Klaviyo – Bewertungsseite 5

Vorteile

Klaviyo's interface is friendly and their features for email and SMS marketing are endless! Especially when it comes to marketing automation and creating workflows with easy drag and drop editors, optimized for mobile use

Nachteile

Without a doubt I would say NOTHING, I love everything about Klaviyo and their free plan is more than enough to start with before getting enough leads

Vorteile

Klaviyo has seamless integration with Shopify, the e-commerce platform I use to operate my business. Their dashboard is most compelling, with detailed information about customers and prospects, making strategic decisions easier to take. I also love that I can compare my performance with the industry standard. I could not find any other email marketing provider offering that level of intelligence.

Nachteile

Klaviyo email templates are a bit simpler than Mailchimp or Seguno, so if you want to grab your prospect's attention, it may be a little more difficult. I did notice my open rates are smaller with Klaviyo than with Mailchimp.

Vorteile

Klavyio integrates with many products and it's easy to set up. Its integration with Shopify is the main reason why we chose it and it allows us to create segments based on the customer's behavior. Their customer support is great and willing to find the answers you're looking for, creating test scenarios or flows if needed.

Nachteile

Their pricing/plans were a bit confusing and changed recently making it less cost-effective. Tested it for SMS marketing but found a cheaper and more user-friendly option instead.

Vorteile

I greatly enjoy using Klaviyo. We've utilized MailChimp, Zaius and more in our quest for a long term ESP that we are happy with and Klaviyo has been it. It's not the cheapest out there but it certainly isn't the most expensive and it feels like you really get a good value for the advanced features. The Shopify integration is easy and seamless and the Live Chat customer service has been responsive and helpful everytime. Very pleased with them.

Nachteile

Honestly, perhaps the only thing I don't like is that layout isn't as sleek as some of the other options but it's a very minor point.

Vorteile

Klavyio's integration with almost any product in the market is one of its best features. This allows users to integrate Klavyio into their existing workflows and systems seamlessly. Klavyio's wide range of integrations makes it a versatile tool that can be used in many different ways.

Nachteile

Klavyio's interface is in dire need of an upgrade. It is outdated and does not meet the needs of modern users. The interface is clunky and difficult to use, and it does not provide users' needed features. Klavyio needs to modernize its interface and provide a more user-friendly experience.

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Warum Klaviyo gewählt wurde

Zuvor genutzte Software

Vorteile

This software has all the basics to create a nice looking email. It also has lots of added widgets that make it easy to integrate with Shopify and send out product emails. Everything is drag and drop and you can save custom templates, which makes it easy for anybody to use. The flow features and custom audience setups are also great. It also has excellent analytics.

Nachteile

I constantly have issues with my block styles. It's especially frustrating when the block style would register in desktop but not mobile. Obviously double checking emails before hitting send it critical but it adds extra work having to fix the different blocks and leaves more opportunities for human error. Also, when you change styling manually in the code you have to save and refresh to be able to change setting using the regular interface.

Vorteile

Klaviyo is honestly amazing. We have 260,000 contacts and spend $2100 a month. I love how much revenue it generates for us!

Nachteile

I would say just more integrations would help.

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Warum Klaviyo gewählt wurde

Zuvor genutzte Software

Vorteile

It's easy to set up and pretty easy to use. The segmentation is overall pretty good, covering most possible scenarios/properties to group contacts. Flows are quite easy to set up and the campaign drag and drop builder isn't bad.

Nachteile

We have been using Klaviyo for at least 5 years and I can't think of all that much that has changed in that time. There are usability issues that I, and I'm sure others, brought up 3 or 4 years ago that are still there. They don't have any way to provide feedback or feature requests anymore (that I can see). It just feels a bit like they've got comfortable and aren't working on new features that their users really want/need. Everything just looks a little bit outdated now and I get really frustrated with the limitations of the software.

Vorteile

Before choosing Klaviyo for our e-commerce business, we had done an extensive search of email marketing providers. Klaviyo seemed to have a differentiated set of features that allows more extensive analytics and data on email performance vs other providers. We've found this performance data to be extremely useful in determining what emails are/aren't working and in performing A/B testing. I would highly recommend Klaviyo for e-commerce companies

Nachteile

Klaviyo still doesn't have all the features that we'd love to see but they are continuously evolving and launching new tools. For example, their pop-up creation tool is very basic so one typically needs a 3rd party tool to manage pop-ups/forms.

Vorteile

Has a good integration with Shopify, easy to use and has good segmentation, automation and campaigns
Easy to build templates with the drag and drop feature if you are not familiar with HTML

Nachteile

if you have more than one store, you need to have a separate account
They are not so cheap

Vorteile

I did like the templates and user interface. Compared to ActiveCampaign, it was easier to navigate and learn. Automations were intuitive to set up and the actual drag and drop email editor was simple and elegant.

Nachteile

Integrations and deliverability were where Klaviyo fell short. For example, we needed to integrate google sheets, which is where we store many of our customer emails (fed in through Facebook forms). We had to download a separate integration tool and were still unable to integrate the emails without the automatic double confirmation email (even though we turned it off).

Vorteile

It integrates with a lot of CMS services/softwares, it's easy to use, it's versatile, and Klaviyo is a great company

Nachteile

I guess it could be a little cheaper, but I believe you get what you pay for.

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Vorteile

Klaviyo combines your store data (like customer information) and lets you build e-mail campaigns that are smart. They have automation tools to make sending easy. The amount of options that you can match on with an individual lets you create very unique campaigns to specific types of customers.

Nachteile

There is a learning curve. The number of options you have when creating flows and using logic statements can be daunting. However, their customer service is superb and have helped me every time I had a question.

Vorteile

Email automations are amazing - Klaviyo step you through what you need for your online store - abandoned cart, welcome flows,. The scheduling tool to send messages to your audience across time zones/days.

Nachteile

It took a bit to get my head around the filters but there is a great community support.

Vorteile

This product is incredibly user friendly. I can't say enough good things about it and I have gone out of my way to recommend it to people.

Nachteile

Nothing. Everything from customer service to user experience is absolutely stellar.

Vorteile

1. Klaviyo offers a powerful and customizable email marketing platform with features such as segmentation, automation, and analytics.2. It integrates with popular e-commerce software such as Shopify, Magento, WooCommerce, and Big Commerce.3. Its intuitive user interface makes it easy for non-tech users to quickly build campaigns without prior technical knowledge.4. The platform helps increase customer acquisition rates by leveraging its advanced personalization capabilities.5. Klaviyo provides access to an expansive library of resources such as webinars, tutorials, guides, and case studies to help users get the most out of their platform.

Nachteile

1. Advanced features can be expensive compared to other more affordable email marketing platforms. 2. Sometimes I had some difficulty integrating Klaviyo with their existing systems or databases due to compatibility issues. 3. There is limited phone support available during certain times

Vorteile

The integration with Shopify Stores and the ease of building flows makes this a game changer. Additionally the bulk discount code builder gives Shopify functionality outside of Shopify that makes "one less app" for my store. Finally the native Form Builder in Klaviyo is very easy to use.

Nachteile

I wish one Klaviyo Account could connect to multiple Shopify Stores, this causes some problems for our operations. Additionally I wish building segments was faster, some advanced segments take very long to build.

Vorteile

Such a powerful marketing automation platform that can help businesses to streamline marketing processes, improve customer engagement, and drive sales growth. It has helped us a lot automate our marketing process

Nachteile

I've seen better results than what I would like the least.

Vorteile

Can do pretty much everything, when it comes to email marketing.

Nachteile

It takes a little longer to get used to. With advanced features come a steeper learning curve.

Vorteile

The integration is almost flawless. And where they may lack in an area they are very quick to help out and increase in areas you bring up. They are VERY focused on what the customer needs and wants. The Customer service is top notch and the help files are surprisingly helpful. They have clearly put a lot of effort into this aspect of the company. Great Job Guys!

Nachteile

Would love to see some of the same integrations that you see with other platforms brought across to the rest. Ex: Generating custom coupon codes like shopify.

Vorteile

It is one of the best Email/ SMS marketing I have used in my career; it is very easy to set up, the user interface is friendly, and everything works well. We started using this program on the free plan so as to know if it was worth it or not, but fortunately everything went well and we upgraded to the paid plan after a couple of months. The knowledgebase articles were very helpful in resolving issues that came up while using it for the first time.

Nachteile

The only complain I have was concerning the customer service that was not responding when we had an issue to be resolved but thanks to the articles in the Help center section, we were able to resolve it on our own.

Vorteile

Reporting, trigger actions, and drip campaign options are the main features that entice us to keep using this product. A lot of the features are specific for e-commerce business and have helped us increase sales.

Nachteile

The biggest area of opportunity is the design options. The templates look very outdated. If your team has a great graphic designer on pay, they can create graphics to insert, but the out the box templates are not cute.

Vorteile

Robust features that just work. It's a bit getting used to but you can do most of what you want with them

Really good templates for those starting out and experienced as well

Nachteile

Their onboarding process could be easier

They have tutorials but they're fuzzy and should be made available with webinars being an option.

Vorteile

The most important thing for me is the Shopify integration. Emailing is one of the best tools to increase customer loyalty and re-purchasing at e-commerce and Klaviyo was designed to really help in this matter. All their flows are perfectly set and are very easy to customize.

Nachteile

It took me time to understand how Klaviyo works as I was really customed to MailChimp interface and if you are too, probably you need to test a lot before sending your first campaign or run your first flow.

Vorteile

Klaviyo is a good software for marketing needs. Navigating through the dashboard, as well as building & managing campaigns was pretty simple.

Nachteile

I wish that Klaviyo allows for a more customized way to build your templates and campaigns. Its rigid, and needs to be more available to move things around as you want, and not stick to the rigid columns.

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Vorteile

This is probably the best platform for email marketing I have ever tried. Well, I use it for my online store in order to send twice a week week newsletters to my customers' inboxes. Besides the multiple options that Klaviyo has, which makes it easy to give life to any pattern / combination of emails possibly out there, pricing is really fair, and they count with a free plan as well. Designing is also easy. I have fulfilled all my expectations when it was the time to create emails to be sent to customers. Something that I really like is the local time for delivering emails because sometimes customers have different time zones; if email is supposed to arrive at 9AM, then it would arrive at that time (for customers). Also, I have to mention the extense documentation that Klaviyo has. Customer service is through email, but they always answer back to you in as soon as 2 hours or less.

Nachteile

They could make pricing a little more advantageous for their clients.

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Vorteile

I liked the template editor and it's ability to truly customize what users could design. Most of the templates were useable with some modifications.

Nachteile

We found more than one case where our HTML templates did not line up with the plain-text emails that were being sent by Klaviyo. This may have been because we replicated campaigns but it would be useful if Klaviyo re-ran the plain-text generator every time a new campaign is being sent. We use OpenCart 2 which Klaviyo hasn't offered an integration for (they have an integration for OpenCart v1.x).

Vorteile

I love this product! The UX is extremely simple to understand, even if you're not "tech-y." The presentation of the templates looks good when the email sends & it's easy to customize anything when designing templates.

Nachteile

The tagging / segmenting of lists could be a little more robust

Vorteile

It's extremely user-friendly, allowing you to regularly test, create your own CTAs, uploaded photos, drag and drop graphic elements, etc. Perfect for a team with zero coding experience. Side Note: Their customer support is top-notch.

Nachteile

Aside from being very user-friendly on most fronts, building out email flows is a different story. This tends to be a time consuming process that is not as straightforward as it could be.

Vorteile

Pros:
Great way to see how active & engaged email leads are with its individual profile view
Super integration with Shopify which allows setting up customized abandoned cart automated email flows

Nachteile

Reporting on campaigns & email list performance isn't as good as it could be. It's difficult to easily access performance data on list engagement

Vorteile

I have nothing but good things to say about Klaviyo. It is filled with great features like no other email app I have seen before; it has a very friendly interface that makes email creation a breeze; excellent analytics and a very fair price.
The other huge plus is their amazing customer service! They are on their toes waiting to help you! Superfast, super-efficient!

Nachteile

I still have not learned to use this app in all its depth, but their triggers and segmentations are amazing. There is nothing not to like in this app.

Vorteile

Klaviyo is the best out there that perfectly integrates with online stores that are built using Shopify. It offers several email automations and customer database management that allows to retain and engage lost customers. The platform is easy to use and very agency friendly.

Nachteile

There are not many limitations, though would like point out that, SMS marketing is not available in all locations which is a boomer.

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Zuvor genutzte Software

Vorteile

Klaviyo has easy to customize templates that make your emails look beautiful and creative. You do not need to know how to code in order to customize them. The pre-built automation flows make setting email marketing super easy. I love the drag and drop feature for setting up flows. It makes it easy to visualize and plan any campaign.

Nachteile

You have to be a paying member for live chat support. Regardless, the customer service is still super helpful. Just be aware that if you are on the free plan, you may have to email your questions. The pro, however, is that klaviyo has a bunch of content online that you can read to answer your own questions.

Vorteile

Klaviyo offers tons of automation based on customer journey. You can set them up once and leave them to work on their own. You can also send weekly or monthly campaigns. It will definitely add to your top line revenue

Nachteile

There is a fixed number of emails that can be sent on the free plan. However the paid plan is pretty affordable too

Vorteile

It is very intuitive and it's very easy to customize emails.
They have a lot of great templates that you can use to make great emails very fast.
It's great for ecommerce.
The open rates were very high with this software.

Nachteile

It was quite pricey compared to the competition.

Vorteile

I like Klaviyo's flows the best. It's easy to learn how to trigger action-based flows from activities on your e-commerce site. Integration with Shopify is seamless, allowing me to utilize Klaviyo for my own clients that I coach in e-commerce as well. Functionality is great, because the emails are very timely and the ability to send on command is there.

Nachteile

Simply put, Klaviyo is too expensive and out of budget for someone looking to start their e-commerce journey. It's more expensive than a Shopify subscription, which is a little over the top.

Vorteile

It's pricing and functionality combo. It is designed the best of any email service I've seen, arranged in "flows" for a certain set of emails to automatically happen when an event is triggered. It integrates natively into several platforms including Shopify, making everything completely automated once it is set up. It is also free to use up to 250 contacts, which is quite impressive.

Nachteile

Sometimes the formatting and editing of the emails aren't quite accurate, it seems like sending tests sometimes yields different results than what is shown in the editor. This is always good practice, but could still be improved in the software. There are a few bugs in the interface that require reloading the page, but I've never lost any work I've done

Vorteile

The ease of set up and the ability to see results against the campaigns. it was up and running within 24hr and their onboarding was outstanding.

Nachteile

To be honest very little however some of the email creative can be a little constrained. For the price it really is very good for those on a budget and with smaller CRMs. It may become more expensive if you have a lot of addresses as you pay per email user.

Vorteile

Simple et intuitif, Klaviyo est mon outil de gestion d'emailing depuis des années. Optimisé Shopify, c'est l'outil parfait dont j'avais besoin. Facile à appréhender, meme les collaborateurs les plus novices peuvent rapidement le prendre en main.

Nachteile

La partie créa mériteraient d'être plus développée : template, choix de typo, etc.

Vorteile

For the price of the tool, its a super good one! You can even set-up free account, make a full data transfer or data set-up plan in line with the tool and its capabilities and then begin the paid monthly contract.

Nachteile

Has some funny quirks. Some features can be accessed if your workflows are event based but not list or segments based. Example, if someone re-enters a segment a year later they can no longer receive a flow. This will impact you highly for a multi-purchase business model. Another example is the "add to list" option from a list? segment flow. You cannot add users to a list based on their engagement actions in a workflow.

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Vorteile

Setting up email automations and segmenting your lists is SO easy with Klaviyo. It's incredibly user friendly, and allows you to setup your automations in a visual format. You can trigger an email off of any event you've setup to send to Klaviyo. It's great for ecommerce - setting up abandoned cart sequences or sending emails based on product views is simple.

Nachteile

There's very little I dislike about this software! My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.

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Vorteile

Klaviyo is a pretty good email automation software. They have a lot of the same functions and abilities as all of the other guys so for me it came down to price when using them. They have helped my businesses focus more on email marketing and the revenue has exploded for that part of my business ever since.

Nachteile

No matter how easy they make it seem, all email software is somewhat difficult to use and set up. I unfortunately did not have the time to set this up myself and depended on my team to do that. It did not go so well until I had to jump into that project. If you do not know what you are doing with email then this can be difficult to use. AKA, not a great tool for the first time user.

Vorteile

There are so many things to like about Klaviyo! When first starting out I had no clue what I was doing. I really appreciated that they had all the basic emails already outlined for me. It made it so much easier for me. All I had to do was go in and change words and insert images if I wanted. I like the options that I can either use a template with HTML or just a simple text email and they have so many template options! I like that the whole process is guided and really easy to use. I don't ever have to worry if my emails are going to be sent or not. I love that they keep your customer in mind and they have a system in place to where they are not inundated with emails from you. They have a checklist to make sure that you got all the essentials in there before you send out an email and they will remind you if you didn't do something like use any links! I feel safeguarded from sending out a sub par email. I also love the analytics so I can see who has opened the email, clicked on links, made a purchase. And to top it all of they have amazing customer service. Have loved my experience with Klaviyo!

Nachteile

The only thing I can think of is the fine print at the bottom of emails with all the manage preferences, mailing address, unsubscribe copyright info etc I had to kind of put together myself. Which is not a big deal at all but it would be nice to have that as an included template. Also not sure how to manually send a campaign to someone new to my newsletter. Have to manually do that. It only sends the campaign to those currently on my newsletter but not future subscribers within a certain time frame.

Vorteile

Super easy to use even without any knowledge of Klaviyo prior. Ability to search past sent campaigns is also super helpful. Scheduling is a breeze, too.

Nachteile

New editor needs work - makes some things easier to do but others impossible, also changes format for phone/desktop so things look significantly different between both with no real way to rectify it.

Vorteile

I like the ease of use when designing emails in Klaviyo. We use "block" contents to build the email campaigns we send out to existing and potential customers. We design customized elements outside the app and then easily upload them to the service and from there, it as easy as ABC. It is fairly straightforward but is also open to customizable elements; useful for brand builders.

Nachteile

An area for improvements could be file management. As we build more and more email campaigns (or termed templates) we undoubtedly create a lot of assets to use. Organizing them better can be beneficial for all types of users whether start-ups or full companies.

Vorteile

The segments. Klaviyo is pre set up to segment all of your customers so that you can run any campaign you want. Win backs, retention whatever it's simply amazing no more grunt work going through orders and compiling lists.

Nachteile

If I had to choose something I would say the cost but really it's worth every penny. It's very hard to find flaws with the software. It doesn't integrate perfectly with our frontend which uses Vue Storefront but we found a solution.

Vorteile

There has been a lot of movement in the Email Space and Klaviyo has turned itself into one of the most valuable services out there. The platform is easy while also feature-rich. This is my first recommendation to customers that are of a larger scale but don't have a dedicated email marketing manager.

Nachteile

The interface for Klaviyo is not as simple as some notable competitors but it comes pretty dang close.

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Vorteile

Easy integration and set up process. I was able to get up an running in under 2 hours. They have a ton of prebuilt flows and automations to get the most bang for you dollar. Their support team is super helpful.

Nachteile

The UI takes a few a minutes to get used to, but this is the case with most softwares.

Vorteile

It has helped me increase customer lifetime value by continuing to promote products and sales to customers

Nachteile

Sometimes the emails I send out go to spam, or the photos don't show up until someone clicks to approve the photos

Vorteile

Love Klaviyo. I've tried a few different email softwares in the past, including Mailchimp and GetResponse. Both of those softwares were a let down and didn't allow for the customization and integratino that I was looking for.

Klaviyo has an AMAZING integration with Shopify. Makes my life so much easier. It also integrates with FB ads, which is a huge plus.

Creating flows in Klaviyo is very simple, I have been able to create sophisticated flows with minimal stress and effort.

Nachteile

The only con I was going to mention was lack of a visual email flow tool, but they added that in the past 6 months, so I'm kind of stumped. It's a great tool. The only bad thing about it may be that it's more expensive, but I find it to be worth the cost.

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