Omnisend

Vorteile

Omnisend's user-friendly interface and robust automation features are outstanding. We love how easy it is to set up sophisticated email campaigns, from segmentation to personalisation. The ability to seamlessly integrate with multiple platforms and the drag-and-drop editor makes creating professional email templates a breeze. The reporting features provide actionable insights, allowing us to track performance and optimise campaigns effectively.

Nachteile

The only minor drawback is that the platform can feel a bit limited when dealing with advanced multi-channel marketing across SMS and push notifications. While it covers email marketing exceptionally well, some more complex features or integrations with other channels could benefit from further enhancement.

Vorteile

Cheaper alternative to Klaviyo with the same or similar functionalities.

Support is great, better than Klaviyo. Is like talking to someone who really has worked with the software and not reading an script.

Nachteile

The overall distribution of the website. You cannot preview older campaigns, without exiting omnisend.

Also, when you click the audience Tab the first option to appear should be the Segments tab, not de contact list.

Vorteile

It's very easy and intuitive to use and helps me craft high-quality and high-converting emails!

Nachteile

The analytics, though improved, could offer a bit more!

Vorteile

I liked how easy it is to use and manage, the best part is how easy the abandoned flows are to create. No coding experience is needed and there are never any issues.

Segments, pop ups and campaigns are extremely easy to set up and there is no guesswork when it comes to creating a strategy with the additional help blogs Omnisend provides.

Their support team is unmatched a 10 out of 5 stars from me!

Nachteile

The analytics could be improved so I can see more than just the last mon of results, additionally, a text-based email would be great to add to some of my flows as a more personal touch.

Vorteile

The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without overcomplicating things with unnecessary features or a specific in-app lingo.

Nachteile

The navigation needs a refresh. I think a left bar navigation with links and sublinks will be more efficient.

Vorteile

Functionality, ease of use, customer support, results

Nachteile

User interface feels quite flat and uninspiring compared to some of the competition

Vorteile

Ease of use, segmentation builder is great, overall the flow of working in Omnisend is much smoother than in other similar platforms. I can get stuff done fast and easy. Unique discount codes are easy to create and use in campaigns and automations. SMS is cost-effective with their Pro plan.

Nachteile

Omnisend lacks some advanced/situational features that you need once in a blue moon, but their team is very receptive to feedback so I use every chance I get to share feedback with them and help improve the product. The only major area where I feel it is lacking compared to other similar platforms is reporting & analytics - but as far as I know it is on their roadmap for Q4 to improve this.

Vorteile

Working with our CSM and strategizing how we can improve our email marketing for our clients each month. I also love the customer support and how helpful the team is with all of my questions and product feature requests.

Nachteile

Limited integrations with tools such as Yotpo.

In Betracht gezogene Alternativen

Klaviyo

Warum Omnisend gewählt wurde

Omnisend was more robust and offered more features.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Omnisend

Better customer support and great learning resources

Vorteile

What stands out the most is how effortlessly Omnisend helps us drive post-sales automation. From order confirmations to follow-up emails, the automation workflows are smooth and reliable. It keeps our members engaged with timely updates on the latest news, releases, and events. The ease of creating personalised email campaigns with just a few clicks has streamlined our entire process.

Nachteile

Honestly, there’s very little to dislike. If anything, we’d love to see more advanced options for integrating more niche platforms. But overall, it’s been an excellent fit for our needs.

Vorteile

its simplicity inside the platform, it is very friendly and easy to navigate, the templates they provide are very professional and the whole App looks very polished

Nachteile

I have to check with them if I clean my lists and got less contacts, will they downgrade my plan automatically?

Vorteile

I like that they are constantly adding new features to improve the quality of the platform and the user experience.

Nachteile

I don't really have a con. In the almost 3 years that i've been using it, I think i've only had one issue and customer service was very helpful.

Vorteile

User friendly platform, quick support, easy integration process.

Nachteile

The integration with prestashop isn't the best yet

Vorteile

Omnisend is a robust email and SMS marketing tool tailored for eCommerce, with a user-friendly interface and powerful automation workflows.

Nachteile

Pricing can escalate with larger contact lists, and some advanced customisation features are limited compared to other platforms.

Vorteile

The ease of use designing campaigns and automation as well as audience uploading

Nachteile

lack of bulk reporting for all accounts

Vorteile

Omnisend's automation features are incredibly easy to use, allowing for personalised email and SMS marketing campaigns that save time and increase engagement. The platform also integrates with e-commerce platforms like Shopify, making it ideal for online stores.

Nachteile

The pricing plans can be restrictive, especially for small businesses, as some features are locked behind higher-tier plans, and the free plan has limited functionality.

Vorteile

With Omnisend, we have best lead management features
It makes SMS marketing easy and also features great email marketing features
The software makes online campaign management easy

Nachteile

We have used Omnisend successfully and no issues arising

Vorteile

Great user interface, I found it really easy to use - in particular the design feature.

Nachteile

Customer service - would be great if there was an option to speak with someone on the phone.

Vorteile

- Existing email templates- Great Support- Campaign Analytics- Easy interface- Ability to automate campaigns- Can segment customers/leads based on campaigns

Nachteile

- Email template edt options are not much but it's enough to create a decent email template.- Sometimes it's slow to load

Vorteile

One of its standout features is the ability to automate campaigns based on customer behavior and data, which has helped me save a lot of time and effort. Additionally, its drag-and-drop email builder makes it easy to create visually appealing emails, and the reporting dashboard gives me insights into how my campaigns are performing.

Nachteile

One downside of Omnisend is that its pricing can be a bit high for businesses on a tight budget. Additionally, while it offers integrations with a variety of e-commerce platforms, it may not be as versatile as some other email marketing tools when it comes to integrations with other types of software.

Vorteile

I like the simple Integration with Meta and Google Ads

Nachteile

If you want to see the design of a marketing automation email, there is not a preview button.

Vorteile

Omnisend's best feature is its interface. It has the ability to set up automated workflows, send emails or texts, work with other apps to integrate data, and has drag and drop builder to make designing easy. A lot of tools have most of these products though, but Omnisend has an interface that I've found to be easiest for non-marketers to learn and use correctly, quickly. It's been an invaluable asset to scale up sales for my small and medium size business clients.

Nachteile

My con may not apply to many looking at this review, as they are likely individual businesses. But for people like me that manage multiple clients' marketing needs, the tool can sometimes be clunky adding on additional accounts to one email. For instance, I work in 4 omnisend accounts, 3 are tied to one of my email addresses. When setting up those three, I had support help due to a few Shopify stores trying to auto connect to another client's omnisend account, because my email was connected to all of the shopify stores and omnisend accounts. The auto connect between Shopify & omnisend was tripped up a little. Support was awesome & helped me fix the issue quickly.

Vorteile

The most impactful feature right off the bat is the savings you will receive when compared to Klaviyo. Once you get over the massive amounts of $$$$ you will save each month, then you fall in love with the ease of how the platform works, how it explains everything in detail, how it walks you through email and sms flows, etc. It's brilliant in every way. Then, you will fall in love with the support they provide to all of their customers. Can't figure something out, or have a special workflow you can't figure out? They will help you!

Nachteile

There is absolutely nothing that I would change about their service.

Vorteile

The customer support is excellent. The product itself is user-friendly and easy to use.The automation and segmentation options are advanced and provide great solutions for effective marketing.

Nachteile

Compared to other software, I'm all satisfied and have no issues.

In Betracht gezogene Alternativen

Klaviyo und Mailchimp

Warum Omnisend gewählt wurde

The other software did not have the same features, automation options, and personal support as I have with Omnisend.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Omnisend

I needed an ecommerce platform and also one that can support me as an agency with multiple customers from different industries.Omnisend had the best offer and the features were completing my needs. The intro meeting and demo answered all my questions positively.

Vorteile

Omnisend is a great email marketing and SMS option for small or e-Commerce businesses who are looking to convert their followers to their email list and drive sales. You can target your audience, create discount codes and automation in their easy-to-use drag-and-drop email builder. There are also plenty of pre-set email templates you can use and customize for your business which makes getting started very easy.

Nachteile

It's limited in what you can do in the email builder, I like to see more options to use gifs and videos right in the email that doesn't have to be uploaded to YouTube first. Video clips seem to be the way of the world for effective email marketing right now.

In Betracht gezogene Alternativen

MailerLite, Klaviyo und Mailchimp

Warum Omnisend gewählt wurde

Needed a way to easily communicate with my audience and comply with Canada email laws

Gründe für den Wechsel zu Omnisend

They have a great partners feature that allows me to manage all of my email marketing accounts from one login

Vorteile

It is a great product and a fantastic alternative to more expensive platorms.

Nachteile

The editor tool can sometimes feel very constrained but it gets the job done.

In Betracht gezogene Alternativen

MailerLite und Mailchimp

Warum Omnisend gewählt wurde

Klaviyo removed the clients brand because of the product they sell for no reason even though competitors sell the same product.

Zuvor genutzte Software

Klaviyo

Gründe für den Wechsel zu Omnisend

Omnisend offers more scalability in my experience

Vorteile

I love how easy it is to use and set up especially as an agency consistently setting this up for clients.

Nachteile

There are some features not available for web stores not built with Shopify. Would love to see more features for more platforms like woocommerce. But, that being said, they are constantly updating this.

In Betracht gezogene Alternativen

Klaviyo

Warum Omnisend gewählt wurde

I needed something built for ecommerce that was affordable and easy to deploy for clients

Zuvor genutzte Software

GetResponse und Mailchimp

Gründe für den Wechsel zu Omnisend

Pricing and the partner portal functionality.

Vorteile

Automation and scheduling are key when I manage multiple accounts!

Nachteile

The SPAM filters are just too tough and cause issues across sending emails to prospects.

Vorteile

It's super easy and intuitive, everything can be done within minute. I do particulary enjoy the pre-segmented audience, it gives you idea for new segment and it's automatic. It's a great feature.

Nachteile

Honestly, nothing at the moment, I am satisfied with every feature

In Betracht gezogene Alternativen

MailerLite, Brevo und Mailchimp

Gründe für den Wechsel zu Omnisend

Best price/quality ratio , developed to be used for Shopify , reactive customer support

Vorteile

I like the simplicity of the front-end dashboard and the way the customer support answers very quickly

Nachteile

I am a WooCoomerce user and many functionality are present for Shopify but not for WooCoomerce.You should implement those features, like Coupon tracking, view category ectActually I am still unable to track product viewed, the support says that it depends on theme and plugins I am using, but I am still not convinced about it.

In Betracht gezogene Alternativen

ActiveCampaign, Klaviyo, GetResponse und Mailchimp

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Omnisend

For the cheaper starting plans

Vorteile

I LOVE Omnisend. My client had to switch from mailchimp to another software for her e-commerce business, something that would integrate with Shopify, and we found omnisend. The templates are beautiful and easily changeable and editable. The interface and backend design is clean and easy to use, and we can even see who bought items from specific emails so we know what works and what doesn't. Plus it's super affordable. Definitely recommend for a small online e-commerce business.

Nachteile

I had a little issue changing the email and password but was able to resolve it through customer service.

Vorteile

It makes good looking emails very quickly and integrates well with Shopify. Support is also very quick and helpful

Nachteile

It does not have very good selection of optin forms and the formatting available is quite poor so this could definitely be improved

In Betracht gezogene Alternativen

Klaviyo

Warum Omnisend gewählt wurde

Mailchimp stopped their Spotify integration

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Omnisend

Klaviyo were very uninterested in engaging with me because we started with a small list

Vorteile

Omnisend provides a range of automation features, such as cart abandonment emails, welcome series, and order confirmation messages, which help businesses automate their sales processes and improve customer engagement, provides advanced personalization options, allowing businesses to customize their messages based on customer behavior and interests, which helps improve customer engagement, integrates with several popular e-commerce platforms, including Shopify, WooCommerce, Magento, and BigCommerce, making it easy for businesses to streamline their marketing efforts.

Nachteile

While Omnisend is excellent for e-commerce businesses, its functionality may be limited compared to other marketing automation software that caters to a broader range of businesses. The pricing structure may not be suitable for small businesses or startups with limited budgets, as it can be expensive compared to other email marketing software. May have a difficult learning curve, especially for businesses that are new to email marketing automation.

Vorteile

Omnisends analytics help me see what is working and what isn't. I love the A/B testing capabilities and the actual campaign creator is very easy to use.

Nachteile

I would love the ability to have an image as the background instead of just a color... but that's just nitpicking.

Vorteile

The functionality and automation sequences are amazing!

Nachteile

Segmenting the lists and setting resends to unopens automatically, but that function is coming I hope!

Vorteile

Better deal for email marketing than most companies. Very easy to use

Nachteile

Expensive to upgrade :( Each time we have to go up in plans, it costs a fortune. Seems to be the case with most though.

Vorteile

Easy to user interface for both email marketing campaigns and automations. Ready to use templates meaning custom emails can be created very quickly.

Nachteile

There are sometimes issues with the audience lists and it's not clear what the issue is. You can pay to have it cleaned but no other information is provided on what's causing the issue

Vorteile

Easy to setup and use, multi-functionality even with the free version.

Nachteile

Haven't had any issues, great product, have recommended it to many clients and installed it on every shopify store I work on.

Vorteile

Easy to use, was easy to learn how to do everything

Nachteile

Two people aren't able to be editing the same email at the same time.

Vorteile

Highly reliable email marketing software with a very minimal bounce rate.Provides detailed analytics that is essential for strategic planning, and that helps boost the ROI.

Nachteile

Improve the templates available for creating landing and lead capture pages.

Vorteile

I like how easy is to use. I’ve tried many other marketing automation tools but Omnisend is something different. And the prepared templates are attractive. If you work with Shopify you will be amazed how easily can include shop products in the email content.

Nachteile

This service is excellent, it’s hard for me to find something I dislike.

Vorteile

Excellent UX/UI and onboarding process including support team that is on-the-ball. Has all the features you want/need and some you didn't know you want/need combined with a smooth, engaging, intuitive, and all-round enjoyable set-up and user process.

Nachteile

A LOT of info and onboarding communication that can be a bit overwhelming if you're not quite ready yet or moving at the same pace.

Vorteile

I wasn't familiar with this software. A client was using it so I had to figure out how it worked. Customer support is top notch. Whenever I had a question, they answered in a timely manner. You can do broadcast as well as automated emails. It does the job for email marketing reliably.

Nachteile

I wanted more detailed segmenting than I found possible. It did allow me to segment by dates of open or click but not by individual campaign. I wanted segmenting based on behavior in the automated sendings and did not find that functionality.

Vorteile

Ease of use and intuitive design make omnisend my preferred method of marketing via email!

Nachteile

I wish it were cheaper, but it's still a value for the time it saves me.

Vorteile

Ease of use and it help us to increase sales.

Nachteile

Sometimes it is difficult to make some changes on templates

Vorteile

It has a lot of features which can be very valuable to businesses.

Nachteile

It can be confusing, and has a bit of difficulty. It is not what I would recommend for someone who is just starting out or learning how to use software such as this.

Vorteile

The value and ease of use of working with Omnisend makes it a clear winner for me in recommending an email marketing solution to startups. The automation wizard is great form making sure you cover all bases first. There's so much more to Omnisend than other platforms, and I feel like they're really going to give Klaviyo a run for their money.

Nachteile

There's not a way to edit the code of various default blocks within the editor.

Vorteile

Integrates with Shopify, easy to use and creates traffic and revenue. The email templates are pretty good.

Nachteile

Haven't used it long enough to discover issues.

Vorteile

Very easy to use and works well with Shopify

Nachteile

Emails sent go to spam folders and many users are not seeing them. MailChimp offered the ability to change settings to prevent this from happening. Omnisend does not. I contacted support but they offered no solutions. Will be testing for another month but if we can't resolve this, will have no choice but to change.