Customer Data Platform

Suitable Approach for Data Management

Game Changer tool for Attribution Model and Customer Journey Mapping

This tool is really outstanding since offers many features not available in any other web analytics tool, also allowing to have post-impression results. With this tool our company has achieved the goal to have a complete Customer Journey mapping and apply proper Attribution Model based on different touch-points strategies. Common Web analytics tool offers only last-touch and first-touch without a post-impression listening, that is not applicable and outdated for Brand Awarness campaigns. With MixCommander tool that leverage also the already in-place Tag-Commander implementation we quickly succeeded to obtain insight about which Marketing Campaign performs and which doesn't.

Excellent solution for Consent Management

A first implementation occurred when we had to setup GDPR Compliance, and since then upgrades have been necessary to secure compliance (mainly, rules automation for new tags).
Implementation was smooth, with efficient and reliable support from Commanders Act teams.

Un outil indispensable

Outre la rapidité de mise en place et déploiement des tags tiers, c'est un outil qui s'est aussi révélé très pratique pour mettre en place rapidement des correctifs / messages importants en cas d'urgence.
Il apporte une autonomie indispensable à mon équipe dans la gestion du tracking sur nos sites.

Une CDP puissante

Commanders Act fourni un très bon support, réactif et avec des réponses adaptées. Nous avons été accompagnés pendant toute l’implémentation de la solution. La solution est également conforme aux lois RGPD, ce qui était un point important pour nous.