportunities for human error. Also, when you change styling manually in the code you have to save and refresh to be able to change setting using the regular interface.

Vorteile

Has a good integration with Shopify, easy to use and has good segmentation, automation and campaigns
Easy to build templates with the drag and drop feature if you are not familiar with HTML

Nachteile

if you have more than one store, you need to have a separate account
They are not so cheap

Vorteile

For the price of the tool, its a super good one! You can even set-up free account, make a full data transfer or data set-up plan in line with the tool and its capabilities and then begin the paid monthly contract.

Nachteile

Has some funny quirks. Some features can be accessed if your workflows are event based but not list or segments based. Example, if someone re-enters a segment a year later they can no longer receive a flow. This will impact you highly for a multi-purchase business model. Another example is the "add to list" option from a list? segment flow. You cannot add users to a list based on their engagement actions in a workflow.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Klaviyo

Vorteile

Love Klaviyo. I've tried a few different email softwares in the past, including Mailchimp and GetResponse. Both of those softwares were a let down and didn't allow for the customization and integratino that I was looking for.

Klaviyo has an AMAZING integration with Shopify. Makes my life so much easier. It also integrates with FB ads, which is a huge plus.

Creating flows in Klaviyo is very simple, I have been able to create sophisticated flows with minimal stress and effort.

Nachteile

The only con I was going to mention was lack of a visual email flow tool, but they added that in the past 6 months, so I'm kind of stumped. It's a great tool. The only bad thing about it may be that it's more expensive, but I find it to be worth the cost.

In Betracht gezogene Alternativen

Vorteile

Mentioned in my review comment

Nachteile

Mentioned in my review comment

Vorteile

It's full of features and pretty simple to use. Switched from Mailchimp and haven't looked back. It's a little pricier but that's ok. Have created some really great marketing emails and even use it for our after purchase emails (order confirmation, shipping, tracking, etc).

Nachteile

Sometimes the site is a little slow. I'm sure this has to do with the time of day and the use it is getting from other users.

Vorteile

Setting up flows and campaigns is so easy with Klaviyo.

Nachteile

Getting it set up was not super difficult, but it took a little bit to get that situated. But all was good once we finally set up Klaviyo.

Vorteile

It's easy to use, easy to set up and works well

Nachteile

Not much to dislike, it's got everything I need and I really like the interface

Vorteile

Simple, deep integration with Shopify, quick and helpful support team, their blog is great, and support docs are very good as well.

Nachteile

Could use a couple more advanced features like tagging, click triggers in-email that trigger tags/segments, more robust CRM.

Vorteile

Klaviyo has one of the best automation flows set up for the price we pay. The wysiwyg editor and the source modifier work perfectly together - great stuff!

Nachteile

Not being able to link multiple shopify accounts with only one klaviyo account is a big minus - this might be a problem, as soon as we grow bigger and have to add new currencies.