HubSpot CRM

Vorteile

Wir haben Hubspot CRM insgesamt über 3 Jahre verwendet. Die User Experience in Hubspot ist sehr gut. Man findet sich schnell zurecht und die Workflows sind schnell drin. Die Funktionen in Hubspot sind sehr umfangreich. Egal ob Marketing Automationen oder Email Marketing.

Nachteile

Die Preisstruktur für ein Upgrade ist sehr starr. Wenn weitere Funktionen benötigt werden, die in Professional beinhaltet sind, dann muss man fast das 10-fache zahlen von Hubspot Starter

In Betracht gezogene Alternativen

Zoho CRM, monday CRM und Pipedrive

Gründe für den Wechsel zu HubSpot CRM

Wir haben zum damaligen Zeitpunkt die erforderlichen Funktionen und die User Experience in Hubspot als Kaufgrund gesehen.

Vorteile

In HubSpot schätze ich besonders das Segment, in dem ich alle meine Deals auf einen Blick sehen kann. Beeindruckend ist, dass ich dort genau verfolgen kann, wie lange ich nicht mehr an einem Deal gearbeitet habe und ob ich bereits Next Steps für den Deal mit oder ohne den Kunden geplant habe. Das ermöglicht es meinem Manager, einen besseren Einblick in meine Pipeline zu bekommen, und gibt mir gleichzeitig die Möglichkeit, mich nicht ständig erklären zu müssen, was ich den ganzen Tag über mache.

Darüber hinaus ist die Pflege der Accounts äußerst einfach und ich kann schnell eine Cadence aufsetzen und an meine potenziellen Kunden senden.

Nachteile

Anfangs hatte ich einige Bedenken bezüglich HubSpot, besonders da ich von Salesforce zu HubSpot gewechselt bin. Ich war der Meinung, dass HubSpot anfangs nicht so leistungsfähig sein könnte wie Salesforce. Jedoch habe ich mich geirrt. Für unsere Organisation erfüllt HubSpot vollkommen unsere Anforderungen und steht im Verhältnis zu den Kosten.

Vorteile

Hubspot bietet einen hohen Funktionsumfang und lässt sich an zahlreiche weitere Services anbinden – das umfangreiche Ökosystem ist ein klarer Pluspunkt. Man sollte etwas Zeit mitbringen, um sich in das System einzuarbeiten, danach lässt es sich aber überwiegend intuitiv bedienen. Auch lässt sich Hubspot recht umfassend an den eigenen Bedarf anpassen.

Nachteile

Die Oberfläche ist nicht mehr zeitgemäß und das Bedienkonzept teilweise nicht stringent. Das Preismodell ist für Einsteiger unübersichtlich. Die Preise von Hubspot dürften für viele Unternehmen zu hoch sein.

Vorteile

Die Möglichkeit individuelle Einstellungen und Flags zu implementieren, sowie der hohe Grad an Automatisierung. Für den Sales Bereich ist es sehr wertvoll Aufgaben direkt an Deals zu legen und diese mit Happylines und Zuständigkeit zu belegen. Hier wäre eine Integration in den Google Calendar noch sehr hilfreich.

Nachteile

Hubspot ist sehr preisintensiv. Dafür ist es auch umfangreich, aber gerade im Marketing Bereich fehlen hier wertvolle Funktionen im Bereich automatisierter Social Media Distribution. Es ist nicht möglich Unternehmen oder Personen zu taggen, wodurch hier weiterhin manuell Beiträge veröffentlicht werden müssen. Im Bereich der Pipeline sind die vielen Ebenen am Anfang verwirrend. Deals und Kontakte müssen auf Personen, Unternehmens und Deal-Ebene gepflegt werden.

Vorteile

Webbasiertes crm mit Mail Integration und automatischer Erfassung

Nachteile

Mailerfassung importiert Automatisch alle Emails

Vorteile

- Super Einsicht in die Kontakte, egal ob Informationen, Marketingaktivitäten oder eben was der Kontakt selber tut

Nachteile

- Es wird sehr schnell teuer, gerade wenn man alles in HubSpot behalten möchte und nicht mit Schnittstellen wie Zapier arbeiten möchte

Vorteile

Als CFO interessieren mich natürlich stark die Auswertungen zu KPI insbesondere zu Salesfunnel und Conversion für die Planung und Kalulation. Aus Effizienzsicht ist die Sales-Automatisierung eine gute Unterstützung.

Nachteile

Stakeholder Management und Schnittstellen zu weiteren Systemen.

Vorteile

Seit dem wir im Team arbeiten und Veranstaltungen organisieren, ist HubSpot das beste Tool bisher

Nachteile

Ich finde es unglaublich Umpfangreich, was gut ist aber was die Sache auch extrem kompliziert macht

Vorteile

Einfache und intuitive Nutzung.
Vielfältige Anwendungsmöglichkeiten.

Nachteile

Hoher Preis im Vergleich zu ähnlichen Anbietern

Vorteile

Hubspot bietet wirklich alle erdenklichen Funktionen, die man so braucht, und es gelingt, diese in einer Oberfläche unterzubringen, in der man sich nach einer kurzen Einarbeitungszeit sehr gut zurechtfindet. Ich liebe es, damit zu arbeiten!

Nachteile

Nachdem der Start sehr einfach und auch günstig ist, ziehen die Preise dann im weiteren Verlauf (Mehr Nutzer im System, mehr Funktionen) deutlich an. Aber Hubspot ist sein Geld wert, denn es spart im Alltag viel Zeit und bringt Tools wie Social Media Planung und Newsletter-Versand gleich mit.

Vorteile

Insgesamt überzeugt uns HubSpot CRM vor allem durch die vielseitigen Möglichkeiten, Leads bzw. Kontakte weiterzuverfolgen. Verknüpftes Marketing, automations und workflows überzeugen einfach.

Nachteile

Absolute Kleinigkeit, aber mega mega nervig bei HubSpot ist die Zuweisung von Ereignissen zu Kontakten Deals Unternehmen etc. HubSpot lernt nicht dazu. Heißt: macht man in einem Deal einen Call aus dem Tool heraus, muss man danach selbsständig anwählen, dass der Call sowohl für Deal, als auch Unternehmen, als auch Kontakt gespeichert wird. Von alleine speichert es Hubspot nur z.B. im Deal und wenn man über den Kontakt navigiert, wäre der Call von selbst nicht sichtbar.

Vorteile

Hubspot ist sehr schnell startklar, ist sehr einfach zu bedienen und bietet alle Funktionen, die man so braucht. Damit ist es für mich perfekt.

Nachteile

An manchen Stellen bleiben die Funktionen sehr Oberflächig, etwa im Bereich social Media. Wer hier mehr braucht, braucht speziellere Tools, für das wesentliche reichen aber die Features.

Vorteile

einfach zu installieren und zu nutzen...

Nachteile

Keine gute Hey CTI Anbindung / Zusammenarbietkeine Telefonie Auswertung

Vorteile

Schnell und einfach integrierbar mit sehr guten und einfach zu bedienenden Elementen.

Nachteile

Für mich momentan einziges kleines Fragezeichen ist der DAtenschutz - soll aber durch einen europäschen Server demnächst gelöst sein.

Vorteile

Prospecting hub and deals. It easily syncs with prospecting tools, allows you to keep up with leads, and allows you to track deals, providing a single source of truth.

Nachteile

It takes some time to learn to use it, and it's not as intuitive as other, more modern CRMs, such as Attio.

Vorteile

Feature available are extensive and is an all inclusive software that can manage most if not all required business requirements.

The interface is also amazing and highly intuitive

Nachteile

The pricing is quite high especially coming from a South African billing perspective.

Understanding the different packages and pricing options can be difficult.

Vorteile

Once Hubspot has been set up, you can complete most needed CRM functions from their platform. The email plug in is great!

Nachteile

The user interface for Hubspot is not very user friendly, and can be hard to navigate.

Vorteile

Hubspot offered us a ton of options for customization/personalization that was already built in. Also we were not nickel and dimed like other CRM packages. While you do have to pick add-on modules for your needs past the free trial, that is to be expected. I see many reviews complaining about that. All of them do that.

Nachteile

I wish that Hubspot had their own onboarding team instead of having to look for a specialty company. It would feel more streamlined.

In Betracht gezogene Alternativen

Dynamics 365, Salesforce Sales Cloud und SugarCRM

Gründe für den Wechsel zu HubSpot CRM

Price, function, customization, features, our integration software is not availble in the list, but we did integrate with a 3rd party software which a key decision maker for us as well

Vorteile

Hubspot has an amazing number of integrations and the apps it doesn't have native integrations for, it is very easy to automate using tools such a Zapier and Pabbly

Nachteile

Outside of the free tier the pricing gets very expensive

In Betracht gezogene Alternativen

monday.com

Gründe für den Wechsel zu HubSpot CRM

Hubspot is legendary; everyone knows of it, and it integrates with so many other Apps.

Vorteile

Hubspot had great features even on a free plan. The more I upgraded, the more automated the software became. The ease of use with the CRM was great and I loved how HubSpot was able to integrate seamlessly with other software.

Nachteile

I was not a fan of the email marketing as it was extremely expensive for what it did.

Vorteile

It's a very complete CRM package with lots of opportunties.

Nachteile

It can be complex to set-up in a correct way. Building the right "Hubspot foundation" to work on for the next several years is very important.

Vorteile

It is very easy to start using it and to integrate with the different social networks.

Nachteile

Confusing Module Packages and Additional Costs

In Betracht gezogene Alternativen

Salesforce Sales Cloud

Gründe für den Wechsel zu HubSpot CRM

We finally jumped to salesforce due to some tools that we need and only exists in Salesforce Platform.

Vorteile

I like how well it integrates with other HubSpot tools, making collaboration between sales, marketing, and service teams feel seamless

Nachteile

It takes some extra effort to customize everything for teams with more specific or complex needs.

Vorteile

HubSpot CRM have good user friendly interface,excellent customer support.

Nachteile

in Hub Spot CRM have limited fratures in free plan

Vorteile

Allows our firm to improve overall organization of our client details and associated business. It creates an efficient eco-system for all of the essentials!

Nachteile

Our team has appreciated so much of what the system offers. We have not encountered any items that we would particularly change, however only on a few accounts had we hoped to be able to speak with someone in support on call but it was not an option at the time.

In Betracht gezogene Alternativen

Salesforce Sales Cloud

Gründe für den Wechsel zu HubSpot CRM

HubSpot met all of our objectives and was price aligned!

Vorteile

The systemnis really easy to set up, with a plethora of customisation that can be done. Creating views purely for your viewing, and seeing last interactions is key.

Nachteile

The level of addons is a littlw annoying. You get to grips with thensystem, realise you can do a little more and control thibs better, then you realise you need to buy an addon. Its a teir business model, but can be annoying when youre first getting to grips with the system

In Betracht gezogene Alternativen

Zoho CRM, Creatio CRM, Pipedrive, Dynamics 365 und Salesforce Sales Cloud

Gründe für den Wechsel zu HubSpot CRM

The pricing structure, free levels and ease of set up and use were thjngs that clearly set this apart. As a startup, there wasnt much knowlege/experience with CRM solutions so finding something that could cope with swift and easy onboarding was key.

Vorteile

The biggest pro of HubSpot CRM for me is the record keeping of contact history in my contact records.

Nachteile

Sometimes all the advanced features can be a little complicated, but there is plenty of support to guide you through.

In Betracht gezogene Alternativen

ClickUp

Warum HubSpot CRM gewählt wurde

A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpot

Zuvor genutzte Software

ClickUp

Gründe für den Wechsel zu HubSpot CRM

A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpot

Vorteile

The data that you are able to get out of the system about a customer. When everything is connected correctly with all of your existing software systems and your website, you are able to provide your sales agents with extremely valuable information that they would only be able to get through a system like HubSpot. It increases the chance of closing a deal and converting a lead into a customer tenfold!

Nachteile

It would be the price. It’s a tough sale for an agency to recommend to a client who has never used a CRM before and does not understand the value of having a system like this.

Vorteile

It's very intuitive and easy to use. Lots of free options too. I used to organise contacts and manage when I last contacted each person and their details or notes.

Nachteile

Sometimes it was tricky to setup. For example there is no entrepreneur option, they have to have the contact details for a person and then assign them to a company as opposed to just combining these into one with a entrepreur/sole trader option.

In Betracht gezogene Alternativen

monday CRM

Gründe für den Wechsel zu HubSpot CRM

Trusted by Mark Cuban and other big name characters. Youtube videos and support is plentiful. Seemed the obvious choice.

Vorteile

HubSpot excels in many things, contact/company/deal creation and association, email marketing, and automation. HubSpot really shines once the "Workflow" features are activated. Users can create automation that are, quite literally, only limited by your imagination. For example, form submissions on your website can lead to automated emails, adding a contact to a list, a sales pipeline, or hundreds of other things!

Nachteile

Ease of use.

Employees require a decent amount of onboarding to use HubSpot, and as your database grows, can become quite overwhelming and confusing to new employees. There are so many features and details that if a company doesn't have proper documentation, new employees can make quite a few mistakes with their data quite easily.

Vorteile

What I liked most about HubSpot is its dashboard. The contact and company dashboards offer advanced filtering and are very easy to use.

Nachteile

HubSpot Sequences could be improved in terms of reporting, as it mainly provides a high-level overview of sequences and templates without detailed A/B testing reports unless you manually check each sequence. Additionally, if you need to update an email in a sequence, you have to start from scratch, and there is no option to automatically re-enroll previously enrolled contacts. You'll have to manually re-enroll them in the updated sequence.

Vorteile

What I like about Hubspot is that is can hold several pieces of information about a client all in one spot. Having a place where you can look and see almost everything is great and it links different integrations.

Nachteile

There isn't really any cons other than if you are not using the free version to utilize all the tools then the price could add up quickly.

Vorteile

HubSpot has a very in depth tracking system for contacts, allowing me to score leads and enroll them in automated workflows that push over performance and activity to reports that we can present.

Nachteile

Some of the workflow functions can feel a but clunky if you have an incredibly personalized tracking system. Integration with other tools can also be a bit messy but HubSpot support is always there to be as helpful as they can be.

Vorteile

The user-friendly interface makes managing customer data and tracking interactions seamless.

Nachteile

Limited customization options for more complex workflows can be restrictive.

Vorteile

We initially chose Hubspot because of it's user friendly UX/UI. We have now used Hubspot for over 6 years and it has been incredible constantly ensuring they added features that keep up with our growth. The CRM itself is still very intuitive. The reporting and dashboards feature is fantastic. There are so many pro's but it's hard to beat Hubspot for it's intuitive design and use.

Nachteile

The challenge we've had with Hubspot it the placement of critical features in different pricing categories. We are constantly finding that critical features are in different pricing tiers.

In Betracht gezogene Alternativen

Salesforce Sales Cloud

Vorteile

The intuitive interface, comprehensive features, and robust automation capabilities are what I liked most about HubSpot CRM.

Nachteile

One drawback I found with HubSpot CRM is that some advanced features may require additional payment beyond the free version, which could be a limitation for budget-conscious users or smaller businesses.

Vorteile

The system is very easy to set up and use. The card population is easy and intuitive. Super easy data migration from a previous provider.

Nachteile

During the sales calls we were shown that we could report on almost anything, however once we subscribed we saw that the customization of the reports is minimal and it is based on already pre-set measurements, hence there is no option to customize them at the end of the day. That is really frustrating as we need to know what our sales funnel is for instance. Instead we get duplicate data because the same deal is counted in the different stage it was located in.

Vorteile

It is by far the easiest to use CRM system I have used to date. I like the customisation range you have to create your own pipelines in line with your business and sales processes.

Nachteile

To begin with it can be quite daunting to configure but support has you covered.

Vorteile

Hubspot runs our whole marketing function in the business, outbound marketing campaigns, prospect and customer lists, reporting, form submissions on the website.
As well as our sales flow from the lead scoring module, pipeline management, forecasting and the whole sales funnel.

Nachteile

The cost :) Its an expensive tool and if we want additional functionality it nearly always requires us to 'upgrade' our package.

Vorteile

HubSpot CRM provides the most efficient customer engagement tools like live chats which help us interact freely with customers. Its reporting tool provide very useful performance insights that help us improve our customer engagements. HubSpot CRM has live dashboards that makes it easy to monitor how all our engagements are progressing in real time. Its chat automations help us to speed up our responses to customer requests.

Nachteile

We find nothing to dislike about HubSpot CRM. There has been no complaints since all features works flawlessly.

Vorteile

HubSpot CRM allows us to keep our clients contacts and details well organized making it possible to give every one of them a personalized experience. It has excellent information sharing and conversation tools that help us communicate effectively with our clients during the entire period of doing business. HubSpot CRM reporting functions provide very resourceful reports that allows us to monitor the performance of our interactions with clients and the services we are offering them.

Nachteile

We needed access to the premium features but had some financial constraints. They should improve the features available to the low cost plans.

Vorteile

HubSpot CRM has excellent communication tools like live chats and video calls that makes our communications with prospect students very smooth. Its analytics and reporting tools provide us with meaningful insights that help us improve our interactions with students to build strong relationships. It has personalized interactions tracking features that makes it easy to follow up on our engagements with prospect students. HubSpot CRM is very flexible and we had easy time customizing it to fit our needs.

Nachteile

We have not encountered anything less useful in HubSpot CRM. It has never given us any challenges and there has been no complaints.

Vorteile

Robust and user-friendly CRM for organizations of all sizes. The problem with most CRM platforms is getting good data into the system. HubSpot makes it fast and easy to capture all relevant information, from emails to calls to meetings. I've used other CRMs in the past, and none have been as useful as HubSpot.

Nachteile

I have a small business, so the pricing works for me. However, for larger organizations that need multiple seats or higher levels of functionality, the subscription costs can get very expensive.

In Betracht gezogene Alternativen

Capsule und ActiveCampaign

Warum HubSpot CRM gewählt wurde

HubSpot has a more modern and updated interface that I felt was easier to use.

Zuvor genutzte Software

ActiveCampaign

Gründe für den Wechsel zu HubSpot CRM

Most features in a single platform. I use HubSpot for email marketing, calendar bookings, CRM, sales pipeline and more–rather than using 3 or 4 different platforms I can consolidate into a single software.

Vorteile

What I like most about HubSpot CRM is its simplicity combined with powerful features. It's easy to set up and start to use right away, which makes it accessible for colleagues with little to no technical background. The visual sales pipeline is intuitive, allowing you to manage deals, track progress, and get a clear overview of sales activities at a glance.
It si easy to book meeting,s end pre-set emails, create tasks for others. Very very useful.
And I love the contact creation via the phone app. It is so easy and intelligent.

Nachteile

Eventhough you can set up quote templates and allows to set up the deals, it is not possible to set up a multi-step Quotation process flow that allows to select language, then select product, then subscription levels, service budget etc etc and at the end to have a quote ready to go.

Vorteile

Hubspot is much more streamlined and easier to navigate after some of the recent dashboard updates than it was in it's previous legacy view. Some of the best things about hubspot are it's tiled deal summary, it's customizable reports and dashboards, and the ability to easily assign tasks and tag other users in the interface and on contacts, tasks, deals, and leads.

Nachteile

The outbound prospecting sequences are not optimized for true sales professionals. You do not have a way to sort by opens, clicks, or emails on the sequences, and have no export feature to reenroll or tag these leads to dive down deeper. If I'm targeting 100+ contacts per sequence, I do not have the time to manually review who opened the email to call, or reenroll into a new campaign based on the success or failure of the last one. This would be an amazing feature once added to really make prospecting better integrated with Hubspot.

Vorteile

What I appreciated most is that the software encompasses the entire customer journey, from lead generation to customer service, eliminating the need to switch between multiple applications.

Nachteile

Due to the specifics of our business, it is inconvenient to make Quotations in HubSpot because each of our offers is unique. This includes the prices of custom product layout (picture), product, software, follow-up service, and installation services, which differ by country.

In Betracht gezogene Alternativen

monday CRM und Salesforce Sales Cloud

Warum HubSpot CRM gewählt wurde

Due to a lack of sequence management. We needed a better outbound management solution.

Zuvor genutzte Software

Pipedrive

Gründe für den Wechsel zu HubSpot CRM

We chose HubSpot because our Sales Manager had a good experience with it previously, and we read many online reviews that praise it. The company's sustainability and multitude of integrations were also important to us.

Vorteile

HubSpot is really easy to implement and has the features that my team needs. We have been able to onboard multiple account managers, and make sure they get up to speed quickly. The CRM is very intuitive, and one account manager can leave information for another to make sure deals are always being closed.

Nachteile

It can be a little pricey on the monthly budget, but with the way it is used, it can be worth it.

Vorteile

Hubspot CRM offers comprehensive reporting tools that enable us to generate updated insights that help us improve our customer relationships. It provides efficient live visual boards that offers real-time view of all our sales and customer interaction activities. Hubspot CRM has a live chatting feature with auto-replying ability that help us to engage with our customers quickly using instant messages. It is very flexible and easy to customize to match with our ever changing CRM and sales management needs.

Nachteile

The ride with Hubspot CRM has been smooth. No hiccups encountered and nothing there that does not suit our needs.

Vorteile

I really love the email function within Hubspot CRM. It is extremely easy to email multiple contacts from your customers. Managing and completing tasks is also great with Hubspot. Keeping track of files that are relevant to clients is great and overall it is a great UX.

Nachteile

From a Customer Success standpoint, it is a little limited in terms of tracking health scores and managing client relationships. You are unable to tell when a client is 'unhealthy' and therefore, which clients need more attention. Tracking email threads can also be a little difficult as the same email will display multiple times, rather than just in the one thread.

Vorteile

The ability to integrate within other platforms utilized within an Organization. This is incredibly helpful to prevent from having to create extra spreadsheets, or use mannyy different platforms to communicate efforts and work. I also greatly appreciate the pipeline features. HubSpot Knowledge base is also an incredible "upskilling" tool to take advantage of.

Nachteile

I do not feel that when you select "monthly" in a quote, or pipeline total, that it calculates accurately with 4.3 weeks in a month, so often times, HubSpot may reflect a smaller pipeline by a few hundred or thousands in comparison with actual pricing expectations.