Klaviyo – Bewertungsseite 3

Vorteile

it was able to send sms blast quicker than expected.

Nachteile

Took forever to function properly with trial and error

Vorteile

The segmentation features of Klaviyo are top-notch. You can segment your customer base based on a wide array of metrics - ranging from their past purchasing behaviour, their location, and even their engagement with previous emails. This allows for the crafting of highly targeted email campaigns that resonate well with each customer segment.

Nachteile

One potential downside could be the pricing, which might seem a bit steep, especially for small businesses.

Vorteile

I use Klaviyo for my email newsletter. It's been a smooth process overall. I've had no issues importing and managing lists and contacts and have been happy with its design capabilities, deliverability, and analytics.

Nachteile

As my list grows, I'm a little weary of the pricing for larger audiences, but that is only an issue I see down the line.

In Betracht gezogene Alternativen

HubSpot Marketing Hub und Mailchimp

Warum Klaviyo gewählt wurde

Mailchimp had gotten a little clunky with its growth, and I was having some delivery issues. I felt it was time to try something new.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Klaviyo

I liked Klaviyo 's focus on email and SMS and felt like its design tools & analytics fit my needs well.

Vorteile

It has many options for ecommerce. It can be used relatively easily.

Nachteile

Sometimes it's hard on the API implementation side

Vorteile

Trigger, automazioni, CRM e tutto il mondo dei form per raccogliere i dati sui tuoi utenti

Nachteile

il costo e non è facile partire con questo tipo di strumento, dovresti fare un pò di formazione sul software

Vorteile

I really like the single view of the customer including data from multiple sources

Nachteile

The API is missing some features that would make what we are trying to do much easier

Vorteile

I find the email builder to be easy to use and the emails look good. The ability to choose different content based on desktop or mobile is HUGE for me.

Nachteile

My least favourite thing about Klaviyo is probably that you can only upload one image at a time. It's a small thing but it annoys me every time.Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When I made noises about this, they said I should reduce the number of profiles on woocommerce, but that would mean losing valuable customer data in an industry where customer relationships can last for decades.

In Betracht gezogene Alternativen

Attentive

Warum Klaviyo gewählt wurde

We were interested in trying SMS, and I liked that Klaviyo allowed me to use email and SMS while avoiding sending both to the same customer at once. Full disclosure: I did end up swapping to Attentive for SMS because their sign up form got way more traffic in the free test.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Klaviyo

The ability to set campaigns and journeys to behave differently if the customer was subbed to SMS and/or email. Again, I did end up swapping to Attentive for SMS, but I really do like Klaviyo for email.

Vorteile

The new update makes editing emails and using the drag & drop functionality much easier. The custom property functionality is also great for personalising content.

Nachteile

Still hard to copy formatting across different sections.

Vorteile

Provides detailed analytics and reporting, giving valuable insights into the performance of my email campaigns.
Its user-friendly interface that makes it easy to set up and manage email campaigns.

Nachteile

It's pricing.
It's a significant drawback, especially for small businesses or those with limited budgets.

Vorteile

It has all the features that a seasoned marketer needs

Nachteile

The user experience can often be slow and laggy unless you have a high end computer with lots of RAM. Probably the only bad thing about Klaviyo.

Vorteile

Sharp and crisp product images that look great delivered via email.

Nachteile

The initial trial offer should be longer to be able to test deliverability, open rate and conversion rates.

Vorteile

The email marketing features are intuitive and easy to use. I've seen a noticeable increase in engagement and sales since I started using the segmentation and automation tools. Plus, it's easy to integrate with Shopify, so you can sync data and track performance.

Nachteile

The prices be relatively high compared to other email marketing platforms which can be tough for businesses with smaller budgets or newbies.

Vorteile

Fast deployment - Greta templates which help you save a lot of time

Nachteile

The more complex flows that you put in case with customers

Vorteile

Very easy-to-use platform, You can setup multiple types of automation campaigns specific to your type of retail. Abandoned Carts etc.

Nachteile

The pricing model is per store or site, We own about 6 different brands so not able to use sends between brands so have to be very selective of the plans required. Also, there was an auto plan where it automatically removes users that have unsubscribed and lowers the plan tiers.

In Betracht gezogene Alternativen

SendGrid

Gründe für den Wechsel zu Klaviyo

The automated email campaigns were a major reason for choosing Klaviyo vs other platforms, other platforms too have those features but Klaviyo seems way more refined and geared towards Internet Retail.

Vorteile

Powerful segmentation, advanced automation, and excellent customer support

Nachteile

Learning curve can be steep, pricing can be high for smaller businesses

Vorteile

I find Klaviyo's interface intuitive and user-friendly. The platform's layout and design make it easy to navigate, set up email campaigns, and access various features without requiring extensive technical knowledge.

Nachteile

I have expressed concerns about the pricing structure of Klaviyo, particularly for growing businesses with larger email lists. Pricing is typically based on the number of contacts or subscribers, and as the list size increases, the cost can also significantly increase.

Vorteile

For automation, email sequences, and website pop-ups, Klaviyo is perfect. It is very easy to use and set up all of the things. One more thing, for website widgets, they don't have a watermark

Nachteile

Before Klaviyo has 1K subscribers but they have recently decreased the maximum limit to just 250.

In Betracht gezogene Alternativen

Kit, ActiveCampaign, MailerLite, GetResponse und Mailchimp

Warum Klaviyo gewählt wurde

MailerLite is giving 1K subscribers in free plan.

Zuvor genutzte Software

MailerLite

Vorteile

We can get several campaigns built and scheduled while we begin work on others

Nachteile

It wasn't something we felt comfortable doing ourselves so we did hire and outside firm to handle this for us.

Vorteile

Klaviyo does what it promises. It's an all-in-one solution for email, sms, customer data, and automations. Their software works better than the competitors at scale: they grow healthier lists which means more revenue long term.

Nachteile

The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but that's likely due to our integration and not on the software stack itself. Pricing for SMS in Canada is very high, which may be prohibitive for some.

Vorteile

Destaca por su intuitiva interfaz y su facilidad de uso. Es una herramienta que permite generar templates y correos electrónicos de forma rápida y eficiente dentro de todo

Nachteile

En cuanto a la edición de los mails, Klaviyo podría mejorar en este aspecto, dando una experiencia de edición más ágil y atractiva. Además, aunque cuenta con funciones de automatización, este aspecto podría ser ampliado y mejorado para un mejor nivel de personalización y eficiencia

Vorteile

- easy to manage one shot Emails campaign or on going campaigns.- to more beneficial to control Users subscription- very proactive for Deliverability reputation, spam control- Highly functional for data segment building- quick integration for SMS & push notification facility

Nachteile

- Bit difficult to identify IP reputation to control spam reputation

Vorteile

Very easy to utilise. Personalising emails and text it's a fantastic way of getting more business, and Klaviyo allows any company to do it in an amazing way

Nachteile

Not gripes with the system, it really is fantastic

Vorteile

The ease of use of Klaviyo is amazing. Anyone can start doing automation marketing and email campaigns with this software.

Nachteile

Some features could be missing sometimes, some templates improved. But Klaviyo being in constant evolution, features are regularly improved, while price stays the same !

Vorteile

It's easy to learn, ergonomic and user-friendly, with very responsive customer service.

Nachteile

To date, I haven't encountered any particular problems.

Vorteile

Klaviyo est très simple d’utilisation et intuitif. Je trouve le logiciel génial pour la rédaction d’emailing à destination des clients. La possibilité de personnaliser, d’ajuster et de créer un email unique sont ses qualités.

Nachteile

Toutefois, klaviyo manque de certaines fonctionnalités. Les analyses et rapports de campagne sont mal synthétisés, ça devrait être amélioré pour avoir une vision globale des retombées de l’application.

Vorteile

La possibilitá di provare lo strumento con un piano gratuito.

Nachteile

Una volta superate alcune soglie di utenti caricati in piattaforma il prezzo sale moltissimo.

Vorteile

Très facile à utiliser. La plateforme donne beaucoup de données sur la performance des campagnes (taux de clic, taux de conversion, etc).

Nachteile

Je n’ai pas rencontré des problèmes en particulier.

Vorteile

It was easy to use, setting up the campaigns didnt take too long. All the needed features were there, like they should be.

Nachteile

For email marketing tool, i have nothing i didnt like. I found it maybe bit difficult at first to use, but once i got hang of it, there was no problems.

Vorteile

Integration and robust features allows our clients to use it on the eCommerce sites to gather and retain metrics regarding customer behavior. This allows them to direct marketing campaigns at those people for future sales.

Nachteile

Sometimes the integrations docs can be a bit unclear of incomplete, resulting in a fall back of talking to Klaviyo support.

Vorteile

Facile à prendre et à utiliser , permettant aux entreprises leur bon développement dans le domaine de marketing.

Nachteile

Je ne rencontre de difficulté au cours l'utilisation de ce logiciel , ce que doit utiliser les petites entreprises pour le bon déroulement de leur marketing.

Vorteile

Klaviyo is an excellent platform that simplifies email campaign setup with automation and easy post scheduling. It provides a plethora of email templates suitable for all needs, making campaign creation hassle-free. Moreover, we can quickly adjust and reuse previous campaigns to fit the new content, saving time and effort. The segmentation tools enable us to create custom lists effortlessly, resulting in targeted mailings and improved results. The product suggestion feature, which is based on customer behavior, is a standout feature as it allows us to create campaigns that cater to customer aspirations. Klaviyo integrates seamlessly with our core marketing channels, and its analytics and reporting capabilities are top-notch.

Nachteile

Klaviyo's ease of use is unparalleled. Its modern user interface is effortless to navigate, and the platform offers a plethora of ready-made templates that cater to all our needs. Moreover, their support team is exceptional, always responsive and helpful, making the entire experience seamless.

Vorteile

Las muchas opciones de personalización avanzada y las múltiples opciones de automatización de procesos de marketing que ofrece

Nachteile

La interfaz de usuario es un aspecto a mejorar, además el coste puede ser un tanto elevado para empresas que recién inician en su sector

Vorteile

Klaviyo provides a robust set of automation features, allowing users to create automated email workflows triggered by customer actions or events.

Nachteile

Klaviyo primarily focuses on email marketing, and while it offers SMS marketing as an additional feature, it does not provide the same level of functionality as dedicated SMS marketing platforms.

Vorteile

The customer support was swift to respond when we encountered some challenges and they were very helpful in providing us with all the information we needed to set up newsletter pop up on our website.

Nachteile

It took a long time before I could understand the platform and i had serious difficulty in getting the subscription pop up to show on our website

Vorteile

Analytics and flexibility of the software

Nachteile

Not being able simply to transfer the email list of customers from our customer service database

Vorteile

SMS and MMS are relatively cheap and you pay for amount of contacts and texts, meaning you can still text people outside of your contact range. Starts at $15/month

Nachteile

Email marketing is bland and not effective for stores powered by services other than Shopify.

Vorteile

It's software that is very easy to use once you get the hang of it. The flow management, template builder works very well. I would say that if you have an e-commerce store, Klaviyo is one of those key software to have. A/B testing also works very well. The newsletter forms also. Overall I had a great experience with this.

Nachteile

The price is the worst part of it, for sure. And this is something that they would need to reconsider as someone who is starting out cannot use their services from the start. Someone starting out will go to another software, get used to that one, and even if they want to make the switch to Klaviyo after a while, it's not easy and they will stay with that worse software for a long time.

In Betracht gezogene Alternativen

MailerLite

Zuvor genutzte Software

Mailchimp

Vorteile

Klaviyo is by far the best marketing tool our team has implemented. We manage an email and SMS list of over 120,000 and Klaviyo has definitely provided our team with the best resources for marketing to each person. With Klaviyo we have been able to create successful campaigns and automation with its powerful tools and ever-evolving customizations.

Nachteile

As your customer list grows, Klaviyo does become more expensive fast. But the return on spending makes it well worth every penny.

Vorteile

Klaviyo's e-commerce focus, data-driven approach, ease of use, and scalability set it apart from other similar products in the market. Klaviyo is appreciated by users for its user-friendly interface, advanced segmentation capabilities, integrations with other tools, analytics, and personalization features.

Nachteile

so far the onboarding team. they are the least helpful and always redirect to the documents which is an ocean of hyperlinks. never-ending struggle

Vorteile

I just love klaviyo I think it's best platform. I mostly like klaviyo flows series And User interface

Nachteile

I don't like Klaviyo campaign system it's take some times

Vorteile

With Klaviyo, it's easy to run successful social media and email marketing campaigns. Klaviyo facilitates the entire process, from generating contact lists to posting promptly. The Klaviyo also gives a number of premade templates for incorporating advertisements (including images, links, and videos) into the email itself. I particularly like the segmentation tools because they allow us to make several sub-lists and split the primary campaign up into several sub-campaigns to reach all clients based on sub-lists. I appreciate how easily we can connect with the most popular social media advertising platforms, which provides us with more options for both publishing and collecting data. Klaviyo's data collection provides us with all the information we require, and we appreciate the clear presentation of the analytics in the reports and dashboards.

Nachteile

It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're creating has a lot of specifics. One of the things I don't like is the difficulty of presenting the results of some analyses.

Vorteile

I love the in depth analytics it provided via the dashboard and through reports

Nachteile

The real-time data was a little sluggish from Shopify to Kalaviyo and some times it would tracked the data point (i.e sales from email or abandoned cart data).

Vorteile

It just works. Sure, it's a bit expensive but it's 100% worth it if you know how to do email marketing.

Nachteile

Expensive.SMS marketing isn't available in Europe.Building forms/popups could be more advanced and customizable.

In Betracht gezogene Alternativen

Drip

Warum Klaviyo gewählt wurde

Mailchimp's integration with Shopify was removed for some time, so we decided to make the jump. This was back in 2019, if I remember correctly.

Zuvor genutzte Software

Mailchimp

Vorteile

One of the best things about Klaviyo is its ease of use. The platform is intuitive and straightforward to navigate, making it an excellent option for both beginners and advanced users.

Nachteile

Klaviyo is a bit more expensive compared to competitors but worth its price! So overall price-quality is good.

In Betracht gezogene Alternativen

Drip und Mailchimp

Vorteile

Good for analyzing first part data.Pretty good integration system with e.g. Shopify, Facebook etc.

Nachteile

Css editor is okay but would need additional software or programming skills to make high class emails.

In Betracht gezogene Alternativen

Omnisend und HubSpot CRM

Warum Klaviyo gewählt wurde

Better automation features, better integrations with commerce platforms.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Klaviyo

Pricing and it suited better for our mid-sized company.

Vorteile

I found Klaviyo to be very helpful tool for my email and social media campaigns. What I like most about it is how easy it is to create a personalized messages based on t he behavior and interests of the prospects. The automation feature is also great because I can setup targeted campaigns to run automatically which saves me a lot of time and effort.

Nachteile

It only offer limited customization options for email templates for compared to other marketing tools. If you don't mind the price, Klaviyo is good for your marketing efforts.

Vorteile

Being able to edit templates for both mobile and desktop to make really beautiful and accessible emails that people want to read and click through. It's very simple and the templates are dynamic at the same time.

Nachteile

Uploading lists and amending big tranches of data is very different on Klaviyo versus other email platforms, but once you know how to do it, it's very easy.

Vorteile

Automation, easy to use. Everything you need to manage an successful business.

Nachteile

Need to invest time to really get the full potential out of this tool.

Vorteile

The best features of this platform include the ability to design and save your own personalised email templates that you can send to your customers in an email campaign, I have access to email templates provided by Klaviyo and the option of designing my own from scratch. This has been very useful as it allows for each email to appear professional in its aesthetics and layout. Furthermore, you can create a list of all your contacts and then create segments to send campaigns to a group of those contacts who meet specific criteria. This means I have been able to send emails to those who only certain campaigns apply to, without having to send it to all of my consumers, which stops people from unsubscribing from my mailing list and prevents emails from entering spam folders. The 'Smart send' option also stops emails from being sent to those who have received them in the last 24 hours, to also stop spam emails from being received by my customers. Perhaps the most useful feature provided is the 'Analytics' feature, which lets you view how each campaign is performing, as it provides accurate information on how many emails have been received and who has opened them. This allows me to measure the success of each campaign and helps me to improve the reach of my future campaigns.

Nachteile

I would like Klaviyo to let more information to be stored on each contact such as the company they work for, a 'notes' feature would be very useful which could allow you to enter extra details about the customer, as this is currently not an option. Also I would like the option of being able to search for an individual and then add them to another (new) list/segment, so that when I need to email a small number of specific clients, I can do this without having to email them individually. As well as this a more powerful search engine on the website when searching for specific customers would be incredibly helpful. These are the main limitations that the platform currently has in my opinion and if these were amended, it would be even easier to use.

Vorteile

Klaviyo offers different features that really helps you to implement all the tactics necessary in your email strategy. From segment creation, database management, promotions, email campaigns, product cross-selling and up-selling, and automated flows emails that respond to your subscribers browsing/shopping behavior.

Nachteile

There's is one detail and we found about this when we were creating our B2B loyalty flow, is that Klaviyo and Shopify doesn't seem to be fully 100% integrated, so when it comes discount codes that have been already used or are expired, Shoppify doesn't communicates that to Klaviyo, and you may encounter some customer services issues because codes not working the way it should.