ActiveCampaign – Bewertungsseite 2

Vorteile

ActiveCampaign AI automations makes our digital marketing so efficient and less demanding. It was easy to automate some of the tasks during campaigns which saves us time. ActiveCampaign reports also keeps us on check by giving us access to pin-point insights about our marketing campaigns performance. The collaboration environment allows us to work together on our campaigns when engaging our leads.

Nachteile

ActiveCampaign has showed us it's class in all areas and we haven't had anything unpleasant to deal with.

Vorteile

It makes it easy to create and personalize marketing campaigns to grab audience attention. Reliable work automations to perform the repetitive tasks. Offer efficient way like chats to interact with audiences. Powerful marketing analytical tools that gives accurate reports about campaigns performance.

Nachteile

To be purely honest, no cons for ActiveCampaign. It works greatly and has nothing to dislike.

Vorteile

Save time with email automation and others

Nachteile

Not much else except for the price, which may still decrease to the delight of many

Vorteile

ActiveCampaign helps us to facilitate more personalized marketing campaigns that allows us to target our customers more effectively. It helps to keep a smooth communication and interaction experience with our potential leads at the most important stages. With ActiveCampaign automations, we have been able to offer our customers and leads quick responses.

Nachteile

There is nothing to like least about ActiveCampaign. It has been so excellent and we have never experienced any major issues to complain about.

Vorteile

I love being able to create automations to manage my leads, sales and save time with many tasks I used to do manually.

Nachteile

It's a bit slow and clunky with the automation builder and its massive so there is a learning curve, but it has been steadily improving.

Vorteile

What makes our marketing campaigns with ActiveCampaign more successful is that it has very easy to use communication tools that allows us to communicate effectively at a more personal level with potential leads and customers. It has automations which allows us deploy automated responses to offer quick answers to questions from the audience. ActiveCampaign allows us to adopt better marketing strategies which helps us supercharge our marketing activities to see better results in terms of attracting new customers.

Nachteile

There has been nothing off with ActiveCampaign. We get the exact thing and services we require and there has been no setbacks at all.

Vorteile

What I liked most about ActiveCampaign is its robust automation capabilities. The platform allows for creating detailed and complex workflows that can be customized to suit specific needs, making it easy to nurture leads and engage with customers effectively. The intuitive user interface simplifies campaign creation and management, and the segmentation options enable targeted communication. Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing strategies.

Nachteile

Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those with limited budgets. Integration with some third-party tools can also be cumbersome and require additional effort to set up properly.

Vorteile

ActiveCampaign has enhanced communication within the organization. This is the key pillar to our success story. Giving our clients the best experience with our services by creating personalized messages and delivering to them securely via emails. The best thing is that our clients can reach us from anywhere at anytime. We have received a great response and the results are visible from our end. Keep up ActiveCampaign.

Nachteile

Ideal tool. ActiveCampaign has no negativity. It has delivered the best in the most cost effective way.

Vorteile

I love the consistency and reliability of ActiveCampaign.
ActiveCampaign is fast, dependable and accurate to use.

Nachteile

ActiveCampaign is so impressive.
No dislikes about ActiveCampaign.

Vorteile

It is a very complete product that allows you to really target your customers. The machines are truly perfect.

Nachteile

The price is a little excessive because it is based on the number of subscribers and not on the number of emails sent.

Vorteile

It is a great tool, it helps to automate emails and marketing campaigns.

Nachteile

It is expensive and slightly complex to set up initially.

Vorteile

Era un prodotto valido fino a 2-3 anni fa

Nachteile

Gli svantaggi principali che ho riscontrato in ActiveCampaign sono:
1.Aumento dei costi continuo: Negli ultimi anni, il prezzo è salito più volte senza un miglioramento significativo del servizio.
2.Nuove funzionalità instabili: Ogni volta che vengono introdotte nuove funzioni, risultano spesso piene di bug, causando rallentamenti e problemi operativi.
3.Assistenza clienti insufficiente: Il supporto è limitato a un chatbot che non risolve i problemi. Non è possibile contattare facilmente un operatore umano, cosa inaccettabile per una piattaforma di questo livello.
4.Politiche di fatturazione poco trasparenti: Mi è capitato di subire addebiti non autorizzati solo per aver aggiornato il metodo di pagamento, senza aver riattivato volutamente l’account.
Questi problemi hanno influenzato negativamente la mia esperienza e mi hanno portato a valutare altre piattaforme più affidabili.

In Betracht gezogene Alternativen

AWeber

Gründe für den Wechsel zu ActiveCampaign

Ho scelto ActiveCampaign inizialmente per diversi motivi: 1.Automazioni avanzate: La possibilità di creare flussi di automazione personalizzati e complessi era un punto di forza rispetto ad altre piattaforme. 2.Integrazione con strumenti esterni: La piattaforma offriva una buona compatibilità con i tool di terze parti che utilizzavo per gestire campagne e lead. 3.Interfaccia intuitiva (all’inizio): Il design era semplice e facile da usare, ideale per creare campagne rapidamente senza troppe difficoltà. 4.Reputazione di mercato: ActiveCampaign era considerato tra i leader nel settore, e pensavo che avrebbe offerto stabilità, affidabilità e supporto. Purtroppo, col tempo molti di questi aspetti si sono deteriorati, portandomi a riconsiderare la scelta.

Vorteile

ActiveCampaign stands out for its robust complexity and flexibility, making it ideal for those who want more than just a basic email marketing tool. The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows.

The two taxonomies—tags and lists—provide excellent organizational capabilities, making it easy to manage contacts at scale. Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms.

Nachteile

While ActiveCampaign offers powerful features, its pricing and the limits of each plan have significantly increased over time, making it harder to justify for smaller businesses or those on a budget. Additionally, the system has become slow and overly complex, which can be frustrating for users who want efficiency.

There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s still a drawback for such a premium-priced service. The combination of higher costs and reduced performance can make it less appealing for some users.

Vorteile

The marketing automations in ActiveCampaign has been the best features so far. They allows us to carry out marketing tasks quickly within a short time period. ActiveCampaign also has versatile marketing analytics and reporting features that are making it easy to track the performances and the returns we get from our marketing campaigns. Engaging with audiences during campaigns has been made easy by the available communication features.

Nachteile

No issues has been encountered while using ActiveCampaign. It works smoothly and gives nothing to dislike.

Vorteile

ActiveCampaign is an incredibly powerful marketing automation platform. It offers a robust and flexible feature set at a competitive price. As an agency and website developer, I like that it's very customizable in terms of integrating with other platforms. ActiveCampaign also continually improves and updates to add new functionality.

Nachteile

The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot.

In Betracht gezogene Alternativen

HubSpot Marketing Hub, Mailchimp und HubSpot CRM

Gründe für den Wechsel zu ActiveCampaign

Compared to the other platforms, ActiveCampaign was the most robust and customizable for our budget.

Vorteile

ActiveCampaign offers capabilities which allows me to automate marketing in real-time.

Nachteile

Kudos to the in-house technical team for ensuring zero issues on ActiveCampaign

Vorteile

The automation capabilities were the highlight. ActiveCampaign allows you to build highly customized workflows, automate follow-ups, and segment audiences easily, all with a visual drag-and-drop editor.

Nachteile

While robust, ActiveCampaign can feel complex, especially for beginners. Some of the advanced features come with a learning curve, and the higher-tier plans can be costly for small businesses.

Vorteile

ActiveCampaign makes it easy to customize our marketing campaigns which help have the right content for specific target audience. It allows to give our customers a personalized experience by making it possible to have one on one interactions. ActiveCampaign task automations help us complete the tedious tasks quickly without wasting much of our time.

Nachteile

ActiveCampaign has really stood up for us in every possible way. There is honestly have nothing that i disliked about it.

Vorteile

ActiveCampaign streamlines marketing strategies by automating workflow in real-time. Availability of a wide range of free email templates is among the things I 👑 ActiveCampaign for.

Nachteile

I have nothing which I dislike on ActiveCampaign at the moment.

Vorteile

La posibilidad de interactuar con mis posibles clientes como si estuviéramos charlando en persona

Nachteile

La curva de aprendizaje de algunas funciones

Vorteile

qu he logrado saber manejarlo mas o menos

Nachteile

el soporte. Es inexistente. O no sale un mensaje automático o no hay forma de contactar por un problema real con una persona real.
Es muy elevado el precio en relación con otras plataformas. Si continua asi el soporte y el precio me pasaré a otra plataforma antes de la renovación.

In Betracht gezogene Alternativen

MailerLite und Mailchimp

Warum ActiveCampaign gewählt wurde

PORQUE PENSABA QUE LLEGARIA A MAS GENTE Y NO HA SIDO ASI

Gründe für den Wechsel zu ActiveCampaign

PORQUE ME ACONSEJARON QUE LLEGARIAN BIEN LOS CORREOS AUTOMATIZADOS, PERO LOS DE GMAIL NO LLEGAN, SOLO LLEGAN A PROMOCIONES...

Vorteile

ActiveCampaign goes beyond basic email marketing. It's a powerful automation platform that helps us nurture leads, build customer relationships, and drive sales. I love how easy it is to create targeted email sequences, personalize messages, and track engagement. The visual automation builder makes it simple to design complex workflows without any coding.

Nachteile

The sheer number of features can be a bit overwhelming at first. It takes some time to explore and master all the capabilities of ActiveCampaign.

Vorteile

Absolutely nothing and I'm stuck using it because it was purchased before I started.

Nachteile

Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20 year career.

Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on, meaning you have to re-do things ALL THE TIME. This is a constant battle.

In Betracht gezogene Alternativen

HubSpot Marketing Hub

Gründe für den Wechsel zu ActiveCampaign

Price - but man are we paying for it in lack of efficiency.

Vorteile

What I like about active campaign is that it's very fast I've never had any issues with it great security and I'm able to do everything from one dashboard setup was also very easy as well.

Nachteile

The only thing I could say that I like lease is I wish it could be a little bit cheaper as active campaign is more on the high end side so a lot of people still can't afford it.

In Betracht gezogene Alternativen

Mailchimp

Gründe für den Wechsel zu ActiveCampaign

I chose active campaign because I knew about the software from a long time and a friend of mine recommended it so I tried it.

Vorteile

Usato per anni oggi non è più competitivo.

Nachteile

L'assistenza inesistente, risponde dopo giorni ed è assolutamente inconcludente.

In Betracht gezogene Alternativen

HubSpot Marketing Hub und Brevo

Warum ActiveCampaign gewählt wurde

Quanto è stato installato era il migliore per qualità/prezzo a mio parereee

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu ActiveCampaign

All'epoca era il migliore per qualità/prezzo

Vorteile

I have a lot of software functions bundled in one place in ACC.

Nachteile

Working online on ACC is sometimes difficult because the site is not accessible. It is constantly loading...

Vorteile

ActiveCampaign eradicated traditional marketing strategies such as billboards via email marketing optimization.

Nachteile

Unlike most of it’s alternatives, ActiveCampaign lack website builder tools.

Vorteile

ActiveCampaign is successful in supporting digital marketing. The integration withe mail communication makes the app resourceful.

Nachteile

ActiveCampaign is more helpful and no feature dislike.

Vorteile

Es muy completo y permite hacer un seguimiento de los leads a lo largo de su relación con la empresa.

Nachteile

Hay que ser cuidadoso con los automatizaciones y revisarlas bien antes de ponerlas en marcha para evitar errores.

Vorteile

Sus automatizaciones son muy sencilla de crear y se pueden modifcar sobre la marcha

Nachteile

en realidad solo sus reportes creo que es un área a mejorar

Vorteile

I love that Active Campaign has almost endless possibilities. My whole business is built on e-mail marketing and AC takes the work out of my strategy.

Nachteile

It looks pretty dated and it's laggy at times. Also, sometimes a scheduled campaign doesn't work or gets stuck and you don't get an error or message about it.

Vorteile

It's a complete CRM Software at an affordable price point that easily competes with Hubspot.

Nachteile

The lists feature could use some tweaks to be more versatile and edit criteria on the fly.

In Betracht gezogene Alternativen

HubSpot CRM

Gründe für den Wechsel zu ActiveCampaign

Pricing was the key factor to decide in between these two options.

Vorteile

La facilidad para armar campañas para atraer leads

Nachteile

Que no se pueden adjuntar archivos en los correos

Vorteile

The automation management system is really one of the best on the market.
As mentioned, you might have to struggle for deep, manual integration if you have specific ecommerce needs (i.e. subscription products whose membership status needs to trigger actions in the automations) but a part from that their approach is still the best on the market for that, you even have an automation map to keep track of how automations connect to each other.

Nachteile

Right now definitely a) the cost: there is a lot of fresher solutions that come for a fraction of AC's licence cost and perform as much as good, if you are willing to close an eye on usability and some specific features. b) data export: AC tries to discourage your migration to other platforms. I.e.: if you want to export all your contacts with the information of the lists they are in, you will have to export each list separately. Also, you can't export ecommerce data together with the contacts, you will need to resync your new platform with your ecommere

In Betracht gezogene Alternativen

Klaviyo und Mailchimp

Warum ActiveCampaign gewählt wurde

couldn't meet our client's ecommerce needs.

Zuvor genutzte Software

Mailchimp

Vorteile

ActiveCampaign allows us to achieve more personalized marketing strategies for our campaigns which help us attract more customers to purchase our furniture products. It allows smooth communication experience with customers during marketing phase and this translate to more successful sales deals. It is easy to use and uses automations to help facilitate better campaigns like use of automated replies to provide quick answers to customers about the products we offer and how to purchase them.

Nachteile

ActiveCampaign performance has been incredibly great and there is no bit that does not give us the best experience that we need.

Vorteile

Las posibilidades que tienen sus automatizaciones son espectaculares, pues va más allá de crear el típico flujo. En mi caso, las utilizo mucho para crear informes personalizados junto con los campos personalizados. Incluso he podido crear flujos automáticos para clasificar el compromiso de los suscriptores y darlos de baja de manera sencilla a aquellos que están menos comprometidos.

Nachteile

El precio, sobre todo porque hace apenas unos meses han agregado un precio por cantidad de envíos, cosa que antes no estaba, eran ilimitados y ahora no lo es. Eso para mi opinión es una contra porque era una característica competitiva para AC en el mercado. Ojalá eso lo vuelvan a revisar. En mi caso mucho no me afecta pues mis bases de datos son pequeñas y no realizamos email marketing diario... Pero en cuanto la base comience a crecer nos lo deberemos replantear.

In Betracht gezogene Alternativen

GetResponse und Mailchimp

Warum ActiveCampaign gewählt wurde

Porque la diferencia en las funcionalidades es abismal. Lo mismo en la interfaz, me gusta muchísimo más la de AC.

Zuvor genutzte Software

GetResponse und Mailchimp

Gründe für den Wechsel zu ActiveCampaign

Porque en cuanto a funcionalidades es el mejor, aunque el precio sí que es cuestionable, no todos mis clientes están dispuestos a pagar lo que vale.

Vorteile

easy to use and very efficient, I use it every day

Nachteile

too expensive, would be great to have smaller amount of contacts to buying

In Betracht gezogene Alternativen

Mailchimp

Gründe für den Wechsel zu ActiveCampaign

have been suggest from people older than me in the business

Vorteile

Ease of customization, reporting, access to data and automation

Nachteile

nothing specific I dislike about ActiveCampaign

Vorteile

I liked having the CRM and email marketing automations all within one solution. This made it easier to track leads as well as provide multiple follow-up emails with interested contacts.

Nachteile

The fragility of the online forms led to a broken automation that was hidden from us for 6 months and cost us $10,000's in lost revenue. We utilized AC's online web form to collect contact information (highest quality leads), but when we made a small wording change to one of the form options, this broke the automation entired and we ceased getting any leads from this channel. When we contacted Customer Support, they told us it was working as expected, yet there was no warning from the system indicating that we were at risk of breaking an automation, nor did their user guide provide any such information either.

Vorteile

La semplicità di realizzazione delle mie idee

Nachteile

Per ora va tutto ok. Non ho trovato nessun problema

Vorteile

Having recently incorporated ActiveCampaign into my email marketing strategy, I've been truly impressed with the results. This software offers a comprehensive suite of features, from crafting personalized campaigns to advanced list management, providing a robust tool to maximize the impact of your email communications.

Nachteile

A potential drawback is that the learning curve is a bit steep for beginners like me due to its extensive feature set. The prices are also somewhat high, especially as the number of contacts increases.

Vorteile

Ease if creating, customizing and sending high volume outbound marketing emails is what I like most.

Nachteile

At the moment I do not experience any drawback on AC.

Vorteile

Not much at all. The ability to COLLECT & STORE our contacts was the only benefit to our company

Nachteile

Inability to contact ActiveCampaign via phone except for Sales purposes. Company had only ONE phone number, and one had to DIG to find it (Sales phone number.)

Also, automatic charges by ActiveCampaign when we were not wanting to renew were not appreciated.

In Betracht gezogene Alternativen

Mailchimp

Gründe für den Wechsel zu ActiveCampaign

Thought features & support would be much better. Began our subscription with phone support the 1st year but that was discontinued by the company shortly thereafter—-this did not help our company, our customers, nor our staff.

Vorteile

It has been less expensive to carry out marketing strategies with ActiveCampaign since it requires zero manual processes.

Nachteile

Unavailability of offline access on mobile app is the biggest issue so far.

Vorteile

Useful tool to automate emails to leads and manage our sales process

Nachteile

I am not using AC for the campaign features, yet it forces me to constantly upgrade my plans when I reach the cap (while preventing me from deleting inactive users)

In Betracht gezogene Alternativen

Brevo

Gründe für den Wechsel zu ActiveCampaign

Our agency recommended using ActiveCampaign

Vorteile

ActiveCampaign enables me to create, customize and send high volume outbound marketing emails.
It has a robust backend integration capability compared to alternatives.

Nachteile

ActiveCampaign suits all my needs and I do not find any hectic feature to use.

Vorteile

It's ability to streamline lead management automate process and provide personlized communication makes it powerful tool for business looking to enhance their marketing efforts and drive sales growth

Nachteile

It's powerful but may be not fit for everyone. It's limited landing page builder is the feature I liked least

Vorteile

What I love most is how you can personalize emails, segment your audience, and automate pretty much anything. It's super powerful for nurturing leads and turning them into customers. The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results.

Nachteile

Honestly, it's hard to find any real downsides. Maybe the interface takes a bit of getting used to, but once you do, it's incredibly powerful.

Vorteile

Het instellen van de automations en de nieuwsbrieven instellen.

Nachteile

Eenzijdige prijsverhogingen, ontzettende slechte klantenservice.

In Betracht gezogene Alternativen

HubSpot Marketing Hub und Salesforce Sales Cloud

Warum ActiveCampaign gewählt wurde

Wel fijne service en het systeem is identiek en vele malen goedkoper.

Zuvor genutzte Software

Pipedrive

Gründe für den Wechsel zu ActiveCampaign

Het leek rooskleuriger te zijn bij ActiveCampaign

Vorteile

ActiveCampaign has amazing automations which speeds up and improve the efficiency of our marketing tasks. It allows us to come up with personalized campaigns to capture a targeted audience. It makes it easy to engage and share information with leads during campaigns. It very simple to customize and working with it has been easy.

Nachteile

ActiveCampaign has been very responsive to all our needs. We have not found anything to not like about it.