Sopro

Vorteile

Easy to use and understand I have very little to do! I have great qualified leads in to our inbox every day.

Nachteile

Nothing I can think of. Occasionally hits wrong people perhaps?

Vorteile

The fact that they have a client portal with the different lead types (positive response, referral, and deferred interest) is really useful. They have good customer service also. I liked that they sent me a weekly email with the summary of the results.

Nachteile

They didn't have a report with the job titles, but I asked for it and they added it.

Vorteile

The platform is easy to set-up and configure. Although most aspects of the campaigns are set up and run by their operations and customer success teams (at a cost of course).

Nachteile

The quality of the leads is not good, and updating the campaigns with the tracking feedback is done manually and in many cases with a delay, which causes frustration from the prospects. To increase the quantity of the leads they count as leads even polite declines, so if someone replies with "not interested, thank you" it is considered a polite decline, and a lead that can be converted in the future. We did not have any conversions in the first three months of the campaigns when we had conversions from other channels for the same product. Their hidden terms in the services agreement.

Vorteile

It gives a great service for marketing customer base

Nachteile

Sopro has very few negatives as it works across all functions we look to utilise

Vorteile

Very good value leads and lots of them most the time

Nachteile

Takes a long time to get started and is also quite expensive

Vorteile

Set up was easy and it's an extremely flexible service. The team at SoPro are also a pleasure to work with. Nothing is ever too much trouble, they are always looking to innovate and improve their service and they are always open to seeing how we can perform even better.

Vorteile

It's results. Honestly, without SoPro I don't believe my business would around today. SoPro is the best 'business development manager' I have ever seen bar none.

Vorteile

Quality of leads, ease of operation, very thorough screening, team support, and very serious targeting. This firm helped us double our business.

Vorteile

The Return on Investment of SoPro is phenomenal; the quality of leads is higher than I would have expected. Also, working with the the SoPro team was great, they are really flexible, always understand what it is we were looking for and gave recommendations for improvements.

Nachteile

Not much to say here but perhaps the billing strategy. Paying per campaign may be less expensive than paying per prospect but then again, it is good value for money and the billing system is very transparent

Vorteile

Fantastic product that has delivered consistent results for us for over 1.5 years.
great insights from their reporting capabilities that we have leveraged in multiple teams.
They also have a stellar account management team ([SENSITIVE CONTENT HIDDEN] have been awesome) and they also have

Nachteile

They don't have great coverage in APJ and LATAM, would like to do more with them but the coverage isnt there

Vorteile

Our email campaign has led to a number of great opportunities and the volume of contact details is great. Additionally our account managers have been supremely helpful in customizing our campaign and providing regular updates on trends.

Nachteile

Initially some contacts were not necessarily appropriate targets for our services. This obviously is driven by our selection of criteria. However, some additional guidance on how best to approach this assessment would be appreciated.

Vorteile

The effectiveness of the campaign and the team.

Nachteile

No integration with Sugar CRM at the moment, although I know they are working on it.

Vorteile

Got me into some brilliant businesses i would've struggled to access so really helped me to hit Mid market Businesses

Nachteile

Expensive and when it got good deals they were great but it wasent consistent enough for me and this is the issue long term.

Vorteile

Very simple to use with a user-friendly dashboard and everything all in one place. Having the ability to refine email templates, segment sectors, companies and job roles all helps to ensure you get the right responses from the companies you are interested in and who are interested in you.

Nachteile

There was nothing not to like, it's very impressive

Vorteile

Lead generation (cold calling) has never been easy. With SoPro the hard, unrewarding tasks are automated, making it much easier to generate the initial interest in a product/service. The sales team can then focus time and attention on prospects that are likely to be interested in what we've got to say. Sopro gives aus a higher success rate and the sales team are more motivated.

Nachteile

It's early days with our use of the software and so far it's been positive all the way.

Vorteile

SoPro gives me up to data information on the performance of my direct marketing campaigns at any time, which is important to ensure we optimise our marketing performance, and can make immediate changes where required.

Nachteile

Unfortunately the CRM system that we utilise does not easily integrate with SoPro, which makes it slightly more difficult to integrate our various marketing approaches.

Vorteile

We have been working with Sopro for numerous years and have not found another service which delivers the same great return on investment. All of our campaigns have been successful and the team are always looking at different ways to ensure optimum engagement. We can see clearly through the portal how well each campaign is running, how many credits we have and who has been engaged. The team are friendly, always available and most importantly have worked hard to understand our business so they can help achieve our goals.

Nachteile

We have not experienced any significant issues and where we have had a lack of understanding the team have been on hand to help.

Vorteile

With SoPro, we're reaching many more prospects than we have before and the lead rate is higher. In a normal economy. I don't doubt we'd have converted many more too.

The system needs more input and management to monitor, measure and refine but SoPro do that very well and help us with that. And as with all deep software apps, its takes time to get used to the interface and to get the data and reports needed but again, SoPro are very good at helping with that.

Its a very positive experience, I like the flexibility and control it gives us and it all means we can just concentrate on nurturing leads.

Nachteile

Nothing so far and it's been nearly 12 months.

Vorteile

Being able to review who has seen our content on the website is a helpful tool. The total data available is great.

Nachteile

The leads. I would say 1/4 of leads received are not actual leads. Also, only a positive response should be recorded as a lead.

Vorteile

The Sopro software has done a great job of emailing a large target audince, through consistent messaging and following up we've seen an increase in leads generated

Nachteile

The platform is great when you are on it but it would be good to get some date sent over via email as a snap to avoid having to migrate over to another platform to check in

Vorteile

Very easy to use and the feature set is extensive. The SoPro team has been great every step of the way too.

Nachteile

The ability to differentiate between an individual or business lead when integrating with salesforce would be great, but maybe not possible.

Vorteile

A low level of technical knowledge is required in order to leverage huge lead generation results and ultimately business development opportunities.

Nachteile

It's not free...but then i wouldn't expect a tool of this quality to be, so other than that i'm completely satisfied.

Vorteile

It's very flexible, you target only industries and companies within that suit your profile/target list so no wastage. The ability to tailor language and messaging is vital, and the frequency of the automation and change of tone delivers results.

Nachteile

There are no real cons worthy of mention.

Vorteile

I find the platform really easy to use and understand, I like that it integrates with a CRM. SoPro advised around building a CRM as this wasn't something we had before and this has made things a lot easier.

Nachteile

I cannot fault SoPro or the software. They have been a delight to work with, I feel comfortable seeking help from them and they have been happy to advise new techniques to us.

Vorteile

SoPro make it work and make it easy! Their ideas, their writing, their integration, their service goes above and beyond all expectations. Our account manager has been outstanding - really listening to our needs and coming up with great ideas and solutions to drive leads to our business.

Nachteile

Nothing - it provides everything we need and more!

Vorteile

Will help me break into markets I would not have previously considered.

Nachteile

Initially trying to understand the portal, I can be slow in understanding new software.

Vorteile

I like the fact that it is easy to use, but also the team at SoPro are so helpful, accommodating, and are experts in what they do. They suggestions they have made to our lead generation have had massive positive effects for us.

Nachteile

Nothing - easy and painless, nothing to change.

Vorteile

The use of this software is a low cost method of expanding your international contact database without the need to spend on multiple local campaigns in new international territories. It take the leg work out of international expansion.

Nachteile

It can only take the lead process so far, ultimately you need to interview at some point and develop the relationship with the client in the normal manner.

Vorteile

I like that all the new customer acquisition costs are fixed
Great HUB with great reporting and specific company information

Nachteile

We had to setup another CRM to integrate with SoPro so that new leads could be progressed further by internal sales

Vorteile

Flexibility with working with the Sopro organisation they have a good understanding of our business

Nachteile

there are no features i am missing........

Vorteile

SoPro has made a huge difference, we were struggling to generate the number of leads we needed but we're getting 4-5 hot leads a week. The SoPro Hub is great for tracking prospects and exclusions. The team are really helpful and responsive. They are always looking for measures to improve the campaign.
It's really handy having the information pushed into our CRM.

Nachteile

Not being able to set an Out of Office reply for prospects that reply to the emails.
Not being able to report on combinations of factors, such as industry size and job title, in one table.
Would be great to be able to push exclusions from our CRM to the SoPro Hub as we need to do this manually at the moment.

Vorteile

The SoPro platform has been built to provide the insights you need, rather than being cobbled together as an all-singing, all-dancing dashboard that doesn't focus on why you need the insights in the first place.

The platform is easy to use, yet comprehensive. It clearly benefits from significant user-testing, as it is really intuitive. In effect, there is no real learning curve to deal with making it easy to dip in and dip out having obtained the answer to the questions you may have.

Nachteile

The landing page is a bit busy, but that's about it.

Vorteile

great access to market, great team - good design

Nachteile

not much - size of data set applicable to us

Vorteile

The core idea and process. An obviously needed service that everyone should have automated, but nooone else as really done it well

Nachteile

A few rough edges where it's clearly still developing, but I'd rather that than something that didn't keep improving

Vorteile

It delivers and the dashboard is comprehensive and informative.

Nachteile

Nothing - its efficient, well managed and targeted

Having to pay for it :)

Vorteile

Ability to work independently of internal resource at scale.

Nachteile

Potential improvement in reporting analytics but good as they are.

Vorteile

The specificity of filtering out wasted emails, testing, measuring and adapting our campaign according to the data received.

Nachteile

Bad timing on our part. Low tail-end of campaign followup (we have enlisted another company to continue where the SoPro product ends)

Vorteile

Speed, reach and ability to adapt messages and audience profiling. The SoPro approach enables you to quickly reach a well-targeted audience using Linkedin's profiling parameters.

Nachteile

The parameters of LinkedIn profiling can prove limiting (e.g. employee size, lack of turnover information)

Vorteile

Set up was easy. Having used similar lead generation software I worried that set up would be admin heavy an tedious. NOT SO. From the time it took to set up to the time i received my first lead was exceptionally fast!

Vorteile

Effective and simple to use. Delivers results and great data.

Nachteile

I can't think of anything that needs improvement.

Vorteile

Although the SoPro core product is intuitive and comes with plenty of functionality, what we value most is the support we get from SoPro. It's one of those products where how you use it, makes all the difference. And in that respect, being able to talk directly to the people at SoPro and tap into their recommended best practice was hugely valuable.

Nachteile

We've not encountered any limitations in the software (yet!)

Vorteile

The SoPro software was easy to use and provided helpful dashboards to present to leadership.

Nachteile

I do not believe that there are any improvements I could suggest for the software.

Vorteile

It's easy to use, provides up to date data and analytics on each campaign.

Nachteile

All or nothing approach to entering lead data into our CRM. I would like only positive responses to be added to the database.

Vorteile

We have been using SoPro for the last few months and have been impressed so far with the amount of prospects that we have been introduced to. The numerous additional tools are really useful, once you get used to navigating them, and the customer service is second to none - they are always happy to jump on a call and very quick to respond via email. Overall, Ive been very happy with the service so far.

Nachteile

Takes a little while to understand the numerous different tools

Vorteile

Yes, it certainly demonstrated it's ability to scrape data from LinkedIn but it's features are mediocre for its price range

Nachteile

Extremely difficult to integrate with 365 even, overpriced and overall just another data miner

Vorteile

We found out the software is very friendly, 100% integrated with our platform and reports very solid results. We are reaching out new opportunities within weeks and so far it has been very quailified.

Nachteile

For the moment we are very happy with the implementation.

Vorteile

We were very skeptical that the email approach would work, but the laid back, almost humorous content yielded a great response, especially with targets that would normally ignore your approach. New accounts have been opened, and opportunities created on a weekly basis.

Nachteile

There were no negatives that I experienced whilst working with the team.

Vorteile

Once it is set up - very easy
Very sophisticated dashboards

Nachteile

Set up takes a little time.
No other issues

Vorteile

We began using So Pro in August of 2020 so far it has provided us with some really good leads for our sales team to develop including a couple of larger contract wins to date. The software is really easy to use and also has so much useful reporting and data.

Nachteile

So far I cannot make any suggestions for improvements to the software, its easy to use and informative.

Vorteile

The interface of the software is user friendly and integrates into our CRM tool really well. Although we are only really getting started with this tool due to COVID-19 I can confidently say so far the responses we have received have been positive and the support we have received from the SOPRO team exceptional.

Nachteile

My least favourite part is manually having to go through and confirm all the prospects on the data list are relevant and aren't duplicates or existing customers of ours. This process does take some time.