ActiveCampaign – Bewertungsseite 3

Vorteile

Quite easy to use. I mostly send automated mails after clients ordered. Therefore it's perfect for me.

Nachteile

It seemed to me that the automation functionalities in my plan were reduced.

Vorteile

powerful automation features, good API for own extensions, many plugins available, good online documentation and training material

Nachteile

price is a bit high, website is not always updating correctly

In Betracht gezogene Alternativen

Brevo

Gründe für den Wechsel zu ActiveCampaign

was initially using SendinBlue (now Brevo). I did not like the integration in Wordpress, so i switched.

Vorteile

I like its advanced automation builder which has been instrumental in helping us to create complex workflows. I also like the tag based contact management which allows you to organise contacts effectively.

Nachteile

The pricing scales up quickly as the number of contacts increases which makes it quite expensive in the long run.

Vorteile

Very easy to handle for sending campaigns to my community.

Nachteile

Sometimes it is a little bit difficult to unterstand which plan I need.

Vorteile

The possibility with the automations and the many integrations

Nachteile

Especially at the beginning, the great functionality can overwhelm you a bit. Sometimes the websites build up very slowly

Vorteile

Automazioni e funzionalità crm, come le pipeline e le liste

Nachteile

Prezzo un po' alto soprattutto se eccedi. La sospensione dell'affiliate ha interrotto i miei consigli sul prodotto

Vorteile

The application is easy and the connection to other tools works without any problems.

Nachteile

Campaigns are not always sent at the set times, which can have a negative impact on business. It takes a long time for employees to contact you.

Vorteile

Les vastes possibilités en ce qui concerne l'automatisation et les campagnes email.

Nachteile

La prise en main qui est un peu complexe quand on débute totalement en email marketing, mais ça reste très léger. Les avantages et le fait que l'outil soit hyper complet contre-balance totalement par la suite !

Vorteile

It WAS easy to use. No longer the case.

Nachteile

Getting harder to use. Complicated. MOST CRITICAL: They are getting rid of features which are critical and sensible to maintain e.g. image resize, e.g. details on recent activities. The changes have eroded and downgraded the usability and attractiveness of their original program.

Vorteile

ActiveCampaign makes every communications effective, and this acts as the primary form of marketing.

Nachteile

ActiveCampaign is inclusive in making communication straightforward.

Vorteile

Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for
-The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails
-Activecampaign seem to keep releasing new promising features, which is great to see
-The tracking of clicks, click-throughs, privacy clicks etc.. works very well and is useful to track data of emails sent

Nachteile

1. I wish that you could A/B test (or split test, as they call it) an email for time sent, but when I change one of the emails schedule it automatically changes the other so I cannot A/B test for time sent
2.Some parts of the software can be hard to use, but this isn't a huge con as once you spend some time getting to grips with it it's OK

Vorteile

ActiveCampaign’s audience segmentation tools are precise and intuitive, enabling us to target specific customer groups and improve the success of our campaigns.

Nachteile

The landing page builder feels a bit basic compared to similar tools.

Vorteile

It is very easy to understand and use; thats great

Nachteile

The fact that prices have risen so sharply in some cases

Vorteile

Novice dans l'utilisation d'un logiciel d'e-mailing, j'apprécie la prise en main fluide du logiciel. Le support client est également très réactif.

Nachteile

Aucun, sinon j'aurai changé de logiciel.

Vorteile

I like the interface and functionality compared to some other email marketing software.

Nachteile

What I liked least is that as the subscriber list gets bigger it can become expensive to use.

Vorteile

I like the fact that it is very effective.

Nachteile

It is no beginner friendly and hard to use if you have no experience.

Vorteile

They offer a walkthrough via webinar. Despite the fact that some businesses are satisfied when they believe you know what you're doing, the team actively contributes to the success of the customer. I received effective communication through phone, text, and email. Additionally, I had the option to get visual print to ensure my issues where gotten or I was on the correct way.

Nachteile

A person who is unfamiliar with computers may initially experience difficulties, glitches, or inability to function due to technical issues. When plans don't go as planned and problem-solving doesn't work, it's stressful.

Vorteile

ActiveCampaign is a nice email marketing and automation tool, which user friendly and easy to use features. You will not have problems in creating workflows for your campaigns even if you are not very tech savvy.

Nachteile

The advance features of the tool are not that easy to understand, also the platforms gets slow when dealing with large data like if you importing a big contact list into or exprting previous campaigns data.

Vorteile

I like the flexibility that comes with the tool allowing us to scale operations of email and automation of marketing.

Nachteile

The onboarding process is a bit difficult especially to users new to marketing.

Vorteile

We are experiencing the joy of using ActiveCampaign to marketing our products. It is a super experienced product for marketing and help us achieve more precise marketing campaigns. It helps us to have productive engagements with potential customers and this forms a strong base towards closing new deals. It uses lots of automations and this reduces our work by reducing dependency of human intervention on some tasks like replying to customer queries.

Nachteile

ActiveCampaign has a super friendly user interface which makes it easy to interact with the available features. No dislikes about it.

Vorteile

Discounted introductory offer to get to know what it can do.

Nachteile

Integration with Lead Pages needs a work around.

In Betracht gezogene Alternativen

Kit, HubSpot Marketing Hub und Mailchimp

Warum ActiveCampaign gewählt wurde

A recommendation from my WP theme provider.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu ActiveCampaign

The pricing suited my budget and I knew how to use it.

Vorteile

ActiveCampaign is super easy to use and setup. It's technical team is usually available 24/7 because everytime I have sent an enquiry email or called they always respond and guide me accordingly to be able to navigate the wideness of this platform. The versatility of Active Campaign is exceptional to fit any type of business even startups. It helps propel the business through automation of marketing channels which will then enable me to reach out to my target audience through emails and other interactions. Marketing efforts are simplified by personalizing to drive substantial leads,engage with my customers as well as centralize data from all these channels to help me sharpen on marketing. Follow up on prospects is also quite easy with Active campaign which makes it an indispensable tool that is precious for marketing of my designs

Nachteile

In the initial stages I had trouble understanding some of it's features and tags but the information available online and the tech team have helped me understand everything over the years of use

Vorteile

Es el Software definitivo por que no hay nada en el mercado que haga algo igual.

Nachteile

Es bastante caro para lo que ofrece y el servicio tecnico no es el mas rapido del mundo

Vorteile

ActiveCampaign opens the door for rendering more dynamic and resilient marketing campaigns that are strategized to attract a d bring onboard more customers. It ease the communications during the marketing stage which is a crucial aspect for building trust with new customers. ActiveCampaign simplifies the time consuming marketing activities by offering automations to take care of the repetitive tasks which takes up a lot of time and energy.

Nachteile

Am yet to come across any aspect about ActiveCampaign that i can say does not please me or meet my expectations.

Vorteile

The email builder is incredibly easy to use and offers lots of decent templates. It’s possible to create complex campaigns with lots of automated paths, workflows and split-tests for large data sets. The analytics and alerts are great too.

Nachteile

It’s a little overkill for small businesses or marketing teams that just require a basic automated email tool.

In Betracht gezogene Alternativen

Moosend und Mailchimp

Vorteile

I like most the possibilities of automatisations

Nachteile

That there is no direct integration of some tools

Vorteile

We found the automations in ActiveCampaign to be such a big deal for us as they helped us alot in saving time especially on the tasks that needs repetitive actions. ActiveCampaign opened our doors to more consistent and audience driven marketing content which has seen us achieve greater results from marketing by attracting more customers to the organization. Engaging with leads is easy and simple and we are able to do follow ups effectively.

Nachteile

ActiveCampaign has been so accurate at service delivery and no complaints whatsoever.

Vorteile

It is simple to streamline and automate marketing workflows hence increasing productivity with ActiveCampaign.It is possible to reach out target audience with optimized personalized emails.Running marketing campaigns across multiple channels is possible with ActiveCampaign.

Nachteile

I haven't experienced any glitches with ActiveCampaign because it achieves all my objectives.

Vorteile

Sencillo para email marketing, para comenzar es un muy buen producto.

Nachteile

La gestión del funnel de ventas, es difícil extraer buenos Dashboards y reportes. A veces se borran tratos.

In Betracht gezogene Alternativen

HubSpot Marketing Hub, Odoo, Salesforce Sales Cloud und HubSpot CRM

Vorteile

Once you get the hang of it, the software is easy to use. Just like any software, the learning curve is always a challenge, but support is always available. The price isn’t too bad for what you get.

Nachteile

The learning curve, but it is to be expected.

Vorteile

Después de probar varias herramientas de email marketing, es la que más me ha gustado a nivel de funcionalidades y facilidad de uso

Nachteile

El precio y la reducción de funcionalidades

In Betracht gezogene Alternativen

MailerLite

Zuvor genutzte Software

Mailchimp

Vorteile

ActiveCampaign unifies marketing activities for us such that we are able to have a single centralized marketing platform and this allows us to have better control over our marketing. It opens the door to better and more enhanced marketing strategies like personalization and use of automations which see us have more successful marketing campaigns.

Nachteile

Based on how i have seen ActiveCampaign deliver when it comes to marketing, am confident that there is nothing that i can hate about it.

Vorteile

Using ActiveCampaign has given us the possibilities of reducing our work during marketing by automating some of the tasks like lead engagements through automated replies and this has allowed us to have improved returns from marketing compared to the investment we make into the same. It has taught ways of using more personalized marketing campaigns which allows us to bring onboard more customers. It makes it really easy for us to engage with our leads at the very crucial stage.

Nachteile

I have never had any rough time using ActiveCampaign. All has been super smooth and seamless.

Vorteile

La facilidad de implementación y uso, nos da herramientas e información para el seguimiento y la toma de decisiones. Tambien es util para el seguimiento de nuestro funnel de venta y la actividad de los vendedores.

Nachteile

El manejo de algunos reportes no es el ideal, podrían tener reportes auto editables de manera mas sencilla.

Vorteile

Su facilidad de uso y si fácil implementación

Nachteile

Su rigidez en algunos aspectos de desarrollo

In Betracht gezogene Alternativen

Salesforce Sales Cloud und monday.com

Gründe für den Wechsel zu ActiveCampaign

Me pareció más equilibrado que las otras opciones

Vorteile

It is easy to handle and the Emails can be edited to have my branding. I also like the easy way to make automations.

Nachteile

Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email. So I need to try again.

Vorteile

Is an amazing platform to manage contacts and email, making everything automated and efficient

Nachteile

it’s a little bit expensive if you have a lot of contact (like from a free trial / lead generation funnel)

Vorteile

ActiveCampaign truly stands out in its user-friendly interface and powerful automation capabilities. The platform offers an extensive set of tools that make email marketing, segmentation, and automation a breeze. The built-in CRM is a game-changer, seamlessly integrating all my contact details and interaction histories. It also provides insightful tracking features, ensuring I understand my audience's behavior and can tailor my campaigns accordingly. Moreover, the level of customization available for emails, combined with the intuitive visual automation builder, has helped in crafting high-performing campaigns.

Nachteile

Honestly, there's not much to criticize given its overall performance. However, for newcomers to email marketing or those used to more basic platforms, there might be a bit of a learning curve initially. The vast array of features, while advantageous, can be a little overwhelming.

In Betracht gezogene Alternativen

Mailchimp und HubSpot CRM

Gründe für den Wechsel zu ActiveCampaign

When considering other products in the market, it was clear that while many offered bits and pieces of what ActiveCampaign provides, none encapsulated its entire suite of tools. Platforms like Mailchimp and HubSpot were on the list, but ActiveCampaign's robust automation capabilities, combined with its CRM and pricing structure, made it the most attractive option. The positive reviews and its reputation in the community further solidified the decision.In conclusion, ActiveCampaign has become an indispensable tool in my marketing arsenal. For anyone serious about elevating their email marketing game, I wholeheartedly recommend giving it a try.

Vorteile

It's easy to use, it has most of the functionality you need in order to capture leads and target them with campaigns. The tagging system is easy to use. You can easily create custom fields, and group them. Automation work great.

Nachteile

The UI needs some fine-tuning. It takes some time to get used to it, but once you do, it's easy to find anything you need and use it.

In Betracht gezogene Alternativen

HubSpot CRM

Gründe für den Wechsel zu ActiveCampaign

We use both products, but ActiveCampaign is our main choice.

Vorteile

Tiene un poderoso sistema de construcción de emails y también de flujos

Nachteile

Es muy lento cargando algunas veces, puede ser más caro de lo que se quiere

Vorteile

Friendlyness, easy to use, functionality

Nachteile

Price! It is really too expensive.

Vorteile

the service is bit complicated to use and set up

Nachteile

the cost versus the features is not the best

Vorteile

Marketing products are known to be difficult to use but we experienced a different approach with ActiveCampaign. When using it, the intuitive user interface makes it easy for use to navigate through it and engage with features. ActiveCampaign allowed us to improve our marketing practices by automating some of the routine tasks. It makes it easy to build well personalized marketing campaigns which helps us have high quality leads and attract more customers to our business.

Nachteile

It was not easy to get started with ActiveCampaign but we received a lot of help from the customer support team. We are happy after learning the basics, the experience became much easier.

Vorteile

The tool is affordable, which is great for startups and SMEs looking to get up and running with an all-inclusive tool that can be a great fit for today and continue to be as you scale up or down.

Nachteile

We have had ongoing problems with consistent "deliverability", which is resulting in lost revenue opportunity. Apart from this, we have to mention that there is a slight learning curve to becoming proficient with activecampaign. Therefore, definitely consider hiring a professional to help you get up and running.

In Betracht gezogene Alternativen

GetResponse

Vorteile

J'ai aimé le fait que l'application soit intuitive et qu'elle soit conçues pour être accessible aux utilisateurs de tous niveaux avec un prix abordable pour les petites entreprises.

Nachteile

J'ai le moins apprécié le fait qu'elle soit très coûteux pour les plans avancés .

Vorteile

We've seen significant efficiency gains thanks to Active Campaign. They have made it simple to set up automated email sequences, or "drip campaigns," that will keep our subscribers and viewers interested. To generate sales, set up reminders, and get rid of inactive contacts has all been aided by this. Easy contact tagging, list segmentation, and A/B testing are other highlights. Active Campaign is simple to use, and there are many tutorials and guides available online.

Nachteile

We were initially put off by the software's seeming complexity and difficulty. However, there is a learning curve associated with it, and it does take some time to properly comprehend and apply all of its capabilities. After putting in the work, though, we found that it was well worth it. ActiveCampaign is great, and we highly recommend it.

Vorteile

The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if we were a much bigger company than we actually were at the time

Nachteile

It was tricky to get started -- the help features were nice -- but we found ourselves struggling to get going for at least a few weeks before we grasped the whole platform

Vorteile

Automations are easy to implement. Easy interface

Nachteile

They increase prices by over 30% without letting you know beforehand. You have to find out "accidentally". You have to wait over a week to get any word from customer service. I've yet to receive a helpful response.

Vorteile

It is super ease to develop an email for our target clients, especially when it comes to assigning of tags and creating lists.

Nachteile

Customer service sends too many promotional emails, i think customer service should really work on that

Vorteile

I really like the capabilities that ActiveCampaign has because it improves the results of our advertising campaigns with our clients, we can reach a greater number of clients with the automation it has, it is easy to use, the client segmentation is very good, the support technical is very attentive, we maintain good relations with our clients thanks to ActiveCampaign.

Nachteile

It would be very important to improve the visual aspect, although the benefits are very good, functionally it is an excellent software that offers the results that we want to achieve with our clients.