TrueClicks

Vorteile

Implementing Trueclicks across all of our clients gave us the needed insights & transparency to ensure top-level campaigning quality
The gamification element drives people to work even harder and reaching perfect scores.

Nachteile

That it didn't exist when I was doing an operational job

Vorteile

Our team's absolute favorite feature of TrueClicks are the Efficiency & Pacing Targets. These enable us to keep an eye on the 144 Google Ads Accounts we manage at a high level and identify any red flags instantly on the platform and through email notifications. As a manager, I used to stress about my team's client accounts overspending but TrueClicks has completely eliminated that stress! The organization by team member is also unmatched and has improved our workflow ten-fold! One more thing we love about TrueClicks is the customer service! We sent an email about a change on the platform and we got a response within 24 hours that their internal team was on top of it, and the change was reversed hours later. Truly the best customer service we have of any platform. Lastly the learning materials are very clear and updated often. I can confidently say, using TrueClicks has made my digital team better at their jobs and improved results for our clients.

Nachteile

I wish we could see more Google Ads metrics directly in the platform, however the new Efficiency & Pacing targets solve a lot of this issue. I know other platforms allowed more changes directly in the platform to Google Ads and a majority of the changes in TrueClicks need to be made in Google Ads.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu TrueClicks

Vorteile

The budget-tracker is an absolute must. Every morning I can track all my accounts under 'My accounts'-section, which are a lot, very easily on how they are spending. Also the quality checks provide substantial insights on how my accounts are performing and direct actions are taken easily either within TrueClicks itself or a suggestion is made, which can be used to make the proper changes in the account.

Nachteile

When you set up a budget tracker, so a tracker based on cost, I have had numerous times where my monthly budgets didn't line up correctly with what I have provided. When setting up a cost-tracker for an account, I would advice a more clear text-box where you can fill out the budget per month. Now it's a budget per line, is a budget per month, where mistakes are easily made. A more clearer textbox with months + budget would help.

Vorteile

Trueclicks makes it so easy to get an overview of an account and then audit it!

Nachteile

While most of Trueclicks features is great and I really like it, I do miss some more advanced features that other products offer. Hopefully that will come in the future!

Vorteile

Most of all, I like the budget pacing feature the most, it helps me keep track of individual campaign spends, especially when the client has a set budget for a campaign or a set of campaigns.

Nachteile

When using the budget pacing feature and setting the budget start date to today, sometimes target daily spend doesn't show, and I have to manually calculate it. I also do not like that the target daily spend is rounded up to a whole number, which makes it hard to manage smaller budgets for clients, where even .50$ daily matter.

Vorteile

1. Clear breakdown of key hygiene optimisations within the account.
2. Alerting on specific metrics within accounts as well as bulk alerting
3. Ability to fix broken links within the application
4. Clear category overview of your account and which actions expect the most result in optimization. Not all can be copied 1:1, but it gives a very good idea

Nachteile

1. That ROAS pacing doesnt account (yet) for conversion delay.

Vorteile

Objective analysis, hands on and development and yhe usage of AI / direct implemenatatiomn

Nachteile

I miss daily support & training for juniors. Perhaps adding prioritation of all optimisation points.

Vorteile

Sophisticated PPC solution tailored for expert practitioners, delivering substantial time efficiency and enabling proactive prevention of critical campaign issues at enterprise scale.

Nachteile

We find the tool to be a comprehensive solution with no apparent drawbacks or areas requiring improvement.

Vorteile

easy interface, insightful. Very great tool for daily monitoring. Would recommend to every Google expert out there

Nachteile

No option to filter specific conversions, no option to connect Meta and other PPC platforms. Rest is great

Vorteile

amount of datas presented in a good interface

Nachteile

nothing particularly... maybe some difficulty (for me) to retrieve informations I need for my case

Vorteile

It gives an overview of the most important subjects of your account, such as disapprovals, optimizations and outliers. I like the fact that it gives you a clear overview and you know how your account is doing in a couple of minutes.

Nachteile

To benefit from all the features you need to make time to implement all necessary information such as budgets and targets. Since these budgets and targets could change often or are not completely set and stone this requires some time.

Vorteile

-I love having once place to see and manage all the account that I oversee versus having to sift through accounts managed by others
-The recommendations are great when I am stumped and not seeing what other optimizations I could be making
-The CPA and budget pacing tools are great for keeping track of spend and seeing an overall idea of how camping is looking for CPA performance

Nachteile

Could share or push more of the training and updates, as I am not sure what AB testing and data import options they have available

Vorteile

I like it that you can easily see what critical errors are in the account and if there are other errors with a high priority. Besides, you can easily make changes to ads and settings within TrueClicks. You don't necessarily need to navigate to Google Ads to make important changes.

Nachteile

Sometimes optimizations are not important or relevant for the ads account, but you get a lower account percentage in TrueClicks when you keep these optimizations open. In case you want a high TrueClicks score, you might make some changes you are not 100% fond off.

Vorteile

Plug and play, simple to use and good tips. The tool goes beyond simple analysis and gives you best practices reminders. You can see it was built by real PPC experts; and a beginner could step up really fast just by using it.

Nachteile

Not much I dislike except seeing a low Trueclicks score for a client when the reasons are out of my control

Vorteile

The overview of all my accounts. The auto apply function to fix the annoying Google ads recommendations.

Nachteile

Nothing in particular. We are very satisfied with TrueCliks

Vorteile

I like to use this tool couple times per week to check all accounts I manage for any problems or optimisations. Information about accounts also includes non-bidding changes' amount which helps to prioritize focus between all accounts. Most invaluable feature to me would be indication about errors in the account and function which allows you to fix errors through Trueclicks platform, without the need of opening any of the accounts on Google Ads platform.

Nachteile

Performance indication emails can get a bit too spammy. Also query mining doesn't always makes sense, but it still is nice-to-have functionality.
Under performing landing pages is also often dismissed by me since most of the times the landing pages are either specific for the ad or limited in number which kind of ties my hands when it comes to changing them.

Vorteile

- performance boundaries are checked automated
- receiving automated emails with relevant alerts
- budget management
- check spelling and grammar in different languages

Nachteile

- setting up all settings (but necessary)
- PMax insights

Vorteile

I appreciate the clarity with which major discrepancies in our accounts are identified, and the convenience of rectifying them through API integration

Nachteile

Sometimes the load times are quite annoying. Also, the Language support for CZ is not done yet and we get quite funny recommendations when it comes to headlines, descriptions etc.

Vorteile

I appreciate the error management within the site, particularly being able to quickly fix issues within the accounts on site.

Nachteile

I think some of the flags are a bit broad, and don't have a lot of room to modify exclusions or exceptions based on account specific processes - this particularly in reference to branded and non-branded query flags.

Vorteile

User-Friendly Interface
Increased Efficiency

Nachteile

The inclusion of the new campaign types, Performance Max or Discovery, in the checks does not appear to be as effective.

Vorteile

User interface is well designed and intuitive.

Nachteile

Some new features were slow to deploy, but the speed of development has improved.

Vorteile

- easy menu's
- great visualisations of improvements

Nachteile

- sometimes the given optimizations are not relevant

Vorteile

The quick overview of the status of your accounts, the score initially raises a flag when somethings wrong. Hygien tasks which normally takes a lot of time are now a piece of cake. With this we can garantuee a overall quality of our clients accounts

Nachteile

The only thing we missed was the ability to download reports and visuals of campaign results to share directly with our clients.

Vorteile

Saves time
"Sleep better" with the extra control the tool gives me
Easy to use

Nachteile

Sometimes there are bugs (but they always fix them quickly)

Vorteile

As a director - quick, accurate, view of account health helping leadership know where to dive in and support the team.

Nachteile

Slower timeline to additions/features and longer time to manually run audit. Improving overtime.

Vorteile

Quick audits that I can review and share insights with my team of clients.

Nachteile

Too many notifications at some point, but they are not useless.

Vorteile

Great at quick audits and very easy to use

Nachteile

Great tool, but would love to have more features.

Vorteile

The ease of use of the product. It's super easy and very user-friendly designed.

Nachteile

Sometimes it's not possible to automatically resolve issues straight from TrueClicks.

Vorteile

Quickly find out what is wrong with my campaign and optimize

Nachteile

Nothing - I liked it very much and recommend it

Vorteile

Budget pacing feature is really handy. As an agency we need to check the spend on a daily basis for multiple clients to make sure we are on track with our spending. Trueclicks shows exactly the metrics that we need for budget pacing.

Nachteile

Providing optimization suggestions for paused campaigns and ads.

Vorteile

Analysis, errors and prioritization. This tool saved me from large mistakes in the past and probably will do in the future. This makes it easily worth its money. Also in terms of time and analysis using this tool as a small agency is a no-brainer to me.

Nachteile

Updates on the score might take a while to see in the TC interface after changes have been made in Ads.

Vorteile

- Saves time (query mining, checklist adopted campaign features/extensions)
- Saves money (leaking budgets, incorrect keyword matching, 404s, etc)
- Gives 'honest' scores vs Googles own (biast) Optiscore

Nachteile

- Quite expensive for large accounts, as soon as accounts scores 85-90%+ and only used for error alerts
- Alerts through Slack/SMS/email (more frequent than daily emails, always a day late) could be nice additional feature in case of account down, 404s etc

Vorteile

Especially the new fix all in the interface is a huge time saver.
I like being able to monitor dozens of accounts without having to check each one individiually.
Especially for errors it is a nice tool.

The other options for optimization are great too.

Nachteile

Could use more exceptions/customization options.
An example is being able to use contains/does not contain for certain selectors (campaigns).

More information about competition would be nice.

Vorteile

- visible overview of account optimization score (and its elements)
- good split between critical errors and nice-to-have optimizations
- helpful to customize the account settings per account to have a matching overview
- efficiency by plug-in to directly optimize particular areas in the account

Nachteile

- somethings information seems incorrect - e.g. sitelink disapproval while there are no disapproved sitelinks in the Google Ads account
- response time of the tool is quite slow

Vorteile

It’s the best one stop shop for paid search to have a quick and extensive review on your PPC team and account performance

Nachteile

Only in the first beta version there were some issues with fetching data. We’re really happy with how it works.

Vorteile

Nice layout for checking up on multiple accounts at the same time, I also like the scoring system and UI, which is intuitive and looks good.

Nachteile

I find that it can sometimes behave in a buggy fashion and sometimes takes simple things a bit too long to load. I also find it frustrating that we're scored down on not linking to Search Console, as my client team doesn't have access to this.

Vorteile

The breakdown of issue and/or optmisation prioritisation is extremely helpful with workflow when going through the accounts, alongside the ability to bulk download issues.

Nachteile

A useful feature would be having an option to go directly to the error in Google Ads. Whilst there is currently an option to fix the issue, some are more technical and need further work to correct.

Vorteile

Good software to detect main errors in the accounts, also n-grams are nice to use

Nachteile

Doesn't include errors such as: broken keyword URL for landingspages. These only exist for extensions, while the normal landingpages are more important

Vorteile

The usability of the tool is really great and also the customization of the audits.

Nachteile

Costs depend on Mediabudet running through the accounts. Alternative price models would be great.

Vorteile

Great solutions for online marketing companies that maintain a lot of Google Ads campaigns for several clients.

Nachteile

Nothing missing at the moment, and if we find something missing it is easy to contact TrueClicks with your wishes.

Vorteile

The Google Ads audit on performance and hygiene is probably the best one out there.

Nachteile

Not all recommendations are relevant, although most of them are.
Some suggestions I'd be able to customise more.
Direct integration with Google Ads (one click adjustments) is not there yet for all recommendations

In Betracht gezogene Alternativen

Gründe für den Wechsel zu TrueClicks

Vorteile

TrueClick is clearly made with agencies in mind instead of single accounts. They make it easy to monitor for issues over multiple accounts. They also provide clear and objective suggestions for improving accounts.

Nachteile

I doubt if TrueClicks will be as relevant after a longer period of usage as it is when you first start using it. In the beginning the tool provides a lot of useful suggestions for improvement, but will it still be useful if those suggestions have been implemented?

Vorteile

Product easy to use. Very good daily overview. Tool with helpfull features concerning quality scores of an google ads account. Very good alert features (missing sitelinks, adgroups without targeting, wrong matchtype, strong changes in impressions/clicks, account status, ...) + growth opportunities.

Nachteile

No, I am fine! Only one suggestion: Video-Tutorial about growth opportunieties etc. would be greate.

Vorteile

TrueClicks is great in helping us prioritizing work on our clients' accounts.

Nachteile

TrueClicks doesn't have any major flaws. Perhaps allowing Microsoft Ads accounts will be a step to take in the future.

Vorteile

True Clicks is impactful to allow us to hit a certain score and evaluate our search performance with ease.

Nachteile

There are a number of errors that may not be in our control or that occur due to the way Google is structured.

Vorteile

saving time (management accounts)
easy in use (after a correct setup)
good dashboard/ overview

Nachteile

running a single review (it cost time)
the setup per account or in batch cost time (Custom Attributes and Anomaly settings)

Vorteile

I like the interface, it's super easy to work on and have a clear view on what is urgent to sort in the account.

Nachteile

Well, I didn't like teh fact we couldn't do the changes in the platform and it gets updated in the engines but with the latest update you guys fixed it :) So it's all good now

Vorteile

TrueClicks is easy to use. Set-up only takes 5 minutes. Gives a good overview of opportunities and quickwins within your Adwords accounts. No need for audits anymore

Nachteile

Integration with Microsoft Ads is missing, would be a good improvement.

Vorteile

I think it is great that you have an overview of your campaigns where you can see everything at one glance. You don not need to klick through an endless menu.
Also, I really like that you can download everything in one excel which makes it very easy to apply the suggestions.

Nachteile

At the beginning I had difficulties to navigate. However I got used to it. So now it is fine