Contentsquare – Bewertungsseite 2

Vorteile

Cet outil permet d’effectuer des analyses très approfondies afin d’étudier le comportement des prospects dans le but d’améliorer le site web et augmenter la conversion.

Nachteile

Le fait qu’il n’est pas possible de conserver plus de 3 mois de données.

Vorteile

- ContentSquare est une solution puissante qui permet de mesurer efficacement les points de friction dans les parcours utilisateurs / clients- Centralisation des informations pour permettre de prendre des décisions impactantes- Logiciel d'amélioration continu (UI, UX...)- Accompagnement stratégique et opérationnel de qualité avec les CSM et équipes métier chez ContentSquare

Nachteile

- Bien que la solution soit puissante, cette dernière reste une charge financière importante- Nécessite une opérationnalité fréquente pour permettre de maîtriser l'outil et ses nombreuses fonctionnalités

Vorteile

There are so many pros to using Contentsquare: the ease of tag setup, highly visual modules, simple for non-data analysts to use & understand, great team throughout the process, surfacing insights...the list goes on. Most importantly though, it finally gives us the ability to really understand how our users engage with us & our website so we can provide an even better experience for them.

Nachteile

There are still some bugs to be worked out in some of the modules but the support team is excellent and they always respond quickly and update us on when things are fixed.

In Betracht gezogene Alternativen

Vorteile

Content Square is a very efficient tool to get great insights that you can leverage to improve the customer experience and the conversion rate on your website. Besides, they offer a best in class support.

Nachteile

Some features are missing (cross domain behavior, limit the access to the data based on the user profile, App coverage...) but are in the 2018 roadmap.

Vorteile

The amount of data that is at your disposable! From journey analysis, to page comparator to heat maps!

Nachteile

Nothing major to call out, automatic snapshots of the site drop off after a month.

Vorteile

As a Conversion Manager, I use Contentsquare on a regular basis. It's a great tool, essential in customer experience analysis.
Their different platforms are very intuitive, the e-learning platform is just great and their support is of excellent quality.

Nachteile

The alerts module is not very customizable, and often I receive “false alarms”.

Vorteile

- Simple and Easy dashboard creation module

- Unique features in order to track and analyze customer journeys

- Customer success teams helps with monitoring and analysis major impacts and defects

Nachteile

- Requested features are missing currently into the product

Vorteile

Its easy to use, instant and you can even use the google chrome plug in to demonstrate data in real time which is great for those HIPPO convos!

Nachteile

Hmm the naming of mappings vs pages is confusing and takes you a while to get your head around also why is the log in a two step process - just use one screen please guys!

Vorteile

Contentsquare insights have allowed me to create a structured roadmap for our A/B testing program, confidently knowing that the next subject we work on is a high priority, backed with meaningful data. Once our test has been concluded, we can then dive into Contentsquare again to compare our variants, the user behavior on each variant, what each journey looked like etc. So we're not just relying on standard CR/RPV/AOV metrics. We can fully understand why something works and why something doesn't work.

Nachteile

Nothing, Contentsquare offers everything I need to fulfil my role, and more. Sometimes there is so much information I don't know how to possibly put it into a presentable format. But actually, I quite enjoy this aspect as it sets a nice challange, and by the end of it I feel really chuffed with what I have produced.

Vorteile

I really love Contentsquare's snapshot and find and fix features. They are easy to use and are really great for making real-time updates to our website.

Nachteile

The software can be a bit overwhelming with so many features but if you give it a bit of time and learn as much as you can through Contentsquare University and other training tools, you'll realize that all of the features are beneficial and makes the software more robust.

Vorteile

I find the page comparator and zoning analysis very helpful components of the software very helpful for uncovering valuable insights. As part of our contract we also have access to a very talented team at Content Square that helps us dig into insight even further.

Nachteile

The material available via CS University is very helpful. It could be helpful if some of the courses had more video components included.

Vorteile

ContentSquare is easy to setup, the enrolling process is great with a lot of support
Insights are super useful to get more conversion by eliminating user frustrations
CS Team is great, very likely to help, easly reachable and have great advice

Nachteile

ContentSquare can be quite costly but with a CRO process, it is worth it

Vorteile

Seeing heatmaps in multiple ways
Multitude of metrics
Ability to segment to different audiences, pages, actions, etc.

Nachteile

Little learning curve to create the various mappings of your websites sections, but good once they are set up.
Could improve the organization of the zonings that are created (like the creation of folders).

Vorteile

The softwar is nice and simle to used. We can check again the support for found solution. the team is nice.

Nachteile

I can not reply to this question at this day because i don't have start my analyses for the moment.

Vorteile

- Un outil adapté aux marketeurs
- Facilité d'accès à la data / d'analyse
- Les nombreux insights tirés des analyses

Nachteile

Le seul inconvénient est la période d'analyse limitée à des requêtes de 3 mois

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Contentsquare

Vorteile

The heatmap feature is the most used feature so far, along with the chrome extension.

Nachteile

The limit to the session replay recording time should be extended indefinitely.

Vorteile

ContentSquare provides the most in depth insight in user journey analysis on the market today. I use the tool daily to look at whats happening on our websites and better understand our consumers. It provides me insights that I can pass on to our clients to make better decisions and ultimately provide better ROI.

Nachteile

In the implementation phase, it was a bit daunting to understand the nuances between between each component like mapping, goals, and segments. However, once you do it once it becomes second nature and the skies the limit.

Vorteile

ContentSquare is an easy to use tool available to anyone in our organisation to quickly gain relevant insights and to do in-depth analyses to make data driven strategic choices. Factual customer behavior is now the only truth for decision making in (re)design projects and website optimization. Furthermore, A/B test outcomes are no longer just statistical outcomes where we base our decisions on, but by iterating non conclusive test variations by analyzing behavior using ContentSquare we reach a much higher successful rate in our test sprints.

Nachteile

Setting up and maintaining mappings can be challenging, especially when the team using CS is growing.

Vorteile

- Journey analysis to help see viewers journey across the site from high level
- AI Alerts to keep on top of any issues or uplifts in conversion metrics

Nachteile

- Enhanced session replay with ability to see custom variables at different points of the journey

Vorteile

Easy understanding of the platform and its utilization and speed support if needed.

Nachteile

There is only 3 month of data history, which is not enough if you need to compare with the previous year in the same period.

Vorteile

The Live Zoning feature is quick and easy to use - and is broadly used across the wider team for data driven decisions. I also value the Journey Analysis. This visual is a great way to digest movement across our sites; and provides a great addition to the insights we gain from our Web Analytics tool.

Nachteile

I find the Session Replay incredibly valuable but time consuming. Having used similar features on other platforms I know this sort of analysis does take time; but I find this section of ContentSquare a bit slower and more cumbersome than competitors (to both load and jump ahead in the recordings; and to identify valuable snippets).

Vorteile

Contentsquare offers a very quick & relatively easy way to capture user behaviour insights. It's presented in a very easy to understand, visual way which is great to share with stakeholders who don't usually view analytics. The team at Contentsquare are always looking for ways to help us get the most out of the tool & they really care about the UX of their product with teams.

Nachteile

As it's such a powerful tool it can be challenging to learn how to use it to its full potential (although they do have great support team & a University to help learn how to use the tool which is very good quality).

Vorteile

As a big marketplace with millions of monthly users we have tones of data, many differents journeys and potential issues to solve. Content Square allows us to very quickly understand our customer journeys and identify our main pain points. We use it to drive our roadmaps and to use data as a key elements when defining our wireframes. Its very user friendly interface make it almost fun to use.

Nachteile

It is not yet available on Apps but we are part of their beta program for apps. For now we only collect the App data but do not have a nice user interface to access it. We hope to have it soon

Vorteile

The layout is super easy to navigate and very user friendly.

Nachteile

Nothing, it is very easy to use and I enjoy looking at the data.

Vorteile

The variety of features it offers to conduct analysis.

Nachteile

Some features still need developing to improve usability, for example introducing a compare feature for journey analysis

Vorteile

Heat maps and session replays are key features not found in typical analytic tools. It helps provide great insights into what our customers are doing on any given page. Ability to integrate with AB testing tools also helps us provide additional insights as to why a test version performed well or poorly.

Nachteile

Issues around bugs found across the platform. Not show stoppers but can be frustrating when using day-to-day.

Vorteile

To be able to analyse the customer journey, identify irritants and blockers. To be able to quantify and make strategically profitable choices.

Nachteile

No inconvenience but we always think about evolution :)

Vorteile

It's extremely user friendly and cannot fault the support

Nachteile

N/A I have never had an issues in finding what I need to find!

Vorteile

Very useful platform that assists with the data by exposing the user’s behaviors on our site during their journeys. Zoning analysis is a 5-star and very valuable tool! It takes analytics to another level.

Nachteile

As I'm learning day by day the tool, I haven't found any concerns about the tool.

Vorteile

Deeper insights, actionable punch-lists.

Nachteile

Everything is wonderful with this software

Vorteile

Easy to access any insights. Anyone can quickly load up the tool or Chrome extension and have data in seconds. Lots of different options available between zonings, session replays and journey analysis.

Nachteile

Some of the different areas within the tool can be inconsistent in layout/functionality which confuses users..

Vorteile

Permet d'analyser toutes les métriques importantes d'un site e-commerce

Nachteile

La prise en main est assez longue, le set up aussi. Et le prix est excessivement cher

Vorteile

The fact that I can company journeys, see exits, and know what's going on within the website.

Nachteile

Data analytics in quite interesting for me.

Vorteile

Ease of use and visual data output that is actionable

Nachteile

a little bit difficult to set up in the beginning

Vorteile

I love how the platform is so user friendly

Nachteile

i think there could possibly be quarterly enhancements that get shared with the power users

Vorteile

ContentSquare is a key player, an inevitable tool in order to validate UX hypothesis & give more value to our CRO strategy. It helps us being client focus with analysis on customer needs & behaviors.

Nachteile

No feature in particular to improve. Regular training to users could be proposed in order to learn more about the tool, but the support team is always available to answer our questions in case.

Vorteile

the heat map which provide all the right insight needed about the customers and to know how they preform in our website

Nachteile

adding each page in the zoning tool which it takes time

Vorteile

We love the visibility that Contentsquare gives us beyond the traditional eComm KPIs that we get from other standard analytics solutions. The customer journey mapping and experiential metrics give us clear and actionable takeaways.

Nachteile

The biggest challenge we've found is honing in on what exactly we're trying to get for without getting lost in the data. There is a TON of information and easy to go down a path you didn't intend.

Vorteile

The ease of use of the tool and the depth of the analysis we can get thanks to the different modules.

Nachteile

The data gap with analytics tools is hard to justify to the teams and makes us lose time to understand the reason of the gap.

Vorteile

Thanks to Contentsquare, I can understand my customers' behavior and fix all the minor bugs with a straightforward tool.
You don't have to be an expert to use it, it's very easy.
You will be able to analyze all your website.

Nachteile

At the moment nothing that I dislike or that I shouldn't recommend.

Vorteile

Contentsquare really helps bring data to life with visuals that are easy to understand and use. This is important when sharing analysis with other people to keep the data engaging.

Nachteile

There isn't much to dislike, Contentsquare are always looking for ways to improve their platform and make it easier for the user to use.

Vorteile

> Customer support - strong analytics teams to make us increase our level on the solution
> Very few bugs
> Complementarity with Google Analytics : you get to know WHY people are buying or not
> Very efficient AB test functionality
> Easy to use segmenting tools
> Very easy to quantify you GAINS in money
> Empowering the business team to test hypothesis quickky, without IT
> An enabler for Agile methodology and team transformation

Nachteile

> Some functionality are still a bit hard to use, like the heat maps
> We could have more recommendations based on Machine learning

Vorteile

Detailed Engagement level insight and heat mapping

Nachteile

Unable to make daily level dashboards to help senior leaders use it for strategical decisions

Vorteile

A handy tool that supported the UX team to deliver personalized digital experiences by acknowledging customers data.

In the event of pitching new features and UX opportunities, having data insights from Contentsquare contributed to make data-driven decisions, prioritization by understanding the value to the user
and enhancing a leaner sign off process.

Nachteile

In the event of setting up a micro mapping could be interesting for users to have the ability to set and pick colours and tones. So when previewing the micro mapping in Journey Analysis could facilitate to interpret data visualisation.

Vorteile

Content Square is such a useful platform and so easy to use. It has completely changed the way our e-commerce team approaches problem solving.

Nachteile

Theres noting so far that I don't like about content square.

Vorteile

The most useful features include the session replay, revenue overlay to help merchandising decisions, and ability to understand page interactions in far more detail that Google Analytics with just a single tag.

Nachteile

Although the user interface is very good, the large range of advanced features takes some time to get used to but the training and support is excellent.

Vorteile

Training sessions have been fun and informative, and support has been great through the first week and months of teething issues. The UI is interesting and engaging and the tools are generally quite intuitive, with lots of features able to be figured-out if unsure. Coren, Debs and the team have been really useful as well providing guidance and help along the way.

Nachteile

Some features were a little unclear, due to the really simple nature of the UI - but the team has been great at taking these observations on board. There has been some small bugs with the software, but again these have been spotted and resolved.
As an A/B test specialist, we may have some difficulty looking at tests which are no longer on the site, however we are discussing this currently with the team.

Vorteile

The clear layout of the design and being able to read it all easily and share.

Nachteile

It can be slightly confusing but there is a lot of help on offer to guide you through it

Vorteile

There are many features of this software that I like, and define it from the common digital analytics tools and software available.
The Journey analysis and Zoning analysis modules of this tool are particularly insightful and help you understand what customer behavior is. Content Square off great support, and are always looking to improve their offerings.

Nachteile

Mappings and keeping them up to date can sometimes become a pain, but not a massive issue.

Vorteile

The possibility to analyse from A to Z the trafic conversion

Nachteile

Very complete tool so it takes a moment to understand fully