HubSpot Marketing Hub

Vorteile

Komplett kostenlos für den Einstieg und wächst dann mit der Größe vom Unternehmen mit. Einfache Handhabung und sehr guter Support.

Nachteile

Bedieneroberfläche könnte etwas moderner gestaltet sein.

In Betracht gezogene Alternativen

Salesforce Sales Cloud

Gründe für den Wechsel zu HubSpot Marketing Hub

Preis-Leistungs-Verhältnis hat gestimmt und war damit als kleine Agentur ausschlaggebend

Vorteile

Die Software bietet alles was man braucht, um sein Unternehmen (oder Firma) zu digitalisieren. Gerade für Freelancer, Einzelunternehmer und Selbständige bietet HubSpot bereits eine kostenlose Version an, mit der Websites, Landingpages und Kontakte verwaltet werden können. Aber auch die große Community, die es bereits weltweit gibt, ist sehr hilfreich, wenn man Hilfe benötigt.

Nachteile

Die Lernkurve ist definitiv nicht zu unterschätzen. Aber auch dafür bietet HubSpot jede Menge Schulungen und Zertifizierungen an, um das Beste aus HubSpot zu holen.

In Betracht gezogene Alternativen

Zoho CRM, Salesforce Marketing Cloud und Marketo Engage

Gründe für den Wechsel zu HubSpot Marketing Hub

Die Benutzeroberfläche, die Performance und das Preis-Leistungsverhältnis haben mich am Ende davon überzeugt, dass ich HubSpot nutze und mit sehr gutem Gewissen anderen empfehlen kann.

Vorteile

Sehr viele Infos zum Thema Marketing: HubSpot bietet viele neue Trends und Inhalte an. Wer auf der Suche nach neuen Infos zum Thema Marketing ist, für den ist HubSpot genau die richtige Seite.

Nachteile

Ich habe keine negativen Erfahrungen mit HubSpot gemacht.

Vorteile

Das Sie es geschafft haben auf den Markt zu kommen.

Nachteile

Es ist alles mit rechten Dingen zu und her gegangen.

Vorteile

Individuelle Erstellung von Dashboards.

Nachteile

Die Bedienbarkeit des Tools könnte verbessert werden.

Vorteile

Einfach und selbsterklärenden Handhabung

Nachteile

Es gab keine Punkte die ich nicht daran mochte

Vorteile

Aufgrund der Möglichkeiten eine schnell zu verstehende CRM Datenbank mit vielen Funktionen und Möglichkeiten. Für den Start war die kostenfreie Version total in Ordnung. Nach einer Einarbeitungszeit empfiehlt es sich in eine kostenpflichtige Version zu wechseln.

Nachteile

Ich denke die Analysetools sind noch ausbaufähig. Grundsätzliche Auswertungen sind Problemlos möglich, aber mehr Tiefe/Details, wären gerade auch für größere Unternehmen von mehr Interesse

Vorteile

Viele interessante Analysemöglichkeiten

Nachteile

Sehr teuer. Muss man in der Leadgenerierung erstmal wieder reinholen.

Vorteile

Bei der Automatisierung des Marketings verlassen wir uns auf das individuelle Verhalten zur Anpassung von E-Mails, Inhalten und Angeboten. Automatisieren Sie E-Mail-Kampagnen, um unseren Interessenten zu helfen, den Funnel zu durchlaufen und qualifiziertere Absatzmöglichkeiten zu generieren. Es werden auch besondere E-Mails erstellt, ohne dass Codes geändert werden müssen. Sie können zwischen einem Dutzend verschiedener Aktivierungen, Bedingungen und Aktionen wählen, um die entsprechenden E-Mails zur richtigen Zeit an die richtigen Kunden zu senden. Aber das Beste von allem ist, dass jeder Workflow, den die Software erzeugt, mit einem klaren Ziel verknüpft werden kann, so dass wir immer wissen, ob unsere E-Mails korrekt funktionieren. Da die Workflows Teil der vollständig integrierten Marketing-Plattform sind, verfügt sie auch über die Tools, um unsere Datenbank zu erweitern.

Nachteile

Die Vermarktung kann ein komplexer Prozess werden, abgesehen von den wirtschaftlichen Kosten, die durch ihre Nutzung entstehen. Auch bei so vielen Instrumenten laufen wir Gefahr, uns auf eines zu konzentrieren und viele automatisierte Marketingmöglichkeiten auszulassen, und wir würden für Funktionen bezahlen, die wir nicht nutzen. Darüber hinaus haben alle Tools für automatisiertes Marketing ihre Basis in der Segmentierung von Leads, und ihre Funktion besteht darin, Informationen über diese Nutzer zu sammeln, um ihnen bestimmte Inhalte zu liefern. Das Problem dabei ist, dass diese Informationen oft nicht immer genau genug sind und dazu führen könnten, dass wir Inhalte zur falschen Zeit an nicht geeignete Personen liefern und dann nichts bekommen, was uns oder dem Kunden bei seiner Entscheidungsfindung oder der betreffenden Marke bei ihrem Wachstum nützt.

Vorteile

Im Rahmen einer HubSpot Lizenz nutze ich den Marketing Hub für die Social Media Planung, die Kampagnen Auswertung und Mail-Kampagnen. Ein Vorteil ist es sicher, hier alle relevanten Funktionen an einem Ort gesammelt zu haben.

Nachteile

Leider sind im Bereich Social Media die Features begrenzt, so sind nicht alle Post-Typen für (beispielsweise) Linkedin über Hubspot anlegbar.

Vorteile

Die Software ist sehr einfach zu benutzen.

Nachteile

Wenn man etwas umsetzten möchte stößt man sehr oft an Grenzen. Kundensupport ist zwar schnell aber sie nutzen tricks im pricing system um mehr Geld rauszuholen.

In Betracht gezogene Alternativen

ActiveCampaign, SocialPilot und Mailchimp

Warum HubSpot Marketing Hub gewählt wurde

Job Wechsel

Gründe für den Wechsel zu HubSpot Marketing Hub

War nicht meine entscheidung.

Vorteile

HubSpot Marketing Hub integriert sich sehr gut in das gesamte CRM Portfolio. Es wird darüber super leicht, leads ganzheitlich zu bertrachen, verstehen und nachzuverfolgen. Insofern erfüllt HubSpot an dieser Stelle unsere Anforderung komplett.

Nachteile

Am Ende des Tages kann HubSpot sehr sehr viel, aber das macht es auch nicht umbedingt simpler. Für uns steht aber Aufwand und Nutzen in einem bombigen Verhältnis - gibt halt viel.

Vorteile

Innerhalb von HubSpot hat man verschiedene Möglichkeiten, der Strategieverwaltung. Neben der einfachen Handhabung, kann man ebenfalls kostenlose Schulungen besuchen und neue Techniken erlernen.

Nachteile

Viele Kurse sind nur auf Englisch verfügbar, dies ist für einen geübten Sprachler weniger problematisch, für andere aber eine Herausforderung.

Vorteile

All-in-One Marketing Powerhouse – Email, automation, social, analytics—everything’s in one place, reducing the need for Frankensteined marketing stacks.
Insanely Good CRM Integration – Since HubSpot started as a CRM, the marketing tools play beautifully with customer data. Perfect for personalized campaigns.
User-Friendly Interface – Clean, intuitive, and way less clunky than some marketing platforms (cough Salesforce cough).
Email & Workflow Automation – Setting up lead nurturing sequences and automated campaigns is ridiculously easy. Saves hours!
SEO & Content Optimization Tools – Built-in SEO suggestions, topic clusters, and content strategy tools make optimizing a no-brainer.
Robust Analytics & Reporting – No more guesswork—detailed insights on campaigns, lead sources, and customer journeys.
Landing Pages & Forms – Drag-and-drop builder makes creating high-converting landing pages and forms painless.
Integration Heaven – Connects seamlessly with tons of third-party tools (including WordPress, ActiveCampaign, and even Canva!).
Scalability – Works just as well for small businesses as it does for massive enterprises.

Nachteile

Pricey AF – Let’s be real, HubSpot isn’t cheap, especially as you scale up. The free plan is great, but serious marketing automation = $$$.
Steep Learning Curve – While it’s user-friendly, mastering workflows, automation, and analytics takes time.
Limited Customization on Some Features – Email and landing page templates are great, but not as flexible as dedicated design tools.
Contact Limits Can Be Painful – If your list grows, so does your bill. You pay for contacts, even unengaged ones.
Support Can Be Hit or Miss – Higher-tier plans get better support; lower tiers sometimes get stuck with community forums.

Vorteile

Offers extremely precise options for segmenting target groups. We can filter our contacts by parameters such as industry, interest in certain product groups or behavior in our emails. This is particularly valuable when we want to tailor campaigns for our teams work. This seamless connection has helped us to optimize the flow of data and make campaigns more precise.

Nachteile

While it was easy to get started, the advanced features like API integrations and automation workflows were quite challenging at first. The reports are detailed, but sometimes you get lost in the data. A more visual presentation could make the analysis even more efficient.

Vorteile

It integrated very well with our CRM so that flowed really good.

Nachteile

The email deliver rates were not great. On the starter plan so many features were restricted it was hard to really get anything done.

Vorteile

HubSpot Marketing Hub's easy interface and comprehensive tools were a breeze to navigate and implement strategies with. From email marketing to content creation, the CRM integration was particularly helpful in tracking lead generation and nurturing. And, the automation features saved significant time and effort in repetitive tasks.

Nachteile

Expensive! I found that it can become overwhelming for small teams and anyone with limited marketing budgets. Another thing is the steep learning curve for advanced features can be daunting. And the customization options can sometimes feel limited. Additionally, for the price I was frustrated with performance issues and bugs, especially during critical campaigns.

Vorteile

It's an incredible all in one marketing platform,it helps us in getting connected with our targeted audience. The best part is that it can be used in businesses of all sizes. Easy to use and majestically delivers. A gem you ought to try if you want to elevate your business standards.

Nachteile

Let's focus on the positive side of it for now though no major challenges experienced.

Vorteile

I think it simplifies the need to know a lot of complex logic to send an email and keeps it very easy.

Nachteile

Sometimes, I need to do some unintuitive user journeys to achieve a simple task but most of the times it's very good.

Vorteile

It is very nice and easy to use. it fulfils every need of marketing and helps a lot in managing campaigns. The analytics they provide is most impressive.

Nachteile

they keep spamming about renewal which is a bit irritating.

Vorteile

All in one platform that helps you organize and streamline all your digital operations in one place from CRM to email marketing.

Nachteile

The UI can get a bit confusing as there are a lot capabilities offered by Hubspot

In Betracht gezogene Alternativen

Brevo, Klaviyo und Mailchimp

Gründe für den Wechsel zu HubSpot Marketing Hub

It is an all in one platform with capabilities that go beyond its competitors. Offers better engagement tracking options.

Vorteile

I really enjoy how HubSpot Marketing Hub ties so many marketing tasks together. The email builder is easy to use, and you can automate campaigns without jumping between different tools. It’s also nice having a clear view of how leads move through the funnel, and the reporting is detailed enough for me to spot trends and make quick decisions. On top of that, the support materials (like tutorials and guides) were helpful for getting our team up to speed.

Nachteile

Pricing can become a challenge as you grow. Once you need more contacts or add-ons, the monthly cost can jump quickly. Another thing is the learning curve—while most features are intuitive, it can still feel a bit overwhelming at first, especially if your team hasn’t used an all-in-one platform before. We spent extra time watching tutorials to really get comfortable with advanced features like workflow automation and detailed reporting.

Vorteile

HubSpot Marketing is a compliant and effective way to connect with current and prospective clients using a best-in-class platform.

Nachteile

The primary concern is that contacts are locked to records; I would really like to see a change in this.

Vorteile

You can have the entire picture in a one platform. You can easily see your marketing efforts becoming leads and opportunities in the CRM. The integration with Ad Platforms is pretty handy, and then the value that comes from that attribution. Although, what's a bit wack is the lack of support for new types of ad campaigns like Google's Performance Max.

Nachteile

The WYSIWYG (drag and drop) marketing email builder is terrible. The styles are a mess. Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code. Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in comparison to cheaper alternatives.

Vorteile

HubSpot excels in many areas, some users might find its pricing structure and advanced feature sets to be on the higher side, particularly for smaller businesses or startups. Additionally, while the core functionality is strong, there may be a learning curve associated with leveraging more advanced features or customizations.

Nachteile

Depending on the service plan, but we experienced longer response times for customer support, particularly for those on lower-tier plans.

In Betracht gezogene Alternativen

Salesforce Sales Cloud

Gründe für den Wechsel zu HubSpot Marketing Hub

HubSpot showcasing center point offers a natural and simple to-explore interface that works on complex advertising undertakings, making it available for both prepared advertisers and novices.

Vorteile

Top of the line marketing software. You are able to drill down into the nitty gritty with Hubspot

Nachteile

Very expensive and requires a lot of learning to use. Not for the average team member

Vorteile

Wide range of great tools from forms, workflows, social publishing, emails, etc.

Nachteile

Currently HubSpot Forms, but they are working on improvements.

In Betracht gezogene Alternativen

Salesforce Marketing Cloud

Gründe für den Wechsel zu HubSpot Marketing Hub

HubSpot is a fantastic product with amazing tools. Customer support is great and the ability to sync with other applications is critical.

Vorteile

Everything was so to use from creating email campaigns to social media

Nachteile

The cost! for small organizations it's not possible to keep up

Vorteile

HubSpot Marketing is a powerful, user-friendly tool that simplifies inbound marketing efforts. Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on automation. The integration of analytics provides clear insights, allowing businesses to track performance and optimize strategies in real time.

Nachteile

It’s particularly helpful for small to medium-sized teams looking to streamline their marketing activities. However, the cost can be a drawback for smaller businesses, especially as more features are added.

Vorteile

HubSpot Marketing Hub is a powerful platform that stands out for its user-friendly interface, extensive integrations, and scalability.
The platform's emphasis on automation, analytics, and ease of use makes it a top choice for marketers looking to increase efficiency and drive better results from their marketing efforts. However, pricing tiers and feature availability should be considered based on specific business needs and scale.

Nachteile

The cost is a big factor to consider when making your decision. The complexity for beginners is something to consider; it could be overwhelming to learn all the capabilities and fully leverage all ins functionality.

In Betracht gezogene Alternativen

Teamwork.com und NetSuite

Zuvor genutzte Software

Salesforce Sales Cloud

Vorteile

The comprehensive platform offers a suite of features designed to elevate your marketing efforts and drive business growth. the key components of HubSpot Marketing Hub can transform your marketing strategy. Automation is a game-changer for marketers looking to save time and increase efficiency.

Nachteile

The cons would HubSpot are few one of them is the startup. I found that I had to do a lot of reading to get started. Their demo would be a lot easier if they started with quick start videos that guide you through their initial setup instead of popups where you have to do a lot of reading this can be time consuming.

Vorteile

What I like most about HubSpot Marketing Hub is its user-friendly interface and the comprehensive tools it offers for managing and optimizing marketing campaigns.

Nachteile

I found it hard to pinpoint anything specific that I disliked about HubSpot Marketing Hub. Any minor issues I encountered were too small to mention.

Vorteile

What I like most about HubSpot Marketing Hub is how easy it makes everything by keeping all my marketing tools in one place. The platform is super user-friendly, so it doesn’t take long to get campaigns up and running. I especially love the automation features—they save so much time by handling things like email sequences and follow-ups automatically. Plus, having the CRM integration makes tracking customer interactions and targeting much simpler.

Nachteile

What I like least about HubSpot Marketing Hub is how quickly the costs can add up, especially as you grow and need more features or contacts. Some of the more advanced tools are only available on higher-tier plans, which can feel limiting. Also, while the platform has a lot of features, it can sometimes feel a bit overwhelming to navigate, especially for new users.

Vorteile

I love being able to manage all of my email templates and social content in one place. I also love using the social feature to pre-schedule all of my social media content on various different platforms.

Nachteile

I wish there was more customization options when it comes to email templates. Feel somewhat limited on the design elements for email templates.

Vorteile

It's super powerful...but I just love how easy they make their training material searchable/educational.

Nachteile

If you have to ask a question of support, it seems to take a long time to get answers. Some reports seem impossible to make work.

In Betracht gezogene Alternativen

Salesforce Marketing Cloud Account Engagement

Gründe für den Wechsel zu HubSpot Marketing Hub

Vendor recommendation and training available

Vorteile

Efficient All-in-One Solution: HubSpot combines CRM, automation, and analytics seamlessly. It’s like having a Swiss Army knife for marketing.

Nachteile

HubSpot Marketing Hub’s learning curve can be steep, and some integrations are limited. Also, the price may be a hurdle for smaller businesses.

Vorteile

Hub spot has made marketing cost effective basic and pain free. Not mention the has best perks and offers when it comes to other useful business essentials. The seamless integrations the quick feedback 100! My go to

Nachteile

There is not a thing I dislike about hubspot.

Vorteile

The Batch Marketing is what I like most in HubSpot Marketing Hub

Nachteile

Infact I really like using HubSpot Marketing Hub, due to this I get no negative word against this Software

Vorteile

It's a fairly powerful platform, but when directly compared with Keap or Customer.io. It's not exactly better for the cost. They likely have more integrations than anybody else. That's about it. I feel like they stopped caring about their customers as much while they tried to sell their company in Google earlier this year.

Nachteile

Hubspot use to be the easiest to use all-in-one platform. But, these days allow their competitors have caught up and charge less. When you have a problem with the product or the integration you built, their service is not very helpful.

Vorteile

HubSpot is easy to use, its amazing dashboards help me seamlessly collaborate and manage my marketing tasks. HubSpot keeps everything in one place, clear and easy to track. I love how it seamlessly connects email, calendar, keeping my team and I on the same page at all times. I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting. The live analytics let me instantly adjust campaigns and see results improve immediately. I love how I can pull up reports that show everything about the opportunities our team is working on.

Nachteile

HubSpot has everything we need, simplifies tasks without complications. Incorporating some charts can help us understand the current situation faster.

Vorteile

I love the flexibility it offers in customising some fields, including in the free version. It is a great way to start using and testing it before engaging in a more advanced use.

Nachteile

Some parts of the user management are not ideal, meaning that, for example, it is impossible to read a thread of emails.

In Betracht gezogene Alternativen

Zoho CRM

Gründe für den Wechsel zu HubSpot Marketing Hub

It was very complete and it offered a lot of features and possibility for customisation.

Vorteile

The Hubspot UI in general is clearer and their email builder less laggy or buggy than some other CRM's we've used.
Basics like import and export of contacts is very easy to do.
Custom fields easy to setup.

Nachteile

Absolutely detest their pricing structure and use of paid marketing contact thresholds. Of ALL the many software packages we use the Hubspot pricing is the most complicated and infuriating. There is also a simply MASSIVE jump up in cost from their Starter plan to the PRO plan. And guess what so very many of the pretty essential marketing tool (split tests, automation etc etc) are only available on the PRO plan. It's just ridiculous that Starter is £14/mo per seat and the PRO plan is £700pm + £40/mo per seat!! Talk about NOT offering a transition plan for their customers as they grow.

In Betracht gezogene Alternativen

Zoho CRM, ActiveCampaign und Mailchimp

Warum HubSpot Marketing Hub gewählt wurde

For the Sales and Service hubs within Hubspot - liked the all-in-one solution offered by Hubspot

Zuvor genutzte Software

Brevo

Gründe für den Wechsel zu HubSpot Marketing Hub

All-in-one solution covering sales and service as well as marketing

Vorteile

HubSpot has a great balance between features and user-friendly interfaces. Almost anyone can set it up to do what they need to, without training or expert help.

Nachteile

While powerful, HubSpot isn't exactly friendly for micro and small companies. Advanced features cost too much for businesses with just a select few clients/customers. It's only suited for companies with large volume/very high ARR from each clients.

Spending few hundred, and upwards of 1,000 per month is not feasible for most. I would much prefer a usage-based pricing, rather than "feature gating". A company with a dozen of clients using advanced features doesn't "cost" HubSpot nearly the same as a massive company using the same features.

Pricing is relatively similar whether you have 10 or 1,000 contacts, and that made us stop using HubSpot as a micro company focused on relationships, not volume.

Vorteile

The ability to manage individual campaigns from a single area and also track the effectiveness relative to contacts.

Nachteile

A high price point and the need to manage contacts to stay within price brackets. Marketing emails could be better along with the ability to use deal and contact info together.

In Betracht gezogene Alternativen

Zoho CRM, monday CRM und Salesforce Sales Cloud

Gründe für den Wechsel zu HubSpot Marketing Hub

Overall it offered the best value of money against ease of implementation. The integrations were extensive too.

Vorteile

It's a really powerful tool that integrates well with the rest of our tech stack.

Nachteile

The menus and navigation are confusing at the best of times. They don't label things the most intuitive names and move things around frequently, so if you don't keep up with their emails and info articles, sometimes you're in for a real surprise when you go to find a feature/menu item.`

Vorteile

Easy to use interface, and all in one solution, combines tools for marketing, sales, customer services and more, this works well with me as I'm not technical skilled.

Nachteile

The cost of it can become more expensive as you scale.

Vorteile

It's incredibly user friendly and HubSpot has the best support and help center.

Nachteile

I don't love the new navigation/toolbar! I don't think it's super intuitive. Maybe I just need to get used to it since I used the old nav for 7+ years, but it could use some improvements.

Vorteile

In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool, and analytics.

Nachteile

Despite the fact that there are a number of provided templates with different kinds of preset reports, targeting very special areas with very special criteria may be very difficult.

Vorteile

Ease of Use, Comprehensive Analytics, Integration Capabilites, SEO and content management, Automation and Personalization

Nachteile

It costs too much and is difficult for beginners.

Vorteile

Easy to create emails, forms, "landing pages", and automated flows for contacts. It works especially well if you can link up zapier to automate adding contacts and export records instantly

Nachteile

Wish it had more email deliverability insight or tools to use. You'll likely send hundreds of emails with your domain so deliverability and domain health is important