XM for Strategy & Research

Vorteile

The most useful part of Qualtrics is the depth of analytics you receive on your surveys, questionnaires, and other tools. In real time, as you develop your surveys you are given insights into how your data can be analyzed. It is designed to help you get the data you need back without asking unnecessary questions. The menu for building out surveys is very easy to use and the number of options and variety in types of questions gives you the ability to develop them exactly how you want. Conditional formatting is easy to implement, and there are many ways to incorporate other media into your survey/questionnaire. The surveys are built to be compatible in mobile without any additional design input as well.

Nachteile

At times Qualtrics is a more powerful tool than you need. I find that there are some users who adapt to Qualtrics quickly, but others simply do not need it. If you are asking straight-forward surveys and only need basic analysis, you can find easier and lower cost tools. Some people can be overwhelmed by the options and the "analysis" that come with the variety of question-types. That being said, this can be a one-size-fits-all solution, but there will be some training and trial and error involved.

Vorteile

Extremely liner backend language used which makes it a great tool that never breaks down. The advanced AI which helps to bridge between Logical and numerical worlds. It helps a novice or end user to make sense of the effect of the extraneous variable which is been tested under.

Nachteile

The set up takes a lot of cache memory and hijack the speed of the processor. If you are using a lot of multilayered applications at once, you are prone to face some disruptions for sure.
Another what I feel is the dashboard. It needs to be more advance at least the vertical limit options should be more enriched.

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Vorteile

I like the was we can see how the research is communicated

Nachteile

There could be more indepth information given on the research

Vorteile

There are so many functions to use and implement

Nachteile

I find this software to be highly unintuitive

Vorteile

Qualtrics XM provides us with excellent services. We can create any survey, I loved the ease of integrating it into social media ads or promotional messages across all communication channels. I loved how Qualtrics XM makes the questions within the form clear and organized and enables respondents to navigate and record answers easily. I loved its ability to screen respondents and ensure they are real and from within the target group.

Nachteile

There are no negatives at all. With Qualtrics XM everything is easy and data collection is straightforward.

Vorteile

Easy to get feedback from friends and colleagues and to collaborate.

Nachteile

It wasn’t user friendly. I did a lot of clicking around to find how to format the survey.

Vorteile

This program makes it easy to distribute surveys for research. It has many different options in terms of skip logic that allow many possibilities.

Nachteile

It is a little hard to figure out what the program can do at first.

Vorteile

I like the depth of customization in Survey and Research. An author has many options and robust documentation at their fingertips to help create an adaptive, responsive form to meet their business needs.

Nachteile

There is a bit of a learning curve to the platform. Leaning into the documentation and the community helps navigate that initially until you feel comfortable.

Vorteile

Qualtrics Strategy & Research platform is so easy to use. It offers so many customizable options. There are unlimited ways to form and design questions to optimize answers and feedback. The best part is, Qualtrics analyzes and summarizes the data for you. It is extremely helpful for market research and understanding your customers. I also love how the survey appears to the survey takers because it has each question come up after the other so the survey takers aren't easily distracted or overwhelmed by the long surveys.

Nachteile

I am not unsatisfied with any aspect of the platform, as it is very easy to use, post, and send surveys with.

Vorteile

It's user friendly and very easy to set up surveys

Nachteile

The expert review score can sometime be confusing

Vorteile

It's a secure way to create surveys that the institution I work at allows me to use. There's lots of ways to create surveys using templates, building from scratch and fully customizing to your needs.

Nachteile

There's a huge learning curve to fully understand how to create surveys due to the complexity of options in creating them.

Vorteile

I do not like this program. I do not have anything about it.

Nachteile

I do not like the survey creation format of this product. It is not intuitive, and there is no easy way to make mass changes. It takes multiple steps to update the values of the multiple-choice options manually.

Vorteile

Qualtrics allows you to connect with audiences easily and quickly, which ensures you can gain important data fast.

Nachteile

The whole experience has been easy and without complications.

Vorteile

Building and deploying a basic survey in Qualtrics is very easy. Every step of the process, from writing questions to survey launch and distribution will be simple as long as you allow it to be. For advanced users, Qualtrics offers a number of methods for building in complex survey logic (such as skip patterns, display patterns, and survey flow mapping). Additionally, the built-in question types can be modified using JavaScript, allowing advanced users to ensure that the question "works" exactly as designed, without compromise. Sending the survey is exceedingly easy as long as you've got someone to send it to. Followups with those who haven't respond can be automated through their email system as well. Exporting data to a variety of formats upon survey completion is simple. As long as you've done everything right within Qualtrics, the quality of the data you export should be pretty high.

Nachteile

The data analysis options offered within Qualtrics are weak, as are the data cleaning options. This is a non-issue for smaller, or non-scientific surveys. However, for most of its existence Qualtrics has been licensed by universities worldwide specifically for use in scientific studies. Less experienced researchers may be misled by these lacking tools and produce inaccurate analyses based on them. The Qualtrics survey platform also offers an offline application -- for an additional fee -- which is extremely weak. It does not work with many functions that a survey used primarily online may include, such as the "request response" option. It's also prone to crashing for no clear reason. Users dealing with protected health information (i.e. those who need to be HIPAA compliant) should consider other options. While Qualtrics does consider themselves "self-assessed" to be HIPAA compliant, they do not enter business associate agreements with clients (so, they do not take liability for the protection of the data); other platforms, such as SurveyMonkey, offer full HIPAA compliance with a BAA.

Vorteile

Feature-rich and easy to learn. Integrates with lots of software given it's the industry standard. UI is really nice to use and offers tools for analysis too.

Nachteile

Extremely pricey. They offer discounts if you ask, especially for smaller companies. But the plans shut out a lot of people. Free trial is pretty good giving you all features but time limited; so maybe do this to start with.Also the plans are odd; all plans except the top (very pricey custom quote plan) limit you to 1000 responses per year, so even with a really nice plan you are quite limited response wise. Particularly bad if you run frequent surveys.

Vorteile

Qualtrics really is the gold standard when it comes to developing and deploying online surveys--it is almost synonymous in the same way we say "Kleenex" to refer to any tissue or "Xerox" to refer to any photocopy. The question types are excellent, the skip logic and other features are second-to-none, the reporting and results can be displayed and exported in a variety of ways... basically, if you can imagine it, you can do it with Qualtrics.

Nachteile

As I mentioned above, if you can imagine it, you can do it with Qualtrics... but that's only if you've paid for a tier of features that will facilitate your ideas. Furthermore it can be incredibly difficult to develop and code custom functionality; there is ostensibly online help, but it largely takes the form of message boards, which oftentimes offer nothing more than a series of dead-ends. If your Qualtrics license is through a larger institution, it can be nearly impossible to obtain one-on-one support directly from Qualtrics... and then there's the generally persnickety, fussy interface that is not nearly as user-friendly as I believe Qualtrics thinks it is.

Vorteile

This software is very easy to use. When working with people with various skill levels, it's nice to have a system that anyone can learn. We really like the variety of question types and the ability to create custom reports from the data.

Customer service is also outstanding - whenever I've had an issue, they've been able to talk me through it fairly quickly. The support reps are very well trained. The support site is also great.

I also know from past experience that Qualtrics does look at suggestions sent by users , and I appreciate that they have implemented changes to the system based on user feedback. Because of that, I always encourage people to let Qualtrics know if there's an issue or if there's a feature they'd like to see.

Nachteile

We're a non-profit and it's a little pricey; I wish they had smaller packages for non-profits and small organizations, or monthly options for some features (i.e. SMS messaging - we only need this a few times a year.)

Vorteile

The features that allow branching in surveying is powerful. This allows you to collect data from distinct groups of people all in one survey. The basic data reports generated by the software provide real time updates on progress and basic understanding of the data immediately. I appreciate all of the customization options in both the survey and report functions.

Nachteile

If you are just collecting emails addresses, t-shirt sizes, etc. you should use something simpler and quicker, like Google forms. It is just not fast and user-friendly for simple surveying. Also, it does not always give data outputs in excel, etc. in a super convenient way. You definitely have to do some data clean up. It takes awhile to learn all of the features, but once you learn them, Qualtrics is a powerful tool.

Vorteile

The functionality of Qualtrics has dramatically improved over the past five years. There is now much more flexibility in customization, saving questions to blocks and libraries, analysis and reporting, and even appearance. There is a big range of question types and lots of options for customization for each question, and it's easy to drag-and-drop to rearrange the survey. There are some powerful analysis tools and you can easily download your data in different formats (CSV, TSV, SPSS, XML, etc.).

The user/survey-taker side is clear and has been problem-free for our needs.

Nachteile

Can sometimes run into issues with scrolling and saving changes to surveys when using Qualtrics on my iPad.

Vorteile

Software is fairly intuitive and support group is great at answering questions quickly. Customer support has really improved over the years. You just have to call to get a person quickly. Generally very knowledgeable.

Nachteile

Takes some time to get familiar with the software. Online chat is slow probably due to lack of staffing. If you want help you have to call. They add new things constantly, hard to keep up, but that is actually a good thing.

Vorteile

The forms setup to gather data is a straight forward and fairly intuitive. You have some workflow items available for notifications and other such tasks which come in handy. Our communications director uses the data analytics heavily to assess overall patron opinion throughout the district, and then develops communication out to the public accordingly.

Nachteile

It's a little more expensive than it probably should be. We looked at several other like applications and found that this product was certainly near the top in regard to price.

Vorteile

It is intuitive. The data and analysis and reporting features are very helpful and easy to use. Sharing is nice. Integration with other products is useful as well.

Nachteile

As much as I like new features that are rolled out regularly, it is nearly always an additional cost and very costly at that. I see cool things and then realize that it is going to take a big meeting with our university to even consider the huge cost.

Vorteile

Qualtrics is a great survey tool and can be used for many purposes. My whole organization uses it in many different ways. There are a ton of great features and it is easy to learn how to use.

Nachteile

It is very expensive and Qualtrics is not good at letting users know when they change something.

Vorteile

The broad variety of question types, the generally intuitive inteface that lets you start simply, but encourages you to explore its more poweful features. I like the ability to easily get data out in a variety of formats (SPSS, CSV, etc) and add Tableau support was a huge plus!!! The ability to customize the look and feel is very nice, and the flexible distribution options (email, anonymous links, etc) work very well for us. The ability to embed objects in the GUI Editor is awesome, we have built training, teaching modules in Qualtrics without advanced tech help just because the tools are so easy to use!!

Nachteile

the Table of Contents tool is limited by rules put on place for surveys. We'd like to see educational options settings that would allow more creative use of Qualtrics for educational use.

Vorteile

Qualtrics is a very intuitive and user friendly tool to build and launch a survey in few minutes.
It offers the possibility to use different question types and logic in the survey flow. It's easy to build the questionnaire you need using its set of functionalities. There is the possibility to track respondents and send reminders, through email invite. Support team and e-learning platform are offering a first class service.

Nachteile

For the time being there better tools for Conjoint Analysis and Max Diff analysis.
Reporting functionality is ok, but could result most proficient to download raw data to build visualizations with other tools.

Vorteile

J'utilise Qualtrics pour aider les entreprises à générer des données qualitatives relatives aux ventes et pour optimiser les prix des produits. L'outil me permet d'analyser des expériences clients à temps réel en toute simplicité. C'est une plateforme exceptionnelle pour faire la collecte des opinions, tester des concepts, hiérarchiser des produits, évaluer des opportunités et réaliser le reporting.

Nachteile

J'aime bien toutes les fonctionnalités de Qualtrics, mais j'apprécie moins les factures annuelles, le prix dentrée est quelque peu élevé de mon point de vue. Sinon, dans l'ensemble, tout est nickel.

Vorteile

Easy way to insights and good quality of graphical visualization and wealth of statistical constructs

Nachteile

Missing graphical représentations in dashboards

Vorteile

I liked the ability to embed custom CSS into the surveys. That, and the abundance of other customization options were a fantastic addition for us.

Nachteile

The interface could do with a touch up. I think it looks a lot older compared to some of the other XM tools

Vorteile

Il y a une efficacité dans la recherche. Les réponses sont correctes

Nachteile

Il y a une lenteur sur la recherche des réponses

Vorteile

Qualtrics is very easy to use, very customizable and produces a professional looking survey.

Nachteile

Some of the features are confusing to use at first.

Vorteile

Livello di personalizzazione dei sondaggi altissimo - è praticamente possibile inserire qualsiasi tipo di domanda in qualsiasi formato. Apprezzo molto l'implementazione dei workflow, che permettono azioni automatizzate ogni volta che viene compiuta un'azione - dalle cose più semplici, come una notifica mail ogni volta che si riceve una risposta, a cose più complesse come l'inserimento di dati nei database. Un plauso particolare all'assistenza via chat che è veramente sul pezzo e molto efficiente.

Nachteile

Il livello di personalizzazione fa sì che spesso ci si perda in tutte le opzioni, o si 'fraintenda' una determinata funzionalità o una specifica metrica. Niente che non si risolva con l'ottima assistenza o la documentazione (molto, a volte anche troppo dettagliata!) ma il primo impatto lascia un po' intimiditi.Il sistema multilingua ha qualche margine di miglioramento, è abbastanza manuale.

Vorteile

Very easy to use out of the box, but also possible to achieve very impressive results through more advanced techniques

Nachteile

Not sure if it is possible, but it would be great to have some kind of a live feed into external software such as Tableau or even Excel

Vorteile

Qualtrics made it easy for me to gather information on students I advised. I could ask them questions related to their testing and if it was completed, what courses they were interested in taking, etc. and it made it so I didn't have to manually look all this info up (although I'd check their answers when we met!). It also made it possible for visits and events to have students sign themselves up as well as guests with a trigger email going to both of them from our team letting them know who to contact with further questions and attach a map of our campus!

Nachteile

No cons, this system is one of the best that our institution has spent money on! It helps save time and make things efficient when we need to gather info!

Vorteile

The best thing about this software is that it is very user friendly. It has best features. The knowledge base is the most helpful part so that nobody gets stuck. It covers almost all the points. The survey flow is very flexible to use and the branching logics ease the work.

Nachteile

The data and analysis sections takes a lot of time to load sometimes. And sometimes it gets very slow. Customization gets little difficult at times.Everything apart from this is perfect.

Vorteile

I like the was we can see how the research is communicated.

Nachteile

There could be more indepth information given on the research.

Vorteile

I like variety of question styles I can use to get unique answers from students completing my survey- but also the variety is engaging and stops a student from losing interest half way.

Nachteile

I have not found a feature I do not like about Qualtrics survey.

Vorteile

I truly appreciate the default survey templates provided on Qualtrics XM, which allow us to create highly interactive and effective surveys. In addition, I want to highlight the advanced AI and machine learning features offered by Qualtrics CoreXM that make complex statistical data analysis of our survey results automated and effortless with as little input from our end as possible . The Text iQ function also enables us to efficiently analyze open-text feedback. Furthermore, the intuitive interface of Qualtrics makes it easy to use and minimizes the learning curve for survey creation.

Nachteile

We utilize Qualtrics CoreXM to gather feedback from our customers and other targeted individuals through surveys. With Qualtrics AI-powered features, we can generate analytical metrics for both simple and complex data. This allows us to derive valuable insights from our surveys and maximize their potential.

Vorteile

Comprehensive survey build and management tool

Nachteile

Reporting and analysis tools not as easy to use / powerful

Vorteile

I really like that I can easily share or receive project invites from my dissertation students and co-edit surveys.

Nachteile

Perhaps they exist and I am not aware of them, but it would be very helpful to have brief instructional videos I could point students toward when starting the research process. This would save me time as a chair.

Vorteile

It is very easy to create surveys and have full freedom of how you want them to look like. You can customize them to better fit your application. Variety of question types to chose from.
Especially the fillable table questions, come in very easy when making forms that collect multiple aspects data

Nachteile

It has some parts that were a bit hard to navigate at first. It does seems a bit confusing, especially when analyzing results, but there is lots of documentation support for it

Vorteile

Qualtrics has been great for creating applications and surveys to gather quantitative and qualitative data. There are so many features, so there is somewhat of a learning curve, but the time you spend in learning how to use the platform is an investment. I really appreciate that Qualtrics is customizable, and you can disseminate the forms in many ways (email, personalized links, generic links, twitter, etc.). I also appreciate that the information collected from the surveys can be exported into excel. One of the best features is that Qualtrics will send an email when a survey is completed, and it will give you periodic updates on how many responses the forms receive.

Nachteile

I wish there was an easier way for individuals to retake or complete their form if they pause it or fail to finish in one setting. In addition, while the support pages are helpful to read through, and you can learn a lot from them, I wish there were more videos and live events to learn how to best use the software.

Vorteile

Qualtrics is the state of art when it comes to survey building platforms. It has one of the most user-friendly interfaces, it allows very complex logics, and offers questions types that you don't see in other tools. It is also super easy to upload my own lists and I often use their panel for outside sample recruitment.

Nachteile

I am not a big fan of Qualtrics' reporting and data visualization features. The look and feel is poor and the tool is not flexible enough - if the dashboard feature was available, it could be another story. Customer support is also poor: they are not timely and often times they do not resolve my issues.

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Vorteile

What I like most about Qualtrics is the ability to quickly and easily build a survey. I also like the ability to apply logic and branching to my surveys to create the survey flow.

Nachteile

On the Results tab, when I view the results, the default report gives various charts and graphical displays for each question. This pretty much shows everything you want to see, but in my case, I only needed to see the Mean of the answers for each question and had to go through each question and remove all of the graphical charts and grids and then select the Mean only. I wish there was a quicker way to simply select what I want to see instead of removing these other, unwanted results.

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Vorteile

Qualtrics Core XM is an integrated platform for preparing and sending polls of all kinds, as it enables you with simple steps to enter the survey questions in one of the ready-made templates that it provides and then send the links to the targeted and challenged individuals based on the contact list you have selected. With ease, the person receiving a link after clicking on it will answer the questions. Qualtrics Core XM will show you through the collected data the number of respondents from the sample you selected, and prepare the data tables collected from them to make it easy for you to export them to a statistical program to start the analysis.

Nachteile

I like Qualtrics Core XM very much and I don't find many negatives in it, as it is easy to use for everyone and in simple steps you can complete your task, we just need more ready-made templates with more modern designs, as well as giving more flexibility to coordinate backgrounds and texts.

Vorteile

Out of the all the survey platforms I have tried (survey monkey, wufoo, google forms etc.), Qualtrics has the most flexibility and functionality, without compromising the intuitive, user-friendly layout. Building surveys is painless, and when building more complicated surveys, I never hesitate to call the support team because of the short wait time and COMPREHENSIVE, USEFUL HELP.

Qualtrics allows our lab to create, share and score surveys EFFICIENTLY.

With the `Library, we can store surveys, blocks, and questions, which can be copied, edited or referenced in future projects. We have a personal libraries, and shared lab library.

`Scoring saves us days of data cleaning. We can score a survey multiple times for different categories we create (ex. categories like Depression Score, Hopelessness Subscale Score). We also can customize the point value of the question items. This is important when the Likert Scale does not follow 1-5, or when a question needs to be reverse coded. When we need more advanced/customizable calculations we use embedded data (ex. converting sum to word labels depending on cutoffs). With scoring features, data can be expertorted and ready for analysis with VERY MINIMAL data cleaning.

Before I explain the cons, I want to lead with saying support is always open and grateful for feedback and has even reached out to speak with me about what features I would like to be added.

Nachteile

Although useful, scoring is cumbersome, and confusing. 1. 'Scoring' does not automatically set the items point value based on how it is recoded (items need to be reverse coded when inputting AND scoring). 3. Scoring does not stay with a survey when added to library 4. Scoring also has glitched numerous times not allowing me to create new scoring categories. Support has yet to reach out to me about a solution (over 8mns later).

Embedded data (ED) also causes issues. 1. ED is case sensitive, so you must be very careful when inputting ED in logic or piped text. Often my logic is not working, or data is wrong, simply because I have an extra space at the end of my ED. Qualtrics should add the ability to choose ED you set from a dropdown eliminating this problem 3. ED has glitches for me not allowing me to view certain dropdown options in Survey Flow (also unexplained by Support)

Survey flow is also quite cumbersome. When working with a complex survey (a lot of logic/branches/ED) it is hard to navigate. Survey Flow should have a side bar of levels for easier management. Survey flow would also benefit from having a 'checker' for incorrect logic or ED, keeping me from having to use the trial and error method.

Other features I would like to see to the platform, 1. conditional formatting for email triggers. 2. ability to breakdown a survey report by individual 3. ability to link surveys reports together to look at data over time (ex. weekly report of anxiety symptoms).

Vorteile

Qualtrics is very user-friendly and makes it easy to program and manage complex surveys that are mobile-friendly. We can program advanced routing and conditional logic, incorporate media into the surveys to test, and export the data into the various formats and reports we need.

Nachteile

The costs have increased significantly over the years, and their customer support team will not help with some advanced programing capabilities, such as incorporating javascript into the surveys (you can use javascript, but you're on your own if you encounter issues).

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Vorteile

It's a lot more user-friendly, flexible, and powerful than most other survey applications out there. In addition, the customer service representatives are always open to fresh suggestions and eager to help. Qualtrics surveys can be adjusted in several ways, from the form questions' structure and layout to the aesthetics. Customer and market research are two of its primary applications. Using Qualtrics email tool, an automatic Salesforce integration, social media posting, and Marketo emails, we distribute surveys to our customers and prospects. However, we also utilize it for internal purposes, such as surveys on the effectiveness of projects and departments, preferences of employees, and RSVPs for events.

Nachteile

I'm not sure how useful the new product lines are yet, but Qualtrics has been working hard to extend its product range. The Qualtrics insights summit is a great place to meet academics from all over the world. I simply wish they would place more attention on research and less on bringing in high-profile speakers. The help offered by Qualtrics may be better. It can be hard to find help in the community. To get assistance, I nearly always must use an online chat or email.

Vorteile

Qualtrics is the tool I depend on for collecting data from target sample groups. The Qualitrics app is easy to use for building surveys, collecting data, and interpreting results using automatically generated reports, with graphs and tables.

Nachteile

I have zero complaints about Qualtrics. The app is great for maintaining privacy and security of user data and for managing personal identifying information.

Vorteile

I literally use Qualtrics for everything but surveys. We use it as a form tool, quizzing engine, LMS course enrollment, and so much more. If you want to capture any type of data from a customer and literally do anything you want with it, you need to take a good look at Qualtrics.

Nachteile

One feature I wish was available in Qualtrics would be the ability to use 'Switch' statements in the survey tool. It's set up so that you have to use tons of 'If' statements to set embedded data (variables) to specific data.

Vorteile

Where to begin? Qualtrics is truly the gold standard in survey software. They have built an exemplary product over the years and keep adding more inventive features to be a whole system solution. Unlike other softwares that are either easy and basic with limited functionality or powerful with a steep learning curve, Research Core is both easy to use at a very basic level and has the power to handle any sophisticated needs you can think of. I've yet to run into a way to survey that the software can't pull off.

Nachteile

The only thing I can think of is one time that I found an incomplete answer in the knowledge base, but that's me REALLY trying to think of a negative.